Burgundy School of Business BACHELOR - bsbu€¦ · international and global issues, a necessary...

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COURSE CATALOGUE

Burgundy School of Business

BACHELOR

Program

(Year 3 - English Track – Exchange Students)

Fall Semester

2014-2015

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Groupe ESC Dijon Bourgogne / Burgundy School of Business 29 rue Sambin - BP 50608 - 21006 DIJON Cedex - France Tel. +33 (0) 380 725 900 – Fax : +33 (0) 380 725 999 E-mail : [email protected] – Internet : http://www.bsbu.eu Chamber of Commerce and Industry of Côte-d'Or

Manager:

Mrs Aleth Montuelle Director, Bachelor Program

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Choosing Burgundy School of Business and its Bachelor in Marketing and Business means choosing…. …creativity, responsibility as well as endless horizons, which have been the core values of BSB for over a century. Founded in 1900, Burgundy School of Business is a member of the highly selective “Conférence des Grandes Ecoles” in France (Board of Graduate Engineering and Business Schools which have existed for more than a century). Since its creation, BSB has changed and undergone innovations to adapt to the demands of present day globalization, to new educational reforms, to IT development and to the changing needs of the corporate world. One of the main goals of Burgundy School of Business is to be recognized as a major player in entrepreneurial management. The Bachelor in Marketing & Business is working toward these goals and has also added one more important value: close links. Close links with companies and professions: choosing BSB’s Bachelor in Marketing & Business means being directly linked to Sales Management, Negotiation, Management Techniques and International Management. There are numerous opportunities in these fields including International Trade, Marketing, Communications and Business to Business as well as the in different sectors of Distribution, Industry or Services. Close links with students: students receive personal coaching, career advice and pedagogical guidance which are provided by the Student Administration Department and the Director of the Bachelor in Marketing & Business. Furthermore, the Personal Development Department helps students assess and develop their personal skills as managers and Career Development Services help them to build up their professional projects. Preparing to work in an international context: students’ outlooks on international developments are broaden through seminars in the first and second years, the possibility of studying one or two semesters abroad, doing a double degree. In addition, training is offered and linguistic and cultural exchanges are fostered through the many international students on campus. The Bachelor degree in Marketing & Business at BSB also offers several student services which facilitate both studying and working: library, computer labs, international exchange programs, the Internship Department and especially its 9,000 strong alumni network that can help students find their internships and first jobs. The Bachelor degree allows students to pursue their studies at the graduate level to obtain a Master in Management from a business school. Last but not least, the school is located in the city center of Dijon which has long been considered one of the nicest places to live in France. As you can see, the Bachelor in Marketing & Business at Burgundy School of Business is a comprehensive degree which meets the needs of today’s students and prides itself on its close links with national and international companies. Aleth Montuelle, Director, Bachelor Program

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TABLE OF CONTENTS: 1. List of Modules 3rd Year Page 5 2. Module Descriptions 3rd Year Page 6 3. School Year Calendar 3rd Year Page 23

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1. Lists of modules

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1.3Analyse in depth economic

and social issues at the world levelx Press Review: Contemporary Economy and Society Y3 S1 16 3 MOE

Strategy Y3 S1 30 5 MOE

Business Models Y3 S1 16 3 MOE

x E-Business Y3 S1 16 3 MKGx International Marketing: Implementation Y3 S1 30 5 MKGx International Purchasing Y3 S1 16 3 MKGx International Accounting Y3 S1 16 3 GDF

9 To know ethics and corporate social responsability x x Ethics and Social Responsibility Y3 S1 16 3 MOE

x English Y3 S1 20 4 LVCx French Language Y3 S1 48 5 LVC

French Culture and Society Y3 S1 16 3 LVCx History of France and Burgundy Y3 S1 16 3 LVC

224 43TOTAL

LEARNING OUTCOMES

2.3Acquire professional skills

in marketing and strategyx

2014-2015

BACHELOR 3rd YEAR - Courses for International Students in Exchange

8.3

Put into practice

the methods and tools needed to develop

international business markets

7.3Put into practice

international business culture

Automn Semester

6/23

2. Module Descriptions

7/23

BACH - Y3 English AN - BACH Press Review: Contemporary Economy and Society

Time volume (in hour): 16 Total student workload: 32 ECTS: 3 Semester: Autumn

Module's Manager: CROISIER LOPEZ Catherine

Pre-requisites: Thematic analysis (Bach 1)

