Buletin de afaceri România-Suedia Business Bulletin Rumänien-Sverige
Romania-Sweden business newsletter Nr. 02/Aprilie 2015 Nr. 02/April 2015 No. 02/April 2015
BPCE Stockholm, SUEDIA Handelskontor Rumäniens i Stockholm, Sverige Trade Office of Romania in Stockholm, Sweden
36, Ostermalmsgatan, 10041-Stockholm; tel: +46 8 102858; email: [email protected]
Business Newsletter Romania-Sweden Business opportunities
A Romanian economic mission in Sweden in early May 2015
• Mr. Ioan Uţiu, State Secretary of the Ministry of Agriculture and Rural Development, headed a Romanian economic delegation in Sweden on 4 and 5 May 2015.
• The Romanian economic mission was accompanied by HRH Prince Radu, from the Royal Family of Romania, and was composed by 7 Romanian companies from the agriculture and food processing sectors .
• The visit aims to establish contacts and exchanges of knowledge with counterparts from the Swedish academic, agriculture and food processing sectors.
• The delegation members were producers or representatives of associations of producers (in the fields of: fruits and vegetables; meat-stuff; oil; natural juices; bio/eko-products - honey, tea, dietary supplements, etc.) and of a specific RD institute .
• List of Romanian companies
1. Ostrovit (vegetables, fruits and wine)
2. Abundia - Agro Natural producers (organic vegetables, fruits, cold pressed juices)
3. CIC agro BIO invest SRL BioTerra (BIO Producers)
4. SC SONIMPEX TOPOLOVENI SRL (confitures, jams)
5. Agricola Bacău (Sibiu Salami)
6. Luna Solai (cold pressed vegetables oil)
7. Delicon Prodimpex (natural juices)
and ICDP (research institute on fruit-growing/trees’culture).
• The Romanian delegation had very useful contacts with representatives from ICA and Axfood in order to start discussions about the possibility to export Romanian food products to the Swedish market.
• Separately [further on in the business opportunities section], we present details about some of the Romanian companies part of the delegation, interested in establishing contacts with prospective business partners on the Swedish market.
Table of contents
Business opportunities
Economic & financial News
International events
Facts about Romania
Useful contacts
Pg. 2/18
Business Newsletter Romania-Sweden
BUSINESS SEMINAR
Romanian traditional food products – Opportunities on the Swedish market
On 5 May, the Embassy of Romania in Stockholm organized a business seminar, attended by the Romanian companies from the food industry, purchasing managers from ICA and Axfood, a general director from the Swedish Ministry of Rural Development and a representative of Swedish Farmers Federation.
Romanian companies presented their offer and provided samples and promotional materials, and the executives from ICA and Axfood revealed the concrete ways how a foreign company can become an official supplier of these two big companies that dominate the Swedish food market.
The Director General of the Ministry of Rural Development exposed the major Swedish legal regulations in food and the Farmers Federation’s representative made a number of clarifications regarding the quality requirements on the Swedish food market.
All these data and information are particularly useful for Romanian exporters to structure and implement the strategy to promote their products on the Swedish market.
Table of contents Business opportunities Economic & financial News International events Facts about Romania Useful contacts
Pg. 3/18
Guests:
Mr. Hans von Heijne, purchasing manager ICA Mr. Tomas Dahlman, DG – Ministry of Enterprises and Innovation Mr. Henrik Nilsson, purchasing manager Axfood Mr. Daniel Hallmer, Axfood Mr. Johan Anell, CSR and Sustainability Manager, The Swedish Food Federation
Representatives of the Romanian food companies:
- Ioana Belu, Ostrovit - Camelia Sucu, Agro Natural producers - Catalina Maria Dan, CIC agro BIO invest SRL BioTerra - Diana Sonia Stanciulov, SC SONIMPEX TOPOLOVENI SRL - Carmen Gavrilescu, Agricola Bacău - Aurora Palade, Agricola Bacău - Felicia Tulai, Luna Solai - Cristi Constantin, Delicon Prodimpex
Business opportunities (cont.)
Business Newsletter Romania-Sweden
BUSINESS SEMINAR
Romanian traditional food products – Opportunities on the Swedish market
Table of contents Business opportunities Economic & financial News International events Facts about Romania Useful contacts
Pg. 4/18
Business opportunities (cont.)
