BUSINESS ADMINISTRATION AND MANAGEMENT ECONOMICS MARKETING … · • Business Management (offered...

BUSINESS ADMINISTRATION AND MANAGEMENT

ECONOMICS

MARKETING AND BUSINESS MANAGEMENT

BUSINESS INTELLIGENCE

SCHOOL OF BUSINESS AND ECONOMICS

STUDY PLANS

UNIVERSITY LIFE

UNIVERSITY CAMPUS

SCHOLARSHIPS AND FINANCIAL AID

MASTER’S AND DOCTORATES’S PROGRAMS

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THE PLACETO BE

EDUCATIONAL OFFER

10 REASONS TO STUDY AT CEU SAN PABLO UNIVERSITY

INTERNSHIPS AND EMPLOYABILITY

RESEARCH AND FACULTY

INTERNATIONAL EDUCATION

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CEU San Pablo University

THE PLACE TO BE

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Education should not only be about the chosen field of study (Social, Experimental, Health Sciences, etc.), it should be more comprehensive, empowering us professionally and allowing us to grow as a person. In order to achieve this, at CEU San Pablo University we give our students solid values, which are based on Christian Humanism.

The pillars of our education have allowed CEU San Pablo University to set the standards of higher education. Today, many of our alumni are some of the most qualified and recognized entrepreneurs and professionals of our country, and are now sharing the School’s values and spirit.

For these reasons, we trust that when you make your decision about what you want to be and which school will allow you to be that, you will choose us. We look forward to starting this journey with you and to being there for you along the way.

CEU San Pablo University

THE PLACE TO BE

THE 5 PILLARS OF OUR EDUCATION

80+YEARS TEACHING

HIGHER EDUCATION

A PRESTIGIOUS FACULTY

A WIDE RANGE OF INTERNATIONAL EXCHANGE

STUDENT PROGRAMS

EXCEPTIONAL SCHOLARSHIP FUND AND FINANCIAL AID OPTIONS

SERVICES THAT ENABLE STUDENTS TO ACHIEVE THEIR HIGHEST

POTENTIAL

SCHOOL OF ECONOMICS

Since its founding, the purpose of CEU San Pablo University has been to ensure that our graduates excel for their values, quality, and professionalism. Students are the core of our educational project. As a student, you will receive a personalized treatment from the first day, thanks to our one-on-one tutoring programs.

We bet big on internationalization. Our students have the opportunity to enjoy an international experience that will significantly enrich their education, and will set them apart from other students.

All our degrees include mandatory internships in some of the best companies and public and private institutions of our country, thus ensuring high levels of employability.

Our comprehensive education is tailored to achieving the most ambitious goals.

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5

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TRADITION

INTERNATIONALNETWORKUNIVERSITY LIFE FACULTY

More than 80 years of experience.

Our top-of-the-line team includes more than 550 PhDs. All of our professors are highly experienced professionals and

researchers.

Besides the classes, CEU San Pablo University offers endless activities which will enrich your academic and

extra-academic life.

Students have access to the most prestigious universities in the world with international and

bilingual degrees, programs and internships abroad, our

Summer University, and international guest professors.

10 REASONS TO STUDY AT CEU SAN PABLO UNIVERSITY

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02 03

09

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INTERNSHIPS AND CAREER OPPORTUNITIES OUR FACILITIES

RESEARCHQUALITY SCHOLARSHIPS AND FINANCIAL AID PROGRAMS

GRADUATE AND POSTGRADUATE PROGRAMS

Our study plans are carefully designed to ensure rigorous

learning, demanding classes, and the highest teaching requirements.

Our PhD programs meet the highest quality standards,

as accredited by ANECA. In addition, we offer more than

46 Master’s degrees for those seeking specializations.

Our university tops the list, among private schools in Spain, for the number of

scholarships granted to students.

Many of our resources are allotted to projects seeking

the improvement of real situations in today’s world.

We require and facilitate that our students complete an

internship before graduating so they can learn the needed

skills for establishing a career in the real world.

Our students can enjoy our world-class facilities and equipment from day one.

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80%+EMPLOYABILITY FOR

UNDERGRADUATE STUDENTS

90%+EMPLOYABILITY FOR

GRADUATE AND POSTGRADUATE STUDENTS

7,000+INTERNSHIP

AGREEMENTS

PROFESSIONAL CAREER SERVICE

In shaping their professional career, both current students and alumni can rely on our help and support. We provide them with orientation not only for their immediate future, but for their long-term professional goals.

PROPRIETARY DEGREE IN VALUES AND LEADERSHIP

We are committed to the comprehensive education of students. Therefore, we offer a Proprietary Degree in Values and Leadership.

This innovative initiative — the first in Spain — promotes the development of social skills and abilities for leadership, teamwork, persuasive communication, decision making, change management, and the development of mechanisms of cross-cutting views and relationships.

5,500+OFFERED

INTERNSHIPS

INTERNSHIPS & EMPLOYABILITY

In recent years, 80% percent of CEU San Pablo University undergraduate students have been able to join the workforce shortly after graduation. This percentage rises to 90% for graduate and postgraduate students.

These impressive numbers can be explained by our close ties to the professional world, the internships we offer at top-notch companies (more than 7,000 internship agreements), and an individualized career orientation service.

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RESEARCH

Research is both a means and an end for success at CEU San Pablo University. We are proud to have a team of prestigious researchers and we provide them with world-class facilities to ensure the best possible conditions for the development of their projects.

The true essence of research — that is, to discover and generate knowledge that the public as a whole can benefit from — is a value that CEU San Pablo University strives to make its own.

FACULTY

Our team of professors are not only renowned for their extensive research experience. Many of our faculty members have been accredited by national quality assurance agencies, and go the extra mile when it comes to supporting the student community.

More than 550 of them have PhDs. In addition, many of them work in businesses outside the school, enabling them to bring a practical, hands-on approach to their students.

