Burwood Library Strategy Ver 1.5 · in community life • Access: having fair access to services,...

AUCKLAND SYDNEY BRISBANE PERTH

achieving results in the public sector

Burwood Council

Library Strategy

November 2011

© Morrison Low Ref: 682403 Library Strategy for Burwood Council November 2011 i

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY .............................................................................................. 1

1.1 Why Have Libraries at All? .............................................................................. 1 1.2 So, What Is Our Library’s Future? ................................................................... 1

2. INTRODUCTION ........................................................................................................... 3

3. SCOPE .......................................................................................................................... 3

4. STRATEGIC CONTEXT ............................................................................................... 4

4.1 Burwood’s Integrated Plans ............................................................................ 4 4.2 Burwood 2030 ................................................................................................. 5 4.3 Burwood Council’s Strategic Direction ............................................................ 6

5. LIBRARY CONSIDERATIONS ..................................................................................... 7

5.1 The Role of Libraries ....................................................................................... 7 5.2 Burwood’s Current Library Service ................................................................. 8 5.3 Evaluation of Status Quo ................................................................................ 9 5.4 Research and Consultation Undertaken ....................................................... 11 5.5 The Challenge for Burwood Library .............................................................. 12

6. RATIONALE FOR THE LIBRARY ............................................................................. 13

6.1 Core Library Service ..................................................................................... 13 6.2 Libraries and Community Needs ................................................................... 17 6.3 Libraries and Technology .............................................................................. 18 6.4 Libraries and Partnerships ............................................................................ 18 6.5 Optimal Utilisation of Libraries ...................................................................... 19 6.6 A Burwood Library Facility ............................................................................ 20 6.7 Library Staff ................................................................................................... 24

7. LIBRARY STRATEGY ................................................................................................ 25

8. STRATEGY IMPLEMENTATION ............................................................................... 29

9. CONCLUSION ............................................................................................................ 30

10. RECOMMENDATIONS ............................................................................................... 31

APPENDIX 1 Burwood 2030 Key Themes, Strategic Goals, Actions & Library Strategy

Contribution APPENDIX 2 Burwood Library Research Consultation APPENDIX 3 Burwood Library Catchment Areas APPENDIX 4 Burwood Library Space Requirements

© Morrison Low Ref: 682403 Library Strategy for Burwood Council November 2011 ii

Morrison Low Consultants Pty Ltd PO Box 1146 Toowong Queensland 4066 Tel: 07 3870 0069 Fax: 07 3870 0056 www.morrisonlow.com Document Status

Approving Director:

Date: 9/11/2011

© Morrison Low Except for all client data and factual information contained herein, this document is the copyright of Morrison Low Consultants Pty Ltd. All or any part of it may only be used, copied or reproduced for the purpose for which it was originally intended, except where the prior permission to do otherwise has been sought from and granted by Morrison Low Consultants Pty Ltd. Prospective users are invited to make enquiries of Morrison Low Consultants Pty Ltd concerning using all or part of this copyright document for purposes other than that for which it was intended.

© Morrison Low Ref: 682403 Library Strategy for Burwood Council November 2011

1

1. EXECUTIVE SUMMARY

1.1 Why Have Libraries at All?

Public libraries are important because they provide equity of access to information and knowledge so that citizens can participate in the democratic process, pursue their own educational and lifelong learning needs, and engage in healthy, positive leisure activities.

At Burwood we feel that our library is an exciting place full of information stored in books, magazines, CDs, DVDs, e-books, databases and on the Internet is all the knowledge, wisdom, art, music, culture, and ideas of the world.

A library is a treasure chest of information for our community. However, to access the information you need to know how to use the library and how to acquire this knowledge? By becoming literate, particularly in the context of a library, opens a range of information and this knowledge opens opportunities.

1.2 So, What Is Our Library’s Future?

We will have a library with customised services and resources provided to suit the needs of our community. And we will ensure that each of our communities’ unique voices are heard and responded to. We will provide the books, CDs, DVDs, e-books, computer hardware, databases and whatever the future holds in terms of new technology necessary to deliver information services and recreational materials to our communities.

We will help people acquire the knowledge of how to use the technology and to gain access to information. This is our most valuable role, to teach information literacy skills to our people, so that they can use technology for themselves and access the information that is relevant to them.

We will carry on doing what we have always done as a library service constantly evolving as new tools, new spaces including virtual spaces become available and we will develop new skills. The Burwood library of the future will look different - brighter, more open, more welcoming. The library will be a safe, attractive space, which fosters a sense of community and preserves and celebrates Burwood’s own unique culture.

As technology develops we will add to those tools that we already use. We will help our community to be part of the knowledge society, to catch the knowledge wave. We will be part of e-government to enable our Burwood residents to access public information and to be involved in local democratic processes.

Our librarians will use the skills they already have and will take every opportunity to enhance those skills. We will ensure we keep up with new developments in technology, as a major role that we fulfil is to train and tutor customers in the use of new technologies.


2

The library will continue to be a core Council service. However, we realise we can't do all of this alone and because we strive to deliver on Burwood 2030 we will explore the possibility of partnerships with other agencies and community groups in order to assist us to deliver the best outcomes for Burwood. This will include looking at the possibility of providing some library services on a wider basis in co-operation with others in the Burwood area and beyond.


3

2. INTRODUCTION

Burwood Council is responsible for the provision of public library services and programmes for its community at the existing library facility located at 4 Marmaduke Street, Burwood. The facility lease is due to expire in October 2014 and this strategy relates directly to the provision of a future public ‘library facility’ and associated ‘library service’ for the community of Burwood.

The strategy has been developed following the direction set out in Burwood 2030 and also aligns with Council’s values. Further cognisance has been taken of the fact that the existing library building has been sold and the library service will need to be relocated to new premises. The Strategy identifies the need for a library and recommends the future directions for a library service in Burwood.

A strategy is defined as the determination of long-term goals and objectives, the adoption of courses of action and associated allocation of resources required to achieve the goals. The strategy determines the Council’s future role in provision of library services in alignment with Burwood’s key strategies and plans. It addresses:

1) What public library services should be provided by Council (role & purpose)

2) How the facility and services should be delivered to ensure cost effectiveness and efficiency

The aim of the library strategy is to ensure that the library service adds future value to the community not just in terms of numerical outputs but in terms of 'value add' or 'return' to the community.

3. SCOPE

The scope of the library strategy includes an examination of library trends and an assessment of the existing Burwood library services against the community needs in order to:

• Align with Burwood’s integrated plan, strategic directions and objectives • Determine the critical issues for a future library service and identify the core

library activities of a future Burwood library in accordance with community needs

• Focus and prioritise Council’s provision of library services towards meeting Burwood’s current and future communities’ identified needs

• Ensure that future spending will be effectively directed to agreed core library activities and the achievement of Burwood 2030

• Identify and prioritise Council’s operational and capital budgets for the delivery of a sustainable library service for Burwood

• Assess potential locations and propose a preferred location for the provision of Burwood’s future library service

• Engage Council with discussions on a future library direction and services


4

4. STRATEGIC CONTEXT

4.1 Burwood’s Integrated Plans

The library strategy is influenced directly by Burwood’s integrated plan that incorporates a number of strategic plans and documents directly relevant to the library service including Burwood 2030.

The New South Wales Integrated Planning and Reporting legislation requires the development of an Integrated Plan. The key elements include:

• A Community Engagement Strategy • A Community Strategic Plan developed in conjunction with the community,

Burwood 2030 • 10 year Resourcing Strategies (Assets, Financial and Workforce) that indentify

the cost of Council’s contribution to Burwood 2030 • A four year Delivery Program setting out Council’s medium term response to

Burwood 2030 in terms of strategies, programs and services • An annual operational plan and budget outlining the immediate work program

from year one of the Delivery Plan

• Monitoring and reporting mechanisms to measure progress and performance

Central to the integrated planning framework is the linkage between each of the key elements including other Council strategies and plans such as the library strategy, as indicated below in Diagram 1. The Plans when integrated tell a coherent story of community aspirations and priorities leading to a planned Council response with identified resource implications, options and ultimately leading to specific actions by Council that have been endorsed by the community.

Diagram 1: Burwood's Hierarchy of Strategic Documents


5

While the Library Strategy is influenced by Burwood 2030 and the Council’s strategic direction, in turn the strategy will impact directly on the development of other Council plans and documents, including:

Delivery Programme, Operating Plan and Long Term Financial Plan - to assist in the prioritisation of operating and capital budgets for library services and resourcing requirements alongside the needs of other Council activities.

Asset Management Plans - defining the level of library services in order to determine the standard of maintenance required for library assets.

4.2 Burwood 2030

Following an extensive community engagement program with community and stakeholders, Council has developed a 20 year Community Strategic Plan known as Burwood 2030, which is set to become the blueprint for Council’s future activities.

Through a broad program of consultation with the community, Council staff, government and other stakeholders the future aspirations and needs of the community have been identified for Burwood over the next 20 years.

The community’s long term vision for Burwood is:

A well connected, sustainable and safe community that embraces and celebrates its culture and diversity.

This community vision sets clear overarching objectives for the implementation of the strategic goals in Burwood 2030. The plan includes five interrelated themes namely:

• A Sense of Community • Leadership Through Innovation • A Sustainable Natural Environment • Accessible Services and Facilities • A Vibrant Economic Centre

These themes are supported by strategic goals and actions and those which have direct relevance to Burwood Library are indicated in Appendix 1.

As articulated in Appendix 1, Burwood Library services play a pivotal part towards contributing to the themes, goals and actions identified in Burwood 2030. The Library Strategy demonstrates and articulates how a library will contribute to achieving the Burwood 2030 Strategic Plan.


6

Social Justice Principles Underpinning the implementation of Burwood 2030 are a set of social justice principles outlined below:

• Equity: Involving fairness in decision making, prioritising and allocation of resources, particularly for those in need

• Participation: maximize opportunities to genuinely participate in decision making

• Rights: equal rights established and promoted, with opportunities provided for people from diverse linguistic, cultural and religious backgrounds to participate in community life

• Access: having fair access to services, resources and opportunities to improve quality of life

The Library service plays a key role in achieving these principles acting as a vehicle for the community to participate in democracy, community life and quality of life as articulated in this strategy.

4.3 Burwood Council’s Strategic Direction

Further the Council’s strategic direction as outlined below provides direction to the library service, the library strategy aligns directly to achieving these. This alignment is demonstrated in the objectives and strategies in Section 7 of this strategy.

Vision

A well connected, sustainable and safe community that embraces and celebrates its culture and diversity.

Values

• Governance – consultation, accountability, transparency • Service – efficiency, effectiveness, responsiveness • Sustainability – prudence, innovation, preservation • Respect – honesty, fairness, dedication, integrity

Mission To create a quality lifestyle for our citizens by promoting harmony, and excellence in the delivery of Council’s services.

Goals

• Service Delivery We will develop a customer focused organisation that provides cost effective services.

• Development We will ensure that present and future development contributes to, reinforces and enhances Burwood’s identity, character, landscape, economic diversity and environmental sustainability.


7

• Finance We will develop an organisation which, whilst fulfilling the Council’s obligations to the community, is financially sustainable.

• Engagement We will inform and positively consult with our external and internal stakeholders regarding Council directions and strategies.

5. LIBRARY CONSIDERATIONS

5.1 The Role of Libraries

Opportunities offered by new socio-economic changes and information technology in the information market call for a redefinition of the role of libraries. Libraries should increasingly be able to provide opportunities for learning and self-improvement, for businesses, the local community and in helping with the development of young people.

The unique function of libraries is therefore to acquire, organise, preserve and make available information and material irrespective of formats (print, video, cassette, CD-ROM, electronic or network form) in such a way that, when it is required, it can be found and put to use. No other institution in the community carries out this long-term, systematic work.

Libraries have traditionally been recognised as having an important educational role, and as a provider of material resources for training and education. Libraries at schools and other educational establishments provide support for education, however given that the education system is adopting a teaching method based on independent research by students, public libraries are increasingly becoming a vital support service for lifelong learning. The primary responsibility for information services rests with the institution at which the scholar is enrolled, with the public library as an agency that supports and supplements education within its catchment area.

Libraries also have an important role in preserving the historical and cultural memory of society and in preserving accumulated knowledge for future generations. Through the preservation of the written and pictorial records of the past, libraries strengthen the community’s identity and enhance its image. Libraries also enable users to understand other cultures and ways of life via information in various media. This is particularly important in Burwood as there are a number of immigrants who look to the libraries as a way of identifying and learning the ways associated with their new country and community.

Libraries can have a major impact on their own communities and on the everyday life of their users. Reading, music and other leisure activities that are supported by libraries can maintain and renew people’s spirit and their capacity for activity. Research has shown that in economically declining areas a library service can be one of the principle lifelines to the outside world for local residents. Libraries help unemployed individuals in their efforts to learn new skills and to seek new opportunities. Libraries also act as a central community facility and a focus of community development.


8

5.2 Burwood’s Current Library Service

The existing Burwood Library facility accommodates all of Council’s current library service but due to its size, configuration and age it is restrictive and does not necessarily meet the needs of Burwood residents. The library is situated at 4 Marmaduke Street, Burwood and commenced service on 5 April 1948. The current Library building has a floor area of approximately 1,167 square metres and was constructed in stages over a lengthy period. The library building is now far too small and dysfunctional with significant areas of the building being inaccessible to people in wheelchairs. The building is inflexible and poorly laid-out for the purposes of a library service, making it difficult to operate and supervise properly. The library service is severely hampered by the overall physical form and layout of the building.

Burwood Library and its staff have shown a remarkable ability to reinvent itself and remain relevant to the ever changing needs of the community. The library is being used at higher levels than before with visits (both physical and online), internet use and use of collections and programs increasing yearly.

The library’s current mission and vision are:

Mission To engage and empower the community by being the trusted provider of quality information services and programs by:

• Being a welcoming and safe cultural destination • Being innovative and forward thinking in our approach to the informational,

recreational and cultural services we provide • Being recognised for our outstanding collections (both physical and online)

Vision We aspire to be a destination that fulfils the educational, recreational and informational needs of our community by:

• Connecting diverse communities • Supporting lifelong learning • Promoting our role as a cultural and recreational destination

Change is evolutionary in the library sphere. The assumption that technology will revolutionise the library’s functions is an overstatement. Research around the world indicates that technological change is complementary to existing library functions and collections, enhancing rather than replacing them.

Burwood Library over the past 40 years has evolved from a card based system and primarily print collection to a computerised library management system and collections that cover a range of formats, including, but not limited to, online databases, e-books, MP3s and DVDs.

The strength and success of Burwood Library has always been its flexibility and adaptability to emerging social and technological trends.


9

The library today has become the community’s social hub, a place where people come together for social, cultural, learning, recreation and information purposes.

The library’s primary focus to effectively meet the needs of the community is to be accessible. Accessible in terms of location, the type of access required, accessible to its services and resources and accessible to other members of the Burwood community.

Current literature on the future of public libraries emphasise the social significance and impact public libraries have on their community.

The Library’s priority is to focus on our residential clients, however, given the current financial climate, in order to fulfil the core business of serving our residents it would be prudent to require a financial contribution from non-ratepayers accessing our services. Another option is to ask for a financial contribution from all our members for our non-core services and resources, e.g. computer classes, author talks.

5.3 Evaluation of Status Quo

The analysis undertaken in relation to the existing library service has highlighted a number of gaps and areas for improvement in respect to current library services.

Customisation of libraries Communities within Burwood differ widely in ethnicity, characteristics and particular needs. An important factor of the Burwood library facility and services is to ensure that it reflects the Burwood community and provides for the community’s needs. Consideration has to be given to determining both the needs and wants of the Burwood community to ensure that library services are customised and provided in an environment within which the customer feels comfortable.

Library Catchment Area From the stakeholder engagement that was previously undertaken and based on existing library membership it is acknowledged that Burwood Library is a destination library with 40% of its members not residing in Burwood. As a destination library it is important to assess what library services need to be provided and determine what the implications are in terms of library services, functions and space requirements for the library going forward. The location of Burwood library members is illustrated in Appendix 3.

A further important consideration in considering a future library service in Burwood is to establish what other public library services are provided in the vicinity of Burwood. Based on the analysis undertaken in developing this strategy and other international practice, typically speaking 80 to 100% of library members reside within a 2km radius of a public library in urban areas. By applying a theoretical 2km catchment radius to the existing libraries in the vicinity of Burwood provides an indication as to whether the existing library services cover the library needs of Burwood residents and the surrounding population. These libraries and associated theoretical catchments are shown in Appendix 3. Without extensive research these catchments cannot be verified however it provides an indication of the catchment for determining the library needs for the future Burwood library service.


10

New library location The lease for the Burwood Library is due to expire on 29 October 2014 and the relocation to new premises is a key driver for this Library Strategy. The relocation of the library was an opportunity for Burwood to explore alternate locations for the library and to establish the best outcome for Burwood and its community. Council identified a number of potential library options that were investigated as part of this strategy including the existing Council building in Conder Street and a library on a level 2 location. In addition consideration was given to the provision of a shop front library service in partnership with retailers, this option was to provide for a library presence rather than an entire library service.