Business Newsletter Romania-Sweden Business opportunities
- Companies part of the Romanian economic mission in Sweden in early May 2015
ABUNDIA
Table of contents
Business opportunities
Economic & financial News
International events
Facts about Romania
Useful contacts
Pg. 5/18
“AFINUL”- Fruit Processing Center situated in North of Transilvania., with mostly plums, apples, strawberries, bilberries and forest fruits harvested in that area. The Center is processing the fruits from around the area, in a very modern factory, with automated production lines and the latest technology meant for natural processing. The entire range of products is manufactured without sugars / sweeteners, without food colourings or preservatives. The technological process excludes the use of chemical adjuvants. The water that is used in the production process is pure in terms of microbiological and mineral composition. Contact: [email protected] tel/fax: +40 260 650 506 Mobile: +40 722 451 38
Since the beginning, Abundia involved constantly in the agriculture process, becoming a relying partner for farmers of fruits and vegetables. Encouraging individual farmers to associate, the group of producers of fruits and vegetables developed and become important players in the local and external markets. Agronatural, Livada Transilvana, Muncostmar, CIC Agro are examples of Romanian group of producers.
Contact: Camelia SUCU – owner ABUNDIA Catalina Maria DAN – CIC Agro Bd. Metalurgiei 134, sect.4, Bucharest www.abundia.ro; [email protected]; [email protected]
Business Newsletter Romania-Sweden Business opportunities
- Companies part of the Romanian economic mission in Sweden in early May 2015
SONIMPEX TOPOLOVENI S.R.L.
Table of contents
Business opportunities
Economic & financial News
International events
Facts about Romania
Useful contacts
Pg. 6/18
SHORT HISTORY & MILESTONES Topoloveni plum spread factory was established in 1914 and it was the first Romanian factory of this type. Since 2001, the Topoloveni factory has been brought back in operation, they created improved technological conditions which complied with the international standards and law. Because of the demand on the European market, between 2001-8, all of production (150 tons) has been dedicated to one product: “Magiun de prune Topoloveni “ (Topoloveni plum spread) that was exported 100%. *2010 – awarded the ITQI Superior Taste Award by the International Institute for Taste and Quality; *2010 – became Official Supplier of the Romanian Royal House; *2011 – The European Commission certified the product “Magiun de prune Topoloveni” with The Protected Geographical Indication; *2012 – received the ISO 9001:2008 and ISO 2200:2005 certifications; *2012 and 2014 - received ”Superior Taste Award with 2 Golden Stars”…
Contact details: Mrs.Diana Sonia STANCIULOV Aleea Baraj Cucuteni, nr. 4, bl. M5A; Bucharest - 032752 tel: +40 21.3402666; +40 722705950; fax: +40 2130460 66 www.magiun-sonimpex.ro ; [email protected]
Business Newsletter Romania-Sweden Business opportunities
- Companies part of the Romanian economic mission in Sweden in early May 2015
AGRICOLA Bacău
Table of contents Business opportunities Economic & financial News International events Facts about Romania Useful contacts
Pg. 7/18
AGRICOLA – group consist of Agricola, Salbac, Europrod and Avicola Lumina.
AGRICOLA is regulating the entire production chain: from preparation of feeding-stuffs for animals up to the preparation and marketing of fresh meat, meat products, intermediate goods and eggs.
AGRICOLA’s products are recognized for decades, for their quality, on the internal and external market.
Contact details: Mrs. Carmen GAVRILESCU, Mrs. Aurora PALADE Calea Moldovei nr. 94, Bacău 600351, Romania Tel: +40.234577600; Fax: +40.234516573; www.agricola.ro
Salbac - Calea Moinesti nr. 16, Bacău 600281, Romania Tel: +40.234571726; Fax: +40.234516416; [email protected] http://www.agricola.ro/despre-noi/grupul-salbac/
Salbac made, for four decades, raw-dried salami /sausages. Leader is Sibiu salami AGRICOLA (over 53% of the market); other specialties are the salamis/ sausages made from fresh chicken, pork, mutton and beef meat, from AGRICOLA holdings.
