Burberry Digital Strategy

Sara Gonzalez

Burberry 157 year-old British

luxury global brand

500 stores in over 50 countries

Most known for their trench coat

Target Market Men and Women

Ages 25-65

Singles, Married

Couples with children

Upper middle to Upper class

Burberry Social Media

Facebook

https://www.facebook.com/burberry?ref=ts&fref=ts

Twitter

https://twitter.com/Burberry

Instagram

http://instagram.com/burberry

Pinterest

http://pinterest.com/burberry/

Goals To increase followers

on Instagram

To increase followers on Pinterest

To vary types of visuals presented on social media sites

To increase traffic to the burberry.com website

Strategy Increase photo based

social media

Visuals are important for fashion brands

Types of photos:

Designers at work

Backstage sneak peeks for runway shows

Measurement Google AdWords

Google Analytics

Increase/decrease in social media followers

Mobile Ad click through rates

Budget Building, planning, implementing, paid

media, monitoring of Burberry’s social media

$250 per hour - 48 hours per week

$48,000 per month - 12 months

$576,000 per year

Social Media Followers

Facebook: 14.9m

Twitter: 1.7m

Instagram: 720k

Pinterest: 38k

References Burberry.com

Facebook.com

Twitter.com

Instagram.com

Pinterest.com

Digitalmarketingcalculator.com