Business Banking Product

Ó Fifth Third Bank | All Rights Reserved | For Internal Use OnlyÓ Fifth Third Bank | All Rights Reserved | For Internal Use Only

Business Banking Products

2 Ó Fifth Third Bank | All Rights Reserved | For Internal Use Only

Question:

What are Business Banking core product groups?


Business Checking

Business Savings

Business Lines of Credit & Loans

Business Card Products

Answer:


Business CheckingBusiness

BasicsChecking

Business Advantage

Business Preferred Checking

Commercial Analyzed Checking


Business Savings

Business Money Market

Business Savings


Linesof

CreditLoans

Business Lines of Credit & Loans

BusinessLine

ofCredit

RevolvingLine

ofCredit

Term Loans

Comm’l.Real Estate

DrawNote

Standby Letters

ofCredit


CreditCards

BusinessMasterCard

BusinessDebit

Rewards

Business Card ProductsDebitCards

BusinessRewards

MasterCard


Business Banking

Additional Benefits / Offerings

www.53.com PaycorMerchant Processing


Business Banking

Business Checking Products


Business Checking ProductsBusiness Basics Checking

Type 30

Business Advantage Checking

Type 35

Business Advantage Interest Checking

Type 33

Business Advantage Public Funds Checking

Type 34


Type 36


Type 20


Business Banking Deposit Product Progression

Com

plex

ity o

f Cus

tom

er N

eeds

Transaction Volume

Business Basics Checking

Business Advantage Checking



Pric

ing

Flex

ibili

ty

Our deposit product set is designed to meet the changing needs of our customers as they grow, from a start-up to a mature enterprise.


Business Basics Checking (Type 30)

No minimum balance requirement.

No monthly maintenance fee.

Up to 150 transactions per month with no charge.

Per transaction fee incurred if limit is exceeded.o 151 or more: $5.00 fee plus $.50 per transaction

Up to $5,000 in cash deposited per month with no charge.o $5,001 or more: $5.00 fee plus $0.0035 per dollar deposited

Note – Overdraft, negative collected balance and other activity fees may apply


Business Advantage Checking (Type 35)

No monthly maintenance fee if $10,000 average monthly balance is maintained. Otherwise, $15.

Up to 250 transactions per month with no additional charge. Per transaction fee incurred if limit is exceeded.

o 251 or more: $5.00 fee plus $.50 per transaction Up to $10,000 in cash deposited per month with no additional charge.

o $10,001 or more: $5.00 fee plus $0.0035 per dollar deposited Eligible for Cash Management Essentials Package The Business Advantage Interest Checking and Public Funds Checking

accounts have the same features as this account, but earn interest. See the product profiles for eligibility restrictions for these accounts.

Note – Overdraft, negative collected balance and other activity fees may apply.


Business Preferred Checking (Type 36)

No monthly maintenance fee if $25,000 average monthly balance is maintained. Otherwise, $25.

Up to 500 transactions per month with no charge. Per transaction fee incurred if limit is exceeded.

o 501 or more: $5.00 fee plus $.50 per transaction

Up to $25,000 in cash deposited per month with no additional charge.o $25,001 or more: $5.00 fee plus $0.0035 per dollar deposited

Eligible for Cash Management Essentials Package Optional Investment Sweep Capability



Cash Management Essentials Available only for Business Advantage and Preferred Checking. Prior Day Reporting Package – Includes:

o On-line Transferso Commercial Loanso Stop Payments Moduleo Wire Transfer Module

o Account Alerts ACH is an available add on to the essentials package for Direct Deposit. Requires

Prior Day reporting package.

Note – Activity charges apply for Stop Payments, Wire Transfers and ACH. Talk to your Treasury Management representative for pricing and details.


Commercial Analyzed Checking (Type 20)

Designed for higher transaction customers (greater than 500) or that have greater Cash Management product needs.

Total monthly business service charges eligible for offset by earnings credit. Additional fee for each transaction* and for all cash deposited.

*Includes items not considered transactions for other business checking accounts. Talk to your Treasury Management representative for pricing and details.


Number of monthly transactions

Average monthly account balance

Amount of cash deposited each month in the branch

Other account activity

o Coin/currency orders

o Cash management services

o NSF Fees, stop payments, returned deposited items, etc.

What Determines If A Fee is Assessed?


What is a transaction?Items counted as transactions for purposes of determining the monthly fee for the Business Basics, Advantage, or Preferred checking accounts generally include:

Checks paid

Deposit tickets – paper & electronic

Checks deposited – paper & electronic

ACH receipts

Check/Deposits rejected

Note – For a full listing of transactions consult the product descriptions on the Intranet. Divisions/Retail/Products/ProductGuide/BusinessCommercial/ProductDescriptions

http://intranet.info53.com/Divisions/Retail/Products/ProductGuide/BusinessCommercial/Product


What services/transactions are free?

All business accounts offer these services at no charge, and these services are not included in the free item count for each product: Debit card transactions

Online bill payments

Fifth Third online account transfers (debits or credits)

Fifth Third telephone banking transfers / bill payments


Customer Profiling

Focus on profiling your customer into the right product at the point of sale.o Utilize Business Checking Account Profiler on the intranet

– Divisions/BusinessBanking/Marketing/Products/BusinessCheckingandSavings/Account Profiler

– Ensuring that our customers are placed into the right account at the point of sale will have a positive impact on customer satisfaction and retention.