Since 1976, Salbac is using raw-dried products technology
with mold and long maturation time. Even though over the years the technology has changed (oak wood with stainless steel), but the recipe and the taste of the authentic Sibiu Salami are untouched – kept as a treasure.
Export: The raw-dried salamis of Salbac have increased the share of export in total production from 3% in 2013 to 10% in 2014, the main markets being Spain, Italy, United Kingdom, Germany.
Business Newsletter Romania-Sweden Business opportunities
- Companies part of the Romanian economic mission in Sweden in early May 2015
LUNA SOLAI
www.lunasolai.com
Table of contents
Business opportunities
Economic & financial News
International events
Facts about Romania
Useful contacts
Pg. 8/18
Contact details:
Luna Solai products are natural products made using cold pressing technology. The oils are produced from carefully selected seeds that are not subjected to thermal or chemical treatments, thus acquiring a high quality and taste.
LUNA SOLAI ambition is to satisfy the expectations of people searching for pure, healthy, tasteful and high quality oil at the right price by finding, innovating and using the best cold pressing technologies.
*for more information, visit: http://lunasolai.com/distribution-network/
LUNA SOLAI products:
• Sunflower oil
• Special flavoured (thyme,
basil, pepper and chili)
sunflower oil
• Pumpkin seed oil
• Canola oil
• Flax seed oil
• Walnut oil
• Hemp oil
CERTIFICATES: - Standard ISO 22000: Luna Solai cold pressed oils are manufactured in a Quality Management System (2012-2014) - iTQI Superior Taste Award 2014 – for Luna Solai sunflower pressed cold oil - The Official supplier of the Royal House of Romania (2014-2017) - The most loved brand in Transylvania (2013)
FAIRS: SIAL, Paris, 2012; IFE, London, 2013
TAF Presoil
Business Newsletter Romania-Sweden Business opportunities
- Companies part of the Romanian economic mission in Sweden in early May 2015
DELICON Prodimpex SRL
At "aRoma" we didn't invent recipes, but create the taste of Apple juice in the childhood years!
Table of contents Business opportunities Economic & financial News International events Facts about Romania Useful contacts
Pg. 9/18
Contact details: Mr. Cristi CONSTANTIN
str. 9 Mai, nr. 4, FALTICENI, jud. Suceava, ROMANIA Tel.: +40.230.540.695 Mobil: +40744.288.367 Fax: +40.230.540.695 E-mail: [email protected] Web site: www.sucaroma.ro
The method of obtaining the full juice "aRoma" -according to the old traditions, using the juice press; so the juice has natural qualities and flavours; -after pressing, the juice is clarified / filtered, and then, pasteurized.
Apple Juice 100% natural
“aRoma" Is made from fresh and healthy, carefully selected, washed, chopped, pressed and pasteurized fruits using the bag-in-box.
Natural juice “aRoma" has the pure taste of nature; • it does not contain
added sugar, water, preservatives and artificial colors,
thus responding to consumers who want to have a natural, healthy, tasty beverage to delight the senses.
Products: -100% natural apple juice -Apple and black currant natural juice -Apples and beetroot natural juice -Apples and sour cherries natural juice
Business Newsletter
Romania-Sweden Economic & Financial News from Romania
Amendments brought to the Fiscal Code
Emergency Ordinance no. 6/2015 published in the Official Gazette no. 250 of 14 April 2015 The most important amendment refers to the application of a reduced VAT rate of 9% for: • supply of the following goods: food, including beverages, except for alcoholic beverages, for human and animal consumption, livestock and live birds from domestic species, seeds, plants and ingredients used for preparing food, products used for completing or replacing food – specifications will follow in future Norms; • restaurant and catering services, except for alcoholic beverages. Romania gets EUR 30 mln in Norway grants to finance 50 private sector projects Around 50 private sector projects are about to be financed with EUR 30 million under a business development programme, managed directly by Innovation Norway. Development, implementation, investment and training related to environmentally friendly technologies, innovative green products and services, reduction and re‐use of waste are among the most common activities funded under the programme. The Norwegian minister for EEA and EU affairs Vidar Helgesen paid a visit to Bucharest, having been received by prime minister Victor Ponta , who voiced the appreciation of the Government of Bucharest for the support provided by Norway through the funds within the Financial Mechanism of the European Economic Area and the Norwegian Financial Mechanism in the current financial period. The Romanian PM underscored that the promoted projects contribute to the reduction of the economic and social disparities, to the development and consolidation of some long-lasting relations between the two countries. The two officials discussed about the modalities to further strengthen the political and development dialogue, the bilateral economic relations, at the end of 2014 the total value of the commercial exchanges between Romania and Norway having reached EUR 675 million (with exports worth EUR 575 million and imports worth EUR 100 million). At the same time, Romania’s high level of absorption of Norwegian funds was highlighted. PM Ponta also voiced the support for completing the negotiations between the EU and the EEA states - Norway for the next financial period (2014-19), as soon as possible, in order to avoid delays. Romania receives EUR 306 million through the EEA and Norway Grants. The funding, worth EUR 306 million for the period up to until 2016, is earmarked to support 22 programmes in areas such as the justice and home affairs sector, environmental protection, research, health, culture, civil society, and improving the social condition of the Roma population.
