Date post: | 24-Jun-2015 |
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April&2014&
Emerging(Trends(in(Office(Real(Estate(Contact:([email protected](www.yourofficespace.in&
Summary(
Confiden1al& 2"
■ Business"Centres"are"fast"emerging"as"a"preferred"solu4on"for"office"space"needs"
– Ideal"solu4on"for"MNCs"se:ng"up"offices"in"India,"Mobile"Execu4ves,"SMEs"and"Startups"
■ Macroeconomic(uncertainty(and(evolving(cultural(dynamics(spur(the(growth(of(Business(Centres(
– Asset"light"model,"with"agility"and"flexibility"to"scale"up"and"down"
– Economies"from"non"core"shared"services""
■ AbsorpAon(in(office(real(estate(has(been(low(and(rental(yields(further(expected(to(decline(
– Business"Centres"provide"a"unique"opportunity""
– Improved"yields,"revenue"from"services"and"reduced"marke4ng"cost"due"to"higher"fooHall"
– Part"of"wide"network"
■ But"cri4cal"to"understand"finer"nuances"of"hospitality"and"marke4ng"
■ YourOfficeSpace(is(fast(emerging(as(leader(in(the(industry((
– Customer"centric"approach""
– Economies"from"smart"technology"
The(SoluAon:(Business(Centre(
Confiden1al& 3"
■ Business"Centres"provide"comprehensive"flexible"and"mobile"workspace"solu4ons"
– Fully"Serviced"Private"Offices"
– Virtual"Office"Solu4ons"
– Mee4ng"Rooms,"Conferencing"and"Training"Facili4es"
– Other"Business"Support"Services"
■ Provide" custom" made" workspace" solu4ons," allowing" our"clients"to"outsource"their"en4re"workspace"needs"and"focus"on"their"core"business"ac4vi4es"
■ Servicing"a"diverse"set"of"clients,"including""
– Mul4na4onal"corpora4ons"
– Small"and"Medium"Enterprises"
– Professional"Consultants"and"Entrepreneurs"
A(strong(value(proposiAon…(
Confiden1al& 4"
1.( ■ Follow"the"business,"and"set"up"mul4ple"offices"with"no"lead"4me"
■ Opera4onal"leverage"allows"agility"and"flexibility"to"scale"up"scale"down"
■ Asset"light"model"with"mul4ple"offices"
2.((■ Op4mize"office"spend"by"maintaining"a"lean"team""■ Shared"services"lead"to"substan4al"cost"savings"■ Further" allows" access" to" number" of" shared" services" which"
may"other"wise"be"economically"unviable"
3.((■ Be"more"produc4ve"by" focusing" resources" and" energy"only"
on"core"ac4vi4es"■ Ease"of"hiring"freelancers,"mobile"execu4ves"who"could"work"
from"remote"offices"
STRATEGIC(
COMMERCIAL(
TACTICAL(
…for(a(diverse(set(of(clients(
Confiden1al& 5"
MulAnaAonals( ✔■ Asset"light"model,"excellent"way"of"managing"investment"risk"while"se:ng"up"opera4ons"■ No"need"for"support"services"staff;"focus"only"on"core"ac4vi4es"of"the"business"■ Shared"&"centrallyWmanaged"IT"infrastructure,"secretarial"services"and"conference"facili4es"result"in"
significant"cost"savings"
SMEs( ✔■ Flexibility"to"scale"up"and"scale"down"teams"at"minimal"cost"and"4me"■ Substan4al" economies" from" shared" nonWcore" resources" such" as" administra4on," technology" and"
communica4ons"infrastructure""■ Ease"of"hiring"professional"employees"due"to"produc4ve"work"infrastructure"and"environment"
Mobile(ExecuAves( ✔■ Custom"workspace"solu4ons"allowing"op4miza4on"of"office"costs"■ An" access" to" a" global" network;" ease" of" travel" without" ever" losing" a" single" mail" or" missing" an"
important"call"■ Access"to"advanced"technology"infrastructure"allowing"remote"surveillance"of"team"etc."