Description: The aim of this course is to help future managers and business actors to decypher important international and global issues, a necessary skill in today's firms' strategies (decision to relocate or settle in a country or region, knowledge of the economic, political and social environment of MNF and subsidiaries). The special focus on data research and analysis as well as the development of oral and written presentation skills also aims at preparing students to activities of country risk management and business intelligence, more and more crucial specilizations in an increasingly interdependent environment

Classes will be organized around a press review presentation, students' assessment, and a discussion of themes chosen by the teacher. Test / Quiz: at the beginning of each session Press review: at the beginning of each session. Session 1: Oral presentations. News analysis (political, economic and societal topics): questions and presentations by the teacher. Oral group presentations: Sessions 2, 3, 4 and 5: Collective oral presentations (3 student teams). Recap grid: prepared by each group and to be handed out to the class with a detailed bibliography.

Learning objectives: Development of general knowledge, personal reasoning and analysis of current economic and international issues, ability to conduct research and data analysis. Ability to debate, organization of thoughts and writing skills.

Methodology: Researches, debates and synthesis

Teaching tools: E-learning. Data base. Course support. Periodical

Pedagogical methods: Researches. Critical analysis. Debates. Synthesis

Assessments:

Continuous individual assessment - Big lecture hall 50%

Final collective assessment - Big lecture hall 50%

Skills:

BACH GK 01 - To know and to be able to analyse the economic environment

BACH GK 01.03 - Analyse in deepth economic and social issues at the world level

References:

Specialized reviews: Survival, Foreign Affairs, Foreign Policy, ISSEU, UNIDIR

Websites: United Nations, World Bank, IMF, OECD, IFRI, IRIS, FRS, CRS, Brookings Institution, AEI,Carnegie Endowment for International Peace, Cato Institute, Center for American Progress, Center for a New American Security, Center for Advanced Defense Studies

8/23

BACH - Y3 English AN - BACH Strategy


Module's Manager: INGHAM Marc

Pre-requisites: None

Description: Introduction course of strategic analysis.

Analysis of the general and competitive environment and key success factors.

Diagnosis of a company (strategic trajectory, segmentation, competitive position, resources and competencies).

Analysis of strategic options (specialization, diversification, integration, internationalization) Analysis of the modes of development (strategic alliances, mergers, acquisitions).

Technology strategies, political and relational strategies.

Principal methods:

- "External" analysis, PESTEL, Industry analysis (5 forces), Industry life cycle, …

- Internal analysis: resources and competencies, value chains, ...

- SWOT analysis.

Learning objectives: Knowing and understanding fundamentals in marketing and strategy

Methodology: Lectures and case study analysis

Teaching tools: Manual. Case

Pedagogical methods: Case studies

Assessments:

Continuous collective assessment - Big lecture hall 50%

Final individual assessment - Big lecture hall 50%

Skills:

BACH GK/GS 02 - To know and to be able to apply marketing and strategic tools

BACH GK/GS 02.03 - Acquire professional skills in marketing and strategy

References:

Exploring Corporate Strategy: text and cases, Ed. 2008, Prentice Hall, Financial times 2008, JOHNSON Gerry - 620 JOH

9/23

BACH - Y3 English AN - BACH Business Models


Module's Manager: INGHAM Marc

Pre-requisites: Strategy, introduction to corporate finance and marketing

Description:

The course focuses on the strategic alignment of the three pillars underlying business models: - value proposition (how to create "dual value"; for customers- company/stakeholders), - profit formula (how to obtain sustainable returns) - key resources and processes (how to create, combine and enhance "unique" resources and capabilities). Emphasis is put on the design of innovative business models that challenge conventional models in a given industry and/or enable to create new market spaces. There is a widespread recognition that sustainable competitive positions are deeply rooted in the firm's ability to build "unique" business models that can be protected. We will explore and critically review recent literature to identify key success factors (and obstacles) in the design and development of innovative business models in a variety of contexts and industries. We will discuss the contributions of ICTs (information and communication technologies) to the development of innovative business models; how ICTs change the existing form of business models and create altogether new ones. The application of various conceptual frameworks and analytical methods will be illustrated with case studies and participants will elaborate an innovative business model (for a new venture or an established company).

