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Burnell&BragdonToday’s Professional Real Estate
Team
Donna & April
123 West BroadwayLincoln, Maine 04457(207)794-2700(207)794-2885(Fax)1-877-794-2700 (Toll-Free
[email protected] (E-mail)
burnellbragdon.com (Web Page)
This presentation will be sharing information about…….
1. Real Estate Professionalism
2. Marketing Tools and Strategies our TEAM Can Use
3. Selling Process
4. Our Experience & Credentials
3,4,5 3
April & Donna have been Licensed since 1986 & 1989, with the Department of Professional and Financial Regulation
We are both Notary Publics and
Graduates of the Real Estate Institute
Business Partners for “15” Years
When you have a REALTOR working with you, it says you have contracted:
An informed Real Estate Professional
Being a member of the largest national/state organization ensures your broker subscribes and will be held to a strict Code of Ethics
National Campaign
2008 National Media Plan The NATIONAL ASSOCIATION OF REALTORS® Media Plan is a chart that illustrates when and where you can find the television spots for the 2008 Media Campaign.
Use the links below to download printable PDF versions of our schedules.
Click here to view the 2008 National Media Plan.Click Prime_Schedule_2008.xls here to view the 2008 Prime Time Schedule.
Monthly Bangor meetings of our local Association of Realtors
• Its NETWORKING: Talking with Brokers/Bankers from other areas about your property
• Its Educational: Keeps us current of Laws to better Protect You
• Its TECHNOLOGY: Enabling us to spend more time on each listing and find more prospective qualified buyer in less time
• Its LEGISLATION: Keeps us informed and updated on laws that affect property rights and ownership
• Its NETWORKING: Talking with Brokers/Bankers from other areas about your property
• Its Educational: Keeps us current of Laws to better Protect You
• Its TECHNOLOGY: Enabling us to spend more time on each listing and find more prospective qualified buyer in less time
• Its LEGISLATION: Keeps us informed and updated on laws that affect property rights and ownership
MAINE
Association of
REALTORS
MembershipBenefits
1 Legal Hotline
2 Technology Hotline
3 E-NEWS4 Standard Forms on Disk5 Member Web Site6 Electronic Membership & Referral
Directory7 Consumer Website 8 Education & Convention9 Lobbying & Regulatory10 Ahead of the Curve11 Ethics Enforcement
Maine Association of REALTORS®19 Community Drive Augusta, ME 04330
(207) 622-7501 FAX (207) [email protected]
http://me.living.nethttp://www.mainerealtors.com
Finding us is easy…..for you and the buyer•Personal Promotion
•Print Media Recognition•Yellow Pages in Phone Book
We are centrally & visually locate.We have 3 phone lines into our office.
Toll-Free24 Hour Fax Line
2 cellular phone numbers24 hour voice mail
If we are on the phone, you will automatically get our voice mail, to leave a message.If we are out of our office, with a client, or on personal time, you will receive our
voice mail.We check our message often
Returning our messages is top priority!!!!!!2 E-Mail Addresses
Office LocationOffice Location
Street Location
(US2: SR6=State Route 6)
Average
Daily Traffic
US2/SR6 (WestBroadway)
East to Park Street
11,000
US2/SR6 (Main Street) South of SR6 (Lee Street)
9,950
US2/SR6 (southwest of Penobscot Valley Ave. (High St)
11,080
US2 (W. Broadway) west of
Fleming St.12,500
SR 155 (Main Street) south of Rt. 6
6180
Errors and Omissions Insurance
• This protects our clients and us if any law suit is filed.
• Our office carries a 1 Million Dollar Policy ($1,000,000) with Neal Associates.
• They are our team of lawyers that are ready to cover us or advise us. They provide risk management on key Real Estate Topics to help us protect.
How willHow will BuyersBuyers and and other other agentsagents who have Buyers who have Buyers findfind Information/Photos ofInformation/Photos of youryour
PropertyProperty????????
•MLS
•Internet
•April &Donna
Ad.jpg
ListHub.com
MLS or Multiple Listing Service works to expose your property to other agents/offices quickly via the internet
They can then expose your property to all their buyers!! More buyers…. More chances of selling!With the digital camera we will take photos today, other agents can download multiple interior & exterior photos onto their computers. This allows their customers/clients to shop without leaving their office
or by using a laptop computer. A good first step in deciding if your property is for them!
