SHANTANU KAUSHIK 1623643

KARAMVIR DEWAN 1623618HARDIK JAIN 1623614MS NATH 1623622PROBIR LAHIRI 1623632

Apple product development process• Every product at Apple starts with design.• Designers are treated like royalty at Apple, where the entire product

conforms to their vision.• Instead of the design being beholden to the manufacturing, finance

or manufacturing departments, these all conform to the will of the design department headed by Jony Ive.

APPLE

• The Industrial Design studio is the womb of all Apple products. New product team: a start-up is formed.• Once a new product has been decided on, a team is organized and

segregated from the rest of the company by secrecy agreements and sometimes physical barriers.

• Sections of the building may be locked or cordoned off to make room for the teams working on a sensitive new project.

• This effectively creates a ‘start-up’ inside the company

Apple New Product Process (ANPP)• Once the design of the product has begun, the ANPP is put into action.• This is a document that sets out every step in the product development

process of a product in detail• It maps out the stages of the creationo who is responsible for completionowho will work on each stage owhen they will be completed

Products are reviewed every Monday• The ET (Executive Team) meets every Monday to go over every product

that the company has in process.• It is able to accomplish this because Apple has so few products in

production at any given time.

The EPM Mafia• Once a product begins production, two responsible people are enlisted

to bring it to fruition: Engineering program manager (EPM) Global supply manager (GSM)

The former has absolute control of the product process and is so powerful that it is referred to as the “EPM mafia”.

• Once a product is done, it is designed, built and tested again.

• The EPM then takes the beta device back to Cupertino for examination and comments, hopping right back on a plane to China to oversee the next iteration of the product. .

The packaging room:• A room in the Marketing building is completely dedicated to device

packaging. • The security here is matched only by the sections of the building

dedicated to new products and to design. • At one point before a new iPod was launched there was an employee

who spent hours every day for months simply opening the hundreds of box prototypes within in order to experience and refine the unboxing process.

Apple’s new product launch is controlled by the Rules of the Road.

• An action plan for the product launch is generated, called the Rules of the Road.

• It’s a top secret document that lists every significant milestone of a product’s development up until launch.

• Each milestone is annotated with a DRI (directly responsible individual) that is in charge of making that item happen.

• Losing or revealing this document to the wrong people results in an immediate firing, as noted in the document itself.

• Many companies are too complex or too hidebound in the traditional way of doing things, to take on many, if any, except of Apple's process.

• Still, there is an alluring simplicity to Apple’s accountability schemes and its devotion to ‘good products first’. And there is, of course, the massive financial success of the company over the past 10 years

INFOSYS

Software development services• Infosys follows a ‘software development factory approach’ across the

life cycle with:• Frameworks to simplify product architecture components that reduce

development and sustenance cost• simplify use cases and reduce support calls• Integration of engineering tools into workflow • Virtualization tools to cut underutilization of lab resources

significantly, while reducing overhead costs• Readily available resources for quick ramp-up to ensure productivity

Conceptualization DevelopmentCertification and adapter "factory"

Professional services

Idea generationRequirement gathering and analysis

Multi-platform / OS product certification

Product customization, configuration and installation

Market research High level and detailed design

Standards-based certification

Program management – lead provider and lead systems integration

User survey Coding and build management

Multi-vendor- based environment certification

Product transfer

PoV / PoC Testing and test management

Multiple device support verification

Bug fixing and maintenance

Connector Factory Model (for connector development)

Release management

Product transformation and re-engineering

 Consulting

• Business case creation and gap analysis• Solution consulting and design• Product management• Product strategy definition and product road map• Product transformation strategy• Operational effectiveness• Customer needs management• Project and portfolio management

Product Development Key Imperatives:

• Developing product platforms: It can help to form the basis for multiple product lines while fuelling innovation with partners.

• Developing solutions concurrently with products: Re-focusing product groups from being exclusively product centric “to being product and solution-centric.”