Learning objectives:

Upon successful completion of this course, students will

- Understand and be able to explain what business models are, their central dimensions, their dynamic strategic alignment (interactions and integration), their roles and their importance to sustain long term competitive advantages in diverse companies and industries.

- Develop and demonstrate their ability to master and apply various conceptual frameworks to assess business models leading to new ventures or for established companies facing changes in their environments.

- Demonstrate their ability to systematically apply analytical tools to design a sustainable business model (for a new venture or an established company).

Methodology:

The method will combine

- Introductory and concluding lectures,

- Videos

- Mandatory (and recommended) readings,

- Case studies (group work)

- Mini project (business model) group work and presentation)

- Tutoring

Assessments:

Individual continuous assessment (preparedness and participation) 25%

Individual final assessment (quiz/exam based on mandatory readings and course 'material) 25%

Collective assessment (group work: reports and presentations -cases and mini project) 50%

Skills:

BACH GK/GS 02 - To know and to be able to apply marketing and strategic tools

BACH GK/GS 02.03 - Acquire professional skills in marketing and strategy

10/23

References:

Book (recommended):

Osterwalder, A. and Y. Pigneur. 2010. Business Model Generation. John Wiley & Sons. Hoboken, NJ.

Articles (mandatory):

Chatterjee, S., (2013) "Simple rules for designing business models", California Management Review, 55-2, p.97-124

De Reuver, M. Bouwman, H., Aaker, T (2013). "Business model roadmapping: a practical approach to come from an existing to a desired business model", International journal of innovation management, 17-1 – 18

Keen, P., Williams, R. (2013) "Value architectures for digital business: beyond the business model", MIS quarterly: special issue business digital strategy, 37-2, 643-647

Markides, C. (2013) Business model innovation: what can the ambidexterity literature teach us, Academy of management perspectives 27-4, 313-323

11/23

BACH - Y3 English AN - BACH E-Business


Module's Manager: COGAN Laurence


Description: The Internet and the information revolution have generated a change of epic proportions and provided

businesses with enormous potential of efficiency and effectiveness. Global Market and Internet have been mentioned together more than any other business. This course focuses on the different sources of income, consumer behavior, regulatory policy issues and planning strategies. Introduction to E-Business explores what an e-business is and how it is managed. E-business is an interdisciplinary topic encompassing both business and technology. Basic business aspects and applications throughout the business world include commercial business, government, education, and health services. The major characteristics, opportunities and limitations of this form of business are explored. Students will study various issues and risks that exist in the rapidly changing world of e-business.

This course provides the participants with an understanding of the unique elements of an interactive medium-based economy, those of e-business, along with aspects of competitive and entrepreneurial e-commerce strategies. This course provides an overview of e-commerce from strategic perspectives and introduces concepts, frameworks, and models for analyzing business models. 1. Internet Consumers and Market Research. 2. Advertising. 3. Business to Business (B2B) E-Commerce. 4. E-Marketplace. 5. B2B Support Services. 6. Introduction to E-Business. 7. Economics of E-Business. 8. E-tailing. 9. E-Business Applications. 10. E-Business Strategic Management. 11. Privacy and Legal Issues. 12. E-Business Emerging Issues. 13. Mobile Commerce.

Learning objectives: At the completion of the course, students should be able to: 1. Identify and explain the variety

of e-business models, i.e., business to business, business to customer, consumer to consumer; 2. Determine an appropriate e-business model and apply it to a specific business; 3. Explain the benefits and limitations to using e-business models in relation to traditional models; 4. Articulate the scope of the internet channel various the traditional channel; 5. Evaluate the user friendliness of a website; 6. Evaluate the reliability of the site; 7. Identify key graphic elements of a site that follow good visual practices; 8. Compare web based Customer Relations Management and traditional customer service practices; 9. Compare and contrast an e-business to a traditional organizational structure; 10. Review and evaluate an e-business marketing plan and how it addresses and meets the needs of the target market.

Methodology: The teaching approach, based on a balanced approach, gives students not only theoretical enrichment but also practical enlightenment.