Based on the research, consultation, evaluation and the application of the Strategy, the following criteria were identified as being important and utilised in determining the location of a future Burwood library service:

• Safety – the library needs to be located in a safe environment • Accessibility – a library facility should be open and accessible to the whole

community • Visibility – libraries are an important civic function and should be visible to the

community • Locality – a library should be centrally located in relation to the community

• Functionality – the library and design must respond to the town centre and the community

Funding of library services The Burwood Library is currently funded by Burwood Council and various grants from the Library Council of NSW. There is no revenue being generated from the library service other than through library fines and direct user charges for printing. Financial resourcing is therefore limited and in order for the existing library service to be enhanced will require a more efficient and effective library service or alternatively find other sources of revenue. Alternative forms of revenue to increase funding could include external funding sources such as partnership agreements (targeting the education sector and business), sponsorship, grants and so on.

New potential ways of funding library services need to be explored and pursued further. A review of library activities may be necessary in order to consider which resources will be subject to user charges and/or whether non Burwood residents should be charged.

Business Support The current library provision is predominantly focussed on residents information needs and does not focus on supporting Burwood business needs. Whether existing or future businesses require some form of a library service needs to be investigated to assess whether or not there is a future need to support business.


11

Business Plan and Asset Management Plan The library service has no business plan in relation to the library activities undertaken which is considered to be an area of improvement. It is important that management understand what it is they are providing, how it is provided, the required resourcing, who it is being provided to and the expected outcomes. This enables management to assess what it is they are doing and enables informed decisions to be made on the delivery of activities within the library service. In addition the library does not have an asset management plan for the management of all of its assets which has implications for undertaking the business. There is an asset register in respect to library equipment and IT equipment that is maintained by other areas within Council.

It is important that these findings are assessed against the communities’ views of the existing library service to determine whether there are any gaps or improvement areas for the library service.

5.4 Research and Consultation Undertaken

The utilisation of the library needs to be understood in the context of evaluating existing needs against the existing library service and to understand the needs of non library users. In addition the demographic trends for Burwood need to be analysed to understand those potential changes to Burwood’s population over time. Once these have been determined then the core library service and library requirements can be assessed according to actual library needs.

Research and consultation was undertaken in the development of this strategy to identify the community and operator needs and challenges associated with the existing library service and to determine the future needs for a library facility, services and programmes.

The following research and consultation has been undertaken in Burwood and has contributed directly or indirectly to the development of the Library Strategy:

• The Review of Burwood Library Services Market Research Report 2007 • Youth survey 2009 • Consultation undertaken in developing Burwood 2030 • Demographic analysis of the Burwood Community • Workshop with Burwood library senior staff 2011 • Library Strategy Research 2011 (User and Non User Survey)

The Library Strategy research involved consultation with both library users and non-users to gain a better understanding of existing library services, identify issues and information needs in Burwood. The research undertaken enabled information to be gathered in the following areas:

• Inventory of existing library and resources • Identification of existing library services and programmes • Identification of library catchment area • High level analysis of library users • Identification of gaps in the provision of library services in Burwood • Preference for a library facility location


12

The latest research undertaken and the outcomes from this research is attached at Appendix 2.

The majority of library users (63%) are satisfied with the Burwood library services and facilities. The majority of non users (53%) are unsure of the existing library service while 24% are satisfied and 11% dissatisfied. The main reasons for dissatisfaction with the current service by both library users and non users included:

Main reasons for Dissatisfaction Users Non UsersLibrary is too small and cramped 29% 14%Selection of books and resources is disappointing 24% 26%Library is old and outdated 24% 11%The library is not appealing 12% 19%

Both the library users and non users concurred that an improvement in the selection of books and resources and the availability of technology would likely increase the likelihood and/or frequency of visiting the library.

The table below illustrates the outcome of the consultation undertaken in regard to the community’s views of those library activities of importance versus the libraries current service provision. The gap between these provides an indication of the communities prioritises for focus.

Priority of Library

Functions

Users Non Users Import-

ance Current

ProvisionGap

AnalysisImport-

anceCurrent

Provision Gap

AnalysisCommunity Hub 7.7 6.1 -1.6 7.4 5.6 -1.5

Heritage 7.7 6.2 -1.5 7.7 6.1 -1.6Leisure 7.3 5.8 -1.5 7.0 5.8 -1.2Lifelong 7.3 5.8 -1.5 7.0 5.9 -1.1Life Skills 7.6 6.2 -1.4 7.7 6.3 -1.4Democracy 6.7 5.8 -0.9 6.6 5.5 -1.2Business 6.6 6.0 -0.2 6.5 5.5 -1.0

These results have implications on the delivery of library services for Council. Meeting these differing requirements and expectations is the challenge that must be addressed. The purpose of the library strategy is to identify and prioritise these services.

5.5 The Challenge for Burwood Library

Obviously there are limited resources available and it will be difficult to provide library services that meet all the community needs and demands. Accordingly to be sustainable, the core library services will need to be identified and prioritised with the aim to ensure, as far as possible, that the Burwood community have access to appropriate public library services in a new location.


13

6. RATIONALE FOR THE LIBRARY

Public libraries are developed to serve differing needs and at a local government level, libraries fundamentally serve its communities’ information needs. Traditional library services provided for in libraries includes IT access and services, learning facilities such as classrooms, homework clubs and study spaces, exhibition spaces, cafe and other community activities.

The library of the future will continue to provide access to such information and libraries will need to continue to investigate new technologies and adopt those which are suitable, efficient and cost effective to deliver such information. The demand for information services can however be wide ranging and the challenge is to identify and deliver those library services that align with Burwood Council’s strategic directions.

Accordingly the provision of a future library service in Burwood will need to address Burwood’s 2030 articulated goals namely:

• Facilitating open government • Building intellectual capital • Contributing to economic development • Enriching the life of the individual

To achieve these goals the core library services for Burwood Library need to be identified and delivered.

6.1 Core Library Service

The Core Library Service is defined as the basic services and functions that the Burwood Council library service will provide based on Council’s strategic plans and the consultation undertaken.

6.1.1 Libraries and Lifelong Learning

Lifelong learning is more than just reading and writing. Speaking, listening, problem solving, creative thinking and numeracy are also included in this complex web of skills we call lifelong learning.

The benefits of introducing children to books at an early age are increased comprehension and attention spans, and early language acquisition. This leads to an appreciation of books, which leads to a desire to read.

Children raised in poor homes may have little exposure to books or to parents who read. If parents have low literacy skills, their children miss the encouragement towards literacy that is provided by parents who read to them or who are seen reading.

Libraries that run programmes for pre-schoolers can provide this early introduction to books and to reading. Baby and toddler programmes in libraries also benefit caregivers. Caregivers are reminded that it is important to talk, sing and read to their children. The programmes provide guides to appropriate material and build a sense of


14

community. They also provide a forum where information is shared and friendships formed.

Workplace and community literacy programmes have been developed and are being implemented by other providers. The work done by these providers can be augmented and supported by libraries. Libraries can do this by providing materials to support the programmes, by providing a welcoming and supportive place in which adults can pursue their self-directed learning.

New Forms of Lifelong Learning Computer literacy is rapidly becoming a pre-requisite for employability. Children and adolescents generally have access to computers at school, but there are those in the lower socio economic profile that often do not have computers at home, so are unable to practice their skills outside school hours and to re-enforce those skills.

The use of computers in the workplace is becoming almost universal. Many of those without computer skills will eventually become unemployable. Today literacy also means to be computer literate. A digital divide is developing between those with access to technology and the skills to use it and those without access or skills.

Libraries provide the hardware (e.g. PCs and internet terminals) in order to access a wide variety of information. They also provide a safe space for people to practice computer skills or to experiment with computers so as to teach themselves. Library staff skilled in both computer skills and in teaching can provide non-threatening assistance to those trying to teach themselves.

6.1.2 Libraries and Life Skills

Why are life skills important? In today's unstable job market, where some jobs are declining and new ones are coming into being, and where lifelong employment in one sort of job, let alone with one employer, is very much the exception, the ability to update existing knowledge and gain new knowledge is vital. One major consequence is that life skills will not only be necessary but will become more important than a first degree.

Libraries have always been involved in the business of life skills. Public libraries were first established in order to assist people to educate, or further educate, themselves. Libraries provided the materials necessary to support and reinforce formal learning, and to continue to develop learning over the whole of the lifespan.

Life skills do not necessarily mean a lifetime of formal education. Self-help books of all kinds are some of the most popular titles available from libraries and assist people to develop new ways to cope with/relate to the world. "How to" manuals (for car maintenance, gardening, DIY etc) also teach people necessary survival skills. This is self-directed learning and it is anticipated that in future there will be a shift from formal teaching to self-directed learning. There are two reasons for this. The first is financial, due to constraints in academic institutions. The second is that research has shown that self-instruction is a more effective form of learning than being taught. There is also the possibility of distance learning, enabled by IT.


15

The implications for libraries are that they could become centres for self-instruction and life skills learning for all levels of society and for all ages. This requires the provision of:

• Homework/Learning Centres For a number of years Council has been aware of the need for provision of quiet spaces for study and has noticed an increase in demand for space particularly during exam time. With increased educational institutions locating in Burwood and foreign students residing in the area the demand for quite space has continued to increase.

• Access to Computers and the Internet There are many programmes in schools and adult training institutes which provide IT training. However, there is a need to constantly practice if the skills are to be reinforced and retained. This is not possible if there is no computer in the home. Public libraries can fill the gap by providing computers, Internet access, and skilled staff to assist customers to use these new tools to satisfy their information needs. Burwood Library will also develop culturally appropriate and relevant content for the Burwood Library website, and seek partnerships to provide navigational aids to such content located elsewhere on the world-wide web.

Public libraries provide some of the best places for life skills and learning because they are open long hours, providing convenient access and are safe environments. They also have trained staff that can help people begin to learn in a non-intimidating environment.

6.1.3 Libraries and Well-being

Public libraries are major providers of well-being and leisure in the form of: • Leisure reading - fiction, biographies, travel, hobbies, sport, films, music • CD ROMs, DVDs, e-books • Exhibitions • Programmes

All of these contribute to a positive, constructive use of leisure time and as a consequence Council will continue to provide a variety of library resources for enjoyment, relaxation and escape.

6.1.4 Libraries and Democracy

It is essential for the democratic processes of government that citizens are able to inform themselves on matters of community, state and national interest. Government is continually leading a drive to implement democracy online. This means:

• Provision of government services to the public electronically • Programs covering issues of the day and alternative information sources to

provide a balanced view • The creation of new mechanisms by which people can communicate with

government


16

Libraries are frequently the only public access point for government information, legislation, parliamentary publications and official statistics. E-government is considered to be essential for the future of democracy and providing access points via public libraries, particularly for those without internet access in the home. Without ensuring access to such information, society cannot be democratic, open and transparent, as it cannot be assumed that all people have equal access to knowledge. Investing in libraries means investing in democracy and equality.

6.1.5 Libraries and Business

Public libraries contribute to the economic well-being of businesses that surround them, benefit local businesses including their employees and support their local economies. Many small and medium size businesses cannot afford to keep or access the information they require and so are turning increasingly to the public library for their information needs. In this way, public libraries contribute to the economy by offering information resources and services to local businesses and organisations.

6.1.6 Libraries and Heritage

Burwood 2030 calls for Council to identify and preserve local heritage and local history. The Burwood Library has collected, preserved and made accessible the written history of Burwood and its people. This strong heritage collection should be digitised in the future to enable these resources to be made available electronically and via the libraries website.

It should be noted that the defined core services do not preclude other activities from being accommodated within the Library but merely focuses Council’s priorities in the provision of its library services.

6.1.7 Community’s Priority

The consultation sought to ascertain the importance of library functions amongst both users and non-users of the library. The results are as follows:

Importance of Library Functions Users Non UsersHeritage 7.7 7.7Life Skills 7.6 7.7Community Hub 7.7 7.4Lifelong Learning 7.3 7.0Leisure 7.3 7.0Democracy 6.7 6.6Business 6.6 6.5

Both users and non-users agree that Heritage and Life Skills are the most important functions of the library and serving the Business community as being the least important. It is interesting that both users and non-users identify the library as being important in providing a Community Hub which encourages residents to interact in a learning environment. This is an important consideration that needs to be borne in mind when determining the overall function and design of the Burwood library facility.


17

6.2 Libraries and Community Needs

The provision of public library facilities in the vicinity of Burwood is indicated in Appendix 3. What is indicated from this map is that public library facilities are presently provided at approximately 2 km intervals. These catchments do not necessarily indicate the community’s utilisation of libraries but provides an indication of the closest library service to that community. While a library may be in close proximity as the crow flies, there may be impediments to accessing that library such as railway lines, major roads or other physical barriers. However for reasons of proximity and convenience Burwood residents are likely to be utilising public libraries in adjoining Council areas.

However, it has been established that the Burwood Library is a destination library serving a catchment larger than Burwood and this strategy seeks to provide library services on the basis of serving a wider catchment area to meet the community needs.

The provision of library services should be demand driven. The information derived from stakeholder consultation, together with existing library usage and the demographic analysis for Burwood provides evidence to support the establishment of both existing and future demands for service.

The table below identifies those library functions that are considered to be the priority focus areas for improvement based on current delivery as identified by users and non-users:

Priority of Library Functions Users Non UsersLife Skills 7.8 7.6Community Hub 7.6 7.2Leisure 7.4 6.9Heritage 7.3 7.5Lifelong 7.3 7.1Democracy 6.7 6.9Business 6.5 6.3

In terms of the current provision of library service, the highest priority for improvement by both users and non users is Life Skills and the library being a Community Hub. The areas of least priority are in relation to Business and Democracy.

The Burwood library services should be customised to meet the information needs of the Burwood community. A generic public library service in Burwood would not meet the library needs of Burwood’s diverse community and accordingly it is important that the library needs for Burwood’s different ethnicities and groups are determined. This incorporates understanding the particular requirements and usage patterns across the community that is reflected in variations in participation, activities, time of day, resources etc. This information will enable the library facility and services to be customised to meet the information needs of the community, aligned with Burwood 2030 and Council’s other key strategies.


18

The library needs of the Burwood community include:

• Information available in languages other than English. If English is not a person's first language this creates a barrier to accessing information

• Reading materials (e.g. newspapers, magazines, books) in a number of different languages

• Networking of various cultural groups to achieve results

This means that Burwood’s library service must customise the services and resources provided to suit the needs of Burwood’s different communities. Libraries will also establish mechanisms to ensure each community’s unique voice is heard and responded to.

6.3 Libraries and Technology

Developments in information technology and telecommunications will have a critical impact on future library services, with the potential to change the entire nature of information services and to increase the range of information available. Libraries have historically been responsible for printed information but now they must adapt to new requirements and provide access to electronic media or they will be replaced by other services as a primary source of information.

It is imperative that libraries provide access to electronic databases, on-line access to library resources, access to resources in other libraries via networking, and electronic resources for those who cannot afford direct home or business access. The Library also invest in informative and authoritative databases that provide more targeted and accurate information than the internet in some circumstances.

Provision of the internet in libraries affords equity in access to information providing all of our community with information resources. Community members who do not have free access to the Internet will be increasingly isolated and disadvantaged which has both social and economic implications for the city.

The potential for using information technology within a library setting is almost limitless however a future library will need to keep abreast of new information technology as is appropriate to the library service.

6.4 Libraries and Partnerships

Potential partners in the provision of library services include schools, tertiary institutions, community organisations and other public and commercial agencies. Partnerships could involve joint resourcing (i.e. the provision of staff or books) the location of the library (i.e. at schools or tertiary institutions) and the provision of specific equipment (i.e. computers).

There are a large number of educational libraries within Burwood, mostly school libraries. The school libraries do not fully meet the needs of their own users. Many, for instance, are closed outside school hours.

This diverts many students to the Burwood library for additional curriculum materials. There is obviously room for improvement in the co-ordination of services between Council and other library providers in Burwood. In particular, there may be


19

opportunities for partnerships in the provision of new services between Burwood Council, the Department of Education and Training and Boards of Trustees to ensure that all libraries within Burwood are innovative and meet the varied needs of the students of Burwood.

Those public libraries in close proximity to Burwood act either as destination libraries or branch libraries. The Burwood library has a user catchment that extends beyond Burwood with 40% of its library members residing outside of the Burwood area. The library therefore functions as a destination library and this is attributable to its highly accessible location and its proximity to the Westfield Mall. The Canada Bay Library on the other hand functions more as a branch library due to its isolated location and the limited accessibility to gain access to this facility.

Since Burwood Library acts as a destination library this should be taken into account when determining the range of its collections and services.

Into the future the respective libraries in the vicinity of Burwood need to work collaboratively in respect of the delivery of library services. Council boundaries are typically not representative of the communities and the respective library catchments. A willingness of library managers to build on relationships and to continually look for ways to co-operate and collaborate on a range of initiatives in the delivery of library services needs to be pursued.

6.5 Optimal Utilisation of Libraries

6.5.1 Promotion/Marketing

There is a need for libraries to be more proactive in promoting themselves. It is crucial that libraries convey to the public the message that libraries are fun places to be, that they are exciting recreational facilities and resources, and that they are places to learn and to gain skills and a place of social interaction.

6.5.2 Consultation and communication

In order to increase membership and participation, Burwood Libraries must promote its facilities, resources and programmes. It must also ensure that it retains existing customers. For this reason it may be prudent to ensure that a marketing strategy is developed for the Burwood Library to promote its services to the community.

6.5.3 Customer Survey, Non-Users Survey

Regular surveys are necessary in order to enable Council to talk to its customers (and to those who do not currently use the library services), so that Council can obtain feedback on how well it is providing for customers' needs, what additional resources and services are needed, and what is no longer appropriate to provide.