• Effectively leveraging intellectual property: Effectively identifying,capturing,protecting and using IP fro internal and external sources for maximising re-use and re-deployement of existing articrafs.

• Managing product development costs: Managing the costs and complexities of far flung product development operations both within and outside of the company borders.

Global Staging Sources Of Maturity

MRFMadras Rubber Factory Limited, commonly

known by the abbreviation MRF, is an Indian multinational and the largest manufacturer of tyres in India.

It is headquartered in Chennai, India. The company manufactures rubber products

including tyres, treads, tubes and conveyor belts, paints and toys. MRF also runs the MRF Pace Foundation

Chennai and MRF Challenge in motorsport.

Project Management Focuses:• Reduce project ramp times• Effective anticipation of potential issues• Smooth project phase transitions• To successfully meet project deadlines and

budgets

PRODUCT DEVELOPMENT STAGES OF MRF TYRES

• The Design process at MRF starts from the customer • Inputs from individual customers are compiled by marketing

and given to Corporate Technical MRF's R&D and Product Development Division.

• MRF's team of 300 engineers and scientists gives MRF its enormous strength in product design.

• Requirements received, a team now works on converting the customer input into a Design Concept.

• MRF uses cutting - edge technologies in predictive testing and design validation before it leaves the drawing board.

• Advanced raw materials are tested and approved in our NABL accredited laboratories.

• MRF works closely with global suppliers in using the latest developments in materials across the globe.

• Equipment in their laboratories closely monitor the quality of the material going into our tires at the time of approval and regularly after that.

• The prototypes for verification and validation testing are manufactured in one of MRF's 6 factories all of which are TS 16949/ISO 9001 certified.

• The tires then go through testing for confirming the architecture and a series of indoor testing

• MRF also tests tires on fleets across the country - Race Tracks and Indian Roads are our laboratories.

• Only after this do we give any tires to the customer - all global players manufacturing a global class of vehicles..

Indicative Salaries for Product Development Executive -Manufacturing at MRF Tyres  

• Tyres tyre manufactures various tyres for passenger cars, two–wheelers, trucks, buses, tractors, light commercial vehicles and off–the–road tyres.

• The major products includes MRF Nylogrip for bikes MRF ZVTs and MRF Wanderers for cars and SUVs, MRF Meteor all terrain tyres, MRF Steel Muscle for trucks and buses.• Manufacturing facilities - Kottayam in Kerala, Puducherry, Arakonam

and Perambalur in Tamil Nadu, Medak in Telangana.

•More than tyres MRF’s foray into areas unrelated to tyres, have also maintained a strong

foothold in the market.

•MRF’s brand of conveyor belting is a preferred brand in heavy-duty industrial belting.

•MRF is among the few tyre manufacturers to also manufacture pre-cured tread rubber. The

company operates a widespread network of pretreads franchisees in all important towns

across the sub-continent.

•Ex- Collaboration with FunsKool and with paint industry MRF vapocure

 MRF - R&D 

• Design process at MRF starts from the customer. • Inputs from individual customers are compiled by marketing and given

to Corporate Technical MRF's R&D and Product Development Division

• MRF uses cutting - edge technologies in predictive testing and design validation.

• Advanced raw materials are tested and approved in our NABL accredited laboratories.

BIBLIOGRAPHY• PANZARINO, M. (n.d.). This is how Apple’s top secret product

development process works. Retrieved from TNW: http://thenextweb.com/apple/2012/01/24/this-is-how-apples-top-secret-product-development-process-works/#gref

• Infosys. (n.d.). service offerings. Retrieved from Infosys: https://www.infosys.com/engineering-services/service-offerings/Pages/software-development-services.aspx

• WHO WE ARE. (n.d.). Retrieved from MRF TYRES: http://m.mrftyres.com/who-we-are

• PHADNIS, S. (n.d.). RESEARCH AND DESIGN, VISION, PROCESS MANAGEMENT. THE TIMES OF INDIA .

• How Business Works by DK publications ( Ref.)• Competitive Edge by Michael E Porter (Ref.)