Date post: | 01-Nov-2014 |
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FOOD, FUEL & WORLD MARKETS
WORLD WIDE ISSUES
&
PROBLEM STATEMENT
“Given the volatility of the global petroleum
market and increased awareness to
environmentally friendly options, how does
bunge position its operations to remain
competitive?”
CURRENT STRATEGY
Global Agribusiness
Bunge’s strategy rests on its newly founded Bunge Global Agribusiness divisions whose focus is on vertically integrated operations improving value by linking different regional and international markets together.
CORE COMPETENCIES
• A decentralized network of distinct regional offices
• A vertically integrated value chain, allowing for economies of
scale.
• Most recognized fertilizer brand on the market with a 26%
market share.
INTERNAL ANALYSIS
STRENGTHS WEAKNESSES
• Experience within the industry
• Strong risk mgmt• Economies of scale
& scope• Localization
adaptation
• No Global Brand Image,
• Only entralized in Brazil
• Too much capital in inventory during transport
• Shareholders have a LT mandate
RESSOURCESPRODUCT LIFE CYCLE
GROWTH SHARE MATRIX (BCG)
VALUE CHAIN
INBOUND LOGISTICS
Farmers Use Fertilizer To Grow Crops
OPERATIONS Sell Crops To ElevatorsDISTRIBUTI
ON Loaded & ExportedOUTBOUND LOGISTICS Oil Is Extracted
SALES Buy Bottled Oils
SERVICESeeds Can Be Converted Into Biofuels
SUPPORTFinancial Report, IT, Fiscal Department
EXTERNAL ANALYSIS
• World population growth of 1.35% per year
• World per capita income growth of 1.4% per year
• Increasing demand for soybean meal due to higher income population
EXTERNAL ANALYSIS
• Cheap and big quantity of corn tortillas in Mexico
• Soybeans popular in China• Demand for soybean and
vegetable oil has risen at 5% per year, especially in Asia.
EXTERNAL ANALYSIS
• Concerns for the extent and durability of government subsidies
• Lower import duties on edible oils in India
• Restriction policies in China• Pro-alcohol policy contribution to
Brazil
EXTERNAL ANALYSIS
• Volatility and uncertainty of crop prices
• Petroleum fuel’s volatility• Large investments increasing in
energy markets• Indonesia and Malaysia produce
80% of world’s palm oil and has the lowest production costs
EXTERNAL ANALYSIS
EXTERNAL ANALYSIS
• Reduced production yields of sugarcane plantation due to poor weather in Brazil
• Climate, soil conditions, and farming practices affect productivity and feedstock costs
• Greenhouse-gas savings in sugarcane-based ethanol
• Experimental stage of second biofuels such as cellulosic ethanol
EXTERNAL ANALYSIS
• Bunge’s major regions for corn exports are in North and South America and some in Europe
• Their net sales to external customers are ranked highest in Europe and US
• Middle East conflicts affect the global oil supply
• EU-wide mandate of 5.75% biofuels inclusion
EXTERNAL ANALYSIS
PORTER’S FIVE FORCES MODEL
POWER OF BUYERS
POWER OF SUPPLIERS
SUBSTITUTESTHREAT OF
NEW ENTRANTS
RIVALRY
LOW
LOW/MODERATE
MODERATE
HIGH
MODERATE
EXTERNAL ANALYSIS
UNIQUENESSCOST
BR
OA
D
TAR
GET
MA
RK
ET
NA
RR
OW
TA
RG
ET
MA
RK
ET
FINANCIALS
In Millions Agribusiness Fertilizer Food Products2006 2005 2004 2006 2005 2004 2006 2005 2004
Net Sales 19,106 17,459 17,977 2,602 2,674 2,581 4,566 4,244 4,676
Operating Profits 86 275 358 202 81 372 155 100 120
Operating Margin 0.45% 1.58% 2% 7.76% 3.03% 14.41% 3.39% 2.36% 2.57%
% of Total Net Sales 72.72% 71.62% 71.24% 9.90% 10.97% 10.23% 17.38% 17.41% 18.53%
% of Total Operating Profits 19.41% 60.31% 42.12% 45.60% 17.76% 43.76% 34.99% 21.93% 14.12%
Total Assets 8,339 5,867 5510 2,979 2,774 2,428 2,022 2,070 2,020
Assets Turnovers 2.29 2.98 3.26 0.87 0.96 1.06 2.26 2.05 2.31
Return on Assets 1.03% 4.69% 6.50% 6.78% 2.92% 15.32% 7.67% 4.83% 5.94%
Capital Expenditure 285 267 211 106 135 158 112 120 68
Capital expenditure to sales ratio 1.49 1.53 1.17 4.07 5.05 6.12 2.45 2.83 1.45
ALTERNATIVE: OUTSOURCING
SCOPE OUTSOURCE USING GLOBAL FREIGHT SERVICE
PROS CONS• INCREASE IN PROFIT
MARGINS• REDUCE RISK• CUSTOMER LOYALTY• INCREASING
POPULATION• MORE CENTRALIZED
STRATEGY
• HIGH BARGAINING POWER OF SUPPLIERS
• NOT VERTICALLY INTEGRATED
• NOT DECENTRALIZED (CORE COMPETENCY)
• ELIMINATE OPPORTUNITY FOR BIODIESEL
ALTERNATIVE: OUTSOURCING
COST/BENEFIT ANALYSIS
• Outsourcing will mean an increase in Freight supply agreements
• Outsource storage facilities, transportation equipment and office facilities
• Economies of scale on the increase of business resulting in additional Supply agreements of $150Million per year. (35% of current Supply agreements)
• Initial cash inflow from the sale of transportation division ($614Million).