Startups( ✔■ No"office"setWup"costs;"zero"down4me"and"offices"ready"for"‘plug"and"play’"■ Flexible"workspace"solu4ons,"allowing"minimal"costs"and"high"produc4vity""■ Poten4al"synergies"from"networking"with"other"entrepreneurs"""■ Leverage"shared"Support"Services,"such"as"accoun4ng,"legal,"banking,"technology"
Overview(–(Office(Real(Estate(Industry(Demand"Side"Perspec4ve"
Confiden1al& 6"
Evolving(dynamics(pave(the(way(for(Business(Centres’(growth…(
Confiden1al& 7"
■ Increasing"number"of"foreign"subsidiaries"in"India""■ Need" for" cost" op4miza4on" due" to" wider" macro" economic"
pressures""- Increasing"focus"on"shared"services"for"all"non"core"business"
func4ons,"including"physical"space"
■ Need" for" flexibility" to" scale" up" and" and" scale"down," due" to" looming" uncertainty" in" business"environment"- Both"human"and"physical"resources"
■ Be_er" commercials" in" a" Business" Centre" due" to" shared"resources"and"economies"of"scale"
■ Increasing"need"of" sophis4cated" technical" infrastructure," such"as" ILL," VoIP" Phones," Video" Conferencing" etc.," which" entail"substan4al"CAPEX""
■ Increasing"business"with"overseas"partners"- Need" for" superior" compliance" standards" of"
safety"and"hygiene"
■ Entrepreneurial" wave" sweeping" through" the"country," has" created" an" en4rely" new" customer"segment"
■ Need"for"shared"offices"and"support"services"
■ No"real"Indian"brand"in"the"space"■ Incumbents"and"exis4ng"compe44on"includes:"
- Real( Estate( Companies" with" li_le," if" any"exper4se"in"hospitality"
- InternaAonal(players"which"make"such"services"economically"inefficient"and"a"privilege"for"few""
- Luxury(Hotels(Business"Suites,"which"are"limited"in" scale" and" Business" Centers" con4nue" to" be" a"peripheral"service"for"them"
■ Increasing" awareness" in" tradi4onal" SMEs" about" benefits" of"professional"working"spaces"- Ease"of"hiring"qualified"personnel"- Be_er"produc4vity"with"focus"only"core"ac4vi4es"- Improved"business"prospects"
…as(voiced(by(industry(experts(
Confiden1al& 8"
“...companies&should&seriously&consider&expanding&the&use&of&these&[flexible&work]&prac1ces&as&numerous&benefits&exist&for&the&company,&the&employee&and&the&larger&community.”&
School"of"Management"Sciences,"Pretoria,"South"Africa:"Flexible"work"prac4ces"–"an"effec4ve"instrument"in"the"reten4on"of"talent"
“Flexible&working&both&meets&the&needs&of&employees&and&improves&companies’&capacity&to&serve&customers...and,&in&doing&so,&it&secures&compe11ve&advantage.”&
BT:"Flexible"working"–"can"your"company"compete"without"it?"
“They&are&an&excellent&way&of&managing&investment&risk&while&offering&costLeffec1ve&and&flexible&solu1ons&to&startLups,&companies&looking&to&expand&cau1ously,&companies&that&require&offLsite&office&spaces&and&also&businesses&with&no&longLterm&plans.&In&the&serviced&office&space&model,&the&company&basically&pays&only&for&what&it&really&needs.”&
Santhosh"Kumar,"CEO"–"Opera4ons,"Jones"Lang"LaSalle"India,"
"
“…serviced&offices&–&rela1vely&a&new&concept&in&India&–&are&reLemerging&rapidly&aRer&a&shaky&debut&a&few&years&ago.&Most&suited&for&startLups,&foreign&companies&venturing&to&India,&professional&consultants,&companies&seTng&up&satellite&offices&or&temporary&offices,&the&concept&is&catching&up&fast&in&1erLI&and&1erLII&ci1es.”&
Finance"Chronicle"–"31"January"2013"
"
0%" 10%" 20%" 30%" 40%" 50%" 60%" 70%" 80%" 90%"
Netherlands"
Belgium"
France"
Germany"
UK"
Japan"
China"
Global"Av."