Teaching tools: E-learning. Manual. Cases. Fascicule

Pedagogical methods: class lectures, interactive class discussion, students’ presentation and coaching

Assessments:



Skills:

BACH GS 08 - To know how to work in an international environment

BACH GS 08.03 - Put into practice the methods and tools needed to develop international business markets

References:

Mahadevan B. (2000), Business Models for Internet-Based E-Commerce: An Anatomy (California Management Review Vol 42, No. 4 SUMMER, 2000)

Porter M. E. (2001), Strategy and the Internet, Harvard Business Review, March 2001, p 63-78

Electronic commerce 2004: a managerial perspective, Prentice Hall 2004, TURBAN Efraim - 124.82 TUR

E-Business & E-Commerce, Management, Strategy & Implementation, David Chaffey, 5th edition 2011

Digital Marketing, Strategy, Implementation and Practice, David Chaffey; 5th edition, 2011

Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation, Damian Ryan

E-Commerce: Strategy, Technologies and Applications, Whiteley D. (2000 McGraw-Hill)

12/23

BACH - Y3 English AN - BACH International Marketing: Implementation


Module's Manager: PICCARDI Patrice

Pre-requisites: Principles of marketing

Description: This course provide students with the opportunity to apply their marketing knowledge creating from scratch a specific international marketing policy for a firm in limited time.

Global Marketing. The global market. Creating your Global marketing plan. Mid term presentation. Assessment centre and final project. Final presentation and peer evaluation.

Learning objectives: Put into practice the methods and tools needed to develop international business markets.

Methodology: PBL Pedagogy will be based on Problem Based Learning (PBL) What Is PBL? http://edweb.sdsu.edu Student-centered; faculty-facilitated Problem-based learning is a pedagogical strategy for posing significant, contextualized, real world situations, and providing resources, guidance, and instruction to learners as they develop content knowledge and problem-solving skills (Mayo, Donnelly, Nash, & Schwartz, 1993). In problem based learning, students collaborate to study the issues of a problem as they strive to create viable solutions. Unlike traditional instruction, which is often conducted in lecture format, teaching in problem based learning normally occurs within small discussion groups of students facilitated by a faculty tutor (Aspy, Aspy, & Quimby, 1993, Bridges & Hallinger, 1991). Because the amount of direct instructon is reduced in problem based learning, students assume greater responsibility for their own learning (Bridges & Hallinger, 1991). The instructor's role becomes one of subject matter expert, resource guide, and task group consultant. This arrangement promotes group processing of information rather than an imparting of information by faculty (Vernon & Blake, 1993). The instructor's role is to encourage student participation, provide appropriate information to keep students on track, avoid negative feedback, and assume the role of fellow learner (Aspy et al., 1993). Evolution of Problem Based Learning Although the roots of problem based learning can be traced back through inquiry training, John Dewey, and apprenticeships, recent evolution of the pedagogy was pioneered at Case Western Reserve University in the early 1950s. The structure developed by this university now serves as the basis of the curriculum at many secondary, post-secondary, and graduate schools including Harvard Medical School (Savery, 1994).

Teaching tools: Periodical. Course support

Pedagogical methods: Workshops for identifying problems and opportunities. Critical analysis. Researches. Discussion groups. Projects. Oral presentations. Debates. Internet

Assessments:



Skills:



References:

International marketing research, Prentice Hall 2000, DOUGLAS Susan P.

Global marketing management, 7th ed., Prentice Hall 2002, KEEGAN Warren J. - 121.58 KEE

Text Book Warren, J. Keegan, Global Marketing Management (Prentice Hall, 6th Edition) 110.58 KEE

Principles of Marketing 10th edition 110.55 KOT Philip KOTLER ISBN: 0-13-101861-2

13/23

BACH - Y3 English AN - BACH International Purchasing


Module's Manager: VILLATTE Jean Claude


Description: Knowledge of the international purchasing methods.

International purchasing and international trade.

Purchasing function and organization.

Purchasing strategy and outsourcing.

International logistics process.

International purchasing, risks analysis.

Learning objectives: Put into practice the methods and tools needed to develop international business markets.

