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SOCIAL RECRUITING: HOW TO GET STARTED A Beginner’s Guide TM
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SOCIALRECRUITING:HOW TO GET STARTEDA Beginner’s Guide
TM
TABLE OF CONTENTS
INTRODUCTION 3
WHY SOCIAL RECRUITING? 4
PROFILES & SETUP 12
WHAT’S NEXT? 36
ABOUT BULLHORN REACH 37
2TM
It offers companies a way to connect and engage
with consumers, but that’s not all. Companies are
using social networks more and more to source
candidates for employment.
social media to post jobs and recruit talent, but it’s
created this e-book. This e-book will show you how to
Let’s get started!
INTRODUCTION
3
Social media has become an indispensable tool
for companies leveraging it to generate sales,
increase brand awareness and build communities
around their brands.
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4
WHY SOCIAL RECRUITING? 2/3 of online adults
use social media sites
like Facebook, LinkedIn
and Twitter.
Source: PEW Internet, November 2011
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5
14.4 MILLIONpeople used social
job in 2011.
Source: Career Enlightenment, August 2011
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6
634
Source: PEW Internet, June 2011
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7
“…88%
DR. JOHN SULLIVANTALENT MANAGEMENT THOUGHT LEADERPROFESSOR, SAN FRANCISCO STATE UNIVERSITY
media brings to recruitment is
targets and keeping personal,
BILL BOORMANFOUNDER OF #TRUEVENTSRECRUITER TRAINER, KEYNOTE SPEAKER
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8Source: LinkedIn, June 2011
80%
135 MILLION members on LinkedIn.
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9Source: Facebook, Social Media Today 2011
FACEBOOK USER sends 8
friend requests
130
friends
is connected to
80 pages,
of 23 minutes
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10Source: Viral Media Solutions, August 2011
100 MILLION
1.6 BILLION
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11
YOU?
brand? jobs?
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PROFILES &SETUP
12
online reputation that highlights the best qualities
of you as a recruiter and your business brand
will help you attract and retain top talent. Each
network uses different elements of information
LinkedIn,
Twitter, and
popular networks.
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13
Fill in your name and email to sign
up for a LinkedIn account (if you
haven’t already). Then follow the
next few steps to set up a complete
LinkedInRECRUITING
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14
out all of the information on your
professional account. Optimize
direct candidates back to your
blogs and corporate site from
LinkedIn. Be sure to use good
keywords in your job titles for
current and previous positions.
This will help strengthen your
brand’s visibility in search engines.
LinkedInRECRUITING
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15
Use LinkedIn Applications to
by adding more data like blog
posts, events or favorite business
books. If you choose an application
from the LinkedIn menu, it will
provide you with the instructions
to add the app to your page.
LinkedInRECRUITING
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16
A well optimized LinkedIn
search results for
keywords matching your
to be found!
LinkedInRECRUITING
SEO BENEFITS OF BEING ON LINKEDIN
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17
Search for candidates using LinkedIn’s
Advanced People Search feature.
your search parameters if you’d like
LinkedIn to run the searches again and
email you the new results.
LinkedInRECRUITING
#1
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18
parameters using the following format:
site:www.linkedin.com (parameter)
#2
LinkedInRECRUITING
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19
Post your open jobs on LinkedIn
regularly using social recruiting tools
like Bullhorn Reach. Your connections
will see your job postings in their
newsfeeds. Add a personalized message
to the listing like “Great opportunity!
LinkedInRECRUITING
#3
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20
TwitterRECRUITING
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TwitterRECRUITING
21
(Don’t Make It Too Long)
use
Set up a distinct Twitter feed just for
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TwitterRECRUITING
22
TWITTER TERMINOLOGY
RT Retweet to gain followers
communities.
DM Direct Message is a
personal message sent
followers.
#
@
replies and mentions.
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TwitterRECRUITING
23
Start connecting on Twitter,
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TwitterRECRUITING
24
Use hashtags (#) in your
messages in front of key
search terms so your tweets
become instantly searchable.
you might want to use: #jobs,
and #employment.
#1
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TwitterRECRUITING
25
Find candidates to follow via
and then engage those candidates with
meaningful content.
#2
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TwitterRECRUITING
26
Quickly and easily
distribute your jobs
through your Twitter
network using social
recruiting tools like
Bullhorn Reach.
#3
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27
can skip to page 32.
FacebookRECRUITING
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28
ur
FacebookRECRUITING
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29
coworkers, classmates and
FacebookRECRUITING
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30
FacebookRECRUITING
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31
FacebookRECRUITING
“Strike a balance between
ART PAPASCEO & FOUNDER OF BULLHORN
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32
a network of Facebook
FacebookRECRUITING
GROW YOURNETWORK
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33
FacebookRECRUITING
Search for candidates using Facebook’s
search feature. Simply type your search
query in the bar at the top and then
and education.
#1
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34
FacebookRECRUITING
Post your open jobs on Facebook
regularly using social recruiting tools
like Bullhorn Reach. Your connections
will see your job postings in their
newsfeeds on the Facebook homepage.
#2
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35
FacebookRECRUITING
Stay connected with current
and former employees by creating
a company fan page on Facebook.
Promote the page and use it to share
open jobs and ask fans for referrals.
Don’t confuse your personal account
with your fan page. Keep in mind you
do need a personal account in order
to create a company page.
#3
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WHAT’S NEXT?
36
Congratulations! You are now ready to jumpstart
your social recruiting strategy using these three
popular social networks — but you’re just getting
started. Sure, you’ve created your accounts, but
there’s so much more to social recruiting. You
have to be active. You have to work to engage
your audience and establish relationships to
build your network.
attract and recruit
top talen
Create a Blog
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ABOUTBULLHORNREACH
37
You have the potential to reach millions of
prospective candidates in less time than it took to
read this e-book. Extend your recruiting reach with
the right social strategy. Leverage the power of
fast with Bullhorn Reach.
Create your free account today at
www.bullhornreach.com.
Accelerate your referral program or boost your
team’s social recruiting performance using the
social sourcing suite.
Ask us for more info at
Info.bullhornreach.com/contact_us
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