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Page 1: Bulk SMS | Bulk SMS Gateway | Bulk SMS Resellers | Bulk SMS Services | Send SMS | Text Messages| Mobile SMS

YOU DECIDE WHO, WHY, HOW, WHERE & WHEN...YOU DECIDE WHO, WHY, HOW, WHERE & WHEN...

http://www.Sammrat.comhttp://www.Sammrat.com

GET POPULARGET POPULAR

Page 2: Bulk SMS | Bulk SMS Gateway | Bulk SMS Resellers | Bulk SMS Services | Send SMS | Text Messages| Mobile SMS

A Brief History of the Mobile Phone

The mobile phone was invented in 1973 by Dr Cooper to his rival, Joel Engel

who was Head of Research at Bell Labs, but it was some time before mobile

phones were available commercially. Probably our first memories of mobile phones are from the 1980s when the handsets were large, expensive and

typically used by city high fliers. Today things are very different: nearly everyone in India has a

mobile phone, with many people having one for business and one for personal use.

A Brief History of the Mobile Phone

The mobile phone was invented in 1973 by Dr Cooper to his rival, Joel Engel

who was Head of Research at Bell Labs, but it was some time before mobile

phones were available commercially. Probably our first memories of mobile phones are from the 1980s when the handsets were large, expensive and

typically used by city high fliers. Today things are very different: nearly everyone in India has a

mobile phone, with many people having one for business and one for personal use.

http://www.sammrat.comhttp://www.sammrat.com

Page 3: Bulk SMS | Bulk SMS Gateway | Bulk SMS Resellers | Bulk SMS Services | Send SMS | Text Messages| Mobile SMS

Why MOBILE?Mobile has 6 unique benefits.

The power of the mobile phone as a mass media is due to six elements not available on previous mass media.

THE PHONE IS THE FIRST TRULY PERSONAL MEDIUM. A 2006 survey by Wired revealed that 63% of the population do not share the phone even with one’s spouse, it is that Personal.

THE PHONE IS ALWAYS CARRIED. A survey in 2005 by BDDO found that 60% of the population sleep with the phone physically in bed; a Nokia 2006 study that 72% of us use the phone as our alarm clock.

THE PHONE IS THE FIRST ALWAYS-ON MASS MEDIUM, today many media offer alerts via the phone, what is on another real time medium like TV, such as CNN breaking news alerts via SMS.

MOST IMPORTANTLY, THE PHONE HAS A BUILT-IN PAYMENT MECHANISM. No other medium has a built-in payment mechanism, even on the internet you have to subscribe to Paypal or provide a credit card, etc., but already today, older media collect payments through the mobile phone.

THE PHONE IS A CREATIVE TOOL AVAILABLE ALWAYS AT THE POINT OF CREATIVE IMPULSE. Mostly when the photo opportunity emerges, our digital camera is safely at home in its camera case. But the camera phone (which is our video recorder and podcast recorder) is on our pocket, always the ready to snap images and clips.

Lastly but perhaps most relevant to the legacy media, MOBILE CAPTURES THE MOST ACCURATE CUSTOMER INFORMATION IN ANY MEDIUM. AMF Ventures measured the relative accuracy of audience measurements on TV, internet and mobile, in May 2007, finding that on TV only 1% of audience data is captured; on the internet about 10% of audience data is collected; but on mobile 90% of audience info can be identified. Considering media content targeting and advertising, this means that for practical purposes we know the exact composition of our total audience, individually and exactly – and even where the media is consumed. Not even on the web do we have this level of precision. CRM (Customer Relationship Management) will be revolutionized! It is not surprising then to find that in Japan, 54% of all mobile phone users receive advertising on their phones and with targeting and personalization, 44% like the ads so much, they actively click on the ads.

http://www.sammrat.comhttp://www.sammrat.com

Page 4: Bulk SMS | Bulk SMS Gateway | Bulk SMS Resellers | Bulk SMS Services | Send SMS | Text Messages| Mobile SMS

Marketer’s Delight or ChallengeMarketer’s Delight or Challenge

Over 1 Bn Population = Over 1 Bn Potential UsersOver 1 Bn Population = Over 1 Bn Potential Users

Challenge is reaching them

Traditional Media – Reach and Limitationshttp://www.sammrat.comhttp://www.sammrat.com

Page 5: Bulk SMS | Bulk SMS Gateway | Bulk SMS Resellers | Bulk SMS Services | Send SMS | Text Messages| Mobile SMS

Have you thought

about a NEW

Medium?

