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Building Your Virtual Marketplace

Successful Techniques for Marketing your Business

Antoine DupontCEO, Admin eSolutions

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It includes digital media such as:

Internet – Web SiteBroadcast EmailsWireless mediaManagement of digital customer data.

What is Internet Marketing?

It is the marketing of products or services over the Internet.

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What are the Benefits?

Inexpensive Appealing Exposure – broad or narrow Customer convenience Statistical measurement Quick deploy & response

time

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Are you Ready?Do you… Have a dedicated domain name? Have a strategic plan for your website? Know how to view analytics? Understand Search Engine Optimization (SEO)? Know what a blog is? Know what a podcast is? Know what wiki is? Have assessed how the Internetwill complement your strengths and exploit your weaknesses?

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Marketing Strategies Assemble a web promotion plan with an

effective web design and development strategy

Facilitate and run contests and giveaways via your website

Publish articles or get listed in news stories Get ranked at the top in major Search Engines Learn email marketing Join affiliate, reseller, and associate

programs Build a responsive opt-in email list Blog and interact with visitors

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Reach Your Target Audience

Be search engine-friendly (Google Adwords)

Build an email marketing list Purchase banner ads on websites within

your targeted industry Develop quality link relationships with

other sites

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Keep Customers on Your Site You Only have 3-5 Seconds!

Create an attention-grabbing headline - a winning headline gets straight to the point and promises an answer to the problem your visitor wants you to solve.

Establish credibility – testimonials, story, guarantee, credentials, etc.

Focus on benefits, not features – what can your product do for the customer

Make it easy to buy – keep navigation simple and consistent

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Maximize Sales Create a sense of urgency - limited time

offer, bonus, coupons, discounts, etc. Format web pages for easy scanning –

make it quick and easy for customers to find and buy the products they want

Ask for the order - Use “Buy Now” buttons to make it clear what the next step is

Provide a range of payment options – accept credit cards

Include customer service number for phone orders and questions