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€5,300,000

RESEARCH PROJECTS

IN FUNDINGFOR RESEARCH

Good professors attract good students, and vice versa.

For this circle to work, the professor must have a double vocation: training students, and a commitment to society through new discoveries, inventions, and creations.

RESEARCH & FACULTY

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350+INTERNATIONAL AGREEMENTS

The new challenges of an increasingly globalized world are today’s reality. That is why CEU San Pablo University has more than 350 international agreements.

Thanks to these programs, including the Erasmus+ Program, students could potentially enroll in several study-abroad options during their Bachelor’s degree.

Visit www.uspceu.es to learn about all the places where you could study and get all the information you need on international degrees.

INTERNATIONAL EDUCATION

CEU-BOSTON UNIVERSITY INTERNATIONAL BUSSINES CERTIFICATE PROGRAM

This program gives our students the opportunity to study at one of the most prestigious universities in the United States.

International Business Certificate from Boston University (Metropolitan College)*.

This certificate is taught in English and provides students with highly specialized training in Madrid by BU faculty, as well as a semester in Boston.

INTERNATIONAL DEGREES ELIGIBLE FOR CEU-BOSTON UNIVERSITY PROGRAM

Business Administration

Business Administration and Law

Business Administration and Marketing

Advertising and Public Relations + Marketing

*This certificate is not an officially recognized degree.

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CEU-UNIVERSITY OF CHICAGO PROGRAM - INTERNATIONAL POLITICAL ECONOMY

This program offers a multidisciplinary education that will help students understand the global economic environment and the implications of the unstoppable phenomenon of globalization.

International Political Economy (IPE) Certificate from the University of Chicago Graham School of Continuing Liberal and Professional Studies*.

Its engaging approach to teaching adopted by the faculty at the University of Chicago (10th in the QS World University Ranking 2016-2017) is noteworthy.

INTERNATIONAL DEGREES FOR STUDENTS OF ECONOMICS

Economics (specialization in International Business or Finance)

Business Administration + Economics

* This certificate is not an officially recognized degree.

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SCHOOL OF BUSINESS AND ECONOMICS

• Business Administration and Management

• Business Management (offered in English)

• Economics (specialization in Finance)

• Economics (specialization in International Business)

• Marketing and Business Management

• Business Intelligence*

• Business Administration and Management + Marketing and Business Management

• Business Administration and Management + Economics

• Business Administration and Management + Law

• Economics + Journalism

• Marketing and Business Management + Digital Communications

• Marketing and Business Management + Advertising and Public Relations

• Pharmacy + Business Administration and Management

• Computer Engineering + Business Administration and Management

• Business Management + Marketing (offered in English)

EDUCATIONAL OFFER

* Pending verification12

STUDY PLANS

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ECTS: Sistema Europeo de Transferencia y Acumulación de CréditosECTS: European Credit Transfer and Accumulation System

CAREER PROSPECTSOBJECTIVES

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BACHELOR’S DEGREE IN BUSINESS ADMINISTRATION AND MANAGEMENT

Training future professionals of the business world from a practical standpoint.

Having students master the skills needed to understand the economic and business world, and apply them to specific areas in a company.

This degree is compatible with the CEU-Boston University Program, which offers students the chance to be part of an international program in English, to include classes in Madrid taught by professors from Boston University and one semester at BU.

• Entrepreneurship

• Accounting, Management, Auditing

• Financial Departments

• Business and Marketing

• International Relations

• Tax Accounting

• Human Resources

• Consulting

• External Auditing

• Market Research

• Non-profit Organizations

• Sales and Production Departments

• Access to Civil Service exams

• Access to PhDs and to a teaching career

• Financial institutions

Second YearFirst Year

Fourth Year

Third Year

TOTAL ECTS 60

TOTAL ECTS 60

TOTAL ECTS 60 TOTAL ECTS 60

Business Law 6

Statistics I 6

Basics of Marketing 6

History and Society 6

Computer Science 6

Fundamentals of Business Management 6

Introduction to Financial Accounting 6

Mathematics I 6

Economic Theory I 6

Economic Theory II 6

Cost Accounting 6

Financial Accounting 6

Business Management I 6

Business Management II 6

International Structure and Markets 6

Modern Language 6

Mathematics II 6

Political Economy 6

Spanish Tax System I 6

Macroeconomic and Monetary Theory 6

Analysis of Financial Statements 6

Financial Management 6

Social Doctrine of the Catholic Church 6

Statistics and Econometrics for Business

9

Financial Operations 6

Business Management 6

Commercial Administration and Management

9

Economic History 6

Financial Instruments 6

Professional Ethics and Deontology in Business

6

Human Resources Management 6

Business Strategy 6

Corporate Finance 6

Economic Policy 6

Spanish Tax System II 6

Information Systems for Management 6

Dissertation 6

Internship 12



15


Fourth Year

Third Year

TOTAL ECTS 60

TOTAL ECTS 60


Fundamentals of Management 6

Economic Theory I 6

Mathematics I 6

Information Technology 6




Statistics I 6

Fundamentals of Marketing 6

Business Law 6

Management and Organization I 6


Modern Language 6


Economic Policy 6

World Economy and International Markets

6

Management and Organization II 6

Mathematics II 6

Cost Accounting 6

International and Spanish Tax System I 6


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9


Economic History 6



Business Operations Management 6

Business Ethics 6

Business Policy 6

Business Strategy 6

Corporate Finance 6

Information Systems Management 6


International and Spanish Tax System II 6

Final Degree Project 6

Internships 12


• Accounting

• Auditing

• Financial Departments

• Banking Career

• Tax Accounting

• Sales Department

• Marketing Management

• Market Research

• Imports – Exports

• Non-profit Organizations

• Public Institutions

Training students to become professionals capable of managing people and organizations in a globalized world.

Providing theoretical fundamentals and the most important skills needed to manage a business efficiently.

