Date post: | 09-Dec-2014 |
Category: |
Technology |
Upload: | ginkgostreet |
View: | 107 times |
Download: | 2 times |
Michael Z. Daryabeygi michael@ ginkgostreet.com @ginkgostreet ~ @ginkgoMZD 888-223-6609
Bulk Emailing, Easy!
#CiviCRM ~ #CiviUser ~ #EmailEasy
What to Expect
Overview of Emailing Guidelines to Follow
Workshop on Writing Strategic Emails
Bulk Email, Easy!#EmailEasy #CiviUser #CiviCRM
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What is Mass Email?
A Broadcast MessageDelivered to Interested Parties
With a Call to Action
(NOT Un-Solicited SPAM)
Bulk Email, Easy!#EmailEasy #CiviUser #CiviCRM
Examples
Newsletters Events Donations Mobilization
Bulk Email, Easy!#EmailEasy #CiviUser #CiviCRM *?
Key Components
Targeted and Appropriate A Hook Clear Messaging Valuable Content Clear Call to Action
Bulk Email, Easy!#EmailEasy #CiviUser #CiviCRM
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Infrastructure
Templates/Design Collection/Sign-Up List Management Scheduling SMTP (Sending Server) Metrics
Bulk Email, Easy!#EmailEasy #CiviUser #CiviCRM
List Hygiene Get Opt-Ins Respect Opt-Outs (Don't SPAM!) An Opt-Out link is required by law Run regular dedupes of your list Allow for easy update of your contact's interests
Bulk Email, Easy!#EmailEasy #CiviUser #CiviCRM
Dedupe in CiviCRM
Use integrated forms to avoid duplicates in the first place
Batch dedupe Manual Dedupe
Bulk Email, Easy!#EmailEasy #CiviUser #CiviCRM
Sign-Ups
Ask on your homepage Ask on an issue site/page Collect more info Keep a low barrier to participate Collect in-person sign-ups Avoid competing channels (fb/twt)
Bulk Email, Easy!#EmailEasy #CiviUser #CiviCRM
Sign-Ups
Wordpress Plugins Drupal Blocks Stand-alone pages Drupal Webform Gravity Forms (coming soon)
Bulk Email, Easy!#EmailEasy #CiviUser #CiviCRM
List Management
Create Groups explicitly, or automatically with a saved
search.
Bulk Email, Easy!#EmailEasy #CiviUser #CiviCRM
List Management
TODO: ElaborateSegmentation
A/B Testing
Demystifying Mass Email with Free Software #FOSSEMAIL #AMC2014 #CiviCRM
Create a Mailing in CiviCRM
TODO: ElaborateCreate mailingReview status
Bulk Email, Easy!#EmailEasy #CiviUser #CiviCRM
Create a Mailing in CiviCRM
TODO: Elaborate
Bulk Email, Easy!#EmailEasy #CiviUser #CiviCRM
Mailing Reports
Valuable Content
Bulk Email, Easy!#EmailEasy #CiviUser #CiviCRM
CompositionValuable Content.
To be heard through the noise, provide value to your audience.
Respect their time and they will reward you accordingly.
Bulk Email, Easy!#EmailEasy #CiviUser #CiviCRM
Composition
Appropriate:On Mission,
Tailored to the Recipient,Consistent
Bulk Email, Easy!#EmailEasy #CiviUser #CiviCRM
Content is King
Establish a reputationReward their attention
PersonalizedEasy to Scan
Gets them to click-through
Bulk Email, Easy!#EmailEasy #CiviUser #CiviCRM
CompositionTemplate – Eye-Catching but simple
Device Compatible
Build your own zurb.com/ink
https://www.campaignmonitor.com/resources/will-it-work/
or use a tool Mail Chimp
Bulk Email, Easy!#EmailEasy #CiviUser #CiviCRM
Call to Action
The one thing you want them to do should be obvious.
Bulk Email, Easy!#EmailEasy #CiviUser #CiviCRM
Donate Sign Fill out a form/survey Register to Participate
The Hook
Urgent Informal To the Point Sensational
Bulk Email, Easy!#EmailEasy #CiviUser #CiviCRM
Subject Line Tactics
Workshop
Form GroupsNewsletter, Event, Mobilization,
Donation
Create your Scenario
Bulk Email, Easy!#EmailEasy #CiviUser #CiviCRM
WorkshopExercise One
Gist of Your Message Write a content outline. Create a Targeting (Segment) Strategy Write 5-10 One-sentence summations of your message using your segment strategy.
Bulk Email, Easy!#EmailEasy #CiviUser #CiviCRM
Workshop
Exercise Two
What is your Call to Action? Write 5-10 One-Sentence Calls to Action using your segment strategies.
Bulk Email, Easy!#EmailEasy #CiviUser #CiviCRM
WorkshopExercise Three
Write at least 10 Subject Lines
Remember: Urgent Transparent Identifies You
Bulk Email, Easy!#EmailEasy #CiviUser #CiviCRM
Workshop
Final Exercise
Score components Select Top 3 Messages
Bulk Email, Easy!#EmailEasy #CiviUser #CiviCRM
Thank You!
Michael Z Daryabeygi
@ginkgoMZD
Session Resources and Demo Site:GinkgoStreet.com/BulkEmailEasy
Bulk Email, Easy!#EmailEasy #CiviUser #CiviCRM