Methodology: Course and case studies

Teaching tools: Case. Periodical. Course support

Pedagogical methods: Case studies. Researches. Oral presentations

Assessments:



Skills:



References:

International Purchasing and Management, Alan BRANCH, Thomson - 140.35 BRAN

Purchasing and supply chain management: analysis, planning and practice, Thomson Learning 2002, WEELE Arjan J. - 141.34 WEE

14/23

BACH - Y3 English AN - BACH International Accounting


Module's Manager: BARBE Odile

Pre-requisites: Basis in financial accounting

Description: Understand the consolidated financial statement of a company

Presentation of the financial statement of a group using IFRS IAS 1.

Definition of a group.

Equity Method.

Full consolidation.

Definition of Goodwill.

Learning objectives: Understang Financial statements of a group.

Methodology: Exercises, Case studies

Teaching tools: Fascicule. Course support

Pedagogical methods: Case studies

Assessments:

Continuous individual assessment 40%

Final collective assessment 60%

Skills:



References:

Accounting: an introduction, 5th ed. 2010 Pearson 2010, ATRILL Peter - 132.55 ATR

Financial Accounting: international financial reporting standards, Pearson 2011, HARRISON Walter T. - 132.47 HAR

Financial Accounting for non-specialists, McGraw-Hill 2004, PERKS Robert - 132.55 PER

15/23

BACH - Y3 English AN - BACH Ethics and Social Responsibility


Module's Manager: DITTER Jean Guillaume


Description: This class aims to help students developing their critical thinking skills and understanding their responsibilities as managers within different cultural contexts. It studies Principles of professional conduct, Reputation effects and governance connected to Finance and accounting conducts and Corporate management.

Ethics: definition(s), approaches and theories Ethics and management The Corporate Social Responsibility concept Case studies and ethical dilemmas

Learning objectives: To know ethics and corporate social responsibility

Methodology: Course and case studies

Teaching tools: Case. Course support

Pedagogical methods: Case studies. Oral presentations. Debates

Assessments:



Skills:

BACH GS 09 - To know ethics and corporate social responsibility

BACH GS 09.01 - To know ethics and corporate social responsibility

References:

Business & Society: ethics and stakeholder management, Thomson South-Western 2006, CARROLL Archie B. - 600 CAR

Business Ethics: concepts and cases, Prentice Hall 2002, VELASQUEZ Manuel G. - 600 VEL

Managing Business Ethics: straight talk about how to do it right, John Wiley & Sons 2010, TREVINO Linda Klebe - 601 TRE

16/23

BACH - Y3 English AN - BACH English 5 - International research and discussion


Module's Manager: PACAUT Suzanna


Description:

This final semester of Business English has 2 objectives: - Research and Discussion, developping oral communication skills needed for professional meetings

and discussions, managing a "brainstorming" session. - Training to succeed entrance exams to graduate business schools.

Contents:

1 - Presentation and organisation of the module. Research (Internet) to complete the dossier.

2 - Preparation of the dossier, selection of data, communication. Research (Internet), preparation of presentation.

3 - Preparation of the dossier, selection of data, communication. Research (Internet), preparation of presentation.

4 - Presentation of dossiers. Analysis of data, reflection, preparation of brainstorming.

5 - Presentation of dossiers. Analysis of data, reflection, preparation of brainstorming.

6 & 7 - Brainstorming: new ideas, assessment. Preparation of reporting back.

8 & 9 - Reporting back. Preparation of group analysis.

10 - Analysis of the group. Revision of dossiers, etc.


Put into practice international business culture. The two major objectives for this class will be targeted by:

1. Concerning "Professional Meetings: research and discussion: teams (2-3 students) will research a topic concerning the business world ( ex. Big Business vs. Small Businesses) and present the topic to the group for discussion. Using visual aids when necessary to provide information, the team's objective is to incite the group to "brainstorm" on the topic. The team must "report back" on the outcome of the discussion in a written report on the discussion.

2. Training sessions for entrance exams: class and homework assignments will prepare students for the exam.

Methodology: Emphasis on oral work and short written reports. Independent individual and group research and discussion.