ALTERNATIVE: BIOFUEL
SCOPE
PROS CONS
ACQUIRE ENERGY FOCUSED SMALL TO MEDIUM FIRMS IN USA & BRAZIL
• LOW PRODUCTION COSTS IN BRAZIL
• TAX CREDITS FOR PRODUCING IN USA
• ENVIRONMENTALLY FRIENDLY INDUSTRY GROWTH
• HIGH DEMAND
• LACK EXPERIENCE• INCREASING
COMPETITION• EXPENSIVE AND RISKY• NEGATIVE IMPACT ON
BUNGE BRAND
ALTERNATIVE: BIOFUEL
COST/BENEFIT ANALYSIS
BENEFIT FROM INCREASING DEMANDS OF BIOFUEL : • EU 4 BILLION GALLONS OF BIOFUEL BY
2010• USA 35 BILLION GALLONS BY 2017• INVESTMENT IN ETHANOL PLANT AND
PRODUCTION COSTS = 234.29 MILLION TO PRODUCE 43.4 MILLION GALLON OF ETHANOL IN BRAZIL (PER YEAR/PLANT)
ALTERNATIVE: GO ASIA
SCOPE
PROS CONS
COOPERATIVE ALLIANCE WITH LOCALS
• CAPTURE INCREASING DEMAND IN FOOD PRODUCTS (I.E. INDIA)
• FIRST MOVERS ADVANTAGE• HIGHER ECONOMIES OF
SCALE• POTENTIAL INCREASE IN
MARKET SHARE• LOWER PRODUCTION
COSTS
• EXPENSIVE• EXISTING COMPETITORS• GOVERNMENT
REGULATIONS (I.E. CHINA)
• LACKING INFRASTRUCTURE
ALTERNATIVE: GO ASIA
COST/BENEFIT ANALYSIS
BUNGE WILL HAVE TO GO DOWN ITS VALUE CHAIN BUYING LANDS AND PLANTING THESE LANDS BY GOING INTO ASIA, BUNGE WILL BE ABLE TO CUTTING FREIGHT COSTS IN HALF IN COMPARISON TO BRAZIL BUT WITH LOW COSTS OF PRODUCTIONS JUST LIKE BRAZIL.
RECOMMENDATION
ALTERNATIVE 1
ALTERNATIVE2
IMPLEMENTATIONIMPLEMENTATION
SHORT-TERM2~3 YEARS
MEDIUM-TERM5~6 YEARS
LONG-TERM8~10+ YEARS
• ACQUIRING ENERGY COMPANIES• RESTRUCTURING THE ACQUISITIONS• AQUIRING LOANS• OPEN NEW FACILITIES AND PLANTS IN USA
IMPLEMENTATIONIMPLEMENTATION
SHORT-TERM2~3 YEARS
IMPLEMENTATIONIMPLEMENTATION
MEDIUM-TERM5~6 YEARS
• IMPLEMENT BIOFUEL AT GAS STATIONS• ANALYZE NET POSITIVE CASH FLOWS
• OPEN UP NEW FACILITIES• INCREASE BRAND RECOGNITION• EUROPEAN EXPANSION
IMPLEMENTATIONIMPLEMENTATION
LONG-TERM8~10+ YEARS
• PROMOTE GREEN ENERGY/MOVEMENT• SPONSORSHIP• DOMINANCE IN THE US
CONCLUSION
OUTCOMES
RECOMMENDED SOLUTION
ALTERNATIVES
PROBLEM
THANK YOU.DO YOU HAVE ANY QUESTIONS?