Date post: | 05-Dec-2014 |
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Business |
Upload: | ramesh-kumar |
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Business Case of
S3D Movies in India
Research By
Ramesh Kumar V MBA (Media & Entertainment)
Manipal University &
WhistlingWoods International Ltd.,
Mumbai
www.rameshkumarv.com
Contents • Scope of the Presentation
• Research Objectives
• Research Methodology
• Data Consideration & Analysis
• Audience Research
• Key Findings
• Advantages of S3D movies, based on research
• Recommendations
scope
Revival of S3D technology
Ticket sales & Revenues for S3D movies
Comparative Study & Key Findings
Audience Research - Survey data
Advantages of S3D technology
Recommendations to the Industry
to be included while presenting
for ficci frames 2010.... The following will also be included to this presentation, for FICCI frames,
as data will be available before end of January.....
Key contributions of leading exhibition chains towards S3D cinema
exhibition
Ticket sales & revenue generations of “Avatar” which was released
during December
Practical business models for S3D movie distribution & exhibition in
Indian Scenario (derived based on Interviews with key personnel from
leading theatrical chains)
Video of Audience reaction post S3D show for few movies.
* If required and/or requested, A detailed report will be given with all requisite data analysis,
comparative study, audience interviews and various articles that were referred
Compare 2D and S3D movies in terms of ticket sales &
revenues generated across theaters in India
Understand preference of audience towards S3D
movies
Develop few business models for S3D movie
distribution and exhibition in Indian context
research objectives
Process Flow for S3D exhibition data analysis
RESEARCH
METHODOLOGY
DATA CONSIDERATIONS
S3D Exhibition
•3 movies, 4 cities, 2 theaters per city(2D & S3D enabled)
•Ticket sales & revenues
Audience Research
•Sample data from Friends, relatives and colleagues at different
localities
•Their opinion and preference towards S3D movies
DATA CONSIDERATIONS
• S3D Exhibition
• Comparative Study* - No. of Shows Vs. Ticket Sales
• Comparative Study* - No. of Shows Vs. Revenue Generated
DATA ANALYSIS
* Mumbai, Delhi, Kolkata, Bangalore - 3 movies - 8 theaters - 2D & 3D screens - first 3
weeks
KEY FINDINGS
2D Shows - 651 ; S3D Shows - 526
S3D - Ticket Prices range from Rs.250 to 500
KEY FINDINGS
2D Shows - 651 ; S3D Shows - 526
S3D - Ticket Prices range from Rs.250 to 500
KEY FINDINGS
2D Shows - 651 ; S3D Shows - 526
S3D - Ticket Prices range from Rs.250 to 500
KEY FINDINGS
2D Shows - 651 ; S3D Shows - 526
S3D - Ticket Prices range from Rs.250 to 500
KEY FINDINGS
2D Shows - 651 ; S3D Shows - 526
S3D - Ticket Prices range from Rs.250 to 500
KEY FINDINGS
2D Shows - 651 ; S3D Shows - 526
S3D - Ticket Prices range from Rs.250 to 500
AUDIENCE RESEARCH
Audience Composition
•Multiplex audience - 83 %
•Already had S3D Experience - 60 %
KEY FINDINGS
KEY FINDINGS
• Superior movie viewing experience
• Piracy can be reduced to a large extent
• More Occupancy rates in Theaters
• More revenues generated than the normal 2D movies, for
comparatively less number of shows
• Increase in number of S3D movie content YOY from Hollywood
Studios and hence better chances breaking even for theatre
owners, who have enabled for S3D movie exhibition
ADVANTAGES
* Few more to be added.. Awaiting Audience interview video
• More S3D enabled screens in major cities - Tie ups with
Industry leaders like Scrabble, UFO etc.
• More players should be involved in Digitization, which in turn
helps S3D movies a lot.
• Industry talent to be trained for S3D technology (Production &
Exhibition)
RECOMMENDATIONS
* Few more to be added.. Awaiting Audience interview video
THANK YOU