Teaching tools: CD - Support Audio. E-learning. Case. Videotape

Pedagogical methods: Case studies. Researches. Discussion groups. Oral presentations

Assessments:


Final individual assessment 50%

Skills:

BACH GK/GS 07 - To be open-minded to foreign languages and cultures

BACH GK/GS 07.03 - Put into practice international business culture

References:

17/23

BACH - Y3 English AN - FRENCH - Elementary


Module's Manager: CASEAU Cornelia


Description: Surviving with basic French

Contents:

1 - Learning how to introduce oneself. Learning how to describe oneself. Introducing oneself

2 - Learning how to ask a question. Learning how to say no

3 - Going to the supermarket. Learning how to express what one wants. Being lost: learning how to situate oneself in space

4 - Learning how to speak of oneself, of one's family. Learning how to express an opinion

5 - Health and illness. Learning how to express one's pain. At the travel agency (1). Learning how to move in space

6 - Travelling. Taking the train, the bus, the plane. Finding one's way on a map and in the city. Speaking of one's country

7 - Expressing oneself in the present tense. Leisure and entertainment. Expressing one's tastes

8 - Learning how to express an opinion counting in French. Situating oneself in time

9 - Learning how to compare. Expressing satisfaction or irritation. Telling a little story. Expressing oneself in the past

10 - Intercultural awareness. Speaking of the culture of one's native country in very simple words


The general objective at this level is to develop communication skills which will enable the student to cope with the simple situations he/she may encounter.

Methodology:

The themes are illustrated by examples from French and international social, political and economic life. Media used: press, radio, video The acquisition of this know-how is carried out according to the capacity and needs of the students.

Teaching tools: Cassette audio ; Cassette vidéo ; CD - Support Audio ; DVD - Support Vidéo ; E-learning ; Support de cours

Pedagogical methods: Débats ; Internet ; Présentations orales ; Séminaires

Assessments:


Individual mid-semester exam 25%

Individual final exam 50%

Skills:

Savoir se débrouiller en français dans la vie de tous les jours: voyages, hébergement, emplettes, école...

References:

Grammaire du français : cours de civilisation française de la Sorbonne, Hachette F.L.E., 1991, DELATOUR Y.

18/23

BACH - Y3 English AN - FRENCH - Intermediate



Pre-requisites: To have a good level of elementary French. (The level is determined by a test.)

Description: Survival french for real life situations. Discussions with the French.

Contents:

1 - Revision of basic vocabulary and grammar notions. The past tenses

2 - Professions. Speaking of one's work. How to collect information

3 - Tourism. Planning a trip. The use of prepositions.

4 - Travelling in France Expressing an opinion, a judgment. Argumenting

5 - Grammar revisions Vocabulary revisions

6 - Family life. New trends in family life

7 - Work and leisure. Sport and entertainment. Past tenses: imparfait and passé composé (1)

8 - Past tenses (2) Speaking about past events. Telling stories which happened in the past. Historical events

9 - Francophonie: foreign countries where French is spoken

10 - Cooking and Gastronomy. Expressing wishes. The subjunctive

Learning objectives: To be able to communicate in French language

Methodology:

Reading little texts, role plays, debates. Oral comprehension exercises. A lot of interactivity with the teacher as the group of learners is limited to 15 students.

Teaching tools: Cassette audio ; Cassette vidéo ; CD - Support Audio ; DVD - Support Vidéo ; E-learning ; Support de cours

Pedagogical methods: Débats ; Internet ; Présentations orales ; Séminaires

Assessments:




Skills:

Développer l'aptitude à fonctionner dans un environnement francophone

References:

Civilisation progressive du français avec 400 activités : niveau intermédiaire, 903 STE Nathan / CLE international, 2004, STEELE Ross

Grammaire du français : cours de civilisation française de la Sorbonne 907 DEL Hachette FLE (Français Langue Etrangère), 1991, DELATOUR Y.

19/23

BACH - Y3 English AN - FRENCH - Advanced



Pre-requisites: Bon niveau de français intermédiaire déterminé par un test

Description: Découverte du français comme langue de communication et langue des affaires. Approfondissement de la connaissance du comportement, de la culture et de la civilisation du pays.

Contents:

1 - Prendre contact par téléphone

2 - Organiser son emploi du temps

3 - Organiser un déplacement

4 - L'économie

5 - Le travail en France

6 - La banque

7 - Etre citoyen

8 - La vie en solo

9 - L'état et nous

10 - La France et l'Europe

Learning objectives: To be able to communicate in French language

Methodology:

Ce cours se caractérise par l'interactivité. Utilisation d'Articles de journaux, livres de textes, vidéo. Explications grammaticales par le professeur. Jeux de rôles et débats.