6.5.4 User Groups

User groups are another way of obtaining regular feedback on how library users perceive the library service. These groups also give users a chance to work with library staff in order to gain an increased awareness of how decisions are made and implemented, and a chance to advocate on particular issues of importance to users.


20

6.5.5 Measuring the Benefits of Public Libraries

The benefits of libraries (such as raising literacy levels in the community and the ongoing benefits that brings to the community, the local economy etc) are intangible and as such are difficult to measure, quantify and place a dollar value on. Finding an effective method to quantify such benefits and to demonstrate them objectively is difficult. Accordingly, the costs of such evaluations need to be assessed against any potential benefit.

6.6 A Burwood Library Facility

The importance of public library buildings has been recognised by the Library Council of New South Wales. In their foreword to the book People Places, Justice Mahla Pearlman, former President of the Library Council of New South Wales and Dagmar Schmidmaier, State Librarian and Chief Executive, wrote:

Public libraries play a vital role in the life of their communities. They inspire, educate, inform and entertain people who enter their buildings as well as those who access services from a computer at home, at school or in the workplace. They are consistently the most frequently used and most warmly appreciated cultural services provided to local communities around Australia. Good information resources, reliable equipment, skilled staff and attractive and efficient buildings - people places - are essential elements in providing effective library services to the community.

The provision of a future library facility is a major capital investment for Burwood Council and there is an ongoing commitment to maintain and operate the library thereafter. What is important is to determine the function of the library, identify an appropriate location for the library and to ensure that the facility has adequate space to provide for the library needs now and into the future. Lastly it is important that the facility is designed to accommodate the identified library services.

6.6.1 Library Function

The Burwood Library performs as a destination library due to its unique central location in relation to Burwood town centre and the high level of accessibility. The consequence of which is that the library delivers a service beyond the Burwood Council area serving the information needs for a wider community.

Stakeholder consultation shows that one of the most valued attributes of the library in addition to the provision of library services, is the role the library fulfils as a social centre providing social interaction. A trend both in Australasia and internationally is the expanding role of the public library as a focal point for the community providing library services for individuals and groups while being a place of social contact. It is for this reason that the Burwood library facility is seen as playing a distinct and valued function for the residents of Burwood into the future.

6.6.2 Library Location

The Burwood LGA has been identified by the State Government as a regional growth centre and it is therefore highly desirable to offer a library service that is in keeping with the expectations of its expanding community. Ultimately the library should be as


21

accessible as possible within its catchment area to ensure the maximum utilisation of the facility.

Fundamental to the success of a new library facility for Burwood is the need to relocate the existing library to an appropriate location that meets the needs of the community. Accordingly questions were developed to assist in determining the preferred location of a future Burwood Library Service as part of the consultation process undertaken within the Burwood Community.

The first question asked stakeholders to prioritise a range of physical attributes associated with the location of a library facility in Burwood. The response to this question is indicated below:

Library Physical Attributes Users Non UsersThe library should be located in a safe and well lit environment 9.2 9.1

A library facility should be easily accessible and in close proximity to public transport and parking 8.9 9.0

A library should be centrally located in relation to the community 8.7 8.7

Libraries are an important civic function and should be easily visible and visually identifiable 8.6 8.6

The internal library spaces and design must respond to the community, its uses and user requirements 8.6 8.5

* Mean rating (max =10)

The most important attributes from the perspective of both library users and non users is to have a library in a safe and secure location that is accessible to public transport and parking.

Stakeholders were also asked to give their preference for a standalone library at a ground floor location versus a first floor location in an existing building. Library Location Preference Users Non UsersA standalone library in a ground floor location, close to the rail station 65% 62%

A first floor location in an existing building, close to the railway station 15% 14%

Neither 3% 10%Something else 5% 4%Don’t know/not sure 13% 10% Overwhelmingly, both users and non users preferred a standalone library at a ground floor location, close to the rail station. The main reason for preferring the standalone library in a ground floor location was easier access (47% of users and 48% of non users).


22

The outcome of the community consultation process was that the stakeholder preference, both users and non users, was ooverwhelmingly a standalone library at a ground floor location, close to the rail station and in an environment that is safe and secure.

A report on the preferred location for the new Burwood Library was reported to Council on 27 September 2011 for consideration. The report included the library location results from the community consultation and took into account Council’s current property assets and financial resources. Based on the fact that the old Chambers Building, Conder Street met all the criteria and preferred attributes as identified by the Community, it was proposed that Burwood Council’s new library and enhanced community facilities be located there. This proposal was endorsed by Council.

6.6.3 Library Size

Assessments have been undertaken based on the two benchmarks set out in People places: a guide for public library buildings in New South Wales. This is to ensure that the future Burwood library facility will meet the Library Council’s guidelines in terms of floor space as well as in the way in which it provides services to meet current and future community needs. The population-based and service-based ‘benchmarks’ for floor areas are two different approaches to indicate a range of floor areas to accommodate the library services and future populations.

The population-based benchmark in People places is based on the projected population (catchment) of the library, plus its projected non-resident workforce. Using a forecast catchment population of 68,689 in the year 2021, together with an estimated non-resident workforce of 14,707 in the year 2021, the library is required to meet the needs of 83,396 people. This indicates a minimum floor area of 3,102 square metres gross.

The service-based benchmark in People places is based on resources and services to be provided to meet the needs of the population. Utilising the template as provided in the People places: a guide for library buildings in New South Wales, it was agreed by library management that future collection size for the library be determined on the standards as contained in the Standards and Guidelines for Australian Public Libraries, 2011. This assessment included consideration of the consultation undertaken in relation to library activity spaces as shown in the table below:

Library Activity Spaces Users Non UsersHomework and resource spaces for students 8.1 7.8Study and reading areas for tertiary students 8.0 8.0Area to access electronic information through technology 7.9 8.1

Dedicated areas for young children and young adults 7.8 7.9

A print collection area for books, magazines and periodicals 7.7 7.1

Area for eBooks, DVDs, CDs and other electronic resources 7.4 8.0

Area for providing access to audiovisual equipment 6.2 6.0* Mean rating (max =10)


23

The assessment was undertaken on the basis of a future Burwood population and a future library catchment as derived in the population assessment. The outcome of this assessment indicates a minimum floor area of approximately 3,100 square metres is required for the library to 2021 based on Burwood’s projected 2021 population. However taking a future library catchment into consideration indicates a library size of 5,000 square metres.

Refer to Appendix 4 for the details of the benchmark assessments undertaken for the future library facility.

This People Places benchmark provides for a simple mechanism for assessing the size of a library and does not presume to produce an exhaustive estimate of space needs. It is intended to provide a quick, initial estimate of a library’s space requirements. Many factors affecting service projections and space needs are beyond the scope of this analysis and would be considered as part of the detailed design of the facility (refer to next section). Interestingly a Design Brief for the library previously undertaken for Burwood Council in May 2005 identified a gross floor area of 3,220 square metres which is not dissimilar to the figures derived from the Peoples Places assessment.

The results of People Places assessment helps to inform the subsequent detailed planning of the library service for Burwood Council. On the basis of the two assessments a floor area of 3,100 square metres is required to meet Burwood’s future library needs. While the existing floor area of the Council’s Old Chambers building provides for 2,300 square metres, there are a number of possibilities to extend this floor area to accommodate future library needs as and when required.

6.6.4 Library Design

It is vitally important for the Burwood Library Service to successfully deliver a quality range of services and resources through a library facility that provides adequate and appropriate spaces that have been appropriately designed and customised to meet the needs of the Burwood community.

The core functions and services to be delivered at the library, as identified through the customisation process, assist in determining the size and design of the library facility including the resources required. For example to undertake story reading and telling within a library requires physical space, suitable books and appropriately trained staff. Further to core service, other issues relating to customisation may also have a direct impact on the design of the facility, that is, the architectural style of the library may reflect the cultures of Burwood.

A previous study undertaken by Burwood Council entitled Burwood Council Design Brief (May 2005) provides some insight into a library facility for Burwood. Since this study was undertaken numerous changes have taken place particularly in relation to technology and the availability of information through the web and electronic devices. While it may be outdated, the document still has relevance and provides useful information that should be taken into account for the future design of the facility.

To ensure that the Burwood library facility is designed appropriately requires the development of a new Design Brief that provides a statement of requirements for the library based on the outcome of this strategy. This strategy will provide the design team with a full understanding of the significance and sense of direction of the future library.


24

During the design stage the architect will participate in further consultation with Council staff and key library users.

6.7 Library Staff

With the advent of more technology in libraries and the greater availability of Internet access, the role of librarians will inevitably change. Their new role will be that of 'knowledge navigators' - staff with the skills and knowledge to guide users to useful, relevant and reliable information.

The Internet offers a world of information at our fingertips. We can shop via the Net, bank by the Net and much more. It is a useful and often effective tool. It does however have its problems.

The Internet is a tool that can drown users in information. The role of librarians is increasingly to act as a guide for patrons trying to navigate the Internet. The role of librarians has always been the gathering, editing, organising of information and the production of guides to that information. This role is now expanded to include the realm of electronic information.

Not all library patrons will be able to use computers. If computers are located in libraries as a tool for research or for entertainment, patrons will expect librarians to know how to use these tools, and to be able to provide tuition in their use. Increasingly librarians will need to be computer literate in order to do their work and they will need basic teaching/tutoring skills in order to be able to assist clients to make maximum effective use of technology.

The ongoing and future changes in the information environment and the new role of libraries require that the library profession take on the challenge of promoting literacy, managing new information technology and functioning in an educational role. For these reasons librarians need to develop and modify their skills through training and education to enable them to keep up with current developments.


25

7. LIBRARY STRATEGY

To align the provision of a Burwood library and associated services with Council’s strategic directions the following vision, mission, inter-related objectives, principles and strategies have been developed:

Burwood Library Vision The provision of a library that opens doors to a world of information, knowledge and social interaction thereby enhancing the economic, social and cultural vitality of our community

Burwood Library Mission To improve and broaden the provision and accessibility of information and knowledge to facilitate lifelong learning, life skills and the community well-being of the people of Burwood through a sustainable library service

The core library services identified to achieve the vision and mission include:

1. Objective – Lifelong Learning Enhancement of community awareness of and access to information resources for literacy and training opportunities for ongoing education through life. Strategy: 1.1 Promote opportunities for lifelong learning by providing appropriate

services and programmes in libraries with a focus on reference, research services and education and learning.

2. Objective – Life Skills Increase opportunities for the attainment of life skills through ensuring appropriate access to information and the provision of programmes that meet the needs of Burwood’s community. Strategy: 2.1 Promote opportunities for life skills by providing appropriate services

and programmes in libraries with a focus on literacy programmes, e.g. computer literacy, story time, book clubs etc.

3. Objective – Well-being Increase awareness, opportunities and participation in well-being through the promotion and provision of access to leisure resources, programmes and services in the library for enjoyment and relaxation.

Strategy: 3.1 Promote opportunities for well-being by providing appropriate services

and programmes in libraries with a focus on recreational reading, audiovisual resources, children’s programmes and community interaction.


26

4. Objective – Participation in Democracy Encourage increased participation in the democratic process through the provision of relevant local, state and federal information at the library.

Strategy: 4.1 Promote opportunities in support of democracy by providing appropriate

services and programmes in libraries with a focus on provision of federal, state and local government legislation and council information.

5. Objective – Business Support Provide information resources and programmes at the library in support of Burwood’s business community.

Strategy: 5.1 Determine the library needs of Burwood businesses and provide

appropriate library services and programmes within available resources in support of these needs.

6. Objective – Heritage Provide and preserve the cultural history and heritage associated with Burwood and its community

Strategies: 6.1 Develop and preserve the history and heritage of Burwood through

maintaining the heritage collection with a focus on heritage materials and genealogical information.

6.2 Provide access to the history and heritage collections through

programmes, exhibitions and expanded services.

To achieve the vision the core library services will be undertaken in consideration of:

7. Objective – Appropriate and Affordable Technology Ensure that the library continues to play an active role in providing access to information and knowledge through changing technology that is appropriate and affordable to the library service

Strategies: 7.1 Provide a library service with a technology focus, in accordance with the

Library’s Technology Plan, to meet the current and future information needs of Burwood’s community.

7.2 Maintain a Library Technology Plan that identifies and provides for

appropriate and affordable technology to ensure that the library service continues to meet the ongoing information needs of Burwood’s community in a sustainable way.

7.3 Provide appropriate technology in libraries to bridge the gap between

the information rich and information poor.


27

7.4 Provide programmes that deliver the benefits of new technology to the wider population so as to improve access to and availability of information.

7.5 Provide training programmes for library staff to increase their skills in the

use and awareness of information technology so as to respond to Burwood community’s information needs.

The principles under which library services will operate to achieve the vision are:

8. Principle – Community Diversity Increase promotion of equity and access in the community and celebrate diversity through customising the provision of resources and information in the library that reflects the demands and needs of the Burwood community.

Strategies: 8.1 Evaluate the demand for the core library service taking account of

existing library provision in the Burwood area. 8.2 Establish through research and analysis the specific community needs

for library services and evaluate against existing provision to assist in the determination of future library services.

8.3 Develop collections, resources and programmes that meet the cultural,

informational, recreational and educational needs of the Burwood community.

8.4 Enhance the provision of a library service and functions that Council is

currently not providing to meet the needs of the community. 8.5 Customise the design of the library facility based on the specific needs

of the community for library services and functions including:

* cultural preferences * types of programmes to be offered (this will be determined by the

ethnicity, age groups, income, culture, gender etc) * opening hours of the facility * design of new library * fit-out of the library

9. Principle – Sustainable Management To deliver library services in an efficient and effective way that is sustainable to Burwood Council.

Strategies: 9.1 Investigate options for the provision of a more effective and efficient

library service. 9.2 Ensure that Council funding is targeted to achieve maximum benefit to

the community in alignment with strategic outcomes.


28

9.3 Evaluate and prioritise the development option of a library facility in

Burwood incorporating a full capital and ongoing operating budget. 9.4 Maintain Asset Management Plans for the ongoing management of the

library’s assets in alignment with determined service levels. 9.5 Improve the performance of the library through the development of staff,

processes and systems.

10. Principle – Effective Partnerships Establish partnerships and/or sponsorships for the provision of public library resources, services and programmes

Strategies: 10.1 Explore other sources of funding such as grants, donations,

partnerships and sponsorships for the library service. 10.2 Investigate partnerships with schools, tertiary institutions, neighbouring

councils and other organisations for the funding and provision of new and existing services and functions.

10.3 Ensure that partnerships enhance the library’s image and adds value to

library services.

11. Principle – Optimal Usage Optimise the use of Council’s library through effective and efficient promotion and marketing of Council’s library service

Strategies: 11.1 Promote Burwood Library as a service that delivers the core library

functions to cater for the community of Burwood’s information, knowledge and recreation needs.

11.2 Promote and encourage the utilisation of the library during low peak

times to spread and optimise library usage. 11.3 Increase the utilisation of library facilities by providing programmes and

services that would attract more users to the facility.

12. Principle – Burwood Library Facility To provide a library facility that reflects the needs of Burwood’s community and enables the delivery of Council’s core library services

Strategies: 12.1 Provide Council’s Core Library Service and functions through a

destination library located at the Old Chambers, 2 Conder Street.


29

12.2 Ensure that the library facility provides a safe, secure and accessible environment for all library users.

12.3 Design the library facility to accommodate the resources required to

deliver Council’s core library services and functions.

8. STRATEGY IMPLEMENTATION

The implementation of this strategy will be a journey as not everything that has been identified in the strategy can be delivered in the short term. The immediate priority is to focus on the design and refurbishment of the Old Chambers building for the relocation of the library service by October 2014.

Indicated in the table below is an indicative timeline for the delivery of the strategy.

Objectives & Principles 2012 2013 2014 2015 1. Lifelong Learning 2. Life Skills 3. Well-being 4. Participation in Democracy 5. Business Support 6. Heritage 7. Appropriate & Affordable Technology 8. Community Diversity 9. Sustainable Management 10. Effective Partnerships 11. Optimise Usage 12. Library Facility

+ Design + Refurbishment + Fit out

Accordingly what is important is that a detailed framework be developed, in accordance with Burwood’s priorities and available resourcing, to facilitate the successful implementation of the library strategy.


30

9. CONCLUSION

Burwood Library’s future focus will be primarily to provide equity of access to information for all of Burwood’s residents, now and into the future. The key outcomes that Burwood’s Library Service will be working towards are an increase in literacy levels, increased participation in lifelong learning and an increase in positive leisure activity in Burwood. The Burwood Library will continue to deliver information via a comprehensive range of print and other materials that meet the needs of users, as well as providing access to information electronically. However, the library services and resources provided at the Burwood Library will be customised to suit the needs of Burwood’s particular communities. The Library will provide access to computers and to the Internet, and will develop culturally appropriate and relevant content for the libraries website, and seek partnerships to provide navigational aids to such content located elsewhere on the worldwide web. The role of librarians will be focused to assisting library customers to access information through the use of new technology, and helping them navigate their way through the ever increasing amount of information available to them. Burwood’s future library service, as articulated in this strategy, will be delivered from the Old Chambers building situated at 2 Conder Street that is due to be refurbished as a standalone library facility.