Table of contents
Business opportunities
Economic & financial News
International events
Facts about Romania
Useful contacts
Pg. 10/18
Business Newsletter Romania-Sweden Economic & Financial News from Romania (cont.)
Unemployment rate down to 6.8 % in 2014, says INS Romania’s unemployment rate stood at 6.8 percent in 2014, down compared to the previous year, and the employment rate of the working-age population (aged 15 to 64) reached 61 percent, according to the data released by the National Statistics Institute (INS). In 2014, Romania’s active population stood at 9,243,000 people, of whom 8,614,000 were employed and 629,000 were unemployed. According to the INS, the unemployment rate recorded last year decreased from 7.1 percent in 2013, to 6.8 percent, with the most affected by unemployment being the high-school graduates (with a rate of 7.2 percent) and the secondary-school ones (6.7 percent). At the same time, the unemployment rate of the people with higher education stood at 5.8 percent. By gender, men’s unemployment rate stood last year at 7.3 percent and women’s at 6.1 percent. The unemployment rate had the highest level (24 percent) amongst young people (aged 15 to 24).
Romania posts highest construction output increase in February, says Eurostat Romania recorded in February the fastest growth rhythm of construction output in the European Union, as compared to January but also against February 2014, respectively 5.3 percent and 19.5 percent, according to data published by Eurostat - the statistical office of the European Union. In contrast, the largest decreases in production in construction were observed in Germany (-3.1 percent), France and Portugal (both -2.2 percent), and the highest increases, except for Romania (+5.3 percent), in Poland (+3.8 percent) and Hungary (+3.2 percent). In February 2015 against the previous month, seasonally adjusted production in the construction sector fell by 1.8 percent in the euro area (EA19) and by 1.2 percent in the EU28. In January 2015, production in construction grew by 1.6 percent and 0.6 percent respectively. In February 2015 compared with February 2014, production in construction fell by 3.7 percent in the euro area and by 2.4 percent in the EU28. The 3.7 percent decrease in construction output in the euro area in February 2015, compared to February 2014, is due to building construction falling by 4 percent and civil engineering by 2.7 percent. In the EU28, the decrease of 2.4 percent is due to building construction falling by 2.7% and civil engineering by 0.5 percent. Among member states for which data are available, the largest decreases in construction production were registered in Germany (-8.1 percent), France (-7.9 percent) and Portugal (-4.5 percent), and the highest increases in Romania (+19.5 percent), Sweden (+9.4 percent), and the Czech Republic (+6.2 percent). The decrease of 1.8 percent in construction output in the euro area in February 2015, compared to the previous month, is due to building construction falling by 1.6 percent and civil engineering by 2.6 percent. In the EU28, the decrease of 1.2 percent is due to building construction falling by 1.1 percent and civil engineering by 1.6 percent.
Table of contents
Business opportunities
Economic & financial News
International events
Facts about Romania
Useful contacts
Pg. 11/18
Business Newsletter Romania-Sweden Economic & Financial News from Romania (cont.)