Teaching tools: CD - Support Audio ; DVD - Support Vidéo ; E-learning ; Support de cours

Pedagogical methods: Débats ; Interviews ; Jeux ; Présentations orales

Assessments:




Skills:

Aider l'étudiant à bien fonctionner dans un environnement francophone et à comprendre les subtilités de la langue

References:

Manuel: Affaires à suivre, Hachette, 2001, Anatole Bloomfield, Béatrice Touzin

Vocabulaire progressif du français des affaires, Cle International, 2013, J-L Penfornis

Grammaire progressive du français, Intermédiaire, Cle International, 2003, Maïa Grégoire, Odile Thiévenaz, Elisabeth Franco et Alina Koskocki

Compréhension Orale, Niveau 2, Cle International, 2005, Michel Bartefy, Patricia Beaujouin

Compréhension Orale, Niveau 3, Cle International, 2007, Michel Bartefy

Journaux : L'EXPRESS, Le POINT, LE NOUVEL OBSERVATEUR, LE MONDE

20/23

BACH - Y3 English AN - French Culture and Society


Module's Manager: CHAPUIS Claude


Description: A panorama of today's French culture and society: The family, work and emplyment, entertainment, religion, education, the institutions...

Contents:

1 - Who are the French? 2 - The shaping of France 3 - French people, this is your life 4 - Family life 5 - Education 6 - To be a French citizen 7 - The French language and culture 8 - The media in France 9 - Cultural and spiritual life 10 - The French and business


At the end of this module, students will be able to understand the way the French society works, the values and beliefs held by the French, some of the people's idiosyncrasies and cultural differences between their native country and France.

Methodology:

Preparatory work: reading assignment Lecture and discussion

Teaching tools: CD - Support Audio ; DVD - Support Vidéo ; Support de cours

Pedagogical methods: Analyses critiques ; Débats ; Groupes de discussion ; Présentations orales

Assessments:



Skills: Inviting students to understand French culture and understand how the past has shaped French attitudes and behavior

References:

Bernstein (Richard). Fragile Glory. Plume. 1990

Nadeau (Jean-Benoît) & Barlow (Julie) Pas si fous ces FrançaisBernstein. Seuil. 2005

Peyrefitte (Alain) The French Evil Platt (Polly) French or Foe? Culture crossings Ltd. London 1994

Zeldin (Theodore) The French

The french way: the keys to the behavior, attitudes and customs of the French 903 STE McGraw-Hill 2006 STEELE Ross

France today 903 ARD Penguin Books 1990 ARDAGH John

L'Express I 1 Le Nouvel Observateur I 2 Le Point I 3 Courrier International K 05 Le Figaro E10

21/23

BACH - Y3 English AN - History of France and Burgundy


Module's Manager: CHAPUIS Claude


Description:

The main periods of the history of France and Burgundy will be covered from the Antiquity (Gaul and the Gallo-Roman legacy) to the challenges met by France today

Contents:

1 - The Antiquity: Gaul, the Gallo-Roman legacy - Romanization, time-defying edifices, uses and customs - Christianism and its consequences: the spreading of the new religion, its cultural influence, the setting up of the new belief - Objective: understanding the importance of the Antiquity and the distant roots of French culture

2 - The birth of France - From the great invasions to the setting-up of the feudal society - the dawn of France and the reinforcement of royal power - objective: measuring the cultural and artistic legacy of these times: romanesque and gothic architecture, churches, cathedrals and casles.

3 - Burgundy - the foundations of Burgundy: Celts, Gallo-Romans, Burgundians, the kingdom of Burgundy... - The Duchy of Burgundy - Valois Burgundy - Objective: taking stock of the influence of Burgundy in Europe of the birth of the idea of Europe in Charles the Rash's Burgundy

4 - From the Renaissance to classicism - Humanism and the Renaissance - Royal power and absolute monarchy - Objectives: understanding the new world view shaped by the Renaissance - Understanding the contribbution of the 17th century to French culture

5 - The Enlightenment, a golden age for France? - The philosophical movement - The "Encyclopedists" and contest of the powers that be Objective: Understanding how such modern values as democracy, the rights of man, the US revolutionary war had their foundations in 18th century France

6 - 18th Century Burgundy - The Enlightenment in Burgundy - 18th century Architecture in Dijon - Objective: Realizing the contribution of the Enlightenment in Burgundy with such major figures as voltaire, Rousseau, Rameau, Buffon, Piron etc...

