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Business 478 Sheppard StrategyStrategy. Bus. 478 / 2012-3 PHONE 778-782-4918 E-MAIL...

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Business 478 Business 478 Sheppard Sheppard Strategy Strategy
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Page 1: Business 478 Sheppard StrategyStrategy. Bus. 478 / 2012-3  PHONE 778-782-4918  E-MAIL Sheppard@sfu.ca  NOTES sheppard/index.html.

Business 478 Business 478 SheppardSheppard

Business 478 Business 478 SheppardSheppard

StrategyStrategyStrategyStrategy

Page 2: Business 478 Sheppard StrategyStrategy. Bus. 478 / 2012-3  PHONE 778-782-4918  E-MAIL Sheppard@sfu.ca  NOTES sheppard/index.html.

Bus. 478 / 2012-3Bus. 478 / 2012-3

PHONE 778-782-4918 PHONE 778-782-4918 E-MAIL [email protected] E-MAIL [email protected] NOTES NOTES http://www.sfu.ca/~sheppard/index.htmlhttp://www.sfu.ca/~sheppard/index.html

OFFICE WMC 4387OFFICE WMC 4387 HOURS HOURS Wed. 12:40 – 1:20, Fri. 12:40 – 1:20Wed. 12:40 – 1:20, Fri. 12:40 – 1:20

& by Appointment& by Appointment Contact me in person, by phone or Contact me in person, by phone or

E-mail & we E-mail & we’’ll set-up an appt.ll set-up an appt.

TITLE:TITLE: Administrative PolicyAdministrative Policy

PREREQ: CPREREQ: Core & 90 creditsore & 90 credits

INSTRUCTOR: INSTRUCTOR: Jerry SheppardJerry Sheppard

0-2© 2010 by J. Sheppard

Page 3: Business 478 Sheppard StrategyStrategy. Bus. 478 / 2012-3  PHONE 778-782-4918  E-MAIL Sheppard@sfu.ca  NOTES sheppard/index.html.

Hitt, Ireland, Hoskisson, Rowe & Sheppard Hitt, Ireland, Hoskisson, Rowe & Sheppard

TEXTSTEXTSHitt, Ireland, Hoskisson, Rowe & SheppardHitt, Ireland, Hoskisson, Rowe & Sheppard

Strategic ManagementStrategic Management:: Competitiveness & Globalization, Competitiveness & Globalization, Concepts & CasesConcepts & Cases 33rdrd Canadian Ed. Canadian Ed.

© © Nelson (2009).Nelson (2009). 0-3

Page 4: Business 478 Sheppard StrategyStrategy. Bus. 478 / 2012-3  PHONE 778-782-4918  E-MAIL Sheppard@sfu.ca  NOTES sheppard/index.html.

Course DescriptionCourse Description

• Goal: enhance your ability to Goal: enhance your ability to insightfullyinsightfully developdevelop, , articulatearticulate, , implementimplement a strategya strategy..

• Coverage: strategic mgmt. process: Coverage: strategic mgmt. process: – i.e. strategy formulation and implementation.i.e. strategy formulation and implementation.

• Case studies, will support lecture & discussion Case studies, will support lecture & discussion of course topics.of course topics.

+ Provide you with an intro. to B. Pol.Provide you with an intro. to B. Pol.

0-4© 2010 by J. Sheppard

Page 5: Business 478 Sheppard StrategyStrategy. Bus. 478 / 2012-3  PHONE 778-782-4918  E-MAIL Sheppard@sfu.ca  NOTES sheppard/index.html.

GRADINGGRADING

Group Grade (26%)Group Grade (26%) 12% Written Analysis12% Written Analysis 14% Case Presentation 14% Case Presentation

Individual Grade (74%)Individual Grade (74%) 30% Individual Paper% Individual Paper 25% Midterm25% Midterm 14% Participation 14% Participation 5% Contribution to group (5 X 1% each)5% Contribution to group (5 X 1% each)

( more on this when I ( more on this when I get to the grading sheets )get to the grading sheets )

0-5© 2010 by J. Sheppard

Page 6: Business 478 Sheppard StrategyStrategy. Bus. 478 / 2012-3  PHONE 778-782-4918  E-MAIL Sheppard@sfu.ca  NOTES sheppard/index.html.