31

10. RECOMMENDATIONS

10.1 That the Burwood Library vision is ‘the provision of a library that opens doors to a world of information, knowledge and social interaction thereby enhancing the economic, social and cultural vitality of our community’

10.2 That the Burwood Library mission is ‘to improve and broaden the provision

and accessibility of information and knowledge to facilitate lifelong learning, life skills and the well-being of the people of Burwood through a sustainable library service’

10.3 That the core library services to achieve the vision and mission include

lifelong learning, life skills, well-being, participation in democracy, business support and heritage

10.4 That a design brief be developed in consultation with Council staff for each of

the core library services to provide a statement of requirements for the library facility based on this strategy

10.5 That community meeting rooms, and possibly a cafe, be co-located with the

library facility and that an appropriate management structure be investigated for the operation of these facilities

10.6 That the capital and operating cost of relocating the library, including the fit

out, and community meeting rooms be determined once the detailed design briefs have been developed

10.7 That once the costs and resources associated with the library facility, library

service and community meeting rooms have been determined, they be assessed against Council’s Resourcing Strategy including the Long Term Financial Plan, Asset Management Plans and Workforce Planning

10.8 That a library asset management plan be developed for the management of

the library service assets 10.9 That a detailed framework be developed to monitor and review the

successful implementation of the library strategy

APPENDIX 1

Burwood 2030 Key Themes, Strategic Goals,

Actions & Library Strategy Contribution

Burwood 2030 Library Strategy Contribution & Delivery Program 2011‐2015 Actions Key Themes Strategic Goals Action

1. A sense of community

1.2 High quality activities, facilities and services 1.2.1 Engage young people in decision making processes about activities and facilities Objective 7 – Community Diversity, Strategies 7.4 & 7.5 Objective 12‐ Burwood Library Facility, Strategy 12.3 Action – Develop and utilise a survey for youth to identify services and resources that focus on their needs

1.2.2 Pursue partnerships and opportunities including with neighbouring councils and organisations to access additional funding to maintain, upgrade and develop new recreational facilities and meeting places for the community

Objective 10 – Effective Partnerships, Strategies 10.1 – 10.3 Action‐ Actively apply for grants to provide community and recreational facilities

1.3 A current understanding of the community’s needs

1.3.1 Monitor demographic changes and maintain up‐to‐date information on our community profile to support planning and program development

Objective 7 ‐ Community Diversity, Strategies 7.1 – 7.5 Action ‐ Review and update Community Profile for Burwood LGA in line with 2011 Census for use in support of planning and program development

1.3.2 Ongoing consultation with the community to understand their needs Objective 7 ‐ Community Diversity, Strategy 7.2 Action – Develop and implement a new comprehensive Community Engagement Strategy Action – Improvement of accessibility and content functionality Action – Develop and utilise a survey for youth to identify services and resources that focus on their needs

1.4 A well informed community 1.4.1 Provide information to the community on Council’s services and activities using communications that can be access by all people in the community

Objective 11 – Optimise Usage, Strategy 11.1 Action – Improve interaction between Council and stakeholders through the web

1.5 A supported and engaged community which celebrates diversity

1.5.2 Improve access to information on government services Objective 4 – Participation in Democracy, Strategy 4.1 Action – Identify government information sources and provide access through library information systems and databases

1.5.3 Develop strategic partnerships with multicultural service providers Objective 7 – Community Diversity, Strategy 7.3 Action – Develop appropriate mechanisms/approach to linkages with Multicultural Community Action – Engage with and develop partnerships with multicultural service providers

1.5.4 Promote sporting activities and the arts to bring people together Objective 3 – Well‐being, Strategy 3.1 Objective 7 – Community Diversity, Strategy 7.3 Action – Facilitate the development and delivery of library based cultural programs

1.6 A well connected community 1.6.1 Develop campaigns designed to facilitate community and neighbour interaction Objective 7 – Community Diversity, Strategies 7.3 & 7.5

1.6.3 Promote interaction between different groups in the community Objective 7 – Community Diversity, Strategies 7.3 & 7.5 Action – Engage different cultural groups inviting them to participate in civic events

1.6.4 Promote interaction between Burwood Council and neighbouring councils Objective 10 – Effective Partnerships, Strategies 10.1 – 10.3

1.7 A sense of community pride 1.7.1 Preserve Burwood’s diverse heritage and provide more information on the history of the area

Objective 6 – Heritage, Strategies 6.1 & 6.2

2. Leadership through innovation

2.2 Improved connections between young and older people

2.2.3 Ensure the community has access to and education about online information services

Objective 8 – Appropriate & Affordable Technology, Strategies 8.1 – 8.6 Action – Consider public accessible computer terminals at key Council venues

2.3 A supported and supportive community with strong leadership

2.3.1 Establish and implement mentoring programs for young people Objective 2 – Life Skills, Strategy 2.1 Action – Develop and implement youth mentoring programs

2.4 An engaged community 2.4.2 Better promote opportunities for community involvement in decision making and provide information in the different languages spoken in the community

Objective 7 ‐ Community Diversity, Strategies 7.1 – 7.5 Action ‐ Progressively increase the number of publications, key documents and forms available in different languages on Council’s website, Customer Services, Library and Enfield Swimming Centre

Burwood 2030 Library Strategy Contribution & Delivery Program 2011‐2015 Actions Key Themes Strategic Goals Action

2.4.4 Develop appropriate programs or services to improve communications between different cultural groups and between cultural groups and Council

Objective 7 – Community Diversity, Strategy 7.3 Action – Library programs designed and presented to bring together community cultural groups

2.6 Strong partnerships to benefit the community

2.6.1 Improve dialogue between neighbouring councils to share resources and council assets to improve provision of services

Objective 10 – Effective Partnerships, Strategies 10.1 – 10.3

2.6.2 Lobby State and Federal government for resources that will appropriately support the Burwood community

Objective 10 – Effective Partnerships, Strategies 10.1 – 10.3

2.11 Efficient, effective, customer focused services

2.11.2 e‐Enable appropriate and relevant council services Objective 8 – Appropriate & Affordable Technology, Strategies 8.1 & 8.2 Objective 11 – Optimise Usage, Strategy 11.1 Action – Explore new online communication tools

2.11.3 Monitor service levels in key service areas Objective 7 ‐ Community Diversity, Strategy 7.2 Objective 9 – Sustainable Management, Strategy 9.1 Action – Explore new methods and ways to improve service delivery and more efficient service programs

2.11.4 Conduct a comprehensive biennial customer survey regarding satisfaction with Council’s performance and service provision

Objective 7 ‐ Community Diversity, Strategy 7.2 Action – Design, implement and report on biennial customer survey

3. A sustainable natural environment

3.3 Community educated on sustainable practices

3.3.7 Educate the community on native plants and animals Objective 1 – Lifelong Learning, Strategy 1.1

4. Accessible services and facilities

4.2 Effective traffic management and adequate parking provision

4.2.5 Ensure new developments provide sufficient off‐street parking Objective 12 – Burwood Library Facility, Strategies 12.2 & 12.4

4.3 Accessible services and facilities that are well utilised

4.3.2 Promote existing community facilities and services and ensure there is appropriate signage

Objective 11 – Optimise Usage, Strategy 11.1 Action – Review and implement signage as required

5. A vibrant economic centre

5.1 The commercial hub for the Inner West 5.1.4 Encourage mixed use buildings ‐ commercial and residential to maximise use of buildings in the town centre

Objective 12‐ Burwood Library Facility, Strategy 12.1

5.3 Increased employment and training opportunities

5.3.1 Build strong links and partnerships with educational institutions for the development of diverse local skills and ensure employment and training for the community is available locally

Objective 10 – Effective Partnerships, Strategy 10.3

5.3.2 Partner with migrant resource services to assist new migrants in the area to participate in the local economy

Objective 2 – Life Skills, Strategy 2.1 Objective 7 ‐ Community Diversity, Strategy 7.2 Action – Ensure that existing resources regarding Burwood, the local economy and services are accessible to the Culturally, and Linguistically Diverse community

5.3.3 Identify opportunities for employment, training and mentoring programs Objective 2 – Life Skills, Strategy 2.1 Action – Work with community, businesses groups including Centrelink and Volunteer Network to identify opportunities

5.4 A diverse range of businesses attracted 5.4.2 Market and promote Burwood’s assets and facilities to attract different business sectors

Objective 11 – Optimise Usage, Strategies 11.1 & 11.3

APPENDIX 2

Burwood Library Research Consultation

Copyright © 2011 Key Research. Confidential and proprietary.

B d LibBurwood Library- Strategy Consultation

Draft Report

September 2011


Damien Cullinan, Michael Hooker

Introduction (I)

Background

Page 3

ac g ou dKey Research were commissioned to undertake a community survey for Morrison Low.This report outlines the methodology and outcomes of this research process for the Municipality of Burwood.

Research ObjectivesResearch Objectives1. Determine the activities and function of the Burwood Town Centre library now and in the future.2. Ascertain the expectations and priority of activity and function amongst both users and non-users of the library.

and in detail:and in detail:

Quantify what experiences, products and services users/non-users want from their library;Determine the aspirations, motivations and drivers amongst users/non-users;Identify any gaps between the overall experience expected and the actual service performance;Identify any gaps between the overall experience expected and the actual service performance;Investigate the particular needs of each group to improve the users experience individually and as a whole;Identify preferred options for the library.


Introduction (II)Research Method

Page 4

The study consisted of:

- Two discussion groups; convened in the Comfort Inn and Suites in Burwood on Thursday 18th August 2011.

- 625 telephone interviews with residents in the Municipality of Burwood.

Interviewing took place between 22 August and 7 September 2011Interviewing took place between 22 August and 7 September 2011.

The overall results have a margin of error of +/-3.92% at the 95% confidence level.

The following steps were taken to ensure objectivity, validity and reliability of the study:

The questionnaire was designed by executives from Key Research in partnership with Morrison Low.

Respondents were selected using a random number generation service.

All telephone interviews were conducted by trained and experienced Key Research interviewers.

The research results were processed electronically and analysed by executives from Key Research.

Note: due to rounding some percentage aggregations may total to slightly more or less than 100%.

Correlation AnalysisPearson’s Correlation Coefficient evaluates the association between two sets of variables:

- A value of 1 would show a perfect correlation between the two variables, a value of 0 would show they are completely uncorrelated;


p y p y

- The closer the correlation is to 1, the more closely ‘related’ the two variables are.

Survey Results

E ti S- Executive Summary


Summary (I)Amongst Users, the most important strategic objectives were Provide a community hub which encourages residents to interact in a learning environment and Provide and preserve the cultural history associated with Burwood and its community

Page 6

environment and Provide and preserve the cultural history associated with Burwood and its community. For Non users, the most important strategic objectives are Opportunities for life skills through access to relevant information and programmes and Provide and preserve the cultural history associated with Burwood and its community. Provide and preserve the cultural history associated with Burwood and its community and Opportunities for life skills through access to relevant information and programmes were rated as the strategic objectives with the highest current Provision by Users. The majority ofp g g j g y j yNon users were unable to rate the provision of the specific strategic objectives examined. Opportunities for life skills through access to relevant information and programmes and Provide a community hub which encourages residents to interact in a learning environment are the strategic objectives with the highest Priority for Users. The strategic objectives with the highest Priority for Non users were Opportunities for life skills through access to relevant information and programmes and Provide and preserve the cultural history associated with Burwood and its community. Opportunities for life skills through access to relevant information and programmes received the highest Priority rating from both Users and Non users. Provide a community hub which encourages residents to interact in a learning environment shows the strongest relationship with Overall Satisfaction with library services and facilities in Burwood for both Users and Non users. This indicates that satisfaction with this strategic objective is a key driver in respondents Overall satisfaction with the Library Interestingly Enhancement of resources for lifelong educationobjective is a key driver in respondents Overall satisfaction with the Library. Interestingly, Enhancement of resources for lifelong education and Opportunities for life skills through access to relevant information and programmes shows a much weaker correlation for Users than forNon users. The main reasons stated by Non users for not using Burwood Library were Lack of time, I use another Library and I use the internet.Strathfield and University / School Library were the most commonly visited libraries outside of Burwood.The majority of Users (63%) are Satisfied with Burwood library services and facilities. Whilst the majority of Non users (53%) either Do not know or Don’t use Burwood Library. More Non users were Satisfied (24%) than Dissatisfied (11%) with the Library. The library is too small and cramped, The selection of books/resources is disappointing and It is old and outdated are the main reasons given by Users who were dissatisfied with the Library services and facilities. The selection of books/resources is disappointing, This library is not appealing and The library is too small and cramped are the main reasons given by Non users who are dissatisfied with the Library


is not appealing and The library is too small and cramped are the main reasons given by Non users who are dissatisfied with the Library services and facilities.

Summary (II)Amongst Users, Improve the selection of books and resources and Availability of technology (computers, internet, eBooks) were the main services or facilities likely to increase their frequency of visiting Apart from those Non users Not interested in using the library Improve the

Page 7

services or facilities likely to increase their frequency of visiting. Apart from those Non users Not interested in using the library, Improve the selection of books and resources and Availability of technology (computers, internet, eBooks) were the main services or facilities likely to increase their frequency of visiting. A Standalone library in a ground floor location was the preferred option by both Users and Non users. The main reason for preferring the Standalone library in a ground floor location, for both Users and Non users was Easier access.The main reason for those respondents preferring the First Floor Location in an Existing Building option, was that It would be quieter (this was the case for both Users and Non users).For Users, the most important Activity Spaces are Homework and resources spaces for students, such as for after school, Study and reading areas for tertiary students and A dedicated space providing access to electronic information through the latest technology.For Non users, the most important Activity Spaces are A dedicated space providing access to electronic information through the latest technology, Dedicated areas for young children and young adults, for activities such as children’s storytelling and Study and reading areas for tertiary students.The most important Physical Aspects for both Users and Non users are The library should be located in a safe and well lit environment and A library facility should be easily accessible and in close proximity to public transport and parkingA library facility should be easily accessible and in close proximity to public transport and parking.The majority of Users (54%) speak a language other than English, whilst just under half of the Non users (48%) speak a language other than English. Italian and Chinese /Mandarin /Cantonese are the most common other languages spoken. Of those who speak a second language, those who speak Chinese /Cantonese /Mandarin are the most comfortable reading in those languages. For Activity Spaces, A dedicated space providing access to electronic information through the latest technology had the highest Importancey p p p g g gy g prating for the Standalone library in a ground floor location, close to the rail station option. For the First floor location in an existing building, close to the rail station scenario, Study and reading areas for tertiary students had the highest Importance rating.For Physical Aspects, The library should be located in a safe and well lit environment and A library facility should be easily accessible and in close proximity to public transport and parking had the highest Importance rating for both scenarios.


Summary (III)Generally the findings for both users and non users were similar across the survey. The community hub is listed in the top two strategic objectives in terms of Importance and Priority by users but is not in the top two

Page 8

The community hub is listed in the top two strategic objectives in terms of Importance and Priority by users, but is not in the top two strategic objectives for non users - life skills and cultural history were ranked ahead of community hub by non users. Analysis using Pearson’s Correlation Coefficient also shows that satisfaction with the community hub provision has the most significant impact on overall satisfaction of the library - more than any other strategic objective – for both groups. In the discussion groups although both groups supported the idea of a library providing a social or community focus for residents usersIn the discussion groups, although both groups supported the idea of a library providing a social or community focus for residents, userswere much more enthusiastic and supportive of the idea. Awareness of services such as online access from home and the library network, book ordering etc., was, not surprisingly very low amongst non users. This could indicate poor communications about these services – which could be quite critical as the reason non usersgave for dissatisfaction, was the perception that the library had a poor selection of books/resources. In addition, the likelihood of increased usage for non users was related to improved resources and technology. In the groups many of the non users were unaware of the opening times of the Library – which again points to a need for improved communications. In the survey, only 14% of non users said they were not interested in using the library – does this mean the 86% could be interested? How could we attract non-users?

1 Improve the selection of books and resources1. Improve the selection of books and resources2. Increase the availability of technology3. Make the library more appealing to this group – focus groups?4. Communicate this to non users, together with opening times and resources.

For users1. Develop the library to meet community needs, groups and classes. 2. Develop the ‘social role’ of libraries – introduce a café, discussion rooms, quiet areas – lose the ‘silence’ tag. 3. Improve the selection of books and resources.4. Increase the availability of technology.5. Communicate this to users.


5. Communicate this to users.

Improving the selection of resources and increasing the availability of technology were listed by both groups as the top two criteria which would likely increase the frequency of library usage.

Importance Provision Priority

Dashboard (I) - Users Page 9

Mean Rating( 10)

*In order of importance

Gap analysis –Importance vs Provision

7.7

Importance Provision Priority(max = 10)

6.2 -1.5 7.3

Importance vs. Provision

Provide and preserve the cultural history associated with Burwood and its community

7 6

7.7

6 2

6.1

1 4

-1.6

7 8

7.6Provide a community hub which encourages residents to interact in a learning environment

Opportunities for life skills through access to

7.3

7.6

5.8

6.2

-1.5

-1.4

7.4

7.8relevant information and programmes

Access to leisure resources, programmes and services for enjoyment and relaxation

7.3

5 8

5.8 -1.5 7.3Enhancement of resources for lifelong

education

Encourage increased participation in the

6.6

6.7

Q1 7

6

5.8

-0.2

-0.9

6.5

6.7democratic process through relevant local, state and federal information

Provide information resources, services and programmes in support of Burwood’s business

community


Q1-7 n=175

Amongst Users, Provide and preserve the cultural history associated with Burwood and its community and Provide a community hub which encouragesresidents to interact in a learning environment are the key areas in terms of highest Importance rating. Opportunities for life skills through access to relevant

information and programmes received the highest Priority rating.


