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#CMWorld Building Your Content Curation Road Map: 5 Steps to a More Efficient Content Curation Process Erika Heald, @sferika Head of Social Media & Content Marketing, Anaplan
| Date post: | 29-Oct-2014 |
| Category: |
Marketing |
| Upload: | erika-heald |
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#CMWorld
Building Your Content Curation Road Map: 5 Steps to a More Efficient
Content Curation Process
Erika Heald, @sferikaHead of Social Media & Content Marketing, Anaplan
#CMWorld
#CMWorld
#CMWorld
#CMWorld
#CMWorld
Map Your Content Curation Objectives to the Right ToolsContent
DiscoveryContent
OrganizationCrowd-sourced
Content
Thought Leadership
X X
Influencer Outreach
X X
Website Engagement
X X
Lead Nurturing
X X
Brand Building
X X X
#CMWorld
Content Discovery• Alltop• BuzzSumo• inPowered• ContentGems• Swayy
Content Organization• Bit.ly• Feedly• Pinterest• Scoop.it• Storify
Crowd-sourced Content • Listly• Nuzzel• Paper.li• StumbleUpon• IFTTT
#CMWorld
#CMWorld
The Marketing Technology Landscape can be a bit overwhelming…
Source: Scott Brinker chiefmartek.com (http://chiefmartec.com/2014/01/marketing-technology-landscape-supergraphic-2014/)
#CMWorld
#CMWorld
What should you be measuring?• Content views• Content conversions• Content reach• Community size and engagement• Sentiment
What measurement tools should you use?• Google URL builder• Bit.ly • SumAll• inPowered
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#CMWorld
#CMWorld
#CMWorld
List.ly lists• My top 15 content curation tools • Useful content marketing tools
Templates• Content curation process worksheet• Editorial calendar
How To’s• 4 tips for managing your editorial workfl
ow• 3 considerations for better storytelling wi
th SlideShare
#CMWorld
Erika Heald
• Blogging at www.erikaheald.com
• Twitter @sferika
• Pinterest misserikasf
• Instagram misserikasf
Hand lettering & design of this
presentation by:
Designer/Illustrator, Alex Savakis
• Website agsavakis.com
• Twitter @letteringguy
• Instagram @letteringguy
