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8/16/2019 Business Case Exmple-Rishabh Instruments
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rishabh.co.in
Strategy to ride third wave of growth
A Short Business Case for Rishabh Instruments
Case prepared by:ABC DG
Phone: +91 99999
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rishabh.co.inIntroduction
2*2012-13 data. Source: efytimes.com
Annual Turnover Rs.908 million*
Has presence in 115 countries
More than 50% revenue comes from export
Manufacturing plant in India and Poland
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rishabh.co.inRishabh Instruments: A journey of three decades
1985: Took birth as an Analog Panelmeter company
1997: Technical collaboration with a
German company. The first wave of growth
2003: Commencement of Trishala,an independent R&D unit
2010: Built a state of the art R&Dcentre for indigenous solutions
2013: Acquisition of Sifam Tinsley2011: Going global – acquisition of Lumel SA
The second wave of growth
Poised for a third wave of growth?
We’ll evaluate
3
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rishabh.co.inProduct & Customer Portfolio
4
Products
•
Test & MeasuringInstruments
• Industrial controlsproducts
Industry Presence
• Power
• Telecom
• Railway Engineering
• Education Sector
• Cement
• Marine Industry• Defence
• Petroleum
• Pharmaceuticals
Customers
(non exhaustive list)
• ABB
• Alstom
• Areva
• Crompton Greaves
• Schneider
•Siemens
• Larsen and Toubro
A niche product portfolio with broad sectorial presence
How does Rishabh fare with compatition?
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rishabh.co.inCompetitive Landscape
KeySight Rohde Rishabh Aplab Megger
Revenue (Rs. Million) 4716 3142 908 716 536
There are some uncharted territory!
Telecom
Space Research
Semiconductor
Retail
R&D labs
Railway
Power
Petroleum
Petrochemicals
Manufacturing
Industrial Electronics
Health Care
Eduction
Defense
Communications
Avionics
Automotive
Aerospace
KeySight Rohde Rishabh Aplab Megger
Major Industry Presence
5
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rishabh.co.inNew Growth Archipelago
SMART Grid
Utility (NaturalGas)
Solar IndustrySMART City& building
Consumerelectronics
T&M
Industry
What are the value drivers for these industries?
Global market for
T&M Instruments is
projected to reachUS$3.8 billion by
2019*
*Forst & sullivan researchhttp://tinyurl.com/gwxgytn
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rishabh.co.inGreen shoots of opportunity
Smart Grid
• Power theft $16.2bn per year (lostrevenue)1
• Smart metering can help T&D companies• India To Spend $21.6 Billion On Smart Grid
Infrastructure By 2025 1
Utility (Natural Gas)
• City Gas Distribution (CGD) network grew
at CAGR 21% during 2010-142
• Still low market penetration of Natural Gas(NG) in the energy basket of India.
• Share of NG stands at 10% in FY10 vis-a-visglobal average of 25 %2
Smart City & Smart Building
• Automation in Measurement and Controlis the foundation
• Investment of $15 billion till 20194
• By 2025, buildings will consume moreenergy than transportation4
Solar Energy
• Mission 2020: 100 GW solar energy, willrequire $100 billion3 investments
Smart Consumer Electronics
• Internet of things is the new way ofcommunication
• India has $18 billion opportunity5
T&M industry to get some slice of this investment from India only.
This can bring the third wave of growth for Rishabh!
Can Rishabh take pivotal role? Let’ see what are the value drivers 7
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rishabh.co.inProduct Value Drivers
• Quality is non-negotiable!
• Comply with global standard IEC, DIN, IS and ANSI
• Consistency in quality, preferably at Sigma Level 6
Quality
• Competitive pricing strategy without sacrificing quality
• Position in between China-made & developed countrymade products?
Cost
• Adopt & invent new technology
• Products more digital & modular?Technology
• Other drivers are not effective unless product is madeeasily available to customer
• Scores of new start-ups need new technology
Availability
How can Rishabh mend these drivers?
