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| Date post: | 17-Oct-2014 |
| Category: |
Business |
| View: | 828 times |
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1. The role & influence of “digital” in marketing?
2. Latest Developments in Facebook Marketing
3. Integrated Offline-Online Social Media Campaigns
4. Social Media ROI
In the last 700 years, since the advent
of print media, marketing has evolved across many
different media and devices and is progressively moving
towards in-bound, content based, non-intrusive ideas
So where & how exactly does
“digital marketing” fit in &
influence marketing?
Traditionally the consumer decision making process has
been linear and simplistic…….
…but with the advent of digital & social media, the
model has evolved to be dynamic…..
Source: McKinsey & HBR 2010
…and in this new loop model, online marketing helps
marketers achieve a good mix of objectives…..
….and there’s different forms of digital marketing
channels & media to cater to the different phases…..
Brand marketers must distinguish between the different
kinds of digital media available & their utilities….
Activity 1: Design an advertising campaign for
AugustMan across the following channels
• Print • Radio • TV • Email • Mobile • Display • Social Media
One annual mega promotion
to increase the awareness
& subscription
of the magazine
1. The role & influence of “digital” in marketing?
2. Latest Developments in Facebook Marketing
3. Integrated Offline-Online Social Media Campaigns
4. Social Media ROI
1. Cover Photo & Profile Photo
2. Milestones
3. PinPosts & Highlights
4. Private Messages
5. Admin Panel & Analytics
Activity II: Let’s use our creative juices to think of ideas
of how best we can leverage on the Timeline & Social
Reader to revamp AugustMan’s Facebook Page
The activities and events that typically into campaign
planning exercises……
• Facebook Fans Strategy
• Facebook MediaBuy & CPC Advertising
• Online & Traditional PR
• Facebook Application Contest
• Facebook Wall Content Strategy
• Facebook Photos & Videos
• Traditional PR Activities
• Promotions & Fan Meetups
• Roadshows & Events
Community
Growth
Community
Engagement
Community
Participation
From Tongue Twisters, Sing-a-long, Trivia’s…
Wall Strategy (December)
Total likes 680 (average 7) Overall highest – 70 likes
Total comments 720 (average 8) Overall highest – 63 comments
A TRIBUTE TO EARTH DAY (April 22, 2010)
The theme for April is Environmental Awareness. Cheers is launching an application that serves as an awareness on how to maintain the balance of a pond’s eco-system which will make healthy water for fish and other living community in a pond. An ECO FRIENDLY FUN ACTIVITY for users keep the balance in the eco-system to stop water pollution and act fast. Thus, we named the application as the Cheers Act Fast Challenge.
Go Wild Over Football
w/ Cheers
June 1 to July 9, 2010 Extended till July 12th
World Cup Finals (July 11/12 SGT)
SPAIN scored the 1st and only goal of the World Cup 2010 at 4:57 am. 14 people was up, some cheered some wept using our wall…
June 2010 interaction went to > 100 interactions. March’s highest interaction was 65.
Avg. interaction would be 35 per month.
March 2010
Month Interaction Comments Like June 496 249 241 May 373 162 205
April 365 190 170 March 500 296 193
So, what can we do for Burda
& it’s properties?
Lets Brainstorm!
Activity III: Think of one idea each per given category for
the August Man FanPage
1. Brand Engagement
2. Contests & Promos
3. Customer Service
4. Crowdsourcing
5. Social Reading & Commerce
1. The role & influence of “digital” in marketing?
2. Latest Developments in Facebook Marketing
3. Integrated Offline-Online Social Media Campaigns
4. Social Media ROI
Offline marketing boosts
online effect by 40% What prompts users to search online
for a particular product/service?
• TV ads – 44%
• Word of Mouth – 41%
• Print ads – 35%
• Radio – 23%
• Billboard – 13%
Source: eConsultancy & iProspect
1. The role & influence of “digital” in marketing?
2. Latest Developments in Facebook Marketing
3. Integrated Offline-Online Social Media Campaigns
4. Social Media ROI
There needs to be a balance
Between quantitative &
Qualitative metrics!
Hope you’ve enjoyed the session.
For anything else
just drop me a tweet
@pranmaz
Or call me at +65 9069 5123