Bosch opens IT center for research and development in Cluj
Bosch officially inaugurated few days ago a new IT center in “The Office” in Cluj-Napoca, the company says. In the new location, through the research and development projects to be initiated, the company takes a step forward in meeting the upward trend towards mobility and connectivity.
The young engineers develop cutting-edge technologies in the field of autonomous management and of the fourth industrial revolution, as well as in the field of renewable energy. Bosch has thus intensified its local research and development activities in Cluj and officially opened a new IT center.
The new Bosch office aims, for the coming years, to create more jobs for young professionals in the IT field. Through the new IT center, Bosch completed one of its objectives regarding the research and development in Cluj-Napoca. The company enhances the role of local activities within its own European network of research and development.
Regarding the technological solutions for intelligent building management, the young team expands its activities from software development for integrated systems to device interconnection and data analysis for photovoltaic inverters, necessary for generating green energy from the photovoltaic solar panels.
“We had very good experiences in Romania so far and we offer an exciting content and fantastic career opportunities for the most brilliant minds in the country” stated in a press release Roman Sellin, director of the R&D center in Cluj-Napoca.
Bosch research and development activities in Romania were launched in Jucu in November 2013, sharing the location with the new production facility for automotive technology.
Table of contents
Business opportunities
Economic & financial News
International events
Facts about Romania
Useful contacts
Pg. 12/18
Business Newsletter Romania-Sweden International Fairs & Exhibitions in Romania
2015
Table of contents
Business opportunities
Economic & financial News
International events
Facts about Romania
Useful contacts
Pg.13/18
For more details, open the link: http://www.romexpo.ro/program-en-2015
Business Newsletter Romania-Sweden Facts about Romania
Location, geography and climate
Romania is situated in the southeastern part of Central Europe, on the shores of Black Sea, extending approximately 300 miles north to south and 400 miles east to west. Romania’s territory features mountains, hills, plains and numerous rivers and lakes. Forests cover one quarter of the country and the fauna is one of the richest in Europe (including bears, deer, lynx, chamois, wolves). The Danube River ends its eight-country journey at the Black Sea, after forming one of the largest and most bio-diverse wetlands in the world, the Danube Delta. Romania is an all round year destination, having a temperate climate with four distinct seasons.
Politics and economy
Romania is a parliamentary democracy based on European models and a member state of the EU and the NATO.
In the 1930s, Romania was one of the main European producers of wheat, corn and meats and it used to be called “the bread basket of Europe.”
In the 1950s started the development of the heavy industry.
Today, Romania produces coal, natural gas, iron ore and petroleum. Industries include chemical (petrochemical, paints and varnishes), metal processing, machine manufacturing, information technology, industrial and transport equipment, textiles, manufactured consumer goods, lumbering and furniture. About 39.2% of Romania’s territory is arable land, 28% forests, 21% pastures, hayfields and orchards and 2.5% vineyards. Corn, wheat, vegetable oil seeds, vegetables, apples and grapes for wine are the main crops and sheep and pigs the main livestock. Forestry and fisheries are also developed.
More info on: www.romania.travel,
the Official Tourism Site of Romania
Table of contents
Business opportunities
Economic & financial News
International events
Facts about Romania
Useful contacts
Pg. 14/18
Business Newsletter Romania-Sweden Facts about Romania (cont.)
Key economic indicators
Table of contents
Business opportunities
Economic & financial News
International events
Facts about Romania
Useful contacts
Pg. 15/18
Business Newsletter Romania-Sweden Facts about Romanian Economy
Economic evolutions in Romania
Industry: In 2014, the industrial production increased by 6.1%, compared to the previous year. Increases were registered in manufacturing (+7.5%) and in mining and quarrying (+1.0%). Electricity, gas, steam and air conditioning production and supply registered a decrease by 4.7%. By broad industrial groups, increases were registered in capital goods industry (+11.4%), in durable goods industry (+8.6%), in intermediate goods industry (+3.9%) and in current use goods industry (+3.2%).
Trade and services: During 2014, compared to the previous year, the turnover volume of enterprises having as main activity retail, except motor vehicles and motorcycles, registered an increase of 7.0%.
Tourism: Arrivals in the tourist reception establishments registered a growth of 6.6% in 2014, compared to 2013.
