BULLET TRAIN

Presenting…Sonal AroraNishant MittalGaurav RaizadaShubham GuptaManisha Bhardwaj

BULLET TRAIN IN INDIA

A PROJECT ON:

SR.NO. T O P I C SLID

E NO.

1 INTRODUCTION TO BULLET TRAIN

2 TYPES OF BULLET TRAIN TECHNOLOGIES

3 PRODUCT MIX OF BULLET TRAIN

4 PRICE MIX OF BULLET TRAIN

5 PLACE MIX OF BULLET TRAIN

6 PROMOTION MIX OF BULLET TRAIN

7 CONCLUSION

INTRODUCTION

Introduction High-speed rail / BULLET TRAIN is a type of rail transport significantly

faster than traditional rail traffic, using an integrated system of specialized rolling stock and dedicated tracks.

Started in JAPAN in 1964, From SHINKANSEN TO TOKYO, with speed of 145 Km/ Hr

BULLET TRAIN :In INDIA

•The proposed 534km Mumbai- Ahmedabad high-speed link, which is in early stage of development, will be India's maiden high-speed rail project. The decision to carry out its feasibility study was taken in September 2013.

• During the Indian prime minister's visit to Japan in My 2013, the prime ministers of both countries decided to co-finance a detailed joint feasibility study for the Mumbai- Ahmedabad HSR. The Japan Internal Cooperation Agency (JICA) was given the go-ahead for the study in September 2013.

The Bullet Train TrackType of Magnet Uses

This train uses superconducting electric magnets in the vehicle to levitate and propel the train. These magnets are cooled by liquid helium or liquid nitrogen. This means that

once electrified these magnets do not require additional energy.

Seating Capacity & classes

The train has three seprate classes namely buisness class, green class, ordinary class.

E 5 Series shinkansen train configured with ten cars and has a capacity to carry 731 passenger.

658 seats of ordinary class, 55 seats are of green class and 18 seats are in buisness class.

Better for the Environment

Less energy consumption because no rail-track friction Requires no fossil fuel which can harm the environment. Less noise pollution since the train never hits the track MagLev guideways and trains take up less space than

conventional trains

Two types of bullet train Technologies

Electromagnetic suspension (EMS) Electrodynamic suspension (EDS)

Electromagnetic suspension (EMS)

In current electromagnetic suspension (EMS) systems, the rail is situated between the upper and lower edges and use electromagnets to levitate the train

Electrodynamic suspension (EDS)

In electrodynamic suspension (EDS), both the rail and the train exert a magnetic field

COST

According to news media, the costs for constructing such rail lines in India are estimated to be Rs 700-1000 million per km.

 the Mumbai-Ahmedabad route of 500 km, will cost Rs 370 billion to build and to make a profit, passengers will have to be charged Rs 5 per km.

Application InformationSafety The trains are virtually impossible to derail because the train is wrapped around the track. Collisions between trains are unlikely because computers are controlling the trains movements.

Maintenance There is very little maintenance because there is no contact between the parts.

Comfort The ride is smooth while not

accelerating.

Economic Efficency The initial investment is similar to other high

speed rail roads. (Maglift is $20-$40 million per mile and I-279 in Pittsburg cost $37 million per mile 17 years ago.)

Operating expenses are half of that of other railroads.

A train is composed of sections that each contain 100 seats, and a train can have between 2 and 10 sections.

Bullet vs. Conventional TrainsBullet Trains Conventional Trains

No Friction = Less Maintenance

Routine Maintenance Needed

No Engine = No fuel required

Engine requires fossil fuels

Speeds in excess of300 mph

Speeds up to 110 mph

BULLET TRAIN WITH RELATION TO MARKETING MIX

PRODUCT MIX•If deemed feasible, the high-speed railway line construction between Mumbai and Ahmedabad is expected to take ten years to complete.

•The project is expected to be implemented through a public private partnership (PPP) mode on a design, build, finance, operate and transfer (DBFOT) basis with Maharashtra and Gujarat state governments along with Indian Railways as public stakeholders.

•The pre-feasibility study had projected around 26.6 million passengers using the high-speed line in 2021 and 104 million passengers in 2041.

•The 534km line is expected to be built with elevated tracks along the existing rail route. The major stations along the high-speed line will include Surat, Bharuch and Vadodara. The travel time between Mumbai and Ahmedabad is expected to be reduced to less than two hours compared to the current express journey time of more than six hours between the two cities.

PRICE MIX It will be seasonal It can be fluctuate according to time(flexibility) Auto- Price mechanism as on Airliner services There is no subsidy or price reduction will be done till the investment

get recovered. Ticket price may be equivalent to A/C First Class Ticket on Rajdhani

train on same route

PLACE MIXDistribution channel

We will buy technology directly through the country japan.

And we will pay royalty to them Our plan is to run bullet train

between ahemdabad to mumbai

Warehousing/ SHED• There will be two sheds• One at virar(mumbai)• And second at mehsana

(ahemdabad)

PROMOTION MIX As a highly anticipated Project, very less advertisement campaign will be

needed. All Electronic and print media will cover the project in prime time as it is

very ambitious and unique project Promotional activities will be done at stations and through billboards

along route Will do advertisement on catering of railway food and station.

CONCLUSION

CONCLUSION• We are hoping that this project will revolutionise Rail Travel

experience in INDIA and will write a new chapter in History of India .

• We will provide word class amenities and experience to our Indian customers at a price of A/C first class and but reducing travel time by more than half.

• We are sure that this venture will be profitable to both the Developers/ Investors and Consumers and it will be a win- win situation for all including government.

REFRENCES• www.wikipedia.com

• www.pib.nic.in

• www.google.co.in

• www.railway-technology.com

THANK YOU