ReachReach CostCost EffectiveEffectivenessness

TVTV HighHigh Very HighVery High HighHigh

PrintPrint LowLow HighHigh HighHigh

RadioRadio MediumMedium MediumMedium PoorPoor

OutdoorsOutdoors MediumMedium MediumMedium MediumMedium

EventEvent LowLow MediumMedium HighHigh

POSPOS MediumMedium MediumMedium MediumMedium

InternetInternet HighHigh LowLow LowLow

Direct Direct MailerMailer

HighHigh HighHigh MediumMedium

Traditional Media

• General Appeal

• Not Personalised

• Can be Missed

• Avoidable

• Wastage

• Low Efficiency

http://www.sammrat.comhttp://www.sammrat.com

Page 6: Bulk SMS | Bulk SMS Gateway | Bulk SMS Resellers | Bulk SMS Services | Send SMS | Text Messages| Mobile SMS

Leverage a New MediumLeverage a New Medium

Mobile Tele-density at over 20%Mobile Tele-density at over 20%

Your Suppliers, Your Retailers, Your Users, Your Competitor’s Users

Can you reach all of them when you want to?

http://www.sammrat.comhttp://www.sammrat.com

Page 7: Bulk SMS | Bulk SMS Gateway | Bulk SMS Resellers | Bulk SMS Services | Send SMS | Text Messages| Mobile SMS

Sammrat SMS – Sammrat SMS – The Next MediumThe Next Medium

SupplementingSupplementing ComplementingComplementing

(adding Reach) (adding Effectiveness)(adding Reach) (adding Effectiveness)

Print

TV

Radio

Outdoors

Sammrat SMS

Print

TV

Radio

Outdoors

Sammrat SMS

As a standalone Medium reaching out to a larger audience instantly

Enhancing the effectiveness of Traditional Media

http://www.sammrat.comhttp://www.sammrat.com

Page 8: Bulk SMS | Bulk SMS Gateway | Bulk SMS Resellers | Bulk SMS Services | Send SMS | Text Messages| Mobile SMS

Sammrat SMS Sammrat SMS

SupplementingSupplementing

GamesGames

ContestsContests

Campaign ReinforcementCampaign Reinforcement

ReminderReminder

Product FeedbackProduct Feedback

RewardsRewards

Mobile CouponsMobile Coupons

ComplementingComplementing

AwarenessAwareness

AnnouncementAnnouncement

New/Special OfferNew/Special Offer

Mobile CouponsMobile Coupons

ReminderReminder

InfluenceInfluence

InvitationInvitation

Popular SMS – A true TWO WAY COMMUNICATION Engine

http://www.sammrat.comhttp://www.sammrat.com

Page 9: Bulk SMS | Bulk SMS Gateway | Bulk SMS Resellers | Bulk SMS Services | Send SMS | Text Messages| Mobile SMS

With Sammrat SMSWith Sammrat SMS

Announce a new Product LaunchAnnounce a new Product Launch

Build your BrandBuild your Brand

Announce Sales PromotionsAnnounce Sales Promotions

Reminder for offersReminder for offers

Event remindersEvent reminders

Reward using Mobile CouponsReward using Mobile Coupons

Engage using games and contestsEngage using games and contests

Take Product FeedbackTake Product Feedback

Generate LeadsGenerate Leads

Create Innovative Dialogue Create Innovative Dialogue OpportunitiesOpportunities

Build Brand CommunityBuild Brand Community

Man Power recruitmentMan Power recruitment

A Personalized Message with Undivided Attention

http://www.sammrat.comhttp://www.sammrat.com

Page 10: Bulk SMS | Bulk SMS Gateway | Bulk SMS Resellers | Bulk SMS Services | Send SMS | Text Messages| Mobile SMS

Sammrat SMSSammrat SMS

Reach out to Targeted AudiencesReach out to Targeted Audiences

Reach out to over 50 Lakhs targeted mobile users a dayReach out to over 50 Lakhs targeted mobile users a day

Send out personalised and customised messagesSend out personalised and customised messages

Customise your message yourselfCustomise your message yourself

Sender ID BrandingSender ID Branding

Delivery ConfirmationDelivery Confirmation

100% efficiency on Message Submission100% efficiency on Message Submission

High Speed SMSHigh Speed SMS

http://www.sammrat.comhttp://www.sammrat.com

Page 11: Bulk SMS | Bulk SMS Gateway | Bulk SMS Resellers | Bulk SMS Services | Send SMS | Text Messages| Mobile SMS