Dashboard (II) - Non users Page 10*In order of importance

Gap analysis –Importance vs Provision

Mean Rating( 10)

7.7


6.3 -1.4 7.6

Importance vs. Provision

Opportunities for life skills through access to relevant information and programmes

(max = 10)

7.4

7.7

5 6

6.1

-1 5

-1.6

7.2

7.5Provide and preserve the cultural history associated with Burwood and its community

Provide a community hub which encourages residents to interact in a learning environment

7

7.4

5.9

5.6

-1.1

-1.5

7.1

7.2residents to interact in a learning environment

Enhancement of resources for lifelong education

6 6

7

5 5

5.8

1 2

-1.2

6 9

6.9Access to leisure resources, programmes and

services for enjoyment and relaxation

Encourage increased participation in the democratic process through relevant local state

6.5

6.6

5.5

5.5

-1

-1.2

6.3

6.9democratic process through relevant local, state and federal information


community


Q1-7 n=450

Amongst Non users, Opportunities for life skills through access to relevant information and programmes has the highest Importance and Priorityrating. Provide and preserve the cultural history associated with Burwood and its community has the biggest ‘gap’ between Importance and Provision.

Dashboard (III) - Priority Areas for FocusUsers

70)

Page 11

7

(max

= 1

0

StrengthMaintenance

6an R

atin

g

2

76

5 66 7 8

visi

on M

ea

4 1, 3

5

Prov

Focus for improvementNeed for improvement5

Importance Mean Rating (max = 10)Q1-7

n=175High priority (7-10) Mid priority (5, 6) Low priority (1-4)

Copyright © 2011 Key Research. Confidential and proprietary.ABC

1 – Enhancement of resources for lifelong education2 – Opportunities for life skills through access to relevant information and programmes3 – Access to leisure resources, programmes and services for enjoyment and relaxation4 – Encourage increased participation in the democratic process through relevant local, state and federal information

5 – Provide information resources, services and programmes in support of Burwood’s business community6 – Provide and preserve the cultural history associated with Burwood and its community7 – Provide a community hub which encourages residents to interact in a learning environment

Dashboard (IV) - Priority Areas for FocusNon users

70)

Page 12

7

(max

= 1

0

StrengthMaintenance

6an R

atin

g

2

66

6 7 8

visi

on M

ea 1

7

3

4

Prov

Focus for improvementNeed for improvement

45

5

Importance Mean Rating (max = 10)

High priority (7-10) Mid priority (5-6) Low priority (1-4)Q1-7

n= 450

Copyright © 2011 Key Research. Confidential and proprietary.ABC

1 – Enhancement of resources for lifelong education2 – Opportunities for life skills through access to relevant information and programmes3 – Access to leisure resources, programmes and services for enjoyment and relaxation4 – Encourage increased participation in the democratic process through relevant local, state and federal information

5 – Provide information resources, services and programmes in support of Burwood’s business community6 – Provide and preserve the cultural history associated with Burwood and its community7 – Provide a community hub which encourages residents to interact in a learning environment

Survey Results

St t i Obj ti- Strategic Objectives


% of respondentsImportance (I) - Users Mean Rating

(max = 10)

Page 14

32% 47% 14% 5% 1%2% 7.7Provide a community hub which encourages residents to interact in a learning environment

P id d th lt l hi t35%

40%

41%

35%

13%

16%

6%

5%

6%

4%

3%

1%

7.7

7.6Opportunities for life skills through access to relevant information and programmes


31% 42% 15% 6% 5% 1% 7.3

p g


29% 45% 18% 8% 1% 7.3

Encourage increased participation in the


20%

19%

38%

37%

21%

21%

6%

10%

8%

7%

7%

7%

6.7

6.6

g p pdemocratic process through relevant local, state

and federal information


community


Very important (9 & 10) Important (7 & 8) Neither (5 & 6) Not very important (3 & 4) Not at all important (1 & 2) Don't know

community

n=175

Amongst Users, the most important Strategic Objectives are Provide a community hub which encourages residents to interact in a learning environment and Provide and preserve the cultural history associated with Burwood and its community.

Q1-7

% of respondentsImportance (II) - Non users Mean Rating

(max = 10)

Page 15

45%

38%

33%

37%

12%

16%

4%

3%

6%

3%

1%

2%

7.7

7 7


Provide and preserve the cultural history 38%

32%

37%

41%

16%

18%

3%

3%

3%

4%

2%

3%

7.7


p yassociated with Burwood and its community

28% 37% 19% 5% 8% 3% 7.0Enhancement of resources for lifelong education

27%

19%

38%

36%

22%

25%

6%

6%

6%

7%

2%

7%

7.0

6 6


Encourage increased participation in the 19%

19%

36%

33%

25%

28%

6%

7%

7%

9%

7%

4%

6.6

6.5

democratic process through relevant local, state and federal information


community


Very important (9 & 10) Important (7 & 8) Neither (5 & 6) Not very important (3 & 4) Not at all important (1 & 2) Don't know

community

n=450

Amongst Non users, the most important Strategic Objectives are Opportunities for life skills through access to relevant information and programmes and Provide and preserve the cultural history associated with Burwood and its community.

Q1-7

Importance – Summary TablePage 16

Users Non usersMean ratings (max = 10)



7.7 7.4

7.7 7.7


Access to leisure resources, programmes and services for enjoyment and

7.6 7.7

7 3 7 0relaxation


7.3 7.0

7.3 7.0

Encourage increased participation in the democratic process through relevant local, state and federal information

Provide information resources, services and programmes in support of Burwood’s business community

6.7 6.6

6.6 6.5


n= 450Q1-7 n=175

% of respondentsProvision (I) - Users

Provide and preserve the cultural history

Mean Rating(max = 10)

Page 17

6%

8%

33%

21%

24%

23%

7%

6%

4%

4%

25%

38%

6.2

6.2Opportunities for life skills through access to

relevant information and programmes


5% 27% 28% 10% 3% 28% 6.1

p g


6% 20% 21% 10% 1% 42% 6.0

E i d ti i ti i th


community

3% 21% 26% 8% 4% 37%5.8

5.8Access to leisure resources, programmes and

Encourage increased participation in the democratic process through relevant local, state


6%

4%

23%

22%

29%

34%

16%

10%

2%

4%

24%

27%5.8




Excellent provision (9 & 10) Good provision (7 & 8) Neither (5 & 6) Poor provision (3 & 4) Very poor provision (1 & 2) Don't know n= 175Q1-7

Provide and preserve the cultural history associated with Burwood and its community and Opportunities for life skills through access to relevant information and programmes were rated as the Strategic Objectives with the highest current Provision by Users.

% of respondentsProvision (II) - Non users Mean Rating

(max = 10)

Page 18

7%

6%

8%

10%

8%

9%

3%

4%

3%

4%

71%

68%

6.3Opportunities for life skills through access to

relevant information and programmes

Provide and preserve the cultural history 6%

4%

10%

11%

9%

9%

4%

4%

4%

4%

68%

68%

6.1

5.9Enhancement of resources for lifelong

education

p yassociated with Burwood and its community

4% 9% 10% 4% 4% 70% 5.6Provide a community hub which encourages residents to interact in a learning environment

5% 9% 10% 5% 3% 68% 5.8Access to leisure resources, programmes and

services for enjoyment and relaxation

Provide information resources, services and 3%

4%

6%

8%

13%

9%

4%

5%

4%

5%

71%

70%

5.5

5.5Encourage increased participation in the democratic process through relevant local, state

,programmes in support of Burwood’s business

community


Excellent provision (9 & 10) Good provision (7 & 8) Neither (5 & 6) Poor provision (3 & 4) Very poor provision (1 & 2) Don't know


n= 450

The majority of Non users were unable to rate the provision of the specific Strategic Objectives examined.

Q1-7

Provision – Summary TablePage 19



Provide and preserve the cultural history associated with Burwood and its community 6.2 6.1

6.2 6.3


Provide information resources, services and programmes in support of

6.1 5.6

6 0 5 5

A t l i d i f j t d


p g ppBurwood’s business community 6.0 5.5

5.8 5.5



5.8 5.8

5.8 5.9


n= 140Q1-7 n=175

% of respondentsPriority (I) - Users Mean Rating

(max = 10)

Page 20

31%

29%

41%

37%

14%

18%

2%

3%

1%

1%

11%

12%

7.8

7 6


Provide a community hub which encourages residents to interact in a learning environment 29%

29%

37%

38%

18%

18%

3%

4%

1%

3%

12%

9%

7.6

7.4Access to leisure resources, programmes and services for enjoyment and relaxation

residents to interact in a learning environment


29%

16%

37%

37%

18%

17%

5%

9%

2%

6%

10%

15%

7.3

6.7Encourage increased participation in the

democratic process through relevant local state


16%

17%

37%

30%

17%

20%

9%

10%

6%

6%

15%

17%

6.7

6.5



community


Very high priority (9 & 10) High priority (7 & 8) Neither (5 & 6) Low priority (3 & 4) Very low priority (1 & 2) Don't know n= 175Q1-7

Opportunities for life skills through access to relevant information and programmes and Provide a community hub which encourages residents to interact in a learning environment are the Strategic Objectives with the highest Priority for Users.

% of respondentsPriority (II) - Non users Mean Rating

(max = 10)

Page 21

38%

33%

29%

33%

15%

17%

3%

3%

4%

3%

11%

11%

7.6

7.5


Provide and preserve the cultural history i t d ith B d d it it 33%

30%

33%

33%

17%

17%

3%

5%

3%

5%

11%

11%

7.5


associated with Burwood and its community


23%

20%

34%

30%

21%

22%

6%

7%

5%

6%

11%

16%

6.9

6.9


Encourage increased participation in the democratic process through relevant local state 20%

16%

30%

29%

22%

23%

7%

9%

6%

8%

16%

14%6.3



community


Very high priority (9 & 10) High priority (7 & 8) Neither (5 & 6) Low priority (3 & 4) Very low priority (1 & 2) Don't know n= 450Q1-7

Opportunities for life skills through access to relevant information and programmes and Provide and preserve the cultural history associated withBurwood and its community are the Strategic Objectives with the highest Priority for Non users.

Priority – Summary TablePage 22




7.8 7.6

7.6 7.2



7.4 6.9

7 3 7 1


7.3 7.1

7.3 7.5


Provide information resources, services and programmes in support of Burwood’s business community

6.7 6.9

6.5 6.3


n= 450Q1-7 n=175

Survey ResultsR f t i iti B d Lib- Reasons for not visiting Burwood Library

- Other libraries visited


Why don’t you visit the library? - Non users (I)

Page 24

19%

20%

I use another Library

Lack of time

11%

12%

15%I use the internet

I buy / have my own books

I have no reason to use

5%

5%

9%The selection of books / resources is disappointing

This library is not appealing

It h ki f iliti

3%

4%

5%

I am not interested in reading

It has poor parking facilities

The library is too small and cramped

4%

14%

2%The opening hours are not convenient

Other

Don’t know

Copyright © 2011 Key Research. Confidential and proprietary.24

Q8

The main reasons stated by Non users for not using Burwood Library were Lack of time, I use another Library and I use the internet.

n= 450

Don t know

Why don’t you visit the library? - Non users (II)

Page 25Q8

It moved – I don’t know where it is. (5)

To be honest, I didn't know there was one. (4)

I am working and I don’t do research

Retired.

To be honest, it’s the location, and the story telling is not that good.

It’s not that convenient for me to get there

Other responses given

I am working and I don t do research.

It’s not very accessible.

Too far away.

I have been away.

It s not that convenient for me to get there.

Changed location.

Keen to see new library.

Just moved to the area.

It’s a little bit too far for me.

Location, lack of parking.

Because I have overdue fees.

I’m not young anymore, I listen to the radio.

I don’t drive anymore. I'm content with the resources I have. I enjoy reading paper. I don’t have time to go to library.

Disabled.

Never got around to it.I m not young anymore, I listen to the radio.

I don’t have a car.

I don’t work there now.

My English is not good.

I haven't been in Burwood for long.

Because of laziness due to poor health.

At University - I would be interested when I finish studying.

We are both incapacitated not able to get there have to rely on othersI have come back to Burwood.

My English isn't good, I don’t understand books.

Unpleasant experience with library staff.

Because it is closed as far as I know, I did not know it had re-opened.

We are both incapacitated, not able to get there, have to rely on others.

Because they closed down the old library.

The last time I saw it, I was told it is closed.

It is 10 minutes away in car.


Because it is closed as far as I know, I did not know it had re opened.

Well I guess I have in the past, but it is very important.

Awkward place, not enough access.

Haven’t seen it much.

Why don’t you visit the library? - Non users (III)


Q8 Page 26

I have been away for a couple of years.

I am elderly.

I have very bad eyesight and have a lot of books.


Because I am very blind and they don’t have anything to offer me.

I have a Kindle.

My child is too young.

I had some personal illness which I have to deal with. p

Because I can't read, but if I could I would.

Just read magazines.

Too hard to get a book - so difficult, too many rules, rather buy a book – easier.

D i l d d d t b bl t i it D i Y ld lib d f b th B d d D i b t D i l d dDomain closed down, used to be able to visit Domain. You could use your library card for both Burwood and Domain but Domain closed down.

I was not very impressed with the staff when I did go there.

New building not built.

Never get a chance.

The family do on my behalf.

I have been meaning to, but at the moment I have never been and I'm not sure where it is.

Uni student.

I lost my husband recently and do not go out much.


I lost my husband recently and do not go out much.

Page 27Do you visit a library other than Burwood?- Non user

No / No answer (250)

Strathfield (70)

Campsie (3)

Canterbury (3)Strathfield (70)

University / School Library (37)

Ashfield (33)

Concord (19)

Canterbury (3)

Lake Macquarie (3)

Haberfield (2)

Leichhardt (2)

Yes – did not specify (14)

City (12)

Five Dock (10)

State library (8)

Penrith City (2)

Auburn

Bathurst

BlacktownState library (8)

University of Sydney (6)

Canada Bay (4)

Homebush (4)

Blacktown

Canberra

Lane Cove

Mitchell

Bankstown (3) Willoughby


Q9

Strathfield and University / School Library were the most commonly visited libraries outside of Burwood.

n= 450Multiple responses allowed

Survey Results

Satisfaction with Burwood Library- Satisfaction with Burwood Library


Overall Satisfaction with Burwood Library Services and Facilities Page 29

% of respondents Users Non users

Extremely satisfied (9 & 10) 14%5%

19%

Extremely satisfied (9 & 10)

Satisfied (7 & 8)24%

Satisfied (7 & 8) 49%

13%

6%

Neither (5 & 6)

Dissatisfied (3 & 4)

63%

6%5%


Extremely dissatisfied (1 & 2)11%

Neither (5 & 6) Don’t know / Not sure22% 53%


Extremely dissatisfied (1 & 2)

9%2%5%Don’t know / Not sure

11%


Q10 n=175

The majority of Users (63%) are Satisfied with Burwood library services and facilities. Whilst the majority of Non users (53%) either Do not knowor Don’t use Burwood Library. More Non users were Satisfied (24%) than Dissatisfied (11%) with the Library.

n= 450Mean Rating6.5

Mean Rating6.0

Page 30Reasons for Dissatisfaction (I)Reasons given for rating 5 or less

Users Non users

Multiple responses allowed% of respondents

24%

29%

The selection of books / resources is disappointing


Users

11%

26%

14%

It i ld d td t d

The selection of books / resources is disappointing


Non users

12%

24%It is old and outdated

This library is not appealing9%

19%

11%It is old and outdated

This library is not appealing


9%

9%

9%

It has poor facilities

Poor service from staff


6%

5%

5%

Poor services from staff

It has poor facilities

Poor service

6%

6%

9%Poor service from staff

Poor service

It is too noisy6%

2%

I do not use

It is too noisy

15%

6%I am not currently using

Other 5%

12%

4%The opening hours are not convenient

Other

Don’t know


Q11

The library is too small and cramped, The selection of books/resources is disappointing and It is old and outdated are the main reasons given by Users who are dissatisfied with the Library services and facilities. The selection of books/resources is disappointing, This library is not appealing and The library is too

small and cramped are the main reasons given by Non users who are dissatisfied with the Library services and facilities.

n= 34 n= 85

Reasons for Dissatisfaction (II)Other responses given

Page 31

It’s struggling to do much. Hasn't been promoted.

Users Non users

It s struggling to do much.

They should go opposite the school.

They have hidden it - hard to find where it is. Not safe to access - alleyway to enter.

Location is not the best and there is not enough information

p

Good storytelling time for children.

Never had a problem with the Library but I can't really remember way back.

It is very hard as I haven't visited the new library yetLocation is not the best and there is not enough information.

Because the library funds goes to Council. I Believe that the money should go back into the library.

It is very hard as I haven t visited the new library yet.

Because we need to build Burwood and the Council is destroying Burwood so the library is failing.

Nothing negative and nothing spectacular at the same time.

I think the design of the premises is below par.