Teaching, from a practical perspective, the key tools in business management.

All classes for this degree are taught in English and two semesters must be done abroad.

BACHELOR’S DEGREE IN BUSINESS MANAGEMENT (OFFERED IN ENGLISH)



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• Economist at financial institutions

• Financial Expert

• Business Manager

• Consultant at private and public entities

• International Investments’ and Financial Advisor

• Financial Analyst (international trade, finance, stock markets, etc.)

• International Operations Manager

• Expert in International Economic Development Programs

• Researcher at public research institutions or research services

• Government Official or Consultant at international organizations

• University Professor

• Auditor and Auditing Director

• Property Administrator

• Administrative Manager

• Court-appointed Auditor

• Stock Broker

• International Tax Expert

Providing our students with a solid training in economic matters while focusing on financial aspects, and ensuring that students are ready for an increasingly globalized world.

Giving students the option of receiving an international education in English by spending a semester at the University of Chicago.

BACHELOR’S DEGREE IN ECONOMICS (SPECIALIZATION IN FINANCE)


Fourth Year

Third Year

TOTAL ECTS 60

TOTAL ECTS 60


Introduction to Microeconomics 6

Labor Law 6

Mathematics for Economics I 6



Introduction to Macroeconomics 6


Mathematics for Economics II 6

Statistics I 6


Dynamical Systems and Optimization Theory

6

Statistics II 6

International Economy and Markets 6

Macroeconomics I 6

Microeconomics I 6

Economic Policy I 6

Econometrics 6

Spanish Economy 6

Public Sector Economics 6

Global Economic History 6

Financial Mathematics 6

Financial System 6

Economic Policy II 6

Tax System 6

Financial Modeling 6



Value Analysis 6

Macroeconomics II 6


Microeconomics II 6

Financial and Tax Return on Investment 6

Monetary and Financial Policy 6

Corporate Finance 9

Applied Economics 6

International Standards on Financial Reporting

6

Management of Financial Risks 6

Dissertation 6

Internship 12



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• Consultant at private and public entities


• Financial Analyst (international trade, finance, stock markets, etc.)

• International Operations Manager


• Researcher at public research institutions or research services






• Stock Broker


Preparing professionals to use their knowledge when working toward the internationalization of business and politics.

Ensuring that students have a bright future in the job market, or opening doors to a graduate and postgraduate degree.


BACHELOR’S DEGREE IN ECONOMICS (SPECIALIZATION IN INTERNATIONAL BUSINESS)


Fourth Year

Third Year

TOTAL ECTS 60

TOTAL ECTS 60



Labor Law 6







Statistics I 6



6

Statistics II 6


Macroeconomics I 6

Microeconomics I 6

Economic Policy I 6

Econometrics 6

Spanish Economy 6



Econometrics II 6

International Financial System 6

Theory of International Commerce 6

International Taxation I 6


International Economic Policy 6


International Financing 6

International Taxation II 6

Global Macroeconomics 6

History of Economic Thought 6

Analysis of the International Economic Environment

6

International Commercial Law 6

International Commerce and Business 6

International Marketing 6

Economy of the EU 6

International Business Management 6

Dissertation 6

Internship 12



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Fourth Year

Third Year

TOTAL ECTS 60

TOTAL ECTS 60



Economic Theory I 6

Mathematics I 6

Computer Science 6




Statistics I 6

Business Law 6



Modern Language 6

Political Economy 6




Economic Structure and History 6

Spanish Tax System 6

Cost Accounting 6

Mathematics II 6

Business Distribution 6

Marketing Research Studies I 6

Commercial Information and Communication

6

E-commerce 6



Trade Logistics 6

Consumer Behavior 6

Management of Advertising 6

Merchandising 6

Business Simulation 6

Strategic Marketing 6

Sales Management 6





Dissertation 6

Internship 12

• Marketing Director


• Sales Manager

• Internationalization Department

• Product Manager

• Distribution and Business Logistics Manager

• Trade Marketing Manager

• E-commerce Manager

• Expert in Digital Strategies

• Expert in Market Research

• Brand Manager

• Retail Location Designer

• Market Strategy Consultant

• Expert in Sector Marketing: Political parties, non-profits, sports teams, cultural institutions, touristic sector, etc.

• Entrepreneur

Having students develop professional, technical and personal skills to excel in business management and marketing.

Training students to detect new business’ and innovation opportunities in a global, technological, and competitive environment.

BACHELOR’S DEGREE IN MARKETING AND BUSINESS MANAGEMENT



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• Online and digital marketing

• Social media

• Business Analysis

• Consulting at an IT company

• Digital entrepreneurship

• Graduate/post-graduate studies in Big Data or MBA

Preparing professionals for one of the jobs with the highest expected demand in the future: making business decisions based on data analysis. Students will learn how data analysis describes, predicts and reports business decisions, particularly in the fields of marketing, human resources, finance, and operations. They will also understand the basic principles of the field and will develop an analytical mindset that will help them make strategic decisions based on data.

Some classes, such as Creative Thinking or Business Innovation, will boost the student’s analytical ability by finding new ways of solving problems. Meanwhile, other classes, such as Statistics and Programming, will allow students to dive into the world of data, both from a theoretical and a practical standpoint.

