‹#› © 2014 Lifesize, a division of Logitech. All Rights Reserved. Confidential.

Business at the

Speed of Life: Video

Conferencing Made

Easy

Simon Dudley

Lifesize Video Evangelist

Tweet Questions @lifesizehd using the hashtag #askLS

@SimonDudley

Speakers

Simon Dudley

Lifesize Video Evangelist

@SimonDudley

Maria Groeschel

Director of Demand Generation

mgroeschel@lifesize.com

@SimonDudley

“Video Conferencing appears to be the ever receding bonanza”

@SimonDudley

“Video Conferencing is the technology of the future.

And always will be.”

@SimonDudley

Last mover advantage

@SimonDudley

The use of video

communication

is exploding

@SimonDudley

Network effect

N 2

Metcalfe’s law

2N

Reed’s law

@SimonDudley

Human connections matter

:-)

@SimonDudley

@SimonDudley

Traditional On-Premise

Web Conferencing

“Meet-Me” Cloud Video

Free Video ServicesAudio Only

Unified CommunicationsWebRTC

@SimonDudley

Traditional On-Premise

High barrier to entry

Scales poorly

Questionable whether clients want to be their own service providers

@SimonDudley

Traditional On-Premise

@SimonDudley

Traditional On-Premise

@SimonDudley

Traditional On-Premise

Security (Perceived or otherwise)

Features (Today)

Sense of ownership

This will continue to be Billion $ market

@SimonDudley

Web Conferencing

No Conference Room

Meet-Me Only

Excellent for dissemination of data

Not ideal for human connections

Primarily a one to many medium

@SimonDudley

Web Conferencing

Ubiquity

Dissemination

Doesn’t pass the Clarke test

@SimonDudley

“Meet-Me” Cloud Video

No Connected Conference Room

Meet-Me Only

A bridge in the sky approach

*

*Not really but we get lumped in here

@SimonDudley

“Meet-Me” Cloud Video

Multivendor

New entrants

Growth

@SimonDudley

Free Video Services

Not a Business-Class Service

Walled gardens

Scale

Security

No Centralised management

@SimonDudley

Free Video Services

Incredible growth

Seeding a generation

Proving the possible

@SimonDudley

Audio Only

Multitasking

No feedback

It is 2014 !!!

@SimonDudley

Audio Only

It works

Scale

FaceBook

@SimonDudley

Unified Communications

@SimonDudley

Unified Communications

IT managers like it. Primarily because of sunk cost and convenience

Users are generally less impressed with Voice and Video apps

BYOD and empowered users often cause problems

There is NO perfect solution, and there never will be

@SimonDudley

IT industry is no respecter of incumbency

@SimonDudley

WebRTC

@SimonDudley

WebRTC

@SimonDudley

WebRTC

@SimonDudley

New Market with New Requirements

Geographic Disbursement

Global Workforce

Teleworkers

Extended Teams

Real-Time Access

Mobile

Always On

High-Definition

@SimonDudley

New Technology Disruptors

Massive, unstoppable, shift to

cloud infrastructure for

essential applications at

serious businesses.

SCALABILITY | COST | FLEXIBILITY | UX | NO MAINTENANCE

NO SETUP | INSTANT NEW FEATURES | EASY ADOPTION…

@SimonDudley

SaaS a different approach

Devices integrated into a service

Meet-Me, scheduled and ad hoc

A bridge in the sky approach

Expensive resources shared

Client not their own service provider

Network affect utilised

@SimonDudley

Change is coming to Video

Limited adoption of on-premise video infrastructure and expensive

conference room systems.

Businesses are looking for alternatives.

Complex Setups

Expensive

Dedicated IT Required

Anywhere, anytime, any device

Affordable

Intuitive and Independent of IT

Change HAS COME to Video

@SimonDudley

Introducing Lifesize Cloud

The first and only connected device and cloud

infrastructure offering for business.

@SimonDudley

The Connected Experience

Teleworkers

Audio Only

Mobile Workers

Guests

Boardroom

Huddle Room

Office

@SimonDudley

The Connected Experience

@SimonDudley

Complete, Cost Effective, Efficient

A connected experience—

including the meeting room

One tool for all the ways

people communicate

Works with what customers

have today

Simple to buy, easy to

manage

@SimonDudley

15,000 Customers 100 Countries 1,800 Resellers

Global Presence

Founded in 2003 and headquartered in Austin, TX

Acquired by Logitech in 2009

@SimonDudley

Innovation is in our DNA

Best-in-Class Endpoints

Flexible Software Infrastructure

SaaS-based Video Conferencing

@SimonDudley

TECHNOLOGY FINANCIAL SERVICES PUBLIC SERVICES

HEALTH CARE EDUCATION

@SimonDudley

Love your

meetings.Video conferencing that’s as

easy and as lifelike as meeting

in person.

‹#› © 2014 Lifesize, a division of Logitech. All Rights Reserved. Confidential.

Don’t trust me, I’m a professional

Questions?