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Business and Children's Participation

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1 BUSINESS AND CHILDREN’S PARTICIPATION Child Participation and Gender Learning Event 3-5 November 2015 Entebbe, Uganda Susan Mbugua HOW BUSINESSES CAN CREATE OPPORTUNITIES FOR CHILDREN’S PARTICIPATION
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Page 1: Business and Children's Participation

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BUSINESS AND CHILDREN’S PARTICIPATION Child Participation and Gender Learning Event 3-5 November 2015 Entebbe, Uganda Susan Mbugua

HOW BUSINESSES CAN CREATE OPPORTUNITIES

FOR CHILDREN’S PARTICIPATION

Page 2: Business and Children's Participation

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Potential IMPACTS of Business

POSITIVE FORCE

Promote children's

rights

Support employees as

parents

Provide training

Prevent serious

violations

Act as a collective with

a powerful voice (e.g.

banking industry)

NEGATIVE IMPACTS

Pollution

Displacement

Child labour

Inadequate wages and

poor working conditions

for parents

Tax avoidance,

corruption

Page 3: Business and Children's Participation

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Children’s perspective

• CHILDREN are consumers, family members of employees, young workers, community members

• Children represent FUTURE employees and company leaders

• They are also affected by business activities, operations and relationships NOW!

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CRBP guides businesses to respect

and support children’s rights

http://www.ccrcsr.com/content/crbp-elearning-portal-0#

The Children’s Rights &

Business Principles

- Official CRBP Video -

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The Children’s Rights and Business Principles

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”We are not asking corporations to do

something different from their normal business;

we are asking them to do this normal business

differently.”

UNSG Kofi Annan

Page 7: Business and Children's Participation

What is

Children’s

Participation?

ARTICLE 12 OF THE

UNITED NATIONS

CONVENTION ON THE RIGHTS

OF THE CHILD

1. …the right to express those views

freely in all matters affecting the

child…

2. … the child shall in particular be

provided the opportunity to be heard

in any judicial and administrative

proceedings affecting the child…

Page 8: Business and Children's Participation

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CRC Four General Principles

Page 9: Business and Children's Participation

Why Children’s

Participation?

Listen to Children for the Sake of

Business

- More motivated workforce

- Better manage risks at all levels

- Reduce negative media attention

- Better positioned to improve brand

- Easier to realize sustainability goals

Listen to Children for the Sake of

Children

- Participation in decision-making can raise

children’s confidence, nurture reasoning

and develop respect for and understanding

of others.

- Empowered children are more aware and

informed – therefore better protected

against abuse.

- Participation contributes to a culture of

respect and civic engagement and active

citizenship.

Page 10: Business and Children's Participation

How can

Business

Support

Children’s

Participation?

Partnerships: Always use third-party/civil society,

expert facilitators in engagements

with children.

Understanding: Consider the different approaches

to Children’s Participation.

Quality and Standards: Apply the basic requirements

for children’s ethical and

meaningful participation.

Page 11: Business and Children's Participation

Approaches to

Children’s

Participation

Consultative Participation Adult-initiated, adult-led and adult-

managed.

Collaborative Participation Adult-initiated, but it empower children

to influence and challenge both the

outcome and the process itself.

Child-Led Participation Wholly led by children, adults may serve

as facilitators but children ultimately

control and direct the process.

Page 12: Business and Children's Participation

The Basic

Requirements

for Children’s

Participation

General Comment No. 12 UNCRC

Nine requirements that are essential

in ensuring effective, ethical,

systematic and sustainable children’s

participation.

Business needs to ensure that any

endeavours that are undertaken with

young people are safe, child-friendly

and child-sensitive.

Page 13: Business and Children's Participation

Basic Requirements For Children’s Participation

1. Transparent and Informative

2. Voluntary

3. Respectful

4. Relevant

5. Facilitated with Child-Friendly Environments and Working Methods

6. Inclusive

7. Supported by Training for Adults

8. Safe and Sensitive to Risk

9. Accountable

Page 14: Business and Children's Participation

Examples

Page 15: Business and Children's Participation

Principle 4

Safety / Protection of Children

“All business should

ensure the protection

and safety of children

in all business

activities

and facilities.”

Page 16: Business and Children's Participation

IDEAS FOR CREATING SPACE AND

OPPORTUNITY FOR PARTICIPATION

Safety Training/Workshops

Safety training and safety workshops for young workers are good ways

for business to engage with young people. All matters of safety, from

hazardous work to reducing the possibility of exploitation, could be

addressed in on-site training activities.

Establish a Child Protection Code of Conduct

Business could engage with civil society and young people (and

especially young workers) in order to establish a child protection code

of conduct for its operations. Together, business with civil society and

young people could raise awareness about the importance and utility of

a child protection code of conduct so that other businesses may adopt

their own similar code.

Principle 4

Safety / Protection of Children

Page 17: Business and Children's Participation

Principle 6

Marketing / Advertising

“All business should

use marketing and

advertising that

respect and support

children’s rights.”

Page 18: Business and Children's Participation

IDEAS FOR CREATING SPACE AND

OPPORTUNITY FOR PARTICIPATION

Media Literacy

Some businesses have already embarked on a non-profit “media

literacy” initiative that educates young children about advertising.

Business could consider providing educational materials to schools that

help young people think critically about advertising and its impact.

Campaigns for Children’s Rights Awareness

Business might consider devoting space across its media outlets and

within its various marketing campaigns to the issue of children’s rights

awareness. Business has a variety of opportunities to raise the profile

of children’s rights and to engage young people to help achieve the

desired results.

Principle 6

Marketing / Advertising

Page 19: Business and Children's Participation

Principle 10

Community / Government Efforts “All business

should reinforce

community and

government

efforts to protect

and fulfil

children’s

rights.”

Page 20: Business and Children's Participation

IDEAS FOR CREATING SPACE AND

OPPORTUNITY FOR PARTICIPATION

Children’s Participation in Planning and Implementation

Business should support children’s participation in the planning and

implementation stages of any social investment initiative.

Participation through Art

Art made by young people can articulate social issues for business to

consider. Children’s art might even suggest possible solutions.

Business Hearing Children’s Views

Young people’s voices could and should inform business’ investment

into social programmes for children. Young people could, for example,

be encouraged to attend and share their opinions at municipal chamber

of commerce meetings.

Principle 10

Community / Government Efforts

Page 21: Business and Children's Participation

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Group Discussion

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? 1. How can implementation of the CRBP help the realization of Children’s Rights? Do you have examples to share?

2. How do you see your role, in relation to the prevention and remediation of business negative/damage to children?

3. How can you promote opportunities for children to be heard by business?

Page 23: Business and Children's Participation

About the

Guide

Serves to inspire businesses and civil

society organizations interested in

respecting and supporting children’s

rights.

Provides helpful suggestions on how

business, working with civil society,

might create space and opportunity

for children’s participation.

Good examples of how business has

already engaged with children and

young people are also included.

You can download the guide at:

resourcecentre.savethechildren.se


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