BACHELOR’S DEGREE IN BUSINESS INTELLIGENCE*

*Currently pending verification

Second YearFirst Year Third YearFundamentals of Business Management in the Digital Age

6

Ideas that Shape the World: Economic Concepts

6

Ethics 3

Creative Thinking 3

Business Management: Marketing and Commercialization

6

Mathematics for Business 6

Financial Information and its Analysis 6

Keys to Contemporary History 6

Computer Tools for Management 3

Business Innovation 3

Probability and Statistics 6

Basics of Computer Science 6

Consumer Behavior 3

Digital Marketing Tools for Data Analysis 6

Business Management: Investment and Financing

6

International Markets and Economy 3

Inductive Statistics 6

Algorithms and Data Structures 6

Game Theory and Negotiation 3

Quantitative Analysis of the Economic Environment

3

Business Management: Taxation 3

Operations Management and Big Data 3

Predictive Statistics 6

Management of Databases 6

Trends in Digital Economy 6

Cybersecurity 6

Software Design and Development Methodologies

6

Law and Regulations of Data Processing

6

Fundamentals of Data Mining 6


Deontology 3

Internship 21

Dissertation 6

TOTAL ECTS 60 TOTAL ECTS 60 TOTAL ECTS 60



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• Marketing Director: Brand Manager

• Product Manager, Corporate Communications Manager, Advertising Manager

• Advertising Manager: Media agencies and marketing departments

• Business Distribution Manager: Management of shopping centers

• Logistics or Trade Marketing Manager

• Merchandiser

• Market Researcher: Market studies, opportunity analysis, creation and development of new products, commercial feasibility studies, etc.

• Sales Manager / Business Director: Selection and training of sales agents, and sale organization and management

• E-commerce Manager: Online marketing, community management...

• Entrepreneur

• Accountant, Internal/External Auditor


• Trade and Marketing Specialist

• International Trade Specialist

• Tax Expert

Providing students with a comprehensive background in the business world, with a strong focus on marketing.

Offering students the chance to be part of an international program in English, to include classes in Madrid taught by professors from Boston University and one semester at BU.

BACHELOR’S DEGREE IN BUSINESS ADMINISTRATION AND MANAGEMENT + MARKETING AND BUSINESS MANAGEMENT


Fourth Year Fifth Year

Third Year

TOTAL ECTS 60




Economic Theory I 6

Mathematics I 6

Computer Science 6




Statistics I 6


Business Law 6



Modern Language 6



Political Economy 6


Mathematics II 6

Cost Accounting 6



9




9




Economic History 6




Trade Logistics 6

Consumer Behavior 6


Economic Policy 6


Corporate Finance 6


6

Commercial Information and Communication

6

E-commerce 6

Management Information Systems 6

Business Strategy 6

Dissertation (Business Administration and Management)

6

Merchandising 6

Management of Advertising 6

Internship (BAM) 12





Sales Management 6

Dissertation (Marketing) 6

Internship (Marketing) 12



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• Accounting, Management and Auditing Departments

• Finance Department

• International Relations and International Business Management Departments

• Tax Accounting and International Taxation Departments

• Market Research

• Access to Civil Service exams

• Access to PhDs and to a teaching career

• Researcher at institutions or research services


• Consulting at public or private entities

• International Investments and Finance Departments

• Economic analysis

• International Economic Development Programs

• Property administration

• Court-appointed auditing

• Stock brokerage

Providing our students with a solid background in business and thorough understanding of the economy, through an applied teaching methodology.

Giving students the chance to become specialized in one of the two most demanded fields in the job market: finances or international business.


BACHELOR’S DEGREE IN BUSINESS ADMINISTRATION AND MANAGEMENT + ECONOMICS (SPECIALIZATION IN FINANCE)



Third Year

TOTAL ECTS 72




Labor Law 6




Business Civil Law 6




Statistics I 6


Modern Language 6


6

Statistics II 6


Macroeconomics I 6



Economic Policy I 6

Econometrics 6

Spanish Economy 6

Microeconomics I 6





Financial System 6



Tax System 6




Value Analysis 6

Macroeconomics II 6


Cost Accounting 6

Microeconomics II 6



Corporate Finance 6

Applied Economics 6


International Financial Reporting Standards

6

Hedging of Financial Risks 6


Dissertation (Economics) 6

Internship (Economics) 12

Economic Policy 6


9


6



Business Strategy 6


6

Internship (BAM) 12


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• Accounting, Management and Auditing Departments

• Finance Department

• International Relations and International Business Management Departments

• Tax Accounting and International Taxation Departments

• Market Research

• Researcher at institutions or research services


• Consulting at public or private entities

• International Investments and Finance Departments

• Economic analysis

• International Economic Development Programs

• Property administration

• Court-appointed auditing

• Stock brokerage

Providing our students with a solid background in business and thorough understanding of the economy, through an applied teaching methodology.

Giving students the chance to become specialized in one of the two most demanded fields in the job market: finances or international business.


BACHELOR’S DEGREE IN BUSINESS ADMINISTRATION AND MANAGEMENT + ECONOMICS (SPECIALIZATION IN INTERNATIONAL BUSINESS)


Labor Law 6



Business Civil Law 6




Statistics I 6


Business English 6




Third Year

TOTAL ECTS 72



Econometrics II 6











Cost Accounting 6



6





Economy of the EU 6



Dissertation (Economics) 6

Internship (Economics) 12

Corporate Finance 6


9


6


Economic Policy 6

Business Strategy 6



6

Internship (BAM) 12


6

Statistics II 6


Macroeconomics I 6



Economic Policy I 6

Econometrics 6

Spanish Economy 6

Microeconomics I 6




23



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• Private Practice Lawyer

• Legal Consultant at companies or banks

• Court Attorney

• Manager at European institutions and international organizations

• Consultant

• Specialist in quality certifications and occupational health and safety

• Government Official or Manager at autonomous communities or local entities

• Accountant, Manager or Internal Auditor

• Financial Department Manager

• International Relations Manager

• Tax Accountant

• Financial Advisor


Combining a solid legal background with the economic and business knowledge needed to manage a company.

Strengthening the skills and competencies that are highly demanded in the job market.

This double degree offers students the chance to be part of an international program in English, to include classes in Madrid taught by professors from Boston University and one semester at BU.