Conduct periodic reviews of your customer’s activity.o As our customers grow, they may need to migrate to new products. The right account at the point

of sale, may not be the right account two years after the sale.

o Customer review sessions are an opportunity to expand the relationship and gauge customer satisfaction.


Business Banking

Business Savings


Business Savings

Business Savings

Type 130

Business Money Market

Type 128


Business Savings (Type 130)

Savings account designed for lower-balance business savings customers.

No monthly maintenance fee if $1,000 average monthly balance is maintained, otherwise $5.

Up to 100 deposits or deposited items per month with no charge.

o 101 or more: $5.00 fee plus $.50 per transaction

3 free withdrawals per month. Savings accounts are limited transaction accounts by law. Customers that exceed monthly withdrawal allowances are assessed fees as follows:

o 4 – 6 = $1.00 per item

o 7+ = $10.00 per item



Business Money Market (Type 128)

Money Market Savings account designed for higher-balance business savings customers.

No monthly maintenance fee if $10,000 average monthly balance is maintained, otherwise $10.

Up to 100 deposits or deposited items per month with no charge.o 101 or more: $5.00 fee plus $.50 per transaction

3 free withdrawals per month. Savings accounts are limited transaction accounts by law. Customers that exceed monthly withdrawal allowances are assessed fees as follows:o 4 – 6 = $1.00 per itemo 7+ = $10.00 per item



Business Banking

Business Card Products


Business Rewards MasterCardCustomer Positioning:

Encourage customers to use their card for day-to-day purchases, recurring expenses such as utilities, and to help reduce their number of checks.

Business Rewards MasterCard – Current Offer: Annual Fee waived for 1st year 0% Introductory Rate for first 12 months and Balance Transfers Rates as low as prime + 3.99% No balance transfer fee Rewards

— 1 point for every dollar in net spend

— 53 Pointshare (combine points from all of their Fifth Third business cards)

— MasterCard zero liability fraud protection


Business Banking

Business Line of Credit


Business Line of Credit (BLOC) Who is the target customer?

— Helps address some of the basic lending needs of our small business customers. Provides customers with easy access to working capital or flexibility for seasonal purchases, inventory opportunities, or other short-term financing needs.

How does customer use it?— Funds transfer thru 53.com – customers can transfer funds to/from their BLOC to their Fifth

Third DDA.— Customers will receive a MasterCard that they can use for purchases, directly accessing

funds available on their line of credit

How is product/service fulfilled?— Customer & FCM fill out BBCA and Fax Cover Sheet and faxes to BCC— BLC reviews application and decision information sent to FCM— FCM contacts customer


BLOC Features and Benefits

BLOC Features: • Rates as low as - Prime + 1.99%

• Same rate for purchases and cash advances

• $100 annual fee – waived for 1st year

• Minimum payment due is 1% or $100 of the outstanding balance

• Lines up to $100k

Other Advantages – • Minimal documentation is typically required for lines less than $100,000

• No tax returns, decision made on application only

• Only pay interest on amount you use unlike a traditional loan


Why Customers Need Both

BLOCCash Reserve:• Working capital supplement

• Seasonal purchase opportunities

• Accounts receivable funding

• Larger ticket items

Rewards CardManage daily expenses:•Day to day purchases (office supplies,

travel and entertainment)

•Reduce your transaction count by eliminating checks

•Additional Cards for employees


Business Banking

Additional Benefits / Offerings


www.53.com Free Internet Banking and Bill Payment

Set Account Alerts

24/7 Access

Issue Stop Payments

Pay Bills & Transfer Funds

Access Statements

View Check Images


Merchant Card Acceptance Client General Description

— Single location merchants or small chains

— Generally have up to $250,000 in Visa & MasterCard annual sales volume

— Customers who currently accept or want to accept credit cards or other forms of payment for their goods and services

— Multiple setup options exist depending upon customer’s situation

FTPS partners with the Retail Banking Division to penetrate the retail merchant services market by utilizing the Bancorp’s Retail Banking Center Managers and Business Banking Officers to refer Retail Merchant Services products and services.


Qualifying Questions for Merchant Card Acceptance

Do you accept credit cards today? Who is your processor? What is your annual/monthly processing volume? Average ticket? What cards do you accept today?


PaycorWhat is Paycor?• A complete outsourced payroll solution for our Business customers. The Paycor solution offers our

customers with multiple payment options for their employees, including direct deposit, as well as payroll tax filing services.

Who is a good prospect?• Any business with employees

• Clients already outsourcing payroll

• Check ACE system (std screen) or client bank statements for ACH transactions from Paychex and ADP

• Clients or prospects needing help with payroll tax filing issues

Once you have identified a prospect, refer to your local Paycor representative to schedule an appointment


Business Banking

Locating Resources


Fifth Third Intranet

From within the Business Banking division intranet site, you can access detailed product descriptions and the

Checking Account Profiler tool.


How to Access Product Descriptions

Once within the Business Banking Division’s Product site, click on the link to Business Checking

and Saving Products or the Business Checking Account Profiler


Questions

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Date post:	05-Dec-2014
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Business Banking Product

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