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Building your online bridge to customers with social media

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18
David Levesque June 2011 www.WordofMobile.com
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Page 1: Building your online bridge to customers with social media

David LevesqueJune 2011

www.WordofMobile.com

Page 2: Building your online bridge to customers with social media

Change?

Is this class right for me right now?

Not yet YES!

Page 3: Building your online bridge to customers with social media

Triad of Change

Dr. Donny Epstein

Structure

PerceptionBehavior

Page 4: Building your online bridge to customers with social media

Structure

Page 5: Building your online bridge to customers with social media

3 Perceptions

1. Relevant2. Measurable3. Other People Work For You

Page 6: Building your online bridge to customers with social media

4 Pillars

Me

Abundant Customer Garden

Page 7: Building your online bridge to customers with social media

Big Business Pillars

Me

Abundant Customer Garden

Radio PrintTV

Page 8: Building your online bridge to customers with social media

TV, Radio, & Print

1% Relevant

Page 9: Building your online bridge to customers with social media

Online

100%-30% Relevant

Page 10: Building your online bridge to customers with social media

Fred Astaire

Fred Astaire

Fred Astaire

Ads

Supply

Page 11: Building your online bridge to customers with social media

Keywords

Page 12: Building your online bridge to customers with social media

www.dancintime.comDashboard Jan 6, 2011 - Jun 5, 2011

Comparing to: Site

0

30

60

0

30

60

Jan 10 Jan 23 Feb 5 Feb 18 Mar 3 Mar 16 Mar 29 Apr 11 Apr 24 May 7 May 20 Jun 2

Visits

Site Usage

3,402 Visits

9,538 Pageviews

2.80 Pages/Visit

58.82% Bounce Rate

00:02:09 Avg. Time on Site

76.98% % New Visits

Visitors Overview

0

25

50

0

25

50

Jan 10 Jan 23 Feb 5 Feb 18 Mar 3 Mar 16 Mar 29 Apr 11 Apr 24 May 7 May 20 Jun 2

Visitors

Visitors2,666

Traffic Sources Overview

Search Engines1,646.00 (48.38%)

Direct Traffic956.00 (28.10%)

Referring Sites800.00 (23.52%)

Map Overlay

Visits1 2,893

Content Overview

Pages Pageviews % Pageviews

/index_albany_wedding_dj.html 1,475 15.46%

/albany_wedding_dance_lesso 722 7.57%

/dance-classes-saratoga.html 683 7.16%

/albanyDJ_Father_Daughter_D 521 5.46%

/ 508 5.33%

1 Google Analytics

New

50% Search

2,666 visitors

Page 13: Building your online bridge to customers with social media

The Magic

Begins Here!

Page 14: Building your online bridge to customers with social media

5.4 million

Page 15: Building your online bridge to customers with social media

City

Reach

Interest

Page 16: Building your online bridge to customers with social media

Google, YouTube, Facebook, Twitter

TV, Print, PR, Viral Videos, Free Content

Website, email, phone, video, sample

Sale

Email, Facebook, Twitter, Txt Msg, Face to Face

Customer Funnel

Page 17: Building your online bridge to customers with social media

518-320-2613

@WOMDavid

www.WordofMobile.com

Questions?

Word of Mobile ...word gets around!

Page 18: Building your online bridge to customers with social media

Look forward to meeting you Friday!


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