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ENTREPRENEURSHIPBUS 608

1

Dr. Abla A.H. Bokhari

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INSTRUCTOR INFORMATION

Name: Abla Abdul Hameed Bokhari

Position: Assistant Professor in Economics

Office: Villa 1, Room 11.Tel: 27392 Mob. 0505674318

E-mail: ablabokhari@hotmail.com

abokhari@kau.edu.saOffice Hours: Sunday & Tuesday 9:30-12:30 ,

Monday 8:00- 10:00

mailto:ablabokhari@hotmail.commailto:abokhari@kau.edu.samailto:abokhari@kau.edu.samailto:ablabokhari@hotmail.com

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COURSE DESCRIPTION

This entrepreneurship course aims to develop an

awareness of its importance in economic development

of our society.

Students will gain a basic understanding about specific

aspects of entrepreneurship as an independent new

venture, opportunity recognition and identifying real

business opportunity.Emphasis will be on building basic skills of an

entrepreneur including teambuilding, communication and

leadership in addition to key skills in opportunity

recognition and evaluation.

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COURSE DESCRIPTION

The course will be interactive in nature, with

lectures, group activities and mini presentations.

Guest speakers will be invited to share their expertknowledge and perspectives in selected sessions.

Several class activities will assist students to identify

their own personal goals and their potential skillsrelated to entrepreneurial process.

The outcome of this course is to develop and present

an enterprise project plan.

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AFTER TAKING THE COURSE, STUDENTS

SHOULD BE ABLE TO:

Gain insight into the field of entrepreneurship by

understanding the characteristics and mindset of

entrepreneurs;

Identify the key success factors required of an

entrepreneur;

Assess personal strength and weaknesses;

Understand self and team building;

Recognize and evaluate opportunities within the

market place;

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AFTER TAKING THE COURSE, STUDENTS

SHOULD BE ABLE TO:

Develop and present a real business idea;

Identify and evaluate opportunities within themarketplace, both for new venture creation and

within existing organization. a business plan;

Create an innovative marketing plan, andultimately being able to lead the process of turning

the opportunity into reality;

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AFTER TAKING THE COURSE, STUDENTS

SHOULD BE ABLE TO:

Describe the basic marketing, financial, legal and

economic concepts to be used for a business plan;

Explain cash flow and the various methods to

improve cash flow;

Learn a number of successful strategies andcommon mistakes from current and accomplished

entrepreneurs and investors who will guest speak

in class.

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COURSE OUTLINE

Week Topics to be covered Workshop/Assignments

1 Introduction: The Course, Instructor

and students, Team selection rules,what is Entrepreneurship?

Team formation

2 The power of Small Business: Role

of Entrepreneurship in Society and

the Economy.

Open Discussion

3 The Entrepreneur: The Making of

an Entrepreneur, Entrepreneurial

Process, Characteristics, and

Motives.

Guest speaker

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COURSE OUTLINE

Week Topics to be covered Workshop/Assignments

4 The Entrepreneur: The

Entrepreneurial Model, Getting

Started, Entrepreneurial SelfAssessment.

Entrepreneurial Quiz

5 Finding a Business Idea: Process for

Generation and Selection of

Business Ideas, What make adifference?

Brain storming exercise

& Team Business ideas

identification

6 Finding a Business Idea: Types of

Innovation, Market Attractive

Criteria.

(Assignment: Teams

Present their Best ideas)

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COURSE OUTLINE

Week Topics to be covered Workshop/Assignments7 Value Proposition/ Competitive

Advantage: Definition, Elements

and Characteristics of Strong Value

Proposition, Platforms forcompetitive advantage.

Brain Storming exercise:

How to define your UVP

8 Competitive Advantage: Analysis

Model, Assessing the Environment,

Selecting a strategy to gain &sustain advantage

Team presenting VP /

Competitive advantage of

their ideas

9 Team Building & Personal

Differences: Motivation, Natural

Strengths & Areas for Growth

Personal & Team Role

Testing

(Assignment: EnterpriseProject Brief)

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COURSE OUTLINE

Week Topics to be covered Workshop/Assignments

10 Market Feasibility: Market

Research, Collecting Voice of the

Customer, Sizing the Opportunity

Market Research

Workshop

11 Technical Feasibility: Developing

the Preliminary Technical Plan,

Identifying Technical Design

Attributes, Selecting the Technical

Path, Developing a Preliminary

Operational Plan.