7 - The French Revolution and Napoleon - The assets and legacy of the French revolution - The 1789 principles - Napoleon's administration - The wave shock in Europe - Taking stock of the pros and the cons of the French revolution - An assessment of Napoleon's legacy

8 - Post-revolutionary France - Restoration of the monarchy - Napoleon III, the Great and the industrial revolution - The third republic and its challenges - Understanding how modern France emerged from the chaos of the French revolution

9 - France after World War 1 - the great depression - World War two - End of the colonial empire - the European idea takes shape - France and globalization - Taking stock of the French attitude to the challenges of the modern world

10 - Burgundy, France and Europe - Overview of Burgundy since the French Revolution - Is there a Burgundian identity? - From the province of Burgundy to the region of Burgundy - Burgundy's economy - the wines of Burgundy - Taking stock of the place of Burgundy in French history and culture


This course aims at giving students an introduction to French history and showing them how the past shaped the present. Special attention will be given to Burgundy, her distinct history until 1477 when it became a province of the kingdom of France and her specificity in the country.

The teacher will stress the elements which are typical of the French civilization, of the political and cultural heritage as well as of the economic and cultural influence of Burgundy.

22/23

Methodology:

Teaching tools: DVD - Support Vidéo ; Musée, spectacle ; Support de cours ; Visite d'entreprise

Pedagogical methods: Internet ; Jeux ; Présentations orales ; Projets ; Recherches ; Séminaires

Assessments:


Final individual assessment 50%

Skills:

Students will be asked to have a good general grasp of french history but the course is not about learning facts and dates by heart. Students will have to demonstrate their ability to understand the country's major historical trends which still affect today's policy.

References:

The Cambridge illustrated history of France 903 JON Cambridge University Press 1994 JONES Colin A concise history of France 903 PRI Cambridge University Press 2005 PRICE Roger

23/23

1. Scool Year Calendar

25-Aug 01-Sept 08-Sept 15-Sept 22-Sept 29-Sep 06-Oct 13-Oct 20-Oct 27-Oct 03-Nov 10-Nov 17-Nov 24-Nov 01-Dec 08-Dec 15-Dec 22-Dec

International

Students

welcoming

School Year

start

S1-1

26-28-Sept

WEI

S1-2 S1-3

09-Oct

Internship

Meeting

S1-4

16-Oct

Corporate

Forum

S1-5 S1-6 Holidays S1-7

11-Nov

Public Holiday

S1-8 S1-9

27-Nov

Internship

Meeting for

International

Students

S1-10 S1-11 S1-12 Exams Holidays

29-Dec 05-Jan 12-Jan 19-Jan 26-Jan 02-Feb 09-Feb 16-Feb 23-Feb 02-Mar 09-Mar 16-Mar 23-Mar 30-Mar 06-Apr 13-Apr 20-Apr 27-Apr

Holidays

09-Jan

Meeting with BBS

students in Year 3

at OBU

IS-1 IS-2 IS-3 IS-4 S2-1 S2-2 S2-3 Holidays

05-Mar

Debriefing

retours SI

S2-4 S2-5 S2-6

Management

Challenge

S2-7

Retake Exams

S5

Oral

presentations

06-Apr

Public Holiday

Exams Internship 1 Internship 2

01-May

Public Holiday

Internship 3BSB students at

OBU: Préparation

concours

PASSERELLE 2

Préparation

concours

PASSERELLE 2

04-May 11-May 18-May 25-May 01-June 08-June 15-June 22-June 29-June 06-July 13-July 20-July 27-July 03-Aug 10-Aug 17-Aug 24-Aug 31-Aug

08-May

Public Holiday

Internship 4

14-May

Public Holiday

Internship 5 Internship 6

25-May

Public Holiday

Internship 7 Internship 8

Retake

Exams Internship 9 Internship 10 Internship 12 Internship 13 Internship 14 Internship 15 Internship 16 Internship 17 Internship 18 Internship 19 Internship 20 Internship 21

BSB BACHELOR - Annual Calendar 2014-2015Bachelor - 3rd Year

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