IDX=Internet Data Exchange• Simply, what is Internet Data
Exchange ( IDX ) ?• IDX gives MLS Participants the right
to display limited property information from the MLS database on their Internet websites.
• Q. Why should we let our listings be displayed on our competitors' website?
• A. Letting other Participants display listings on the Internet is a business decision each Participant must make, taking into account their duty to promote the best interests of their clients; to cooperate with other REALTORS; and the opportunity to use the Internet to better serve their clients and customers.
Top 10 advantages of the IDX Smart-Top 10 advantages of the IDX Smart-Frame Solution!Frame Solution!
1. All Realtor® members become empowered to deal with the real estate consumer of the future.
2. Consumers will be able to obtain consistent, accurate property information from local brokers websites.
3. When consumers visit these Web sites, they will stay longer because the brokers have more to offer and they will not have to link off to another web page that compiles Berkshire property data.
4. Local brokerage Web sites will become the best source of listing data and compete with national aggregating sites (i.e.: Realtor. COM)
5. Sellers will have maximum exposure of their property information with stringent display requirements to ensure compliance with MLS rules.
6. Members can fully market their services on the Internet. 7. Members can finally take advantage of the data that they and other
brokers have contributed to the system. 8. Members can obtain and maintain first contact with the consumer in the
real estate transaction. 9. As brokers become more innovative in offering on-line services, listing
displays will be a critical factor in their success 10. The MLS has created a free, innovative way to increase services to your
customer & clients, brand your company name, and remain the best resource for real estate information.
Where Did Internet Buyers Choose Their Agent?
Internet Buyers
Offline22%
Internet78%
•Of those who found agent online, 88% found them via a home listing
Realtor.com
• The MLS information we submit on each listing is automatically forwarded to Realtor.com
• Which then exposes your property,,,
World Wide!!! VIA the Internet
• Burnell&Bragdon offers an ENHANCED Listing Site
Description $373,100
Located in City: LOWELL, Zip Code: 04433
• Features School District: SAD
• 1.96 acre's) Level lot is 85378 sq. ft.
• Body of water: COLD STREAM POND
• 125 ft. waterfront
• Attached parking 1 car garage
• Boat facilities Boat dockage
• Automatic garage door
• Hot tub Waterfront property
• Shingle roof Wood siding
• Frame exterior
• Estimated annual taxes: $2297
• Private sewer service Private water supply
• 2 total bath's) 3 total bedroom's)
• Bathroom on main floor Cathedral ceiling
• Master bedroom upstairs
• Total interior sq. ft.: 2658
• Hot water Oil heating Baseboard heat
• Wood stove Clothes dryer Electric range Dishwasher Refrigerator Clothes washer6 total rooms Finished basement Master bedroom
• Colonial style Year built: 1991
Realtor.com (Enhanced Website)
Signage is one of the biggest marketing tools April and Donna
use.
Buyers like to “DRIVE BY” and see neighborhoods before they preview the interior of a property
Calls from Signage….Yours & Other ListingsAre a major source ofRecruiting buyers for Your “PROPERTY”
Bangor Daily News Piscataquis Observer
Coffee News Northwood's Sporting Journal
The Big 3 County Directory Uncle Henry’s
Verizon Calais Advertiser
Maine Sportsman Special Promotional Programs
Katahdin Times Lincoln News
Houlton Pioneer Penobscot Times
Real Estate Book
Remember….. Print ADS are run to solicit call
Ads do not sell houses, AGENTS, do!
When an “ad call” comes inApril and Donna use their expertise
To turn that caller into a Pre-Qualified buyer
That can purchase your property, not just look at it!
•Looking at property before buyers have worked with a banker may waste your time and effort in preparing your property to be shown.
•All buyers look at more than one property and rarely purchase the one the they have called on
•That is why all Print ads help sell all properties of similar nature and price.
Each property is evaluated to determinethe best market to target…
Cost vs. effectiveness andExperience helps us to make these
Decisions, but we always wish to know andUnderstand you desires or concerns.
FACTUAL DATA HELPS PAINT
A REAL PICTURE OF PROPERTY VALUE
BURNELL&BRAGDON REAL ESTATE
APRIL & DONNA
A PROFESSIONAL REAL ESTATE TEAM
COMPARATIVE
MARKET ANALYSIS
Selling at the right price is key to
turning a listing into a timely sale.
SOLD PROPERTIESRegardless of what people may ask for their properties,
the only valid test of value is the price for which they actually sold
CURRENT PROPERTIESThe properties currently on the market constitutes the competition
in today’s market. DOM indicates how many days the property has beenon the market. Is that property going to help sell yours? Or will yours
help sell theirs?
