Date post: | 29-Nov-2014 |
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Bottom LineHow Design Affects The
What moves the needle?Q
Is the voiceless story teller of your brand
Design
Expectation
Reality
Tells a story about who you areEnvironment
Can describe value at a glance
Design
Useless
Useful
Says “I don’t care”Crap Design
Consumers82%
will not come backif the experience sucks
It’s very hard to control your Bad Newscustomer’s experiences
Design is in your controlGood News
QWhat are you designing?
Think of your websiteExperience
as if it’s physical and emotional
is an experienceBrandand it can’t be done in reverse
is what’s said about youBrand
after you leave the room
transfer messaging Stories
and a sense of what you’re worth
Real valuein a company isn’t the codeit’s the community
are how your customersWebsites and Apps
will experience your company
QWhat is good design?
Visitors86%
never get beyondyour home page
Simple
Good Designis about less, not more
to create confusion and distrust59 Links
11Links
QWhy does design matter?
Design / UX
Marketing
CustomerSupport
What impacts growth?
Design / UX
Marketing
CustomerSupport
Design / UX
Marketing
CustomerSupport
Advertising is the price you pay for boring
is the price you pay forAdvertisingbeing boring
reduces acquisition costsGreat Designand increase LTV
QWhat can you do today?
Build FlowNot just more pages
That doesn’t add valueRemove Everything
Focus on that one big thing
Who, what and why?Clear Messaging
Same as legal, medicalExpert Adviceand accounting etc.
@freshtilledsoilThank [email protected]