“Affluents that shop online are luxury brands’ best customers and best prospects.” -Luxury Society 2011

Burberry: A Digital Leader

Burberry As A Lifestyle Brand

Burberry is present on all of the current social media platforms, They are well established on

Facebook, Twitter, and Youtube. They have also expanded into Pinterest, Instagram, and

Foursquare

Design is Often The Centerpiece Of Luxury

It’s about more than

just the clothes….

The Burberry Brand has millions of followers…

Content is what will compel and drive your viewers

Centralize communications with a Blog Home site

Adding a blog to the current digital strategy presents a centralized

platform on which to tie them all together, a blog can serve as the

heart of the digital strategy.

Burberry Summer collectionExclusive Preview of the Latest StylesShipped Direct To Youhttp://us.burberry.com/store/womenswear/new-arrivals/

Brit By BurberryThe Stylish Euro Fit LineShipped Direct To Youhttp://us.burberry.com/store/womenswear/brit/

SEM Brand your Brand

Burberry's position as a digital leader in the industry with such a strong following creates a base of consumers who

can now be tapped for secondary (post-like/follow)

interactions.

Sometimes, A little bit of a splurge goes a long way.