Your Satisfaction is Our Business

Better Roofing, L.L.C.

Scammers have clouded the area giving contract roofing companies a bad image.

Homeowners need help dealing with insurance companies, and they need to trust that their roofing contractor will help them receive compensation and receive a quality product.

The Problem

Mission

We understand what homeowners go through

when disaster strikes, so we will be there to lend a

helping hand and provide satisfaction through superior

service and quality.

Vision

Our vision is to be the most trustworthy roofing company

by building a relationship with the homeowner. . We

understand what homeowners go through when disaster

strikes, so we will be there to help every step of the way.

Values

We strive to satisfy the customer. When homeowners

face tragedy, we are the company they can trust to get

the job done.

Strategies

We will provide homeowners with unmatched quality of service and product while

helping them communicate with the insurance company.

Better Roofing, L.L.C.Your Satisfaction is Our Business

• The amount of roofing companies has grown less than 1% in a five year span.

• The value of business done has increased during this time from $24,153,350 to $28,623,765.

• The amount of initiated fraud investigations have increased within the last three years with an incarceration rate of 77.9%

Sources: U.S. Census Bureau and IRS.gov

Industry

Market

• Homeowners who have suffered severe weather damage to their

roofs.

• Homeowners who need assistance in dealing with insurance companies

to receive proper compensation.

S.W.O.T.• Strengths – We provide quality roof construction and repair while providing homeowners with peace of mind in dealing with insurance companies.

• Weaknesses – Being new to an area brings with it distrust from prospective customers.

• Opportunities – Other roofing companies do not provide mediation between homeowners and insurance companies.

• Threats - Scam artists who have clouded the area with a bad reputation. Established roofing contracting companies.

Competitors:

Keith Pritchett Roofing

Atlanta, GA

Roofs Over Georgia Canton,

GA

Business Model

Repair storm damaged roofs for homeowners and receive compensation from the homeowner’s insurance company.

Complete roof renovations for homeowners and receive payment directly from the homeowner.

Startup Costs

Startup Expenses: $85,450.00Startup Assets: $15,000.00Cash for Recurring Costs: $30,600.00

Total Startup Costs: $131,050.00

$65,000 of the Startup Costs will be provided by the partners.

$66,050 will be financed.

Better Roofing 3 year forecast

Year 1 Year 2 Year 3

Total Revenues $800,000

$1,000,000

$1,200,000

COGS $592,000

$740,000

$888,000

Gross Margin $208,000

$260,000

$312,000

Operating Expenses

$62,400

$91,000 $112,320

Operating Profit / Profit Before Taxes

$145,600

$169,000

$199,680

Income tax expense at 28%

$40,768

$47,320 $55,910

Net Income $104,832

$121,680

$143,770

Sales Forecast:

•$15,385 a week in sales in the first year

• $800,000 revenues year 1

•25% increase in sales during year 2

•20% increase in sales during year 3

Cash Flow Projections

Cash Flow from Operations:

Year 1: $124,832

Year 2: $147,680

Year 3: $173,770

As of Opening Date:Total Assets: $42,000Total Liabilities and Equity:

$69,050

Projected Year 3:Total Assets: $85,000Total Liabilities and Equity:

$52,000

As of the Beginning of Year 3:

Current: 1.071Debt-to-Asset: 0.6

Return on Total Assets: 1.15Sales: 20% Growth from Year 1

Key Financial Ratios

Goal Task Start/End

Before/After

Maintain minimum sales of $15,385/week

Marketing / Increase Word of Mouth

Opening Date / Year 1

$0 / $15,385

Homeowner Outreach

Exposure to target market

Year 1 / Year 1

Unknown to market / Good PR and Word of Mouth

Sustain a minimum of 3 roofing replacement contracts/week

Customer service / Marketing

Year 2 / Year 3

Smaller Area of Opportunity / Increased Area of Opportunity

Milestones

Free roof inspection

Fixed price roofing contract with product and service warranties

3% discount on the next roof repair for customers who provide successful

referrals

Call to Action