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Business Case Analysis - TPC Company

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Business Case Analysis - TPC Company
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Analysis Report PPM Regional Business Case Competition TIGA PILAR CORPORATION: A Journey to Greatness Written by : Haris Suhendra, Pramita Wardani, William Andre
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Page 1: Business Case Analysis - TPC Company

Analysis Report PPM Regional Business Case CompetitionTIGA PILAR CORPORATION:A Journey to Greatness

Written by : Haris Suhendra, Pramita Wardani, William Andrew

Page 2: Business Case Analysis - TPC Company

Case Framework

Situation

• Company Profile (Corporate Profile, & BU’s Profile).

• Corporate Performance • Good Corporate Governance

Indonesia’s Economic Landscape

Problem Analysis Recommen-dation

1 2 3

TPC

TPS Food

TPS Agro

TPS Trading

TPS Venture

Combinations of

Balanced Scorecard + SWOT

Strategy Recommendation

4

Problem Identification

Page 3: Business Case Analysis - TPC Company

Macro Economic Indicator Data

Population 240 million

GDP growth (%) 6,5 %

GDP per capita (US $) 3600

Exchange rate per US$ 8500

Poverty Rate 14,6%

Macro Economic Indicator Data

Net Capital Inflow (Million) 22.64

Economic Growth 7 %

Indonesia’s Income Per capita projection 2030 (US$)

10,000

Economic Growth (ASEAN) 6,9%

The Fourth Cluster Driving Growth : food and beverages industry. Textiles, textile products, and footwear industry, electronics and electronic components industry, and transportation equipments and automotive components industry.

Indonesia’s Economic Landscape

Page 4: Business Case Analysis - TPC Company

Situations of TPC

• TPC is one of Indonesia’s most respected food producers• TPC has a huge amount of assets• TPC use Acquisition Strategy to expand their business• TPC has become a holding company in 2010• TPS Academy as the source of company’s knowledge

Page 5: Business Case Analysis - TPC Company

Problem Identification

Negative Net Profit Growth

TPS Venture average net profit growth : - 68.77%.

Struggling to Synergize

TPC has been the holding company to the four BU’s.

Distribution Channel

DuplicationOverlapping function between TPC and TPS

Trading.

SmallMarket Shares

TPS Food instant noodle market share : < 4%

Underutilized assets

TPS Agro land property utilization : 14,89%

Page 6: Business Case Analysis - TPC Company

How do we analyze it

Page 7: Business Case Analysis - TPC Company

Balanced Scorecard

SWOT

We call it BSWOT…

Framework Analysis

Source : http://www.tvk.se/templ/page____107.aspx

Page 8: Business Case Analysis - TPC Company

2. StabilizeStrategy to

stabilize the profit

3. CentralizeStrategy to centralize

the distribution

5. ProfitStrategy to increase

the profit

Strategy to synergize the company

1. Synergize4. Win

Strategy to win

the market

Recommendations

We Called

PANCANAKA Strategy…

Page 9: Business Case Analysis - TPC Company

1. Strategy to synergize the company

Recommendation (1)

Source : Alignment (Robert S. Kaplan and David P. Norton)

Page 10: Business Case Analysis - TPC Company

Business Group under TPC

TPC

TPS Food TPS Agro TPS Trading TPS Venture

TPC

Food Business Unit

TPS Food

TPS Agro

TPS Trading

Energy Business Unit

TPS Venture

1. Strategy to synergize the company

Recommendation (1)

Page 11: Business Case Analysis - TPC Company

1. Reduce Cost of Goods Sold

2. Focus on Energy Business

3. Finding Strategic Partnership

2. Strategy to stabilize the profit

Recommendation (2)

We will give more attention to the TPS Venture.

Page 12: Business Case Analysis - TPC Company

3. Strategy to Centralize the Distribution

Recommendation (3)

Page 13: Business Case Analysis - TPC Company

3. Strategy to Centralize the Distribution

Regional Distribution CenterRDCWarehouse Provincial Coverage

Area

Warehouse Regency Coverage

Area

Warehouse Provincial Coverage

Area

Warehouse Regency Coverage

Area

Warehouse Regency Coverage

Area

Warehouse Regency Coverage

Area

Warehouse Sub-District Coverage

Area Warehouse Sub-District Coverage

Area

Warehouse Sub-District Coverage

Area

Warehouse Sub-District Coverage

Area

Warehouse Sub-District Coverage

Area

Warehouse Sub-District Coverage

Area

Warehouse Sub-District Coverage

Area

Warehouse Sub-District Coverage

Area

Warehouse Sub-District Coverage

AreaWarehouse Sub-

District Coverage Area

Warehouse Sub-District Coverage

Area

Warehouse Sub-District Coverage

Area

Warehouse Sub-District Coverage

Area

Warehouse Sub-District Coverage

Area

Warehouse Sub-District Coverage

Area

Warehouse Sub-District Coverage

Area

Warehouse Sub-District Coverage

Area

Warehouse Sub-District Coverage

Area

Warehouse Sub-District Coverage

Area

Warehouse Sub-District Coverage

Area

Warehouse Provincial Coverage

Area

Warehouse Provincial Coverage

Area

Recommendation (3)

Page 14: Business Case Analysis - TPC Company

Recommendation (3)

Regional Distribution Center (RDC)- Zoning System -

Page 15: Business Case Analysis - TPC Company

Haha Mie could be more focused on children’s market segment

For Bihunku we invent new variant products such as Bihun Healthy Diet or Bihun High Calcium.

4. Strategy to win the market

Recommendation (4)

TPS Food area :

Utilizing Palm plantations by maximizing the palm lands

Expand the cassava, sago and spirulina businesses from downstream to mainstream

Increase net sales growth yearly by reduce operating expenses

Use 360-degree Communication Strategy

TPS Agro area :

Page 16: Business Case Analysis - TPC Company

Reduce operational costs

Boost up sales (aggressive marketing)

5. Strategy to increase the profit

Recommendation (5)

TPS Food area :

Reduce costs by decreasing COGS

Boost up sales (aggressive marketing)

Innovative productsIncrease net sales growth by reducing operational expenses

TPS Agro area :

Page 17: Business Case Analysis - TPC Company

“Sangkan Paraning Dumadi”


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