Australia"
USA"
Canada"
Mexico"
India"
Brazil"
S."Africa"
Consumer(preferences(indicate(increasing(use(of(Business(Centres…(
Confiden1al& 9"
■ Increasingly"more"and"more"people"are"working"on"the"move(
– Small"businesses" in"par4cular"cannot"rely"on"a"network"of"
company"offices"
– More" than" half" of" workers" confirmed" that" they" ac4vely"
seek"out"business"centres"when"they"are"on"the"move"
■ Dearth"of"skilled"workforce"con4nues"to"be"a"challenge(
– Employers’" choices" are" further" restricted" to" loca4ons"
where"they"have"their"own"offices"
– Nearly" 70%" of" respondents" in" India" confirmed" that" they"
intend"to"hire"more"freelancers"in"future"
■ Given" the" macroWeconomic" pressures," business" opt" for" more"
asset" light" and" nimble" accommoda4on" arrangements" that" are"
easily"scaled"according"to"workforce"numbers(
– The" survey" reveals" that" over" 80%" of" respondents" believe"
that" there"will" be" a" surge" in" people" that" plan" to" go" partW
4me"in"their"career"Source:&Survey&of&over&16,000&execu1ves&globally,&managed&and&administered&by&Mindmetre&–&www.mindmetre.co.uk.&
Key(results(of(a(survey(of(16,000(business(respondents(globally,(reflect(an(increasing(need(for(a(network(of(business(centres,(providing(custom(
workspace(soluBons(
I(work(more(on(the(move(than(I(used(to(
0%" 10%" 20%" 30%" 40%" 50%" 60%" 70%" 80%"
Australia"
Japan"
UK"
Belgium"
USA"
Netherlands"
China"
France"
Global"Av."
Brazil"
S."Africa"
Canada"
Germany"
India"
Mexico"
0%" 20%" 40%" 60%" 80%" 100%"
France"
Japan"
Brazil"
Germany"
Mexico"
Belgium"
Global"Av."
China"
India"
Netherlands"
USA"
Canada"
UK"
S."Africa"
Australia"
Confiden1al& 10"
Source:&Survey&of&over&16,000&execu1ves&globally,&managed&and&administered&by&Mindmetre&–&www.mindmetre.co.uk.&
Source:&Survey&of&over&16,000&execu1ves&globally,&managed&and&administered&by&Mindmetre&–&www.mindmetre.co.uk.&
I"believe"there"will"be"a"large"increase"in"people"who"go"partW4me"later"in"their"careers"We(intend(to(hire(more(freelance(staff(in(the(next(year(
…with(a(number(of(use(cases(
Overview(–(Office(Real(Estate(Industry(Supply"Side"Perspec4ve"
Confiden1al& 11"
Sluggish(AbsorpAon(Rate(of(Office(Real(Estate(…(
Confiden1al& 12"
■ The"office"real"estate"absorp4on"rate"has"been"sluggish"for"over"
8"quarters"
■ Rents" largely" stagnant"across"most"markets"as" supply"pressures"
led"landlords"to"maintain"low"expecta4ons"
■ Although"commercial"leasing"ac4vity"is"likely"to"witness"a"gradual"
uplim"beginning"2014"
– However,"market"focus"on"small/mediumWsized"transac4ons"
– Significant"quantum"of" supply" lined"up"2014"keeping" rental"
recovery"range"bound"
(Million&sq.&feet)&
W15.0%"
W10.0%"
W5.0%"
0.0%"
5.0%"
10.0%" YWoWY"Change"
W15.0%"
W10.0%"
W5.0%"
0.0%"
5.0%"
10.0%" YWoWY"Change"
0"
2"
4"
6"
8"
10"
Q1'12" Q2'12" Q3'12" Q4'12" Q1'13" Q2'13" Q3'13" Q4'13"
Source:&CBRE& Source:&CBRE&
Source:&CBRE&
Pan(India(Trends(in(Office(AbsorpAon(