Group Selection Form Group Selection Form (Top)(Top)

NameName Student ID #Student ID # TitleTitle ConcentrationConcentration

CEOCEO

COOCOO

CMOCMO

CFOCFO

(CHR)(CHR)

B. GatesB. Gates 99301-123499301-1234 MarketingMarketing

A. GroveA. Grove 99302-123499302-1234 Mgmt.ScienceMgmt.Science

P. KivesP. Kives 20001-123420001-1234 MarketingMarketing

M. MilkinM. Milkin 20001-567820001-5678 FinanceFinance

M. WexlerM. Wexler 20002-123420002-1234 H.R.M.H.R.M.

© 2010 by J. Sheppard

Page 7: Business 478 Sheppard StrategyStrategy. Bus. 478 / 2012-3  PHONE 778-782-4918  E-MAIL Sheppard@sfu.ca  NOTES sheppard/index.html.

Class AssignmentsClass Assignments (The Basics)(The Basics)

WeekWeek Topic Topic Detail, Cases, Detail, Cases, PresentationsPresentations ChaptersChaptersWeek 1 Overview Strat. Mgmt. & Competitiveness Text Ch. 1

Case ChapterJan. 7

Week 2 Performance Review on Performance (Scan) Text Ch. 2

Jan. 14 External Enviro. Enviro. Ind. & Comp. Analysis Text Ch. 3

Week 3 Internal Enviro. Res., Capabilities, Core Comp.s Text Ch. 4

Jan. 21 Bus. Level Strat. Porter’s Gen. Bus. Level Strat. Text Ch. 5

Week 4

Jan. 28 Corp. Level Strat.

Text Ch. 6 & 7Comp. Dynamics Comp. responses, 1st, 2nd mover

Diversification, Vert. Integration

0-7© 2010 by J. Sheppard

Page 8: Business 478 Sheppard StrategyStrategy. Bus. 478 / 2012-3  PHONE 778-782-4918  E-MAIL Sheppard@sfu.ca  NOTES sheppard/index.html.

Class AssignmentsClass Assignments (Applications(Applications11))

Week 6Week 6 CooperativeCooperative StratStrat.. Corp. Level & Entry StrategiesCorp. Level & Entry Strategies Text Ch 10Text Ch 10

Feb. 11Feb. 11 Case: Target StoresCase: Target Stores Case 28Case 28

Week Topic Detail, Cases, Presentations Chapters

Week 7Week 7 MIDTERMMIDTERM

Feb. 25Feb. 25

Week 5Week 5 Restructuring & Restructuring & Mergers,Mergers, Downsize / Corp.Downsize / Corp. && EntryEntry TextText Ch.Ch. 88 &&

99Feb. 4Feb. 4 HandoutHandoutCase: Keating Inc.Case: Keating Inc. International StratInternational Strat

Week 8Week 8 Corp. GovernanceCorp. Governance Text Ch. 11Text Ch. 11

Mar. 4Mar. 4 Case: Interbrew-AMBEVCase: Interbrew-AMBEV

Corp.GovernanceCorp.Governance

Case 19Case 19

0-8© 2010 by J. Sheppard

Page 9: Business 478 Sheppard StrategyStrategy. Bus. 478 / 2012-3  PHONE 778-782-4918  E-MAIL Sheppard@sfu.ca  NOTES sheppard/index.html.

WeekWeek Topic Topic Detail, Cases, Detail, Cases, PresentationsPresentations ChaptersChaptersWeek 9Week 9 Corporate Control,Corporate Control, Corp.Corp. controlcontrol && rewardreward systemssystems Ch. 12 Ch. 12

Mar. 11Mar. 11 Structure,Structure,

RewardsRewardsAssigned Case:Assigned Case: Ryan AirRyan Air Case 26Case 26

Week 10Week 10 StrategicStrategic Strategic LeadershipStrategic Leadership Text Ch. 13Text Ch. 13

Mar. 18Mar. 18 LeadershipLeadership Case: Nucor in 2005Case: Nucor in 2005 Case 24Case 24

Class AssignmentsClass Assignments (Applications(Applications22))

© 2010 by J. Sheppard

Wk. 11-13Wk. 11-13 EntrepreneurshipEntrepreneurship Entrepreneurship & InnovationEntrepreneurship & Innovation Text Ch. 14Text Ch. 14

Mar 25Mar 25 PresentationsPresentations Cases: Act… E.Coast… ChoiceCases: Act… E.Coast… Choice Cases 1,12,…Cases 1,12,…

Apr. 1Apr. 1 PresentationsPresentations Cases: Haier,LCases: Haier,L’’Oreal, ChoiceOreal, Choice Cases 17,20..Cases 17,20..

