BUS 4.3: GLOBAL BUSINESS

(w.e.f. the batch of students admitted 2015-16 )

UNIT- I: International Business: What is international business? Differences between Domestic and International/global business – approaches to international business - Theories of International trade. International business environment: Social and cultural environment – technological environment – economic environment – political environment. Influence of international business environment on international trade and investment patterns.

UNIT- II: Evaluating and selecting the country for global business: modes of entry into global business: exports and imports – licensing – joint ventures – franchising – management contracts – turn-key projects – wholly owned subsidiaries – strategic alliances – mergers and acquisitions.

UNIT -III: Balance of payments: Disequilibrium; correcting methods- Foreign exchange market- structure; Exchange Rate mechanism; Types of transactions - FDI - Political Risk -Country Risk; their management.

UNIT-IV: International Economic Institutions, Agencies and Agreements; Trade restrictions and economic development: Free trade Vs. Protection – tariffs and quotas. Regional trading arrangement – the European Union (EU) – NAFTA – WTO – IMF – IBRD (World Bank) – OPEC.

UNIT-V: Global Business Operations- Global Manufacturing Management; Strategy, where to manufacture, Make or Buy Decisions- Global logistics management- Role of global logistic service providers; logistics practices- Global marketing management - Globalization of markets; market segmentation; Distribution strategy; Pricing strategy- Global HRM; staffing policy; performance appraisal; compensation.

Suggested Books:

1) K. Aswathappa, International Business, Tata McGraw Hill Publishing Co. Ltd., New Delhi.

2) Charles WL Hill& AK Jain, “International Business”, Tata McGraw Hill publishing Company Ltd. New Delhi.

3) Sanjay Misra & P.K. Yadav, International Business: Text & Cases, PHI Learning Pvt. Ltd., New Delhi.

4) P. Subba Rao, International Business; Text & Cases, Himalaya Publishing House, New Delhi.

5) Francis Cherunilam, International Business, Business Learning Pvt. Ltd., New Delhi. 6) Bhattacharya, International Business, Excel Books, New Delhi.