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BUS 550 Case Analysis Bora Kim

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The Giant Awakens: Sheen Software Systems Considers China for Offshore I.T. Outsourcing . & The Impact of Time Separation on Coordination in Global Software Teams: a Conceptual Foundation. BUS 550 Case Analysis Bora Kim. IT Outsourcing. - PowerPoint PPT Presentation
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The Giant Awakens: Sheen Software Systems Considers China for Offshore I.T. Outsourcing. & The Impact of Time Separation on Coordination in Global Software Teams: a Conceptual Foundation BUS 550 Case Analysis Bora Kim
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Page 1: BUS 550 Case Analysis  Bora Kim

The Giant Awakens: Sheen Software Systems Considers China for

Offshore I.T. Outsourcing.&

The Impact of TimeSeparation on Coordinationin Global Software Teams:a Conceptual Foundation

BUS 550 Case Analysis Bora Kim

Page 2: BUS 550 Case Analysis  Bora Kim

IT Outsourcing

An act of delegating or transferring some or all of the IT related decision making rights, business processes, internal activities, and services to external providers, who develop, manage, and administer these activities in accordance with agreed upon deliverables, performance standards and outputs, as set forth in the contractual agreement.

Page 3: BUS 550 Case Analysis  Bora Kim

Sheen Software System•Offshore IT outsourcing from China

•Current:▫Provides IT support to its customers though

providing customized solutions for business and entertainment business.

•Customer:▫Large corporate clients such as Disney and

20th Century Fox▫Regional in Metropolitan Los Angeles

Page 4: BUS 550 Case Analysis  Bora Kim

Future Strategy for Growth•Agile Methodology (“lightweight

methodology”)▫Lots of end user involvement

•Utilize strength of China▫Taking advantage of Chinese programmers

who are educated in computer science programs with tradition of theory and algorithm development.

Page 5: BUS 550 Case Analysis  Bora Kim

Agile Software Development

Page 6: BUS 550 Case Analysis  Bora Kim

Benefits of Offshore IT Outsourcing• Low transportation costs and delivery time• Geographic dispersion which enables access to

specialized software talent and technical resources

• Management can identify and allocate its key resources, and utilize resources efficiently to build a competitive advantage – focus on core competencies

• Reduce time to market and improve flexibility to respond to the changing demand and business environment, predictable outcome, and high degree of success

Page 7: BUS 550 Case Analysis  Bora Kim

Challenge/Risk: Time Separation

•Time separation = the amount of overlapping work time in which the team can interact synchronously▫Cost▫Choice of interaction mode

Page 8: BUS 550 Case Analysis  Bora Kim

Challenge: Time Separation•Time Separation is more than just Time-

zone Differences▫ Workday differences (i.e. start and ending times of workday)▫Weekend differences (i.e. weekend days vary)▫Holiday differences (i.e. religious and national holidays)▫Lunch and other break hours (e.g. American break for lunch earlier than

many other cultures).

Page 9: BUS 550 Case Analysis  Bora Kim

Challenge: Time Separation (COST)• Production

▫ The costs of carrying out the task coordination costs• Communication

▫ The costs of maintaining communication links and sending and receiving messages.

• Delay▫ The costs incurred because one group is waiting for

another to begin their work day.• Clarification

▫ The additional cost of communication and delay due to prior miscommunication

• Rework ▫ The additional costs of production due to

miscommunication

Page 10: BUS 550 Case Analysis  Bora Kim

Tactics to Overcome Time Separation• Asynchronous

▫ Use of asynchronous technologies▫ Formalization of activities▫ Bunch-and-batch▫ Break the e-mail chain

• Synchronous▫ Shift dialogue to overlap time and independent work to asynchronous

time▫ Expand overlap window by working longer▫ Expand overlap window by shifting work hours▫ Expand overlap window by always being available▫ Create liaison roles with adjusted hours that expand overlap window of

only▫ those individuals rather than the entire team

• Education ▫ Build awareness▫ Create easy access to current time, calendar, and holiday schedule of

distant actor(s)

Page 11: BUS 550 Case Analysis  Bora Kim

Global Team Configuration•Non-tactical Practices to Overcome Time

Separation:

▫Follow-the-sun (round-the-clock)▫Purposeful positioning of a companion site

within closely overlapping time zones.

Page 12: BUS 550 Case Analysis  Bora Kim

Recommended Practices for Sheen Software System

•Complete project management control•Liaison•Measurement system for performance •Optimization of business process•Configuration management system•Organize workdays

Page 13: BUS 550 Case Analysis  Bora Kim

Questions1. Which is NOT part of benefits of offshore

IT outsourcing?a. Very low transportation costb. Access to specialized software talent and

technical resourcesc. Focus on core activitiesd. Reduce time to market and improve

flexibility to respond to the changing demand and business environment, predictable outcome, and high degree of success

e. None of the above

Page 14: BUS 550 Case Analysis  Bora Kim

Questions

2. Tactics used to overcome cost associated with time separation are:

a. Synchronousb. Asynchronousc. Follow-the-sun d. Education

Page 15: BUS 550 Case Analysis  Bora Kim

Questions

3. Which is NOT cost associated with Time Separation?

a. Production cost b. Delay costc. Rework costd. Clarification coste. Separation cost

Page 16: BUS 550 Case Analysis  Bora Kim

References• Balakrishnan, S. D. (2006). Risks, Benefits, and Challenges in

Global IT Outsourcing: Perspectives and Practices. Journal of Global Information Management , 14 (3), 39-63.

• Carmel, E. (2011, April 26). The Internet and Time Zones.• Carmel, J. A. (2004). The impact of Time Separation on

Coordination in Global Software Teams: a Conceptual Foundation. Software Process Improvement and Practice , 1-19.

• Carmel, P. E. (2013, January 1). Distance is Dead, Time is Not. (E. Kaganer, Interviewer)

• Erik Beulen, V. T. (2011). Understanding Transition Performance during Offshore IT outsourcing. Strategic Outsourcing: an International Journal , 4 (3), 204-227.

• The Giant Awakens: Sheen Software Systems Considers China for Offshore I.T. Outsourcing. (2003). 1-5.


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