Rental(Performance(of(Central(Business(Districts( Rental(Performance(for(Peripherals((
…with(Indian(Office(Rental(Cycle(showing(signs(of(slowing(growth(
Confiden1al& 13"
Notes:&1&–&Rents&are&at&their&peak&and&are&expected&to&decline&over&the&next&6L12&months&4&–&The&rate&of&rental&decline&has&slowed.&Rents&are¬&yet&at&their&trough,&and&are&expected&to&decline&further,&but&at&a&slower&rate.&7&–&The&rate&of&rental&growth&is&at&its&peak.&Rents&are&expected&to&con1nue&rising&but&at&a&slower&rate.&9&–&Rents&are&at&their&peak&and&are&considered&to&have&reached&a&plateau.&Marginal&further&growth&s1ll&possible,&but&a&significant&decline¬&yet&expected.&
Source:&CBRE&–&India&Office&MarketView&(Q42013)&
1( 2( 3( 4( 5( 6( 7( 8( 9(
Rent(Decline(AcceleraAng( Rent(Decline(Slowing( Rent(Growth(AcceleraAng( Rent(Growth(Slowing(
K( Kolkata"
M( Mumbai"
C(Chennai"
P(Pune"
H(Hyderabad"
N(New"Delhi"
B(Bangalore"
YourOfficeSpace(–(Overview(
Confiden1al& 14"
YourOfficeSpace(has(established(a(differenAated(compeAAve(advantage(
Confiden1al& 15"
Global"Network(
Quality"of"Services(
Technology(
Flexibility"/"Custom"Offers(
Support"Services(
Hidden"Costs(
Pricing(
Special"Offers"for"Startups(
InternaAonal(Players( DomesAc(Players( Luxury(Hotels((Business(Suites)(
(1)"
(2)"
(3)"
(4)"
(1) YourOfficeSpace,&through&its&strategic&&partners,&has&access&to&more&600&execu1ve&business¢res&around&the&world&(2) Technology&includes&technical&infrastructure&that&allows&business&to&func1on&efficiently,&op1mally&and&securely,&including&IP&phones,&bandwidth&managers,&VPN,&UTM,&amongst&others&(3) Most&interna1onal&players&have&off&the&shelf&services&that&allow&ligle,&if&any&room&for&customiza1on;&on&the&other&hand&local&players&suffer&from&serious&lack&of&standardiza1on&in&services&across¢res&(4) Interna1onal&players&are&priced&compe11vely,&however&due&to&substan1al&hidden&charges,&fully&loaded&costs&to&the&clients&are&considerably&high&
Favorable) Unfavorable)
Favorable" Unfavorable"
With(a(broad(suite(of(products(and(services(
Confiden1al& 16"
■ Execu4ve"Suites"and"Managerial"Offices"
■ Shared"or"OpenWPlan"Workspace"
■ 24/7"Secure"Access"■ Support"Services"including"Business"Concierge,"Travel"
Desk,"amongst"others"
■ Equipped"Mee4ng,"
Training"and"Conference"
Rooms""
■ Board"Mee4ng"and"
Training"Room"facili4es"
■ Advanced"Communica4ons"
Infrastructure"including"
AudioWConferencing"Bridge"
and"Video"Conferencing""
■ Custom"Virtual"Offices"
Solu4ons,"such"as"
Execu4ve"Address,"
Virtual"Assistant,"Mail"
Handling,"Personalized"
Pone"Answering"etc."
■ Workspace"solu4on"
custom"made"for"Startups"
and"Entrepreneurs"
■ Shared"Offices,"Flexible"
Offices"and"Virtual"Office"
Solu4ons"
■ Support"services"such"as"Recruitment,"Accoun4ng,"
Technology"etc."
■ Investment"support"
Serviced(Offices( LaunchPad(MeeAng(Rooms( The(JetSe`er(
An(inside(view(of(YourOfficeSpace(
Confiden1al& 17"
Contact(
Confiden1al& 18"
&
YourOfficeSpace"T:"+91"120"673"0000"F:"+91"120"673"0007"E:"[email protected]"W:"www.yourofficespace.in"