Create AwarenessCreate Awareness

Talk about your OfferTalk about your Offer

Talk about a SchemeTalk about a Scheme

Message from an EndorserMessage from an Endorser

Remind themRemind them

Invite themInvite them

Influence themInfluence them

Sammrat SMSSammrat SMS

Achieve Your ObjectiveAchieve Your Objective

http://www.sammrat.comhttp://www.sammrat.com

Page 12: Bulk SMS | Bulk SMS Gateway | Bulk SMS Resellers | Bulk SMS Services | Send SMS | Text Messages| Mobile SMS

Sammrat SMSSammrat SMS

Reach them when you want to - instantly

Days of month, Time of DayDays of month, Time of Day

Event RelatedEvent Related

Catch the peak days of the buying cycleCatch the peak days of the buying cycle

Flash MessageFlash Message

http://www.sammrat.comhttp://www.sammrat.com

Page 13: Bulk SMS | Bulk SMS Gateway | Bulk SMS Resellers | Bulk SMS Services | Send SMS | Text Messages| Mobile SMS

Sammrat SMSSammrat SMS

Direct, Personalised Message

Focused on ProductFocused on Product

Focused on OfferFocused on Offer

Focused on new IntroductionFocused on new Introduction

Focused on some EventFocused on some Event

SENDER ID BRANDINGSENDER ID BRANDING

Message from your Mascot / Endorser / CelebrityMessage from your Mascot / Endorser / Celebrity

http://www.sammrat.comhttp://www.sammrat.com

Page 14: Bulk SMS | Bulk SMS Gateway | Bulk SMS Resellers | Bulk SMS Services | Send SMS | Text Messages| Mobile SMS

Sammrat SMSSammrat SMS

Reach them with Relevance

VernacularVernacular

Topical (Slice of life, current happenings)Topical (Slice of life, current happenings)

Relevant (citywise)Relevant (citywise)

Customise message daily (less obtrusive and Customise message daily (less obtrusive and very effective)very effective)

http://www.sammrat.comhttp://www.sammrat.com

Page 15: Bulk SMS | Bulk SMS Gateway | Bulk SMS Resellers | Bulk SMS Services | Send SMS | Text Messages| Mobile SMS

SammratSMSSammratSMS

Universal Reach

Nation-wideNation-wide

State-wideState-wide

City-wideCity-wide

Area-wideArea-wide

Road-wideRoad-wide

HNI, SME, Retail, Gender...

Sub Category

Cutting across all Telcos

http://www.sammrat.comhttp://www.sammrat.com

Page 16: Bulk SMS | Bulk SMS Gateway | Bulk SMS Resellers | Bulk SMS Services | Send SMS | Text Messages| Mobile SMS

Sammrat SMSSammrat SMS

Message 100% Customizable

Send Text MessagesSend Text Messages

Send Picture MessagesSend Picture Messages

Change message content hourly, daily, Change message content hourly, daily, audience wise etc.,audience wise etc.,

Send unlimited messages dailySend unlimited messages daily

http://www.sammrat.comhttp://www.sammrat.com

Page 17: Bulk SMS | Bulk SMS Gateway | Bulk SMS Resellers | Bulk SMS Services | Send SMS | Text Messages| Mobile SMS

Sammrat SMSSammrat SMS

Traditional Call Centre Solution

Typical Call Centre Business to Business ContactBusiness to Business Contact Business to Consumer ContactBusiness to Consumer Contact Marketing of Product and ServicesMarketing of Product and Services NotificationsNotifications Lead GenerationsLead Generations PromotionsPromotions RemindersReminders

Limitations High Cost Less ReachHigh Cost Less Reach Quality ManpowerQuality Manpower Consistent QualityConsistent Quality Huge ResourcesHuge Resources

A Good Tele Caller can only contact 60 people in a day

http://www.sammrat.comhttp://www.sammrat.com

Page 18: Bulk SMS | Bulk SMS Gateway | Bulk SMS Resellers | Bulk SMS Services | Send SMS | Text Messages| Mobile SMS

Sammrat SMSSammrat SMS

Banking

• Lead Generation• Account Opening• Credit card, Personal, Auto, Home Loans offers• New Branch Opening etc.,

Automobiles

• Lead Generation for Car & Bike Sales• Service Reminder• Loan cum Exchange offer• New Product •Launch etc.,