Q11

20%

Services or Facilities Likely to Increase the Likelihood or Frequency of Visiting (I)Page 32

27%Improve the selection of books and resources

Non usersUsersImprove the selection of books and resources

8%

5%

12%

20%

13%

13%

17%

Improve the selection of books and resources

Availability of technology (computers, internet, eBooks)

Increased spaceProvide spaces for cultural, social and community

activities i e Guest speakers social groups etc

Improve the selection of books and resources

Availability of technology (computers, internet, eBooks)

Increased spaceProvide spaces for cultural, social and community

activities i e Guest speakers social groups etc

6%

8%

5%

6%

8%

10%Comfortable and quiet seating for reading and studyingactivities, i.e. Guest speakers, social groups etc.

Spaces, services and resources for children and parents

Better parking facilities

Comfortable and quiet seating for reading and studyingactivities, i.e. Guest speakers, social groups etc.

Spaces, services and resources for children and parents

Better parking facilities

14%

6%

3%

4%

5%

5%

I no longer need to use the library

Make the library more inviting

More services/facilities – general comment

I am not interested in using the library

Make the library more inviting

More services/facilities – general comment

2%

2%

3%

2%

2%

3%

3%

Improve the opening hours

Easier access for the elderly, young and disabled

There should be a cafeImprove the opening hours

Easier access for the elderly, young and disabled

There should be a cafe

More foreign language resources

20%

12%

3%

2%

Q127%

2%

2%

Other


Provide training and coursesOther

Don’t know


Provide training and courses

% of respondents


Amongst Users, Improve the selection of books and resources and Availability of technology (computers, internet, eBooks) were the main services or facilities likely to increase their frequency of visiting. Apart from those Non users Not interested in using the library, Improve the selection of books and resources and Availability of technology (computers, internet, eBooks) were the main services or facilities likely to increase their frequency of visiting.

13% n= 175Don’t known= 450Multiple responses allowed

Other responses givenU

Services or Facilities Likely to Increase the Likelihood or Frequency of Visiting (II)Page 33

Users

I lack time to go.

I come to the library for the resources there.

At the moment I am working and I am not sure about that.

Better design / layout, better lighting.

I would like to see it in a different locationI would like to see it in a different location.

Advise public of new reading material when it comes in.

Select books from home; books from the internet.

We love the CDs and DVDs and the inter-library loans are good. I just use it for books.


Q12

Other responses givenNon users

Services or Facilities Likely to Increase the Likelihood or Frequency of Visiting (III)

N ti (6) Wh I ti

Page 34Q12

No time. (6)Pamphlets advising people on how to use it and where it is situated and what they have to offer. (4)A different location. (2)If I no longer was working in the library at the Girls' High I would use it a lot if

When I retire.Bulk borrowing, as I am a teacher and used to bulk borrow from other libraries for students.Knowledge of where the library is.They are good enoughIf I no longer was working in the library at the Girls High. I would use it a lot if

I wasn't working.More organised and better layout.Printing and internet.Online catalogue, access to particular books.

They are good enough.When my grandkids are older I will take them.Providing access to businesses.I would just go to the library just to read.If it was as good as Strathfield.

Relaxation or information.Get rid of the fees, more art books.I want to join the library.If there was something interesting with good advertising.

If it was as good as Strathfield.More modern building and a new location.Reduce the number of hours it works and have more information regarding the services they provide.More local history on display.

Probably more audiovisual material online classification system.Nothing is referenced.Home services for people who are ill and disabled people.I think becoming young again. I’m 66 yrs old.

I can't do it.Located closer to the town.Finding out information.Unemployment. I am interested in history of Burwood.

Better access to local history.Mobile library, somewhere you can go and sit comfortably.Proximity to where I live.Only if I moved to there.

I will visit in the near future, maybe with the kids.I thought before the property was sold, a Civic Centre was going to be incorporated. I hope when they have a building they will include a Civic Centre with a library and tea shop.Site more convenient


Re-location and somewhere there is back side parking.As we get everything online, we can have items come to us. More advertising, we do tend to forget the local library.

Site more convenient.If I had a reason to go I would.

Survey ResultsS ifi O ti E i d- Specific Options Examined


% of respondentsWhich of the following options do you prefer? (I) Page 36

Non usersUsers Non users

65%A standalone library in a ground

floor location, close to the rail station

62%A standalone library in a ground

floor location, close to the rail station

station

15%

3%N ith

A first floor location in an existing building, close to the rail station

Neither

14%

10%

A first floor location in an existing building, close to the rail station

3%5%

13%

Neither

Don’t know / Not sure

Something else

Neither

Don’t know / Not sure

Something else

10%

4%

10%

Copyright © 2011 Key Research. Confidential and proprietary.A Standalone library in a ground floor location was the preferred option by both Users and Non users.

Q13n=175 n= 450

Which of the following options do you prefer? (II) Page 37Mean Rating(max = 10)

Importance of Activity Spaces Importance of Physical AspectsA standalone library in a

ground floor location, close to the rail station

A first floor location in an existing building,

close to the rail station

Importance of Activity SpacesA standalone library in a

ground floor location, close to the rail station

A first floor location in an existing building,

close to the rail station

Importance of Physical Aspects

Study and reading areas for tertiary

A dedicated space providing access to electronic information through the latest

technology7.8

7.9

8.1

8.0

The library should be located in a safe and well lit environment 9.1 8.5

Homework and resources spaces for students, such as for after school

students 7.9

7.8

8.0

8.0

A library facility should be easily accessible and in close proximity to

public transport and parking9.1 8.5

A print collection space area including books, magazines and periodicals

Dedicated areas for young children and young adults, for activities such as

children’s storytelling7.5

6.8

8.0

7.4

A library should be centrally located in relation to the community

Libraries are an important civic

8.9 8.4

An area dedicated to eBooks, DVDs, CDs, and other electronic resources

A dedicated space pro iding access to

6.97.2

pfunction and should be easily visible

and visually identifiable

The internal library spaces and design must respond to the

8.7

8 7

8.4

8.3


A dedicated space providing access to audiovisual equipment 5.56.3

Q13 & 15n=393 n=89

design must respond to the community, its uses and user

requirements

8.7

n=393

8.3

n=89Q13 & 16

Other Options PreferredPage 38

No preference. (11)

L ti i d t th t / l it h it i (4)Location is good at the moment / leave it where it is. (4)

Old council offices. (2)

Part of council building, same as Penrith City.

It should be very generously given to a ground and first floor.It should be very generously given to a ground and first floor.

Does not need to be by railway station, encourages people out of town not locals.

Do not mind as long as the access was easy.

Away from the railway station.

Rebuild library / brand new.

It should be very generously given to a ground and first floor.


Q13

Page 39

Reasons for Preferring a Standalone Library in a Ground Floor Location (I)% of respondentsMultiple responses allowed

15%

48%

14%

47%Easier access

It should have high visibility

Users Non usersEasier access

General comment regarding elderly access

6%

8%

12%

9%

9%

10%

g y

There should be lots of parking

It should be a standalone building


elderly access


It should have high visibility

It should be inviting and modern

3%

3%

5%

4%

5%

9%It should be a standalone building

Easier internal access

There should be plenty of space There should be plenty of space


There should be lots of parking

1%

1%

1%

2%

3%

3%

4%

Location


It would be quieter

To keep costs down

It would be quieter

Convenience

Easier external access

9%

1%

1%

1%

11%

1%

2%

Other

Either option / No preference

ConvenienceLocation

Convenience

Either option / No preference

Other


3%

9%

39

Q145%Don’t know

n= 114 n= 279

Don’t know

The main reason for preferring the Standalone library in a ground floor location, for both Users and Non users was Easier access.


U

Reasons for Preferring a Standalone Library in a Ground Floor Location (II)

N

Page 40

UsersJust nicer.Encourage people to come easily, not problems and parking for example, malls. Definitely not a first floor anywhere. I would prefer away from railway station.

They could use the existing one for something else.To suit everyone.Better for all people.J h I’ d

Non users

prefer away from railway station.More people would use it.I want a new one.On ground floor.It just makes it easy for people.

Just what I’m used to.Nicer to have on street level.There is not any multi-floor buildings near railway station.One level is easier to find things.More useIt’s more independent.

Because give it more facilities all round.Everyone likes to be downstairs instead of climbing up stairs.I would like a newer place.

More use.It’s good, near schools.More focused on what they are there for.It just sounds better.Less traffic of people.No other stuff happening in some places.It’s hard to say but had heard it would be brand new.Close to station.Handier for everyone.Because it has a presence in the community.Because some people don't like visiting big buildings.I would not like a heavy traffic area.Going specifically for that purpose.Because people should read and learn - it's very important


Because people should read and learn - it s very important.I think they are wasting their time.Feels like somewhere dedicated to books.Q14

Page 41Reasons for Preferring a First Floor Location in an Existing Building (I)

% of respondents

Multiple responses allowed

16%

23%It would be quieter

Non usersUsers

15%It would be quieter

7%

15%

16%

Easier access

To keep costs down

It should have high visibility8%

15%Location

To keep costs down

3%

3%

5%

8%

8%Easier access

It should have high visibility There should be lots of parking

There should be plenty of space


2%

2%

2%

4%

4%



Easier external access


Convenience

21%

2%

2%

Other


Location31%

4%Easier internal access

Other


Q148%Don’t know

n= 63

4%Don’t know

n= 26

The main reason for preferring a First Floor Location in an Existing Building option, amongst both Users and Non users is It would be quieter.

(small base size)

Other responses givenUsers

Reasons for Preferring a First Floor Location in an Existing Building (II)

N

Page 42

UsersThere is no ground level space available.

More central for everyone.

When they move, they take me with them.

First floor.

Easier.

So I could look out windows.

Non users

Sounds better.

Because there is always more room to build if it is on top.

Because it would be good for everybody.

Because its a better learning / study place for the people

Seems to be handy to everyone and the rail station.

Timing - if I can have the first floor.

It may be good because its got a specific purpose.

Because of the history of the building It is importantBecause its a better learning / study place for the people.

Close to the station.

Social environments can be around this. It might encourage other people to use it.

Because of the history of the building. It is important.

More secluded.

So children can visit and run around. It is more convenient.

I like it better.

Happy with everything.

It's okay.

There's plenty of unused buildings.

People who are interested would use it and it would make them goPeople who are interested would use it and it would make them go into the building.


Q14

Survey ResultsA ti it S d Ph i l A t- Activity Spaces and Physical Aspects


% of respondents Importance of Activity Spaces (I)- Users Mean Rating

(max = 10)

Page 44

42%

40%

47%

47%

5%

7%

2%

1%

3%

3%

1%

1%

8.1

8.0

Homework and resources spaces for students, such as for after school

Study and reading areas for tertiary students

42% 41% 12% 2%2%1% 7.9A dedicated space providing access to

electronic information through the latest technology

38% 41% 11% 5% 3%1% 7.8Dedicated areas for young children and

young adults, for activities such as children’s storytelling

25%

29%

50%

45%

21%

21%

3%

3%

2%

3%

7.4

7.4A print collection space area including books, i d i di l


29%

16%

45%

36%

21%

24%

3%

14%

3%

10% 1%6.2

magazines and periodicals

A dedicated space providing access to audiovisual equipment


Extremely important (9 & 10) Important (7 & 8) Neither (5 & 6) Not important (3 & 4) Not important at all (1 & 2) Don't know

For Users, the most important Activity Spaces are Homework and resources spaces for students, such as for after school, Study and reading areas for tertiary students and A dedicated space providing access to electronic information through the latest technology.

n=175Q15

% of respondents Importance of Activity Spaces (II)- Non users

A dedicated space pro iding access to

Mean Rating(max = 10)

Page 45

47%

44%

36%

37%

9%

10%

3%

2%

3%

5%

2%

2%

8.1

7 9

A dedicated space providing access to electronic information through the latest

technology

Dedicated areas for young children and young adults, for activities such as children’s 44%

48%

37%

31%

10%

11%

2%

3%

5%

4%

2%

3%

7.9

8.0Study and reading areas for tertiary students

adults, for activities such as children s storytelling

45% 34% 10% 4% 5%3%

7.8Homework and resources spaces for students, such as for after school

29% 33% 24% 7% 4%3% 7.1

7 0


25%

17%

41%

28%

21%

28%

5%

12%

6%

12%

3%

3%

7.0

6.0


A dedicated space providing access to audiovisual equipment


17% 28% 28% 12% 12% 3%


audiovisual equipment

n= 450Q15

For Non users, the most important Activity Spaces are A dedicated space providing access to electronic information through the latest technology, Dedicated areas for young children and young adults, for activities such as children’s storytelling and Study and reading areas for tertiary students.

% of respondents Importance of Physical Aspects (I)- Users Mean Rating

(max = 10)

Page 46

77% 22% 1%1% 9.2The library should be located in a safe and well

lit environment

71% 24% 4% 1% 8.9A library facility should be easily accessible and

in close proximity to public transport and parking

62% 29% 7% 1%1%

8.7A library should be centrally located in relation

to the community

59% 29% 10% 2%1%

8.6Libraries are an important civic function and should be easily visible and visually identifiable

55% 37% 7% 1% 8.6The internal library spaces and design must

respond to the community, its uses and user requirements



Amongst Users, the most important Physical Aspects are The library should be located in a safe and well lit environment and A library facility should be easily accessible and in close proximity to public transport and parking.

n=175Q16

% of respondents Importance of Physical Aspects (II)- Non users Mean Rating

(max = 10)

Page 47

74% 20% 4% 1%1%

9.1The library should be located in a safe and well lit environment

70% 24% 4% 1%

1%

9.0A library facility should be easily accessible and

in close proximity to public transport and parking

61% 29% 6% 1%1%2%

8.7A library should be centrally located in relation to the community

58% 31% 8% 1%1%2%

8.6Libraries are an important civic function and should be easily visible and visually identifiable

55% 31% 9% 2% 3%8.5The internal library spaces and design must

respond to the community, its uses and user requirements



Amongst Non users, the most important Physical Aspects are also The library should be located in a safe and well lit environment and A library facility should be easily accessible and in close proximity to public transport and parking.

n= 450Q16

Summary: Importance of;

Users Non users

Page 48Mean Rating(max = 10)

Activity Spaces U N

Physical Aspects Users Non users

Homework and resources spaces for students, such as for after school 7.88.1

9.2 9.1The library should be located in a safe

and well lit environment

Users Non users

Study and reading areas for tertiary students

A dedicated space providing access to l t i i f ti th h th

8.08.0

8.9 9.0A library facility should be easily

accessible and in close proximity to public transport and parking

Dedicated areas for young children and young adults, for activities such

as children’s storytelling

electronic information through the latest technology 8.1

7.9

7.9

7.8 8.7 8.7A library should be centrally located in

relation to the community


y g

7.17.78.6 8.6

Libraries are an important civic function and should be easily visible

and visually identifiable


A dedicated space providing access to

8.07.4

6 28.6 8.5

y

The internal library spaces and design must respond to the community, its

uses and user requirements


p p gaudiovisual equipment 6.06.2

n= 450n=175Q15

uses and user requirements

n=175 n= 450 Q16

Survey ResultsOth L S k- Other Languages Spoken


Other Languages Spoken (I)Q18Q17

Page 50

Do you speak a language other than English? Wh t th l d k?

% of respondents

Do you speak a language other than English? What other languages do you speak?

Usersn= 175

Italian (70)

French (36)

Chinese (15) / Mandarin (26) / Cantonese (20) [61]

No46% Yes

54%

( ) ( ) ( ) [ ]

Arabic (25)

Greek (18)

German (16)

Hindi (15)

Non users

Hindi (15)

Spanish (14)

Tamil (13)

Russian (12)

n= 450

Non users

YesNo

Other languages spoken by fewer than 10 respondents (37)

48%No52%

Copyright © 2011 Key Research. Confidential and proprietary.50Just over half of the Users (54%) speak a language other than English, whilst just under half of the Non users (48%) speak a language other than English.

Italian and Chinese /Mandarin /Cantonese are the most common other languages spoken.

n=309Multiple responses allowed

Other Languages Spoken (II)

What other languages do you speak? (II)What other languages do you speak? (II)

Croatian (9)

Indian (9)

Indonesian (8)

Hungarian (2)

Kannada (2)

Bengali (2)( )

Singhalese (7)

Telugu (5)

Nepalese (4)

B (4)

g ( )

Japanese (2)

Maltese (2)

Tagalong (2)

C iBurmese (4)

Portuguese (4)

Punjabi (3)

Vietnamese (3)

Corsican

Lithuanian

Taiwanese

Turkish( )

Filipino (3)

Thai (3)

Korean (3)

M l (3)

Classical Latin

Samoan

Tongan

B iMalay (3)

Lebanese (3)

Urdu (3)

Polish (3)

Bosnian

South African

Syrian

Kerala


Guajardo (2) Gaelic n=309Multiple responses allowed

Languages (III) Page 52

To what extent are you comfortable reading these languages?% of respondents

Multiple responses allowed

46% 19% 11% 12% 11% 3%“All who speak a second

language”n=309

43% 24% 17% 9% 5% 2%Italian 43% 24% 17% 9% 5% 2%n=70

60% 16% 6% 10% 8%Chinese/Mandarin/Cantonesen= 61

46% 19% 11% 12% 11% 3%All other

n=227


Q19

Of those who speak a second language, those who speak Chinese /Cantonese /Mandarin are the most comfortable reading in those languages.

Very confident Confident Neither confident nor not confident Not confident Not at all confident Don't know

Sample Profile


Sample Profile (I)When did you last visit Burwood Library, the Library website or

have someone visit the Library on your behalf?