BACHELOR’S DEGREE IN BUSINESS ADMINISTRATION + LAW

Constitutional Law I 7

Roman Law 9


History of Spanish Law 9


Computer Science 6


Mathematics I 6

Basic Principles of European Union Law 6

Theory of Law 9

Economic Theory I 6


Second Year

Fifth Year

First Year

Fourth Year

Third Year

TOTAL ECTS 84

TOTAL ECTS 96

TOTAL ECTS 96

TOTAL ECTS 81

TOTAL ECTS 87

Administrative Law I 9

Civil Law. Persons and Family 6

Civil Law Obligations and Contracts 12

Constitutional Law II 9

Public International Law 6

Family Law and Canon Law 6


Statistics I 6

Fundamentals of Criminal Law 6

Great Books 6


Mathematics II 6

Political Economy 6


Cost Accounting 6


Administrative Law II 6

Civil Law: Royalties 6

Labor and Social Security Law 9

Financial and Tax Law 6

Commercial Law I 9

Advanced Criminal Law 6

Procedural Law I 6




9

Modern Language 6



Canon Law 6

Private International Law 6

Commercial Law II 6

Patrimonial Law and Inheritance Law 6

Procedural Law II 6

Political Philosophy and Law 6





Tax System 9

Dissertation (Law) 6

Practicum (Law) 9


6


Business Strategy 6


Corporate Finance 6


9

Economic History 6


Economic Policy 6



6

Internship (BAM) 12



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• Consultant at private or public institutions

• Economic Journalist


• Economic Analyst (international trade, finance, stock market, etc.)

• International Trade Manager


• Researcher at research institutions or research services







• Stock Broker


Giving students a solid training in economics and journalism that will enable them to succeed in any of those fields, and which is particularly geared towards a career in economic journalism.

Teaching the theoretical principles of these fields, with a clear applied focus which enhances the necessary skills to become a professional with the flexibility, knowledge of current world events and quick decision-making skills demanded in the economic and journalistic fields.

BACHELOR’S DEGREE IN ECONOMICS (SPECIALIZATION IN FINANCE) + JOURNALISM

Second Year

Fifth Year

First Year

Fourth Year

Third Year

TOTAL ECTS 87

TOTAL ECTS 78

TOTAL ECTS 87

TOTAL ECTS 84

TOTAL ECTS 90

Macroeconomics I 6


Statistics II 6


6


Writing for the Media II 6

Information Architecture and Analysis 6

Spanish Economy 6

Microeconomics I 6


Economic Policy I 6

Econometrics 6

Theory of Communication and Information (annualized)

9

Journalistic Design 6




Labor Law 6

Spanish Language (annualized) 9

Basics of Photography 6




Statistics I 6


Basics of Art and Design 6

Basics of Advertising 6




Financial System 6

Tax System 6


Contemporary Spanish History 6

Radio 6


Macroeconomics II 6


Value Analysis 6


Technology and New Media 6

Television 6

Modern Language 6

Microeconomics II 6



Corporate Finance 6

Applied Economics 6

Documentation and Research 6

Specialized Journalism I 6

International Financial Reporting Standards

6

Hedging of Financial Risks 6

Internship 12

Dissertation 6

Journalistic Writing I 6

History of Journalism 6

Journalism in Radio and TV 6

Business and Institutional Communication

6

Media Groups and Companies 6

Specialized Journalism II 6

Public Opinion 6

Journalistic Writing II 6

Political Communication 6

Opinion Genre 6

Contemporary Literature 6

Ethics and Deontology 6

Dissertation 6

Internship 6

Applied Legislation 6



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• Consultant at private or public institutions

• Economic Journalist


• Economic Analyst (international trade, finance, stock market, etc.)

• International Trade Manager


• Researcher at research institutions or research services







• Stock Broker


Giving students a solid training in economics and journalism that will enable them to succeed in any of those fields, and which is particularly geared towards a career in economic journalism.

Teaching the theoretical principles of these fields, with a clear applied focus which enhances the necessary skills to become a professional with the flexibility, knowledge of current world events and quick decision-making skills demanded in the economic and journalistic fields.

BACHELOR’S DEGREE IN ECONOMICS (SPECIALIZATION IN INTERNATIONAL BUSINESS) + JOURNALISM




Labor Law 6

Spanish Language (annualized) 9





Statistics I 6





Second Year

Fifth Year

First Year

Fourth Year

Third Year

TOTAL ECTS 87

TOTAL ECTS 78

TOTAL ECTS 87

TOTAL ECTS 78

TOTAL ECTS 90

Macroeconomics I 6


Statistics II 6


6




Spanish Economy 6

Microeconomics I 6


Economic Policy I 6

Econometrics 6

Theory of Communication and Information (annualized)

9

Journalistic Design 6





Econometrics II 6


Radio 6







Television 6

Modern Language 6



6




Documentation and Research 6

Specialized Journalism I 6

Economy of the EU 6


Internship 12

Dissertation 6

Journalistic Writing I 6

History of Journalism 6

Journalism in Radio and TV 6


6

Media Groups and Companies 6

Specialized Journalism II 6

Public Opinion 6

Journalistic Writing II 6


Opinion Genre 6



Dissertation 6

Internship 6



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Statistics I 6







Spanish Language 9

Mathematics I 6


Economic Theory I 6



• Business/Sales Manager

• Product Manager

• Distribution and Business Logistics Manager


• E-commerce Expert


• Market Researcher

• Brand Manager


• Market Strategy Consultant

• Expert in Sector Marketing: Political parties, non-profits, sports teams, etc.

• Multimedia Designer

• Communications’ Manager

• Multimedia and Web Developer

• Journalist/Editor at media outlets

• Sound/Video Editor


• Community Manager

• Digital Publishing Producer

• Digital Communications’ Researcher

Professionals capable of carrying out marketing analyses and projects by using the digital communication tools available these days are highly sought after. Therefore, we are giving students these key skills so they can have a career in marketing and communications.

Having students learn to develop and manage contents for the new digital media.

Combining theory and practice to have students acquire a comprehensive training so that, upon graduation, they are ready to join the job market.

