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Bulletproof Communication Techniques; A UX Strategist's Guides

Date post:28-Nov-2014
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The practice of user experience has grown more sophisticated, produced higher quality online products, and gained wider acceptance beyond the design community. Still, so many potentially wonderful experiences disappoint and many talented design teams are excluded from decisions that fundamentally affect the experience. Why? Two words: ineffective communication.Attendees will learn specific, proven techniques that can be applied in their own work environment to streamline communication and build more team cohesion. Sarah will present a variety of tools and strategies that have proven useful and highly effective for building arguments, communicating clearly with stakeholders, building trust, and gaining a seat at the strategic table.Attendees will leave empowered to apply these techniques in their own practice and develop their own tools to suit their personality and work environment.
Transcript:
  • 1. Bullet Proof CommunicationTechniques: A UX Strategists GuideSarah B. Nelson, Principal of User Experience
  • 2. hu man user experience
  • 3. 50% of our job0% of our training
  • 4. The frightening and most dicult thingabout being what someone calls a creativeperson is that you have absolutely no ideawhere any of your thoughts come from,and you have no idea where theyre goingto come from tomorrow. from Art and Copy
  • 5. image of meeting room
  • 6. work smarternot harder
  • 7. essentialsbasic communicationskillsideascreative ways tocommunicate
  • 8. essentialslisteningknow yourselfunderstand others
  • 9. essentialslisteningknow yourselfunderstand others
  • 10. Lets do this*1. Meet the person next to you2. Choose a Listener and Speaker3. Speaker: Speak for 1.5 minutes4. Listener: Just listen. Dont comment or speak.Talk about an object that you haveor want to have that you love.* thanks to Kevin Brooks for this great exercise
  • 11. essentialslisteningknow yourselfunderstand others
  • 12. Emotional Literacy is made up of the abilityto understand your emotions, the ability tolisten to others and empathise with theiremotions, and the ability to express emotionsproductively. To be emotionally literate is tobe able to handle emotions in a way thatimproves your personal power and improvesthe quality of life around you. Emotionalliteracy improves relationships, creates lovingpossibilities between people, makes co-operative work possible, and facilitates thefeeling of community. Charles Steiner
  • 13. Fear
  • 14. essentialslisteningknow yourselfunderstand others
  • 15. essentialsbasic communicationskillsideascreative ways tocommunicate
  • 16. participatory design
  • 17. Designing with users, not for users.
  • 18. st akeh old ers eitherUsers arent designers.
  • 19. VP Marketing designer engineersdesigner CFO designer CEO VP Call Center
  • 20. ideasgo visualditch the deckcreate experiences
  • 21. apps-on.com
  • 22. uistencils.com
  • 23. other visual toolsworksheetsposterspaper dolls
  • 24. persona idea numbercompelling title considerations for other personas clear space for ideas
  • 25. designerdesigner CFO operations
  • 26. other visual toolsworksheetsposterspaper dolls
  • 27. These posters were used to add detail to a conceptthen evaluate its desirability to users, feasibility forimplementation, and viability in the marketplace.
  • 28. other visual toolsworksheetsposterspaper dolls
  • 29. ideasgo visualditch the deckcreate experiences
  • 30. Foundation Engagement Concept Development Analysis & Vision Customer Research 4 weeksDiscovery 2 weeks 1 week2 weeks Interviews and Workshops Customer Interviews Concept Development Sketch and Concept Workshop Customer Identication & Prioritization Metrics Analysis Value Proposition Articulation Customer Testing Persona Workshop Brand, Visual, and Competitive Analysis Message Articulation ting Concept Development and Tes Rackspace Analyzing the results What is the best model for expressin g the Talking with Your Customers

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