Page 54% of respondents

28Users

have someone visit the Library on your behalf?

28

0 0 0

n=175

Non users

0

4227

3

Non usersn= 450

0 3

Within the last year Longer than one year ago

Never Don’t know / Not sure


Sample Profile (II)% of respondents

AgeGender

Page 55

15%

g

Male15 to 24

( 23%)

Usern=175

User8%

9%

Non user

25 to 34

15 to 24( 17%)

8%

19%

25 to 34

35 to 44

39%

61%Female

Male 9%

18%35 to 44

21%45 to 54

( 40%)

Non user

25%45 to 54

( 43%)

38%

15%55 to 64

Non user

Male

n= 450

23%55 to 64

38%

62% 20%

2%

65 +

( 35%)

Refused

Female

17%65 +

( 40%)


Refusedn=175 n= 450

Sample Profile (III)% of respondents

How long have you lived in the M i i lit f B d?

Page 56

EthnicityMunicipality of Burwood?

28% 35%

UserUser Non user

Non userAnglo-Celtic

26% 11%Asian

78%86%

5 years or more16%

6%

24%

6%

Other European

Middle Eastern

3 years or more, but less than 5 years

6%

1%

6%Middle Eastern

Pacific or Torres Strait Islanders

9%2%3%8%

y

1 year or more, but less than 3 years

Don’t know

Less than 1 year

3%3%7% 23% 24%

n=175 n= 450

Other


n=175n 175 n= 450n= 450

Appendix 1: Discussion Groups

K I i ht- Key Insights


The aspects of social cohesion and community well-being/connectedness (with the library as a catalyst) are significant cornerstones. Participants were f f ff f

Summary Page 58

likely to state that the library provided a hub for meeting, learning and sharing information in different ways. Users felt that the library was an important component of the community’s well being and was a natural catalyst for the community to interact in a positive and meaningful way.

The library is perceived as more than a depository of information but moreover a facility for the community good. All participants including non-users were likely to state that the library should provide more than information resources and should provide resources which encourage greater levels of participation from the community. A variety of functions for the library were desired by participants beyond the traditional forms and function. The f ll i l f lib i id tifi d i thfollowing roles for libraries were identified in the groups:

Provide connection to the local community.

Provide a council interface, a springboard for people and community interaction.

Resources provided to include entertainment, more than books, multimedia, CDs, DVDs, games, eBooks, talking books.

Facilities to include seminar rooms, film groups, socialising, lectures, community meetings.

Groups for children, story time, kids groups, kids study groups, mother groups.

Reading for pleasure.

Local history and genealogy.

The library of the future would encourage social interaction and allow greater levels of continued education and development on many levels.

The place of the library in the community holds a high level of value for both users and non-users. Participants stated that a central library location, in a non-traditional form which allowed education and learning creates a greater sense of belonging and returned value to the community. For example, study spaces and informal gatherings and even social spaces, such as a café.

f fThe vision for the library as follows was put to participants:

“The provision of a library that opens doors to a world of information and knowledge, thereby enhancing the economic and cultural vitality of our community”

Participants felt that the vision lacked the critical element of social and community cohesion which many believed to be a core purpose of the library in the future. The vision was perceived as relevant to a point although there were concerns around the meaning of economic vitality and what this meant


p p g g yin a practical sense.

The Library and the Community Page 59

More than just booksIt was clear from the discussion groups that the ‘community role’ of libraries was very important to many of the participants. Participants often described libraries as ‘community information centres’ or ‘community meeting places’. This was particularly evident in the Users discussion group.

Libraries are a place for socialising, a community meeting place or centre. It’s a place to meet up with friends and socialise. p pThey are places to meet people – person to person contact. It’s an important place for local people to meet each other.Up at (Pinkham) Hills the library is styled as a community centre, so it’s all happening there, not only just library facilities. Really, other than the library, if you look at Burwood, there really aren’t community facilities . . . so there’s a real lack of community meeting places in Burwood, and for that reason I think particularly the library has an important role there.So it is a social centre so intertwine the library aspect with the social aspectSo it is a social centre, so intertwine the library aspect with the social aspect. I think the world thing is where your traditional library has been, of having that access to the world, whereas what we’re talking about here Iisn’t just a library. It’s got that, but it’s also got all this other stuff, and the information is ... the fact that it’s got books and all those other things is sort of – to some extent – the core function, but to build on it, to make it adapted to today’s world and what you’re saying about ten years’ time. It’s got to have an additional focus. It can be a gathering point for people. It can be a centre for community interaction between different groups within the community.

Participants did not think modern libraries should be silent and sterile places, but should include discussion rooms and socialising areas, as well as seminar rooms, and private study areas.

The library shouldn’t be silent There should be areas where people can study quietly but the days of libraries being quiet are well overThe library shouldn t be silent. There should be areas where people can study quietly, but the days of libraries being quiet are well over. You have to have areas where people could be quiet, but the rest of the time there should be possibility for exchange between people and communication. It should have its sections. Not all the area to be quiet. It should have its sections of study, reading, and children’s group – but, to be spacious, so not everyone’s on top of each other.


A number of participants said that an important element of this ‘community role’ was the provisions of classes based on community needs. Suggestions for classes and groups included film groups, lectures, community meetings, computer classes, groups for children, language classes, story time, kids study

Important Functions/Purposes and Activities Page 60

groups, and mother groups.

Participants were asked what they felt were the most important functions/purposes and activities that the library provides. The brainstorming outcomes included:

Up to date collection of books part of the library networkUp to date collection of books, part of the library network.Information source, fulfils information needs.Provides connection to the local community.Council interface, springboard for people. Community interaction.Reading, newspapers, magazine.Entertainment, more than books, multimedia, CDs, DVDs, games, eBooks, talking books.Aft h l t d (HSC) ifi hAfter school study groups (HSC), specific research groups.Seminar rooms, film groups, socialising, lectures, community meetings.Groups for children, story time, kids groups, kids study groups, mother groups.Research, students (HSC).Technology, email, internet.Large print books. g pReading for pleasure.Local history.Whiteboards, Ads, signage.Genealogy.Social, cultural, vitality, health.Opening hoursOpening hours. Parking.


Brainstorming outcomes

Important Functions/purposes and activities (II)

Brainstorming outcomes

U t d t ll ti f b k

Part of the library network

Information source. Providing a connectiont th l l it

Groups for children, Up to date collection of books,

magazines, newspapers,large print

yto the local community story time,

mother groups.

Technology.Internet,email.

What are the most

important functions,

purposes and activities AccessibilityMobile library,

S i

p p

that the library provides? y,

disabled access,parking,

opening hours.

Entertainment.Multimedia, CDs, DVDs,

games e-books talking books

After school study groupsStudents (HSC).Research groups

Seminar rooms, film groups, socialising,

lectures, community meetings,

community centre


games, e-books, talking books community centre.

The internet was seen as a future threat to the role of libraries by a few participants, however, many participants felt that libraries should embrace new technologies and include multimedia, CDs, DVDs, games, eBooks, and talking books. One participant described libraries as a place ‘for having contact with


the outside world’. Some people who don’t have access to email or the internet tell me they can do it through the library or that they’d like to be able to do it through the library, so email and internet access. That’s a really good use currently of libraries, both those are a “window” into the big library of the internet, to local services and just having contact with the outside world. It’s entertainment, information of all sorts, and it covers multi-media, which is your CDs, your DVDs, e-books, your Internet, and you’ve got to cover all of itcover all of it.

Participants agreed that the provision of resources is an important function of the library. Some participants stressed the importance of the collection being up to date.

But I think having such a good collection, for me I love that they’ve got such a good collection of contemporary fiction and non-fiction as well. Knowing that I can go into that library, look at their new books and find two or three new books that I want to read, I can do that every week. So, for me, that’s the primary thing. If they started doing all these other things and stopped being able to provide an up-to-date collection, I’d b bit i d D th b i thi ll llbe a bit worried. Do the basic things really well.To provide books. It’s maintaining an up-to-date collection of books. You know, not much point having the books if they’re all out of date.

The fact that the library service was provided free was important to participants. A number of participants stressed the importance of providing this service for all members of society.

Sound’s good that the council want the library to be a key part of the community, and for all cultures.Everyone should use the library regardless of nationality and language.y y g y g gA place that accepts any one. Where knowledge is available to everyone. Need more books in peoples own languages.I think it also should be a source of information for your local community. Some people here have come to this area new, you don’t know where this, that or the other is, what the local services and things are here. You should be able to go to your library to say, look, I’m just here or I’m a migrant, I’ve just arrived, and what do I do to find out about this? Who do I see about this? . . . I think the library can serve a real purpose here because it’s a lot easier to go into your library and see somebody straight away without making an appointment than to go topurpose here because it s a lot easier to go into your library and see somebody straight away without making an appointment, than to go to your Council. I think it’s really important in an area like this which is multi-cultural and so many people.And I think the foreign language tutors are very important. Foreign language capability or provision.Another important service is it provides a mobile library, because there are some people who are quite disabled or can’t get out, so a mobile library service will bring the library to the people. Often the mobile library service is a minibus with a selection of books, they might have a day when they bring the library to some areas where the transport isn’t so good to get into the Library. They set up in a park or a side street


or somewhere so that people in the neighbourhood can get easy access.

Research facilities were mentioned by participants, including facilities for students but also for interest groups.Participants were generally happy with the current free inter-library loan provision but would like to see this extended to the national libraries


You have an opportunity to research. Students who are studying, interest groups such as gardening groups, genealogy and things like that. Some people who don’t have access to email or the internet tell me they can do it through the library or that they’d like to be able to do it through the library, so email and internet access. As an information source, for your local community. I think the library can serve a real purpose here because it’s a lot easier to go into your library and see somebody straight away without making an appointment than to go to your Councilibrary and see somebody straight away without making an appointment, than to go to your Council. Inter-library loan provision, being part of the library network… That’s really improved the access. Instead of just having the stock at BurwoodLibrary, you can source it from another five libraries without any inter-library loan fee.


The vision for the library was put to participants as follows : “The provision of a library that opens doors to a world of information and knowledge,

Vision Page 64

y p p p p y p g ,thereby enhancing the economic and cultural vitality of our community”

Participants felt that the vision lacked the critical element of social and community cohesion which many believed to be a core purpose of the library in the future. The vision was perceived as relevant to a point although there were concerns around the meaning of economic vitality.

Does it mention the community? It doesn’t really give you a sense that you’re going to create connections within/between people in theDoes it mention the community? It doesn t really give you a sense that you re going to create connections within/between people in the community.I think you have to add specifically … the word ‘community’ and the word ‘social’ have to be in there somewhere. Sound’s good that the council want the library to be a key part of the community, and for all cultures.It’s the community and connectedness really.I really don’t understand cultural vitality. But just vitality just doesn’t work. Vitality is, like, activity or comes from vital which is life, so they’re talking about the liveliness or the richness of the life sort of thing. So they’re not talking about diversity because that’s width, vitality is more depth. So that’s why it doesn’t sort of jell with me because it’s cultural vitality ... cultural vitality seems to me as though you’re talking about ... a person who’s culturally vital is culturally vital within their own culture. Whereas what we’re talking about is cultural – if anything – diversity or richness or sharing, it’s cultural ... whereas vitality, that doesn’t have anything to do with assimilation and sharing, it’s basically saying let’s all get into our little culture and be vital within the culture.


What should the library be like in the future?

The Future Page 65

y

When asked to describe what the library should be like in the future, participants used words such as ‘inviting’, ‘friendly’, ‘spacious’ and ‘bright’. A number of participants specifically mentioned a preference for ‘natural light’.

Make it bright so it invites people in, use more glass to allow the natural light.Brighter bigger spaciousBrighter, bigger, spacious.I think they should provide more shelves for the books because the books are overcrowded. It should have its sections. Not all the area to be quiet. It should have its sections of study, reading, children’s group – but, to be spacious, so not everyone’s on top of each other. Participants said they would like the possibility of greater exchange to occur through groups, viewing areas, author talks, and seminars. When considering the future of the library participants suggested that there should be a social aspect, and the idea of a café was mentioned and well received by participants.It could have been nice to have a small coffee shop as well like in the big book stores . . . So include a small café , you can sit down, drink coffee and just look through books.

Participants wanted to see the current services for children and parents continued. However, participants also said they wanted to see greater study facilities including desks/study carrels as well as study groups and tutoring.facilities including desks/study carrels as well as study groups and tutoring.


Information Hub Page 66

The library was seen as a logical centre for broader information services by some participants. Participants felt that libraries could provide information about council services or at least ‘point them in the right direction’.

If you knew that was the place to go to satisfy your particular information and local information needs, wouldn’t that be terrific? I reckon there are lots of things from the council that could be much more ... like, the library could be a service centre or something like that I’m thinking now like a window between the council and the community But the councils need some sort of an interface; theythat. I m thinking now, like, a window between the council and the community. But the councils need some sort of an interface; they haven’t got it at the moment. The library’s the way to do it. There are lots of things, like when you ring up the council about garbage or services or whether there’s going to be a clean-up campaign. Even if they’re just a reference point and can point you in the right direction where to go for these things and services. Well, it all comes under the umbrella of a community information centre which incorporates library services, as well as a much broader function, partly council function, partly community as far as organising everyone past the classes. You could have representatives of government agencies down there, you could have your chamber magistrate there, maybe the council’s got a fulltime solicitor on its books who could go and give legal advice for people for a couple of hours a day a week. It’s really getting away from the concept of a library service per se; it’s basically a council window actually. A springboard for people because they may start at the library and they can then be redirected to the appropriate places where they need to go or need to search. Yeah, referral services. It can be a starting point for [diverse] information, perhaps that’s a better way of saying it.saying it.

Communications

There was some confusion and uncertainty regarding library opening hours. Many of the participants were unsure of the opening times and a few felt the library was only open during office hours. Awareness of various services such as online access from home computers, or the ability to book specific books was low amongst participants Library signage was also an issue for some participantsbooks was low amongst participants. Library signage was also an issue for some participants.

I come back to the same point, information. What are the opening hours? I was planning to go to the library, but there’s no parking and I’m not sure when it’s open.


Possible options Scenario One: A standalone facility (new or existing building) with ground floor visibility in close proximity to the railway station

S i T A f ilit th fi t fl f i ti b ildi i l i it t th il t ti

Page 67

Scenario Two: A facility on the first floor of an existing building in close proximity to the railway station

Scenario One was preferred by the majority of participants.

Participants wanted the library to be easily accessible, easy to see and easy to find.

All participants were happy with the idea of the library being close to the railway station.

Concerns about accessibility and visibility were mentioned by some participants and the general consensus was that the library needed to be visible and well sign posted.

P ti i t l d b t th il bilit f ki f ilitiParticipants also expressed some concerns about the availability of parking facilities.

It was important to participants that the library be a safe area and that they feel secure.

I like the scenario one option on a level ground as it would suit young and old and close to transport options.I think ground level is the best. I think you have to have a shop front so that you can walk in. I think accessibility is also about feeling g y p y y gthat you know what’s inside so you’re drawn into that space. See it as you’re walking along.Like the first scenario an actual ground level building would be the best/closest to all amenities.Would be a good thing to be accessible to public transport. Not so important that it’s on the ground floor.Ground floor as stairs can be a problem for the old and you would need a liftWould be a good thing to be accessible to public transport. Not so important that it’s on the ground floor.It has to be visible so everyone can see itIt has to be visible so everyone can see it.Obviously good signage and direction for people, like good reception-type facilities. . .People have to be made aware of what’s available.Better signs on the street so when people get off at the train station you can see clean signs. Safety is very important, especially if young kids are going.


Appendix 2: Questionnaire


Questionnaire (I)(Greeting) it’s (name) calling from Key Research. We are conducting an important survey for Burwood Council regarding the provision of facilities in your area. We would really appreciate if you could spare 15

i t f ti Th i ith id t d 15 dminutes of your time. The survey is with residents aged 15 and over.

May I first ask, do you live in the Municipality of Burwood? IF NECESSARY: This includes the suburbs of Burwood, Burwood Heights and Enfield, and parts of Croydon, Croydon Park and Strathfield.

The boundaries are approximately:

- City of Canada Bay in the north;

- the Ashfield Municipality in the east;

- Canterbury City in the south;

- and the Strathfield Council area in the west.

IF STILL UNCERTAIN: The Council area’s boundaries are:IF STILL UNCERTAIN: The Council area s boundaries are:

- Parramatta Road in the north;

- Lang Street, Queen Street, Dickinson Avenue, Liverpool Road and Greenhills Street in the east;

- Georges River Road, Burwood Road and the Cooks River in the south;

- and Coronation Parade, The Boulevard and Mosely Street in the west 1 Y1 Yes 2 No (TERMINATE INTERVIEW)

Q.A) When did you last visit Burwood Library, the Library website or have someone visit the Library on your behalf?

ONE ANSWER ONLY1 Within the last year USER

2 Longer than one year ago NON-USER

3 Never NON-USER


4 Don’t know / not sure NON-USER

Questionnaire (II)SECTION ONE: STRATEGIC OBJECTIVES

READ: Council is developing a library strategy to determine the current and future needs of the community.

As part of this, Council has developed a set of strategic objectives, which I’ll now read to you.

For each of these, I would like you to tell me how important it is, how you rate the provision currently and whether Council should allocate more or less priority to this.

We are interested in your opinion of these objectives, regardless of whether or not you have used the library or intend to in the future.