BACHELOR’S DEGREE IN MARKETING AND SALES MANAGEMENT + DIGITAL COMMUNICATIONS

Second Year

Fifth Year

First Year

Fourth Year

Third Year

TOTAL ECTS 75

TOTAL ECTS 84

TOTAL ECTS 87

TOTAL ECTS 78

TOTAL ECTS 84

Cost Accounting 6






Modern Language 6

Mathematics II 6

Political Economy 6

Radio 6


Television 6

Theory of Communication and Information

9



E-commerce 6

Consumer Behavior 6

Visual Communication and the New Media

6

Business Law 6







Trade Logistics 6

Merchandising 6

Technologies for Programming and Web Design I

6

Creation and Management of Social Media

9


Sales Management 6



Digital Integration of Contents 6



Internship (Marketing and Sales Management)

12


Dissertation (Marketing and Sales Management)

6

Technologies for programming and Web Design II

9


Online Strategic Communication 6

Development of Multimedia Projects 9

Online Content Management & Storage 6


Brand Management: Online Image and Reputation

6


Applied Law 6

Online Marketing and Advertising 9

Dissertation (Digital Communication) 6

Internship (Digital Communication) 6

Public Opinion 6



29

• Marketing Director:

• Market Researcher

• Product Manager/Brand Manager


• Business Distribution/Logistics Manager


• Market Strategy Auditor/Consultant

• Sales Manager/Business Manager

• E-commerce Expert


• Expert in Sector Marketing: Political parties, non-profits, sports teams, etc.

• Creative Director

• Accounting Manager

• Planner

• Producer

• Art Manager

• Copy

• Event Organizer

• Communications and Public Relations Manager

• Corporate Brand Manager

• Expert in Sponsorship and Patronage

Equipping the students with the professional, technical, and personal skills they need to succeed in business management, marketing, and communications.

Teaching how to plan and manage product strategies, develop ideal trade policies, conduct research in their field, and create advertising and communications’ campaigns.

Teaching the students how they can identify new business opportunities in a global, highly technological, extremely competitive, and constantly evolving market.

MARKETING AND BUSINESS MANAGEMENT + ADVERTISING AND PUBLIC RELATIONS

Second Year

Fifth Year

First Year

Fourth Year

Third Year

TOTAL ECTS 72

TOTAL ECTS 84

TOTAL ECTS 90

TOTAL ECTS 96

TOTAL ECTS 84

Anthropology 6


Theory of Communication and Information

9

Spanish Language 9



Political and Cultural Thought 6

Great Books 6

Writing for the Media I 6


Economic Theory I 6

Contemporary World History 6


Corporate Communication 6


Radio 6



Communication and Marketing 6


Creative Thinking 6


Television 6

Mathematics I 6



Modern Language 6





6

Statistics I 6


Structure of the Advertising and Communication Sector

6

Art Direction 6

Advertising Production 6

Market Research 6

Law 6

Mathematics II 6


Public Opinion 6


Applied Legislation 6

Integrated Communication 6

Strategic Communication 6

Media Planning 6

Communication and Culture 6

Brand Management 6


Political Economy 6



Dissertation (Advertising) 6

Internship (Advertising) 6

Cost Accounting 6




E-commerce 6

Merchandising 6


Business Law 6

Trade Logistics 6



Sales Management 6






30

• Assistant Pharmacist or Pharmacist

• Pharmacist at: hospital pharmacy, areas of health care, community care, and health promotion, public or private clinics...

• Technician or Director in the pharmaceutical industry

• Access to professional specialties by taking the FIR exam: Hospital Pharmacy, Clinical Analysis, Clinical Biochemistry, Microbiology and Parasitology, Radiopharmacy, Industrial Pharmacy and Pharmaceutical Technology, and Immunology

• Pharmacist for the European or National Administration

• Military Pharmacist

• Expert in Dermopharmacy, Toxicology, Drug Dependence and Nutrition

• Non-profit institutions and non-governmental organizations (NGOs)

• Food and cosmetic industries Technician

• Entrepreneur: Owner and Manager of one’s own pharmacy or clinic

• Internal or External Auditor

• Manager at a Financial Department, International Relations Department, Tax Department...

• Access to PhD programs, or a career in teaching or research

Offering highly qualified training to have students become experts in the health care and business management fields.

Preparing students for the nuances in the job market based on new healthcare and pharmaceutical policies.

BACHELOR’S DEGREE IN PHARMACY + BUSINESS ADMINISTRATION AND MANAGEMENT

Second Year

Fifth Year Sixth Year

First Year

Fourth Year

Third Year

TOTAL ECTS 78

TOTAL ECTS 84

TOTAL ECTS 78


TOTAL ECTS 84

General Chemistry 9

General Biology 9


Mathematics I 6


Computer Science 6

Oral Histology and Pathology 6

Introduction to the Chemistry Laboratory

3

Inorganic Chemistry 6

Plant Biology 6

Physics 3

Statistics I 6


Microbiology 9

Organic Chemistry I 6

Analytical Chemistry 6

Physical Chemistry 6

Kinetics 3

Economic Theory I 6

Mathematics II 6

Biochemistry 12

Organic Chemistry II 6

Instrumental Techniques 6



Parasitology 6

Physiology 6

Pharmacognosy 6


Immunology 3

Food Science 3



Modern Language 6

General Pharmacology 6

Pharmaceutical Chemistry I 6

Pathophysiology 6

Biological Analysis and Laboratory Diagnostics

6



Pharmaceutical Technology I 6

Clinical Biochemistry 6

Nutrition and Dietetics 6

Pharmacology and Pharmacotherapy 6

Pharmaceutical Chemistry II 6


Political Economy 6

Biopharmaceutics and Pharmacokinetics 6

Scientific Methodology 3

Pharmaceutical Technology II 6

Toxicology 6

Biotechnology 3


Economic Policy 6


Pharmaceutical Technology III 6

Pharmaceutical Chemistry 6

Pharmaceutical Legislation and Ethics 3

Pharmaceutical Care 3

Public Health 3

Cost Accounting 6


Business Law 6


Dissertation 6

Supervised Clinical Practice (Pharmacy) 30


Economic History 6



Statistics and Econometrics for Business 9


9

Business Strategy 6


Corporate Finance 6



6

Internship (BAM) 12


31


In addition to the career prospects of each individual degree. graduates will be highly qualified for management and strategy positions in technological companies. They will have developed strong leadership and entrepreneurial skills.

