EssayExpress

Mr. Tiroletto - Mr. BoatmanMay 2012

"The Essay People"

Business Profile

We write essays for high school students who don't have the timer energy to write them. They are supposed to be used a reference so they can utilize our essay if they need to write their own, or understand a concept.(Business Idea)

We are a service provider. We will provide essays to those who don't have the time or inclination to write their own. Which if they are willing to pay, could be a bountiful amount of people. (Business Type)

Qualifications

1) AP English Students (experience)

2) We live in Connecticut (understanding)

3) Were young (energy)

Economies of one unit

Definition of one unit 1 Essay

Selling Price per unit $15.00

Direct Labor $0.00

Materials $0.75 (monthly fixed / avg. essay per m)

Total COGS per unit $0.75

Other variable costs $0.00

Total Variable costs $0.00

Gross Profit per unit $14.25

Cost of Materials/Labor

One Unit

Direct Labor Time to make one unit Direct labor cost / hour

$0.00 2 hours $0.00

Total $0.00

Material Description Cost / Quantity Cost per Unit

None $0.00 $0.00

Total Materials $0.00

Competition

Competitor Price Location Quality

Essayontime.com *$20.00 World-wide Depends on package

Essayforme.com *$10.95 World-wide Depends on package

customwritings.com *$10.00 World-wide Depends on package

Most essay writing companies offer 3 levels of quality. We can be that, by always writing our best quality essays. Also, only serving students in Connecticut, we know Connecticut's curriculum, standards, and expectations. We have recently done most essays that kids are expected to do, so writing them won't be as difficult as it would for the competition.

Marketing Mix & Plan

Method Description Target Market Cost

Fliers Put fliers around high schools.

High School Students $33.25 (50)

E-mail ads Send e-mails to people

High School Students $14.00 (200)

Create a twitter thats interesting.

Utilize twitter and make pop-culture references to seem cool

High School Students Free

Philanthropy Plan

We will give 5% of all profits (5c for every 1$) to the (NHPS Foundation) The New Haven Public Schools Foundation. It is important to give back to the educators that gave us our ability to write well.

We will display our efforts on our website, and on possible fliers when that time comes. It's about getting students to realize the importance of education and how we should always endorse it.

Average Monthly Fixed Costs

Type of Fixed Cost Monthly Cost

Entrepreneurial Stipend $0.00 (paid per essay)

Website Domain $1.00

Website Hosting $5.00

Business E-mail $5.00

Paypal Transactions $5.00

Total Fixed Monthly Costs $16.00

Monthly Sales Projection

Month Units Solid Month Units Sold

January 10 July 4

February 8 August 15

March 7 September 5

April 8 October 6

May 9 November 6

June 14 December 16

Monthly Sales Projection

Selling Price Per Unit $15.00

# of units sold 108

Total Sales $1620.00

Less Variable Costs

Total COGS $81.00

Other Variable Costs $0.00

Total Variable Costs $81.00

Gross Profit $1539.00

Less Fixed Costs

USAIIRD $0.00

Unforeseen $0.00

Total Fixed Costs $0.00

Profit Before Taxes $1539.00

Less Estimated Taxes $384.75

Net Profit $1154.25

Start-Up Investment

Entrepreneurial hours needed for start-up

Minimum Wage Total time-startup investment

15 $8.25 $123.75

Description of Supplies Vendor Name Price

Website Domain Godaddy.com $12.00

Website Server Hosting Godaddy.com $5.00 / month

Business E-mail Google.com $5.00 / month

Paypal Merchant paypal.com $5.00/ month

Cash Reserve (3 months) $48.00

Estimated Total Start-Up Cost $198.75

Financing Strategy

Source Amount

Personal Savings $150.00

Relatives/Friends $25.00

Investors (Joe) $25.00

Grants $0.00

Total: $200.00

Return on Investment

Return on Investment 577.125%

1 Dollar Invested Earned $5.77

Return on Sales

Return on Sales 1068.75%

1 Dollar Invested Earned $10.68

Business & Educational Goals

Business Goals- Make $1,000 (short term)- Expand to other states (long term) Educational Goals- Pass all our classes (short term)- Get an MBA (long term)

Time Management Plan

Entrepreneur Hours: 30 hours School Hours: 40 hours Work Hours: 6 hours (2 hours per essay) Free-Time: 92 hours (63 hours for sleep)

Connecticut Essay Experts

Thank you for Considering EssayExpress