International trade in goods: In 2014, FOB exports amounted to EUR 48659.5 million, their value being by 6.5% higher than in the previous year, calculated based on the values expressed in EUR. In the structure of exports, three out of the 10 sections of goods in the Standard International Trade Classification (SITC Rev. 4) account for 74.4% of total exports (eg.: machinery and transport equipment 42.2%, manufactured products mainly classified by raw material 16.6% and miscellaneous manufactured articles 15.6%).
In 2014, CIF imports amounted to EUR 53963.5 million, their value being higher than in the previous year with 6.0%, based on the values expressed in EUR. In the structure of imports, four of the 10 sections of goods in the SITC Rev. 4 account for 79.8% of total imports (eg.: machinery and transport equipment 35.3%, manufactured products mainly classified by raw material 21.4%, chemicals and related products not-elsewhere specified 13.7% and miscellaneous manufacture articles 9.4%).
In 2014, the trade deficit amounted to EUR 5304.0 million in FOB/CIF prices, EUR 91.7 million higher than in the previous year. The value of intra-community exchanges of goods during was of EUR 34661.4 million for deliveries and EUR 40650.1 million for inputs, representing 71.2% of total exports and 75.3% of total imports.
Table of contents
Business opportunities
Economic & financial News
International events
Facts about Romania
Useful contacts
Pg. 16/18
Source: National Institute of Statistics www.insse.ro
Business Newsletter Romania-Sweden Facts about Romanian Economy (cont.)
Trade of goods between Romania and Sweden
• The year 2014 continued the positive trend of increasing bilateral trade, which reached a total figure of 7.000,38 million SEK, by 57% more than the level of 2010.
We highlight the strong growth of the bilateral trade in this period of time, in
spite of the problems due to the international crisis started in 2008.
• This growth was due to the increase of both exports and imports, for the two parts, and it is why we have a balanced trade with significant prospects for growth and diversification. Romanian exports in relation to Sweden increased with 100,8% during the last five years and the import of Swedish products raised by 14% in the same period of time. In 2014, bilateral trade balance was favorable to the Romanian side with a total balance of 1.867,20 million SEK.
• During the first two months of 2015, the total bilateral trade was 946 millions SEK, 13% less than the same period of 2014: the Swedish export reached 382 millions SEK, 9% more than in 2014, and the Romanian export to Sweden was 564 millions SEK, 22% less than the last year. The bilateral trade is keeping a favorable balance, of 182 millions SEK, for Romania in January-February 2015, period, and continue forecasts for growth and diversification.
Evolution of Trade between Romania and Sweden (millions SEK)
Table of contents
Business opportunities
Economic & financial News
International events
Facts about Romania
Useful contacts
Pg. 17/18
2010 2011 2012 2013 2014 2014/2010
Export 2.207,95 2.562,85 2.987,54 3.665,91 4.433,79 100,8%
Import 2.247,70 2.309,47 1.941,42 2.187,40 2.566,59 14,0%
Total 4.455,65 4.872,32 4.928,96 5.853,31 7.000,38 57,0%
Balance -39,75 +253,38 +1.046,12 +1.478,51 +1.867,20
Business Newsletter Romania-Sweden Useful contacts
Presidency of Romania www.presidency.ro
Government of Romania www.gov.ro
Parliament of Romania www.parlament.ro
Ministry of Economy, Trade and Tourism www.minind.ro
Ministry of Foreign Affairs www.mae.ro
National Bank of Romania www.bnr.ro
National Institute of Statistics www.insse.ro
National Trade Register Office www.onrc.ro
Customs National Authority www.customs.ro
Official Journal of Romania www.monitoruloficial.ro
Chamber of Commerce and Industry of Romania www.ccir.ro
Official Tourism Site of Romania www.romania.travel
National Weather Administration www.meteoromania.ro
Bucharest Henri Coanda International Airport www.bucharestairports.ro
Port of Constanta www.portofconstantza.com
Embassy of Romania in Stockholm http://stockholm.mae.ro/en
Department of International Trade www.dce.gov.ro
Trade Office of Romania in Sweden (email: [email protected] )
Table of contents
Business opportunities
Economic & financial News
International events
Facts about Romania
Useful contacts
Pg.18/18