Insurance

• New Product Introduction

• Renewals

• Maturity etc.,

Telecom

• Special Offers

• New Product Launch

• Bill Reminders

• Increase revenue for VAS etc.,

Retail Industry

• Brand Positioning

• Special Offer

• New Outlet Opening

http://www.sammrat.comhttp://www.sammrat.com

Page 19: Bulk SMS | Bulk SMS Gateway | Bulk SMS Resellers | Bulk SMS Services | Send SMS | Text Messages| Mobile SMS

The 5 Cs of Mobile = ConnectednessCOMMUNICATION – The mobile phone is primarily a communication device. It allows one person to talk to another; it allows one person to send a message to another via SMS, MMS, instant messenger or email. Marketing Question: What are we communicating, when, to whom, why and how? How are we going to allow customers to communicate with us?

CONSUMINGWe have full multi-media access on our phones, we’re also consuming a wide range of content from video new clips, ringtones, images, videos, casual games and news services. It could be argued that we ‘consume’ messages from loved ones and marketers alike.Marketing Question: What do our customers want to do on their phones? How does that fit in with what we want to communicate?

COMMUNINGThe mobile phone allows us to connect with the digital world and have a presence or be ‘always on’. It means that we have access to information 24/7 and that others can connect to us 24/7. Marketing Question: How does our marketing effort allow customers to commune or link with us and/or the outside world?

CONVENIENCEThe mobile phone is a very convenient way to communicate with another person or entity or find something out by looking it up on the mobile internet. The mobile phones we have today are more powerful that the desktop computers we had sitting on our desks less than 10 years ago.Marketing Question: Can we make our campaign or our service more convenient for customers by allowing mobile interactivity? Is our service or campaign convenient to use?

CONTROLYou decide how ‘always on’ you want to be, or not. You can turn off at any time. You can see who is calling you and decide whether or not wish to take that call. You can see who is sending you a text message can you can decide whether or not you wish to reply. What this means for marketers is that the customer may choose to interact with you via their mobile. They may (or not) give you permission to talk to them via their mobile phone. But it also means that you need to put the customer in control of that permission and make it easy to unsubscribe from marketing activities.Marketing question: Have we got our subscribe/unsubscribe process right?

http://www.sammrat.comhttp://www.sammrat.com

Page 20: Bulk SMS | Bulk SMS Gateway | Bulk SMS Resellers | Bulk SMS Services | Send SMS | Text Messages| Mobile SMS

Rules for SuccessWhen planning your mobile marketing effort, it really is back to marketing basics and lots of common sense.Don’t get bogged down with the technology, think through your product or service, your audience and what you want them to experience.

There’s a simple checklist to go through which may help you with this.

Segment, Target, Position.

What are the customer segments you want to reach?

Which of them are you going to target for this campaign?

How are you going to position your product or service with them, thus affecting brand and key messages?

Who is the audience?

What do you know about them?

Where do they hang out (in this day and age, you need to go to where customers are rather than ‘build it and they will come’)?

Who are they hanging out with?

What are they reading on and offline?

What are they looking at on TV, listening to on the radio, surfing on the internet, using on their phone?

What are your key campaign messages?

Is it promotionally led (e.g. Special Offer)?

Is it ongoing communication?

Is it customer service (thank you messages, requests for feedback)?

Rules for SuccessWhen planning your mobile marketing effort, it really is back to marketing basics and lots of common sense.Don’t get bogged down with the technology, think through your product or service, your audience and what you want them to experience.

There’s a simple checklist to go through which may help you with this.

Segment, Target, Position.

What are the customer segments you want to reach?

Which of them are you going to target for this campaign?

How are you going to position your product or service with them, thus affecting brand and key messages?

Who is the audience?

What do you know about them?

Where do they hang out (in this day and age, you need to go to where customers are rather than ‘build it and they will come’)?

Who are they hanging out with?

What are they reading on and offline?

What are they looking at on TV, listening to on the radio, surfing on the internet, using on their phone?

What are your key campaign messages?

Is it promotionally led (e.g. Special Offer)?

Is it ongoing communication?

Is it customer service (thank you messages, requests for feedback)? http://www.sammrat.comhttp://www.sammrat.com

Page 21: Bulk SMS | Bulk SMS Gateway | Bulk SMS Resellers | Bulk SMS Services | Send SMS | Text Messages| Mobile SMS

THANK YOU

FOR YOUR TIME

THANK YOU

FOR YOUR TIME

http://www.sammrat.comhttp://www.sammrat.com


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