8
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rishabh.co.inCreating competitive advantage
How to ride the wave?
Process standardization & benchmarking
• Integration of manufacturing units for better control
Knowledge Transfer
• Bringing technology from EU market where industries are relativelymature
Rapid product development
• Developing synergy with Lumel & Sifam Tinsley R&D andManufacturing for rapid product development
Leverage channels
• Leveraging Lumel & Sifam Tinsley channels to export competitiveproducts to EU and North American
Consolidate brand identity
• Three brands with many similar products
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rishabh.co.inRiding third wave - a four pronged strategy suggestion
• Multi channelcommunication
• Going beyondindustrial use
• Increasing ProductPortfolio
• Leveraging Make-in-India initiatives
• Invading SMARTarchipelago
• Developing synergywith acquired orgs.
• Bringing technology
from mature EUmarket to India
• Quality focus
• Technology adoptionfor world class
manufacturing• Competitive pricing
Leverage CoreCompetencies
LeverageInorganicGrowth
Positioning &Branding
Enter NewTerritory
An evangelical pursuit in these areas is the key! 10
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rishabh.co.in
Thank you!
11
f
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rishabh.co.inSource & References
Rishabh.co.in
http://www.lumel.com.pl/en/
Indian Electrical Equipment Industry Mission Plan 2012-2022. http://dhi.nic.in/writereaddata/UploadFile/dhi_draft_mission_plan_2012-
22635611685451422210.pdf
1. http://tdworld.com/smart-grid/india-spend-216-billion-smart-grid-infrastructure-2025
1. http://www.prnewswire.com/news-releases/india-to-spend-216-billion-on-smart-grid-infrastructure-by-2025-300021970.html
2. http://www.infraline.com/cgd_report.pdf
3. http://switchboard.nrdc.org/blogs/ajaiswal/rapid_growth_in_indias_solar_e.html
3. Atkerney report: Solar Power and India’s Energy Future
4. http://www.smartbuildingssummit.com/
5. http://www.financialexpress.com/article/industry/tech/tech-challenges-and-the-india-opportunity-in-iot-era/131458/
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http://www.prnewswire.com/news-releases/india-to-spend-216-billion-on-smart-grid-infrastructure-by-2025-300021970.htmlhttp://www.prnewswire.com/news-releases/india-to-spend-216-billion-on-smart-grid-infrastructure-by-2025-300021970.htmlhttp://dhi.nic.in/writereaddata/UploadFile/dhi_draft_mission_plan_2012-22635611685451422210.pdfhttp://dhi.nic.in/writereaddata/UploadFile/dhi_draft_mission_plan_2012-22635611685451422210.pdfhttp://www.prnewswire.com/news-releases/india-to-spend-216-billion-on-smart-grid-infrastructure-by-2025-300021970.htmlhttp://www.prnewswire.com/news-releases/india-to-spend-216-billion-on-smart-grid-infrastructure-by-2025-300021970.htmlhttp://www.infraline.com/cgd_report.pdfhttp://switchboard.nrdc.org/blogs/ajaiswal/rapid_growth_in_indias_solar_e.htmlhttp://www.smartbuildingssummit.com/http://www.financialexpress.com/article/industry/tech/tech-challenges-and-the-india-opportunity-in-iot-era/131458/http://www.financialexpress.com/article/industry/tech/tech-challenges-and-the-india-opportunity-in-iot-era/131458/http://www.financialexpress.com/article/industry/tech/tech-challenges-and-the-india-opportunity-in-iot-era/131458/http://www.financialexpress.com/article/industry/tech/tech-challenges-and-the-india-opportunity-in-iot-era/131458/http://www.financialexpress.com/article/industry/tech/tech-challenges-and-the-india-opportunity-in-iot-era/131458/http://www.financialexpress.com/article/industry/tech/tech-challenges-and-the-india-opportunity-in-iot-era/131458/http://www.financialexpress.com/article/industry/tech/tech-challenges-and-the-india-opportunity-in-iot-era/131458/http://www.financialexpress.com/article/industry/tech/tech-challenges-and-the-india-opportunity-in-iot-era/131458/http://www.financialexpress.com/article/industry/tech/tech-challenges-and-the-india-opportunity-in-iot-era/131458/http://www.financialexpress.com/article/industry/tech/tech-challenges-and-the-india-opportunity-in-iot-era/131458/http://www.financialexpress.com/article/industry/tech/tech-challenges-and-the-india-opportunity-in-iot-era/131458/http://www.financialexpress.com/article/industry/tech/tech-challenges-and-the-india-opportunity-in-iot-era/131458/http://www.financialexpress.com/article/industry/tech/tech-challenges-and-the-india-opportunity-in-iot-era/131458/http://www.financialexpress.com/article/industry/tech/tech-challenges-and-the-india-opportunity-in-iot-era/131458/http://www.financialexpress.com/article/industry/tech/tech-challenges-and-the-india-opportunity-in-iot-era/131458/http://www.financialexpress.com/article/industry/tech/tech-challenges-and-the-india-opportunity-in-iot-era/131458/http://www.financialexpress.com/article/industry/tech/tech-challenges-and-the-india-opportunity-in-iot-era/131458/http://www.financialexpress.com/article/industry/tech/tech-challenges-and-the-india-opportunity-in-iot-era/131458/http://www.financialexpress.com/article/industry/tech/tech-challenges-and-the-india-opportunity-in-iot-era/131458/http://www.smartbuildingssummit.com/http://www.smartbuildingssummit.com/http://www.smartbuildingssummit.com/http://switchboard.nrdc.org/blogs/ajaiswal/rapid_growth_in_indias_solar_e.htmlhttp://switchboard.nrdc.org/blogs/ajaiswal/rapid_growth_in_indias_solar_e.htmlhttp://www.infraline.com/cgd_report.pdfhttp://www.infraline.com/cgd_report.pdfhttp://www.infraline.com/cgd_report.pdfhttp://www.prnewswire.com/news-releases/india-to-spend-216-billion-on-smart-grid-infrastructure-by-2025-300021970.htmlhttp://www.prnewswire.com/news-releases/india-to-spend-216-billion-on-smart-grid-infrastructure-by-2025-300021970.htmlhttp://www.prnewswire.com/news-releases/india-to-spend-216-billion-on-smart-grid-infrastructure-by-2025-300021970.htmlhttp://www.prnewswire.com/news-releases/india-to-spend-216-billion-on-smart-grid-infrastructure-by-2025-300021970.htmlhttp://www.prnewswire.com/news-releases/india-to-spend-216-billion-on-smart-grid-infrastructure-by-2025-300021970.htmlhttp://www.prnewswire.com/news-releases/india-to-spend-216-billion-on-smart-grid-infrastructure-by-2025-300021970.htmlhttp://www.prnewswire.com/news-releases/india-to-spend-216-billion-on-smart-grid-infrastructure-by-2025-300021970.htmlhttp://www.prnewswire.com/news-releases/india-to-spend-216-billion-on-smart-grid-infrastructure-by-2025-300021970.htmlhttp://www.prnewswire.com/news-releases/india-to-spend-216-billion-on-smart-grid-infrastructure-by-2025-300021970.htmlhttp://www.prnewswire.com/news-releases/india-to-spend-216-billion-on-smart-grid-infrastructure-by-2025-300021970.htmlhttp://www.prnewswire.com/news-releases/india-to-spend-216-billion-on-smart-grid-infrastructure-by-2025-300021970.htmlhttp://www.prnewswire.com/news-releases/india-to-spend-216-billion-on-smart-grid-infrastructure-by-2025-300021970.htmlhttp://www.prnewswire.com/news-releases/india-to-spend-216-billion-on-smart-grid-infrastructure-by-2025-300021970.htmlhttp://www.prnewswire.com/news-releases/india-to-spend-216-billion-on-smart-grid-infrastructure-by-2025-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