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© Ciena Confidential and Proprietary Built for Speed Differentiating on the Customer Experience
© Ciena Confidential and Proprietary
Built for Speed Differentiating on the Customer Experience
2 © Ciena Confidential and Proprietary
Ethernet Services are Now Mature
12%
11%
9%
8%
7% 7%
7%
41%
Orange
Verizon
Colt
AT&T
NTT
L3/Global Crossing
BT
Other
3 © Ciena Confidential and Proprietary
Mature Markets Differentiate on Experience,
Not “Feeds and Speeds”
…ultra-responsive, ultra-sleek…
you won’t sacrifice power for beauty.
…256K dynamic RAM. 3-1/2″ floppy disk…
LCD display…IBM compatible, …3 1/2″
720KB floppy disk drive.
4 © Ciena Confidential and Proprietary
No Serious Technical Obstacles… but time counts…
5 © Ciena Confidential and Proprietary
n
6 © Ciena Confidential and Proprietary
Built for Speed: What do we mean?
7 © Ciena Confidential and Proprietary
Ciena Product Enablers
Service Aware OS (SAOS)
OneControl
The industry’s broadest purpose-built
packet portfolio
User Portal
Ap
plic
atio
n F
lexib
ility a
nd
Scale
8 © Ciena Confidential and Proprietary
9 © Ciena Confidential and Proprietary
Built for Speed: Service Agility
Basic traffic prioritization Real-time Class of Service
Exponential Capacity Growth
Accelerating bandwidth churn GigE to 10 GigE made easy
10 © Ciena Confidential and Proprietary
Built for Speed: Service Assurance
1 Intuitive
visibility to
network
hotspots
Pro-active
service
correlation
2 Diagnostic
tools at
NOC’s
fingertips
3 1 2 Verifies
SLA
adherence
3 Empowered
to diagnose
Affected Services
Delay: 10
Thruput: 1G
Delay: 10
Thruput: 1G
Delay: 15
Thruput: ..05G
Delay: 15
Thruput: 0.5G
Fix problem before customer calls
11 © Ciena Confidential and Proprietary
Rapid Cell Tower Deployment
Speed of Delivery: a requirement as 5-10x this amount of small cells are rolled out
There are ~ 140,000 Ethernet-enabled cell towers in North America
AT&T
Clearwire Comcast
CenturyLink
Fibertech
Phonoscope
Lightower
~ 70,000 (~50%) are Ciena powered
12 © Ciena Confidential and Proprietary
Ciena Helps Comcast Ramp Business Services
Consultative Partner Approach
Structured program of market-based
deliverables customised to partner need
• Sales Enablement & Execution
• Services Portfolio Strategic Planning
• Service Creation
• Marketing Readiness & Programs
• Learning and deployment
2012 Frost & Sullivan Competitive Strategy Leadership Award for
U.S. MSO Ethernet Services.
5,000 active
towers
40-50%
growth/yr
13 © Ciena Confidential and Proprietary
Consultative Partner Approach
14 © Ciena Confidential and Proprietary
CapeNet
AT&T Clearwire
Comcast
Sprint
XO
Mobily Telefonica
kpn
CenturyLink Virgin
Media
AAPT
TWC
iBurst
e|net
Interoute
Fibertech
SURFnet
OneMaryland VELCO Sovernet
Consultative Partner Approach
3931 SDS MEF CE2.0 Pilot Program
3902 SDS
© Ciena Confidential and Proprietary
Thank You!