Apr. 8Apr. 8 PresentationsPresentations Cases: Nintendo,YMCA,ChoiceCases: Nintendo,YMCA,Choice CaseCase 22,30, …22,30, …

Page 10: Business 478 Sheppard StrategyStrategy. Bus. 478 / 2012-3  PHONE 778-782-4918  E-MAIL Sheppard@sfu.ca  NOTES sheppard/index.html.

Group Selection FormGroup Selection Form (bottom)(bottom)

33

11

22

Rank Rank (1=most favored)(1=most favored)

Present on Present on WeekWeek CASE #CASE # CASE NameCASE Name

   1111 1:1: Activplant

   1111 12: 12: East Coast Trail

   1111 Your Independent Choice

   1212 17:17: Haier

1212 20:20: L’Oréal’s Business Strategy

   1212 Your Independent Choice

1313 22:22: Nintendo Wii

1313 30:30: YMCA London

This is due Jan 21, 2011 This is due Jan 21, 2011

1313 Your Independent Choice

Page 11: Business 478 Sheppard StrategyStrategy. Bus. 478 / 2012-3  PHONE 778-782-4918  E-MAIL Sheppard@sfu.ca  NOTES sheppard/index.html.

Grade for Strategic AnalysesGrade for Strategic Analyses

SUBHEADINGS! 3.0 3.3 Include Corp. Philosophy and stakeholder analysis. .

3.0 3.5 General External Environment & Porter’s Industry Environments .

3.3 3.3 Subheadings. Including explaining the firm’s core competences (VRIO) .

3.3 3.5 Subhead.s. Incl. Business, Corp., International & Co-op. Strategies .

3.5 3.5 How Strengths match the Opportunities & how the weaknesses match the threats. .

3.5 3.5 Create criteria & alternatives, evaluate & recommend something. .

3.3 3.4 State an action plan & needed structural & control changes that may be required. .

3.35 Average

Section of report Grade range is 0.0 –4.3

Mission, Objectives, Goals, Stakeholders

Resources, Capabilities / Core Competencies

General & Industry Environment

Bus., Corp., Interna-tional & Co-op. Strat.s

Synthesis

Criteria, Evaluation & Recommendation

Average

Form

 

 

 

 

 

 

 

Content

 

 

 

 

 

 

 

Implementation   

0-11© 2010 by J. Sheppard

Page 12: Business 478 Sheppard StrategyStrategy. Bus. 478 / 2012-3  PHONE 778-782-4918  E-MAIL Sheppard@sfu.ca  NOTES sheppard/index.html.

Group Member GradesGroup Member GradesGroup Name: ________________

Grade range is 0.0 - 4.3.

Fill in only the column that applies to your group

Title 4 Person Group

Comments

CEO:

COO:

CMO:

CFO:

CHR:

Total: 12.4

3.7 OK

3.5 So-So

3.8 Good!

1.4 zzzzz

This is due April 8, 2011

0-12© 2010 by J. Sheppard

Page 13: Business 478 Sheppard StrategyStrategy. Bus. 478 / 2012-3  PHONE 778-782-4918  E-MAIL Sheppard@sfu.ca  NOTES sheppard/index.html.

Self Evaluation

This is due April 8, 2011

STUDENT INPUT FOR CLASS Name _______________________ PARTICIPATION GRADE (Due last Class) Student # _______________________

General attendance A+ A A- B+ B B- C+ C C- D F (Missed Classes)

Comments: I missed because of a flood at my house.

On-time attendance A+ A A- B+ B B- C+ C C- D F (Late Classes)

Comments: ______________________________________

Minutes of Sleep or A+ A A- B+ B B- C+ C C- D F Newspaper Reading

Comments: ______________________________________

Contribution A+ A A- B+ B B- C+ C C- D F Quantity

Comments: I said an incredibly enormous amount.

Contribution A+ A A- B+ B B- C+ C C- D F Quality

Comments: What I said was not all that informative.

Other (Specify) A+ A A- B+ B B- C+ C C- D F

Comments: ______________________________________

Other (Specify) A+ A A- B+ B B- C+ C C- D F

Comments: ______________________________________

0-13© 2010 by J. Sheppard

Page 14: Business 478 Sheppard StrategyStrategy. Bus. 478 / 2012-3  PHONE 778-782-4918  E-MAIL Sheppard@sfu.ca  NOTES sheppard/index.html.

0-14© 2010 by J. Sheppard


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