Some indicators of value are not in your control
• Economic conditions
• Jobs available of people for those jobs
• Average wage of area jobs
• The number of people coming or going to an area
• The different physical attractions to an area
• Number and quality of schools
• Police protection
• Fire protection
• Tax Base
• Principle of Substitution • Regression &Progression
Value: $250,000 Value:______?
$9,000.00 WELL $17,000 WELL
•Value is determined by what a purchasergets OUT of a product….Not what an owner has IN it.
•REGRESSION
•PROGRESSION
Surrounding property values influence the value of your property.
•SUBSTITUIONREGRESSION
& PROGRESSION
LISTING RANGEThe “listing range” we suggest does notmean the sale of your property could not
occur at a higher or even lower price.The price you ultimately receive will dependOn your motivation, the motivation of the
buyer, and the market conditions at the time of the offer
received.
Once we have tested the market at your listing price, we willmake periodic reviews to ensure we remain competitive.
The Price We Market Your Property at is Your Decision.
Our job is to advise you of the market conditions and the other factors you need to make your
decision.
WE WORK FOR YOU!
Select you Real Estate Broker on his/her service plan and credentials.
Listing price/market value is a separate issue.
Bargaining Room: Buyers may offer low, but they will do that at ANY price. It is easier to negotiate up to fair market value to an inflated price.
Enhancements andProtections
To OurListing Plan
•We recommend Mortgage Brokers whom we have a good working relationship to team up with any potential buyers.
•We know from past experience they will do a quality job in a timely manner.
•Most buyers we receive call from are to be pre-qualified before we show them your property.
•This saves time and effort on your part and ours.
Maximize Your Profits
Dress your House for Success
A checklist to help you sellyour house for the best pricein the least amount of time.
Asked April and Donna for a check list
Brochure
24 HOUR Notice of any showing will always be hoped for,
The decision will always be yours to make.
Any results of a Showing will be communicated as soon as we know.
Buyer Brokers may not
Wish to communicate
Any motivation to us.
A monthly report
of activity will be
mailed /e-mailed to
you.
April and Donnawill handle all follow up & keep you informed
after a contract has been accepted.
April and Donna
•Lawyers •Surveyors•Mortgage Loan
Officers
•Inspections •Appraisers •Foresters
•Closing Location and Time
To include but not limited to coordinate time tables and schedules
•Attendance At All Proceedings
•When we receive an offer from anotherbroker or write a buyers proposal to
purchase your property……
April or Donna will use their top notchnegotiation skills, training, and experience to help you objectively to evaluate every buyers proposal.
Our goal is to write a legally bindingwin-win agreement that will be most Likely make it through the entire process.
April & Donna offer a full service Real Estate Marketing ProgramWe are paid in several ways1. Flat Fee (Minimums and Hourly)
2. Per Service Fee
3. A Commission Basis 7%-10%
Most Popular is the commission basis, there is fee until your
Property is sold.
There is additional fee for another broker to show his/her
Buyer your property.
We may not be the one who sells your propertybut we hope to be the reason WHY!!
Seller NET SheetBurnell & Bragdon Real Estate
Contract Price $____________________ Estimated Closing Costs
Recording Fees and Deed $_______________(Take name off deed) Home Warranty $_______________ Brokerage Fee $_______________(7%-10%) Tax Stamps ($2.20 per 1000) $_______________ Discount Points (3% of loan) $_______________(Financing may require) Seller Paid Closing Costs $_______________(To help with financing) Taxes, Water, Sewer $_______________(Pro-Rated day of closing) Total $______________________ NET CASH TO SELLER $_______________ Encumbrances First Mortgage $_______________ (Markets Change what an owner PAID FOR A PROPERTY DOES NOT ALWAYS MEAN IT IS WHAT an owner CAN RECEIVE BACK from a property.) Second Mortgage $______________ Sellers Approximate Proceeds $____________________ **What an owner NEEDS for a property does not increase the value of property. The above is an estimate only and the actual costs would be incurred if an actual sale is consummated. The actual amounts are not guaranteed in any way.
In CONCLUSION>>>We hope you will agree,,,,,,,,,
Burnell & Bragdon Real Estate
April and DonnaAre the brokers of choice to ensure you have hired
someone with
Solutions to your home selling needs!!
Thank-You!