Workshop on VOC to

Technical Specs

12 Expected Commercial Value:

Commercial Valuation Model,

Expected Commercial Value.

Work the ECV of students

projects (Assignment:

Market Feasibility report)

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COURSE OUTLINE

Week Topics to be covered Workshop/Assignments

13 Business Model: Definition, Design

Template, Developing a Business

Model, The Technology

Management Value Chain &

Business Models

Teams develop their

Business Model

14 Business Model Evaluation

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TEACHING TECHNIQUES

A variety of teaching techniques will be used in this

class which includes: PowerPoint lectures, case

studies, electronic software practices class

discussions.

Reading and writing assignments and team

activities are required..

Guest speakers will be invited.

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TEACHING TECHNIQUES

This will be a highly interactive class: creative

thinking, provocative questions and real world

experiences will be shared.

Communication skills, oral in class and written in

reports is essential students must learn how to

present their ideas in business-like manner.

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COURSE POLICIES

This course makes extensive use of in-class

activities/discussions. Attendance is critical and

will be taken regularly.

Active participation is important. Quality of

participation will weigh heavily in determining

borderline grades.

Assignments are due at the beginning of

class. Students may take a penalty for not turning in

an assignment at the beginning of class.

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COURSE POLICIES

Cell phones ring must remain silent..

It is up to you to stay up to date with the course. If

you miss classes, be sure to talk to your peers. Also,if you miss an exam, you must contact me within 24

hours so that we can discuss your situation.

Plagiarism/academic dishonesty in any form will notbe tolerated and may result in a failing grade or

worse. Do your own work and do not test me on

this.

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COURSE POLICIES

My door is always open to discuss your

grade, class performance, suggestions for

improvements, or any other professional

issues. Feel free to come during office hours

or set up an appointment

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GRADING SPECIFICS

Written assignments20% (two written

assignments)

Online discussions 15% (three onlinediscussions)

Participation &

Attendance15% (active participation)

Exam & Quiz Exams &

Quizzes

20% (proctored

modules 1-3)

Final Project

30% (Project and

Presentation)

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REFERENCES

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Entrepreneurship

Everyone is talking about entrepreneurial activities as

the engine of economic growth of nations.[see Harvard Business Review June 2010, p41 How to start

Entrepreneurial Revolution]

Large and medium size companies are searching for

entrepreneurs who are expected to lead them to

success in the foreseeable future.

Todays young people are considering doing their

own thing instead of working for someone else.[See The Economist April 17th 2010, p3 A special report on innovation in

emerging markets

The world turning upside down]

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Course Structure

Commercia

lization

Plan&P

itch

Understanding

The Entrepreneur

Team

Building

Generating &

Evaluating

Business Ideas

Value

Proposition

Market

Feasibility

Technical

Feasibility

Finance &

Accounting

Business

Models

Commercialization

Strategies

First Deliverable:

Project Brief

Second Deliverable:

Market Research

Report

Third Deliverable:

Commercialization

Feasibility

Plan & Pitch

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Components of the Commercialization

Feasibility Report

Executive Summary1. Business Idea

2. Technical Solution

3. Market Application

4. Market Feasibility

5. Business Model6. Technical Feasibility

7. Financials Feasibility

8. Current Status9. Recommendation

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Team and Topic Selection Logistics

Team logistics:

You will self select into teams of 5 or 6 students

The teams must be multidisciplinary

No exceptions

Topic logistics:

Teams will brainstorm new product/business

concepts

No two teams will have the same concept.

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Individuals

Team

Formation

Brainstorming

Process

New

Product/Business

Concepts

Concept

Selection

Develop

Commercialization

Feasibility Report

Written

Report & Pitch