As professionals, they will stand out from traditional engineers (whose training is mainly focused on theory) and those with a degree in Business Administration and Management (whose training in business is strong, but are more limited when it comes to taking advantage of the TI systems and finding business opportunities in them).

Offering students a training that combines the key economic and business principles with the study of information technologies.

Giving students a broader outlook on the management, programming and planning of a company, while designing and implementing the information systems that they will use on their daily activities.

BACHELOR’S DEGREE IN INFORMATION SYSTEMS ENGINEERING*+ BUSINESS ADMINISTRATION AND MANAGEMENT

Information Systems

Second Year

Fifth Year

First Year

Fourth Year

Third Year

TOTAL ECTS 72

TOTAL ECTS 78

TOTAL ECTS 78

TOTAL ECTS 84

TOTAL ECTS 78

Introduction to Computer Engineering 6

Mathematical Foundations of Computer Science I

6

Physical Foundations of Computer Science I

6

Programming I 6


Economic Theory I 6

Mathematical Foundations of Computer Science II

6

Physical Foundations of Computer Science II

6

Programming II 6




Computer Architecture 6

Methodology and Technology of Programming

6

Statistics 6

Databases I 6



Models of Computation 6

Databases II 6

Operating Systems 6




Cost Accounting 6

Computer Networks I 6

Artificial Intelligence and Knowledge Engineering

6

Information Systems in Business I 6

Information Systems Infrastructures 6

Political Economy 6


Computer Networks II 6

*Information Systems Engineering 6

Information Systems in Business II 6




Professional and Business Ethics 6

Economic Policy 6

Web Systems I 6

Modern Language 6


Cyber Security and Data Protection 6


Programming II 6

Software Engineering 6

Programming in Distributed Environments

6


Dissertation 12

Internship 6


9


9


Economic History 6



Business Law 6


Corporate Finance 6

Business Strategy 6


6

Internship (BAM) 12

31



32

Fundamentals of Management 6

Economic Theory I 6

Mathematics I 6

Information Technology 6




Statistics I 6

Fundamentals of Marketing 6

Business Law 6• Accounting

• Auditing


• Financial and banking sectors

• Accounting and Tax Departments

• Sales Department

• Marketing Department

• Market research

• Brand management

• Product management

• Accounting management

• Advertising

• International Trade

• Non-profits

• Public institutions

Ensuring that students have a solid understanding of business management and marketing.

Giving students the theoretical knowledge and skills necessary to manage a business efficiently.

Teaching them the key tools of business management from a practical standpoint.

All classes are taught in English and the program includes three mandatory semesters abroad.

BACHELOR’S DEGREE IN BUSINESS MANAGEMENT + MARKETING (OFFERED IN ENGLISH)

Second Year

Fifth Year

First Year

Fourth Year

Third Year

TOTAL ECTS 60

TOTAL ECTS 84

TOTAL ECTS 60

TOTAL ECTS 48

TOTAL ECTS 84

Management and Organization I 6


Modern Language 6


Economic Policy 6

World Economy and International Markets

6

Management and Organization II 6

Mathematics II 6

Cost Accounting 6

International and Spanish Tax System I 6


9




9


Economic History 6



Business Operations Management 6

Consumer Behavior 6

Commercial Logistics 6

Placement Policies 6

Market Research in Marketing I 6

Business Ethics 6

Business Policy 6

Business Strategy 6

Corporate Finance 6

Information Systems Management 6


International and Spanish Tax System II 6

Dissertation (BMD) 6

E-commerce 6

Advertising Management 6

Marketing Information and Advertising 6

Merchandising 6

Internship (BMD) 12

Sales Management 6

Market Research in Marketing II 6






34 34

UNIVERSITY LIFE

The Student Affairs and University Services Office manages extracurricular activities aimed at enriching the school’s life.

We encourage you to partake in these activities so that you can develop new interests and relationships to complement your education.

CULTURAL ACTIVITIES

PASTORAL ACTIVITIES

SPORTS

VOLUNTEERING OPPORTUNITIES

EXTRACURRICULAR ACTIVITIES

Open discussion communities, cultural visits, retreats, pilgrimage routes, seminars, debates, etc.

Gastronomy, theater, music, movies, opera, traveling, debate forums, creativity contests, etc.

@CulturalesCEU@DeportesUSPCEU

fb/USPCEU.Voluntariado

We organize internal competitions and participate in inter-university, local and national tournaments.

Non-profit and awareness campaigns, activities to help those in need, the poor, or marginalized groups.

35

UNIVERSITY CAMPUS

BUSINESS SIMULATION

With the help of a computer simulator, students create their own businesses and are required to make commercial decisions. Based on an operating account, they check whether said decisions were appropriate. With this activity, they learn to work together, negotiate, and stand strong when their decisions were unsuccessful.

ECONOMIC AND BUSINESS NEWS PROGRAM

Students conduct engaging and open interviews of important speakers from the professional field. The interviews address current economic and business affairs.

LECTURES FROM EXPERTS

These include lectures by high-ranking managers and executives of large companies to get a first-hand look at their professional work. These lectures are an excellent opportunity for our students to receive valuable input from successful professionals.

SPSS LABORATORIES

During SPSS labs, students learn to use of one of the most popular statistical programs used by market research companies, which enables them to work with large databases.