ROTATE OBJECTIVES (1-7)

1. Enhancement of resources for lifelong education. This includes topics of personal interest and continued learning – such as cooking, exhibitions, internet and web access training.

1a. How IMPORTANT is this on a scale of 1 to 10 where 1 is not at all important and 10 is extremely important?

1b And how would you rate the PROVISION of this at present on a scale of 1 to 10 where 1 is poor1b. And how would you rate the PROVISION of this at present, on a scale of 1 to 10 where 1 is poor provision and 10 is excellent?

1c. And, do you believe Council should allocate a higher or lower PRIORITY to this, on a scale of 1 to 10 where 1 is very low priority and 10 is very high priority?

DK N/A

A Importance 1 2 3 4 5 6 7 8 9 10 11 12

B Provision 1 2 3 4 5 6 7 8 9 10 11 12B 1 2 3 4 5 6 7 8 9 10 11 12

C Priority 1 2 3 4 5 6 7 8 9 10 11 12

2. Opportunities for life skills through access to relevant information and programmes. This includes providing literacy skills through story-telling, English language skills and tutoring.

2a. How IMPORTANT is this on a scale of 1 to 10 where 1 is not at all important and 10 is extremely ?important?

2b. And how would you rate the PROVISION of this at present, on a scale of 1 to 10 where 1 is poor provision and 10 is excellent?


DK N/A

A Importance 1 2 3 4 5 6 7 8 9 10 11 12


B Provision 1 2 3 4 5 6 7 8 9 10 11 12

C Priority 1 2 3 4 5 6 7 8 9 10 11 12

______

Questionnaire (III)

3. Access to leisure resources, programmes and services for enjoyment and relaxation. This includes spaces to read and socialise, and includes book clubs, internet access, gaming and social media.




DK N/A

A Importance 1 2 3 4 5 6 7 8 9 10 11 12A 1 2 3 4 5 6 7 8 9 10 11 12

B Provision 1 2 3 4 5 6 7 8 9 10 11 12

C Priority 1 2 3 4 5 6 7 8 9 10 11 12

4. Encourage increased participation in the democratic process through relevant local, state and

federal information.




DK N/A

A Importance 1 2 3 4 5 6 7 8 9 10 11 12A Importance 1 2 3 4 5 6 7 8 9 10 11 12

B Provision 1 2 3 4 5 6 7 8 9 10 11 12

C Priority 1 2 3 4 5 6 7 8 9 10 11 12

5. Provide information resources, services and programmes in support of Burwood’s business

community.y




DK N/AI t


A Importance 1 2 3 4 5 6 7 8 9 10 11 12

B Provision 1 2 3 4 5 6 7 8 9 10 11 12

C Priority 1 2 3 4 5 6 7 8 9 10 11 12

Questionnaire (IV)

6. Provide and preserve the cultural history and heritage associated with Burwood and its community.

6a. How IMPORTANT is this on a scale of 1 to 10 where 1 is not at all important and 10 is extremely important?important?



DK N/A

A Importance 1 2 3 4 5 6 7 8 9 10 11 12

B Provision 1 2 3 4 5 6 7 8 9 10 11 12

C Priority 1 2 3 4 5 6 7 8 9 10 11 12

7. Provide a community hub which encourages residents to interact in a learning environment.

7a. How IMPORTANT is this on a scale of 1 to 10 where 1 is not at all important and 10 is extremely important?important?



DK N/A

A Importance 1 2 3 4 5 6 7 8 9 10 11 12

Provision 1 2 3 4 5 6 7 8 9 10 11 12B Provision 1 2 3 4 5 6 7 8 9 10 11 12

C Priority 1 2 3 4 5 6 7 8 9 10 11 12

USERS: SKIP TO SECTION 3 NON-USERS: CONTINUE

SECTION TWO: NON-USERSSECTION TWO: NON-USERS

8. Why don’t you visit the library? PLEASE RECORD AS MUCH DETAIL AS POSSIBLE

9. Do you visit a library other than Burwood? PLEASE RECORD NAME OF LIBRARY IF YES


PLEASE RECORD NAME OF LIBRARY IF YES

Questionnaire (V)

SECTION THREE: ALL RESPONDENTS

10. Overall how satisfied are you with the library services and facilities in the Municipality of B d? Pl t thi l f 1 t 10 h 1 i t l di ti fi d d 10 iBurwood? Please rate this on a scale of 1 to 10 where 1 is extremely dissatisfied and 10 is extremely satisfied.

Extremely dissatisfied

Extremely satisfied

DK N/A

1 2 3 4 5 6 7 8 9 10 11 12

IF CODE 1 – 5

11 Wh do o sa that?11. Why do you say that?PLEASE RECORD AS MUCH DETAIL AS POSSIBLE

12. What services or facilities would increase the likelihood or frequency of you visiting the library?library?

PLEASE RECORD AS MUCH DETAIL AS POSSIBLE

READ: As you may know, Council is looking at a new library for Burwood Town Centre. Council is considering a number of optionsconsidering a number of options.

13. Which of the following options do you prefer? READ, ONE ANSWER ONLY

1 A standalone library in a ground floor location, close to the rail station

2 A first floor location in an existing building, close to the rail station

3 Neither – DO NOT READ

4 Don’t know / not sure – DO NOT READ

5 Something else (please specify) – DO NOT READ

14 And why is that?


14. And why is that?

PLEASE RECORD AS MUCH DETAIL AS POSSIBLE

Questionnaire (VI)15. To what extent are the following activity spaces important to you in relation to the new

library?

Please rate these on a scale of 1 to 10 where 1 is not at all important and 10 is extremely important. ROTATE BY ONE PER INTERVIEW

otation ASPECT DK N/Aotation mark x ASPECT Not at

all important Extremelyimportant

DK N/A

A


1 2 3 4 5 6 7 8 9 10 11 12

B

An area dedicated to eBooks, DVDs, CDs and other electronic resources 1 2 3 4 5 6 7 8 9 10 11 12

C

Homework and resource spaces for students, such as for after school 1 2 3 4 5 6 7 8 9 10 11 12

D

Study and reading areas for tertiary students 1 2 3 4 5 6 7 8 9 10 11 12

E

Dedicated areas for young children and young adults, for activities such as children’s storytelling

1 2 3 4 5 6 7 8 9 10 11 12 y g

F

A dedicated space providing access to electronic information through the latest technology, including computers, scanners and printers

1 2 3 4 5 6 7 8 9 10 11 12

G

A dedicated space providing access to audiovisual equipment including listening posts televisions and 1 2 3 4 5 6 7 8 9 10 11 12G listening posts, televisions and computer games

16. To what extent are the following PHYSICAL ASPECTS important to you in relation to the new library?

Please rate these on a scale of 1 to 10 where 1 is not at all important and 10 is extremely important. ROTATE BY ONE PER INTERVIEW

otation mark x ASPECT Not at

all important Extremelyimportant

DK N/A

A

Libraries are an important civic function and should be easily visible and visually identifiable

1 2 3 4 5 6 7 8 9 10 11 12

B

A library facility should be easily accessible and in close proximity to public transport and parking

1 2 3 4 5 6 7 8 9 10 11 12

C A library should be centrally located in relation to the community 1 2 3 4 5 6 7 8 9 10 11 12


in relation to the community

D The internal library spaces and design must respond to the community, its uses and user requirements

1 2 3 4 5 6 7 8 9 10 11 12

E The library should be located in a safe and well lit environment 1 2 3 4 5 6 7 8 9 10 11 12

Questionnaire (VII)

17 Do you speak a language other than English?17. Do you speak a language other than English?1 Yes ASK Q18 2 No GO TO Q20

18. What other language/s do you speak?g g y p

PLEASE RECORD LANGUAGE/S 1st language 2nd language 3rd language 4th language 5th language

19. And to what extent are you comfortable reading in these language/s?

PROMPT TO PRE-CODES 1st language 2nd language 3rd language 4th language 5th language 1 language 2 language 3 language 4 language 5 language

Not at all confident 1 1 1 1 1

Not confident 2 2 2 2 2

N ith fid t t fid t 3 3 3 3 3Neither confident nor not confident 3 3 3 3 3

Confident 4 4 4 4 4

Very confident 5 5 5 5 5


Don’t know / not sure 6 6 6 6 6

Questionnaire (VIII)SECTION FOUR: DEMOGRAPHICS

1. Male = 1 Female = 2

2 Which of the following age groups do you belong to? Please stop me when I reach the right2. Which of the following age groups do you belong to? Please stop me when I reach the right one. One answer only

1 15 to 24 5 55 to 64

2 25 to 34 6 65 +

3 35 to 44 7 Refused (DO NOT READ)

4 45 to 54

3. And which of the following ethnic groups best describes you? ONE ANSWER ONLY

1 Anglo-Celtic 2 Aboriginal 3 Pacific or Torres Strait Islander 4 Asian 5 Other European 6 Middle Eastern

7 Other (please specify):

4. How long have you lived in the Municipality of Burwood? Please stop me when I reach the

right oneright one.ONE ANSWER ONLY

1 Less than one year 4 5 years or more 2 1 year or more, but less than 3 years

5 Don’t know (DO NOT READ) 3 3 years or more, but less than 5 years

QUALITY CONTROL

May I have your first name? It’s so my supervisor can do a quality control check if necessary. Name .................................................................... Phone number (FROM CALL SHEET) ....................................................................

THANK YOU VERY MUCH FOR YOUR TIME.

ONCE AGAIN, MY NAME IS …………….FROM KEY RESEARCH. IF YOU HAVE ANY QUESTIONS, OR FEEDBACK ABOUT THIS INTERVIEW YOU CAN CALL OUR OFFICE ON 1800 737 521


FEEDBACK ABOUT THIS INTERVIEW YOU CAN CALL OUR OFFICE ON 1800 737 521

I hereby certify that this interview was conducted by me in accordance with the Market Research Code of Practice. Signature ___________________________________

APPENDIX 3

Burwood Library Catchment Areas

The 1km ra25% of Staccounts foThe 2km rStrathfield,Park. Theretotal library

B

adius covertrathfield. or 64% of thradius cove 95% of Be are 10,745y members.

Burwood Li

Burwood

rs approx 40There are

he total libraers the majoBurwood he5 members

brary Catch

Library C

0% of Burw7,164 me

ary memberority of Bueights, som

within the

hment Area

Catchmen

wood includmbers withrs. urwood incle 30% of E2km radius

s

nt

ding some 5hin this 1k

luding 100%Enfield ands that accou

1 k

50% of Crokm radius a

% of Croydd 25% of Cunts for 96%

km

2 km

oydon & and this

don and Croydon % of the

Burwood Library Catchment Areas

Public Library Facilities in the Vicinity of Burwood

The diagram above illustrates the library facilities in the vicinity of Burwood and a 2km radius for each library. What becomes apparent is the gap in service towards the south west including Enfield.

APPENDIX 4

Burwood Library Space Requirements


Burwood Library - Future Space Requirements

The future library space requirements have been estimated on the basis of the NSW guidelines and international good practice. The Library Council of New South Wales guidelines in its publication People places: a guide for library buildings in New South Wales (Sydney, Library Council of New South Wales, 2000) provides two approaches to determining the space requirements for a library facility namely a population based benchmark and a service based benchmark. The benchmarks use two different approaches to indicate a range of floor areas to accommodate the services and populations as identified.

This process simplifies the mechanism for assessing a libraries space need and does not presume to produce an exhaustive estimate of space needs. It is intended to provide a quick, initial estimate of a libraries space needs. Many factors affecting service projections and space needs are beyond the scope of this analysis.

The results of this examination will inform the subsequent detailed planning of the library service for Burwood council. The space needs indicated here enable an evaluation of the adequacy of the identified library location options and also provides an early gauge of a prospective building project budget.

1. Population Based Benchmark

This benchmark is based on the population in the Burwood area, taking into account population projections and non-resident workforce. This benchmark requires:

• determine the total projected population of the local government area, taking into account the planning timeframe. (If there is more than one library building in your local government area you need to work out the ‘catchment’ - that is the total projected population within a defined zone for that particular building)

• include any significant non-resident workforce

• apply the building area factor (a range of square metres per thousand population)

In brief, the process outlined above involves the following steps:

• Forecast the libraries projected service population in 10 years time, known as the design population (catchment)

• Forecast of the non-resident workforce in the library catchment in ten years time

Design Population

Planning for an effective library facility begins with determining the libraries design population, identifying the population the future library will be expected to serve. Knowing the design population helps calculate several of the service parameters used to assess space needs in the steps which follow.

There are two key factors to consider in establishing the design population. First, the design population should be a projection of the population in the libraries service area. Since library buildings are an important capital investment for most communities, it is crucial that they be planned to respond to current and future needs. For the purposes of this exercise a ten year planning horizon has been utilised.

The table below indicates the forecast population growth for the Burwood Council area as provided by the Australian Bureau of Statistics:


Year Burwood Population (projected)

Burwood Population Increase (projected)

2011 34,100 2021 41,900 7,800 2031 51,200 17,100

Second, the design population should take into account the fact that the Burwood library serves an area that extends beyond the boundaries of the council area in which it is located. The council area is considered as the libraries primary service area, but recognising that like most other public libraries, the library serves individuals from beyond Burwood Council’s area as demonstrated in Burwood libraries membership and Appendix 3. To ignore the service implications of traffic generated by these individuals would mean planning a facility that would be quickly outgrown.

Accordingly to the above forecast should be added an estimate of the Burwood libraries non-resident service population. One simple way to estimate the non-resident population is based on the existing proportion of library members that are residents of Burwood and the proportion of non-resident members. If one assumes that the proportion of resident to non-resident membership will remain constant for the duration of the 10-year planning time frame, one can use the current proportion of resident membership to calculate the libraries projected extended population.

The current population of Burwood Council is 34,100. The public libraries current membership is 20,799, of which 12,615 are Burwood residents, or 61 percent. If a projected Burwood population of 41,900 represents 61 percent of the design population, then the current service population also represents 61 percent of the libraries total design population. If the Burwood population is projected to grow to 41,900 and the ratio between resident and non-resident library membership remains the same, the estimated design population for the library is 68,689 (41,900/ 0.61 = 68,689) to 2021.

The table below illustrates the projected population and library membership based on the current membership ratio.

Year Burwood

Population (projected)

Burwood Primary

Service Area (projected)

Burwood Residents

Library Members

(projected)

Burwood Non - Residents

Library Members

(projected)

Total Burwood Library

Members (projected)

2011 34,100 55,901 12,615 8,184 20,799 2021 41,900 68,689 15,501 10,056 25,557 2031 51,200 83,934 18,941 12,288 31,229

The assumption that has been made is that the ratio will remain constant for Burwood and that there will be no further library services provided in the current library catchment. Obviously if there is reason to believe the balance between resident and non-resident membership will shift during the 10-year planning time frame, then the estimate of the projected proportion of resident use can be adjusted accordingly to calculate the design population.

Non Resident Workforce

The non resident workforce for Burwood to 2021 is projected to be 14,707. This has been calculated on the current non resident workforce in Burwood and projected to 2021 based on the current growth rate.


Population Based Library Size

Based on the population based benchmark the floor area required is a gross floor area of 3,102 square metres.

2. Service Based Benchmark

The benchmark is based on resources and services to be provided to meet the needs of the population. The details required are:

• how many print items you will have on your shelves at any one time, allowing for the percentage on loan

• how many current periodical titles (not issues)

• the number of non-book items, again allowing for the percentage on loan.

• the number of public computer terminals (not including terminals used exclusively for the catalogue)

• the functional areas (service points, reader spaces, meeting spaces, specialised services etc) which will be included.

This assessment was undertaken in a workshop with the Burwood Libraries senior management team utilising the template as provided in the People places: a guide for library buildings in New South Wales. The Library staff assessed future needs on the basis of the findings of this strategy, the consultation undertaken, their professional experience and their knowledge of user needs which have been expressed from time to time by the people who use the Library.

The information utilised for the purposes of the service based benchmark was based on the current collection and a future collection to 2021 based on the Standards and Guidelines for Australian Public Libraries as published by the Australian Library and Information Association, 2011. The table below indicates the outcomes for the library size based on a Burwood population and the catchment population as was derived as part of the population based benchmark:

Existing Library Service

Provision (2011)

Existing Library

Burwood Population

(2011)

Future Library

Burwood Population

(2021)

Existing Library

Catchment Based (2011)

Future Library

Catchment Based (2021)

Population 34,100 34,100 41,900 55,901 68,689 Printed Collection 72,670 69,053 84,848 113,200 139,095

% Print Collection on Loan

12.9% 12.9% 12.9% 12.9% 12.9%

Non- print Collection 16,889 16,198 19,903 26,553 32,627

% Non-print on loan 22.7% 22.7% 22.7% 22.7% 22.7%

Periodicals 90 90 90 90 90 Public Computers 17 28 35 47 57

NSW - Gross Floor Area 2,487 2,539 3,123 4,162 5,097


Service Based Library Size

Utilising these figures the service based library size for the current library is approximately 2,500 square metres and a floor area of 3,123 square metres is required for the library to 2021 based on Burwood’s population. However taking the library catchment into consideration indicates a library size of 5,000 square metres would be required.

3. Conclusion

Based on the two assessments undertaken, a gross floor area of approximately 3,100 square metres be considered for the future Burwood Library facility

Date post:	12-May-2020
Category:	Documents
Upload:	others
View:	1 times
Download:	0 times