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STRATEGIES AND SOURCES FOR LOCATING BUSINESS INFORMATION Art of Engineering Endeavors/Engineering 185 October 19, 2012 Michael Oppenheim http://www.anderson.ucla.edu/x14389.xml
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STRATEGIES AND SOURCES FOR LOCATING BUSINESS INFORMATION
Art of Engineering Endeavors/Engineering 185
October 19, 2012 Michael Oppenheim
http://www.anderson.ucla.edu/x14389.xml
TODAY’S TALK:
Developing an efficient business research strategySample Product Research Strategies
Using the interactive UCLA LibGuide Business Information for Engineers
Getting to the UCLA Rosenfeld Management Library online
Finding Industry Information
Finding Company Information
Finding Information about the Market(s) and Consumers
Finding Government Information
about consumers
about regulations and product safety
Following up after today
Online “Handout” for Engineering 185: http://guides.library.ucla.edu/businessforengineers
Same Web page as
Management Library’s
“Business DBs Best For
(By Category),” which was
originally called “Business
Databases by Type”
UCLA or UC =
entire UCLA
community may use in
person in any UCLA
library, or remotely by
using the UCLA VPN or
the
Bruin Online Proxy Server
Anderson =
available only to current
holders of Anderson
School Network accounts
FINDING INDUSTRY INFORMATION
DEFINING AND CLASSIFYING AN INDUSTRY
North American Industry Classification System (NAICS) – 1997 to current
SIC Code – 1937 through 1987 and still in use
Look up a product/service/industry to identify its 4-digit (SIC) or 6-digit (NAICS) code number; use it as an indexing “term” (or “tag”) in databases and directories
NAICS Code Look-Up:http://www.census.gov/eos/www/naics/index.html
Use IBISWorld to find current, 30- to 50-page reports using NAICS and/or SIC industry code numbers
NAICS Code for “Household Vacuum Cleaner Manufacturing”
NAICS Code for “Household Vacuum Cleaner Manufacturing”
Standard IBISWorld report components
MarketLine Advantage Reports special features: “SWOT” (companies) and “Five Forces” (industries) analyses
MarketLine Advantage Industry Reports Special Feature: “Five Forces Analysis”
FINDING COMPANY INFORMATION
Suggested starting point in MarketLine Advantage:Look up one of the “Major Companies” profiled in
the IBISWorld report on household appliances
Click here to open/download the complete report
Typical MarketLine AdvantageCompany Report Features
FINDING INFORMATION ABOUTTHE PRODUCT’S MARKET
Who’s making the product, or something like it?
Who’s buying it, or likely to buy your similar product?
“Market” and “Industry” are frequently
interchangeable terms!
Business Source Complete
(aka “EBSCOHost”)
“Thesaurus” = guide to official, consistently-used subject/concept indexing terms
Using the Subject Thesaurus in Business Source Complete
Business Source Complete Search ResultsLimits already
applied to the results:
Main Search Screen for Factiva
Open these up to take advantage of “Intelligent
Indexing”
Factiva:Using “Intelligent Indexing”™ to Refine or “Pre-Refine” a Search
Applying “Intelligent Indexing” filters
Factiva: Results Screen
“Discovery Pane”
“Discovery Pane” – visually mines the contents of the results
MarketResearch.com Academic“Real-World” Market Research Reports
SimplyMapQuantify and Analyze
U.S. Consumers and Their Buying Potential
Two ways to use SimplyMap:
1.create your own account, to be able to save your work…or…
2.just log in anonymously (and take your work with you when you’re finished)
SimplyMap - Map, Chart, and Rank U.S. Demographic and
Psychographic Data
“Where are Americans most receptive to high tech products,
ranked state by state?”
Data source: ExperianSimmonsLOCAL
For specialized, in-depth assistance, contact UCLA’s SimplyMap account rep and trainer, Steven Swartz:
[email protected] (888) 845-5064 extension 64
http://www.geographicresearch.com/
FINDING GOVERNMENT INFORMATION
ABOUT CONSUMERS
U.S. Census Data via American FactFinder: The Foundation for Demographic Information
About Americans
Use the ACS to Update Data Between Decennial Census Counts
FINDING
GOVERNMENT INFORMATION
ABOUT REGULATIONS AND
PRODUCT SAFETY
Electronic Code of Federal Regulations“Simple Search” by Keyword(s)
Electronic Code of Federal RegulationsSelected Sample Search Results
“Is My Type of Product Regulated by the CPSC?”Look Here in Addition to the Code of Federal Regulations
http://www.cpsc.gov/businfo/reg.html
Products Regulated by Other Government Agencies:http://www.cpsc.gov/federal.html
U.S. Consumer Product Safety Commission
http://www.cpsc.gov/cpscpub/prerel/prerel.html
Products to Re-Invent? See “15 Current Technologies My Newborn Son Won’t Use”
Following-Up …. For Future Questions:
Today’s business librarian: Michael Oppenheim ~ [email protected]