BLOOMBERG TERMINALS

All students can take the Bloomberg Aptitude Test free of charge. This aptitude test has been developed by Bloomberg L.P., a news and financial analysis agency, and it is designed for students and graduates who are pursuing a career in the financial sector.

SUPPLEMENTARY TRAINING PLAN

We offer a wide range of activities and Specialization Seminars, such as:

Deloitte Financial Challenge: solving of financial cases as per the International Accounting Standards.

KPMG International Case Competition: solving of business cases.

Auditor for a day: working with a real team of auditors.

CEU MERIT PROGRAM SCHOLARSHIPS

High School GPA of 7+

These scholarships are awarded to students whose High School (3rd and 4th E.S.O. and Bachillerato) GPA is a 7 or higher.

You can apply once you are enrolled in university. Notices of approval/denial are given in the month June. These scholarships cover 65% of tuition. You may continue to qualify after the first year as long as your GPA is still over 7.

The languages you speak and the sports or cultural and volunteering activities that you participate in will also be taken into account.

CEU MERIT 100 PROGRAM SCHOLARSHIPS

High School GPA of 9+

When your High School (3rd and 4th E.S.O. and Bachillerato) GPA is 9 or higher, your tuition fee can be waived completely (100%).

To qualify after the first year, you will have to maintain an average of 8 or higher if you are studying a double degree (over 60 credits) or 8.25 if you are only studying one.

If you meet these criteria, your scholarship will be renewed automatically. Your merits will also be considered when reviewing your application.

The CEU San Pablo University Foundation is the private entity with the highest amounts allotted for scholarships and financial aid in all of Spain.

Therefore, we conduct a meticulous analysis of the student’s situation on a case by case basis and take into account their socio-economic and family situation as well.

A committee reviews each application, and distributes the financial aid according to the needs and circumstances of each student.

Our goal is that no student be denied access to the degree they wish to pursue for economic reasons.

SCHOLARSHIPS & FINANCIAL AID

36

TEACHING-BENEFIT AID

The CEU San Pablo University Foundation is committed to its charitable teaching and social purposes. Therefore, it facilitates student access to the School while taking into account their academic performance, as well as the applicant’s socio-economic and family situation. A committee assigned by the Directorate General of the Foundation for this specific purpose reviews each application submitted, and distributes the financial aid according to the needs and circumstances of each student. To qualify for the renewal of financial aid in subsequent years the same requirements from the initial application need to be met.

PUBLIC AND PRIVATE SCHOLARSHIPS AND FINANCIAL AID

Students at CEU San Pablo University can apply for scholarships and study aids awarded by the central government which are subject to Royal Decree 1721/2007 of December 21, and to the Ministerial Order that the Spanish Ministry of Education, Culture and Sports publishes each year. They may also request similar aids awarded by the autonomous communities, or public and private entities.

SCHOLARSHIP FOR UNIVERSITY CLASSES AND CHOIR

This scholarship was designed to support a permanent group of singers in the University Choir. Eligible students receive a scholarship in exchange for their commitment to participate in all Choir events, whether organized by the university or by the Catholic Association of Propagandists. They can also be asked to participate in other artistic events organized by the Choir itself.

Eligible students will also be given an opportunity to further their musical and vocal knowledge and talent in the Choir, which was founded more than a decade ago and has produced some important artistic and musical results in Spain and abroad. The screening process has two parts: one artistic/vocal in nature and the other one academic; students must pass both to qualify for the scholarship.

INSURANCE AND LOANS

In addition to loans and grants provided by public institutions, Banco Santander supports students of CEU San Pablo University by facilitating them access to university.

Furthermore, students of all degrees are provided with a free insurance, called education continuity insurance, which ensures that they will be able to finish their education at the University in the event of the death of the parent(s) or legal guardian(s) responsible for payment of tuition fees.

37

* Pending verification

MASTER’S DEGREES

• Master’s Degree in Auditing

• Master’s Degree in Financial Markets and Property Management

• Master’s Degree in International Relations

• Master’s Degree in Trade Marketing and E-Commerce

• Master’s Degree in Actuarial Science (in collaboration with Mutua Madrileña)*

PROPRIETARY MASTER’S DEGREES

• International MBA in Marketing Management

• Executive MBA

PHDS

LAW AND ECONOMICS

Training of expert researchers in law and economics focusing on economic and financial concepts and research methodologies.

Research areas:

1. Economy and Finance

2. Law, Economy and Environment

3. Law and Economy of the Information Society

4. Businesses’ Restructuring and Competitive Markets

5. European Studies and International Relations

6. Globalization and Law: Dogmatic and Philosophical Foundations and Future Prospects

@PosgradoCEU

fb/POSGRADO.CEU.USP

The University’s graduate and postgraduate department offers a series of master’s and PhD programs focused on the specialization of students to ensure that they can reach their maximum potential in the workforce.

Our PhD programs are a one-of-a-kind opportunity for researchers of all fields, who have our world-class facilities at their disposal. The PhD programs meet ANECA’s Quality Standards.

CEU’s International Doctorate School (CEINDO) brings together teams of PhDs with accredited research experience.

The university upholds the highest standards of education and academic excellence, with one-on-one mentoring programs in place.

GRADUATE AND POSTGRADUATE SCHOOL: WHY CHOOSE CEU SAN PABLO UNIVERSITY?

We are an accredited prestigious school with over 80 years of experience.

We have collaboration agreements with private and public businesses and institutions.

Our network of CEU Alumni and our Scholarship and Financial Aid Polices are one of a kind.

MASTER’S & DOCTORATE’S PROGRAMS

1

2

3

38

San Pablo CEU is a work of the Catholic Association of Propagandists

ADMISSION’S AND NEW STUDENT’S OFFICE

Julián Romea 18 Madrid 28003

Phone: +34 91 514 04 [email protected]

[email protected]

@uspceu uspceuuniversidad_ceu_sanpablo

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