+ All Categories
Home > Education > business communication ,effective business communication Chapter 2

business communication ,effective business communication Chapter 2

Date post: 13-Sep-2014
Category:
View: 4,328 times
Download: 18 times
Share this document with a friend
Description:
 
Popular Tags:
15
Chapter 2 The Seven C’s of Effective Communication by Syed Maqsood Ahmed Syed Maqsood Ahmed 1
Transcript
Page 1: business communication ,effective business communication Chapter 2

Chapter 2 The Seven C’s of

Effective Communication

by

Syed Maqsood Ahmed

Syed Maqsood Ahmed 1

Page 2: business communication ,effective business communication Chapter 2

Business Communication

To compose effective written or oral messages, you must apply certain communication principles.

These principles provide guidelines for choice of content & style of presentation, adapted to the purpose & receiver of your message.

Called the seven C’s

Syed Maqsood Ahmed 2

Page 3: business communication ,effective business communication Chapter 2

The seven C’s

1) Completeness2) Conciseness3) Consideration4) Concreteness5) Clarity6) Courtesy7) Correctness

Syed Maqsood Ahmed 3

Page 4: business communication ,effective business communication Chapter 2

CompletenessYour business message is complete when it

contains all the facts reader needs for the reaction you desire.

Completeness offers numerous benefits.First: Complete message are more likely to bring

the desired results without the expense of additional messages.

Second: They can do the better job of building goodwill.

Last:1. Provide all necessary information2.Answer all questions asked3.Give something extra when desirableSyed Maqsood Ahmed 4

Page 5: business communication ,effective business communication Chapter 2

Provide all necessary informationOne way to help make your message

complete is to answer the five W questions. Example: To reserve a hotel banquet room.1.(Who) Sponsoring organization 2.(What) Specify the accommodation

needed3.(When) Date & Time 4.(Where) Location 5.(Why) Event The five question method is especially useful

when you write Request, Announcements etc.

Syed Maqsood Ahmed 5

Page 6: business communication ,effective business communication Chapter 2

Customer Point of View

5 W’sWhat To Buy ?How Much To Buy ?Where To Buy ?When To Buy ?How To Buy ?

Syed Maqsood Ahmed 6

Page 7: business communication ,effective business communication Chapter 2

Answer All Questions AskedWhenever you reply to an inquiry try to

answer all questions.A prospective customer’s reaction to an

incomplete reply is likely to be unfavorable.The customer may think the respond is

careless is purposely trying to conceal weak point

If you have no information on particular question, say so clearly

If you have unfavorable information in answer to certain questions, handle your reply with both tact & honest.

Syed Maqsood Ahmed 7

Page 8: business communication ,effective business communication Chapter 2

Conciseness Conciseness is saying what you have to say in

fewest possible words without sacrificing the other C qualities.

A concise message is complete without being wordy.

A concise message saves time & expenses for both sender & receiver.

Examples: From the book.Include only relevant material.Avoid unnecessary repetition.

Syed Maqsood Ahmed 8

Page 9: business communication ,effective business communication Chapter 2

Consideration Consideration means preparing every message

with receivers in mind; Try to put yourself in their place & you must be

aware of their desires, emotions & probable reactions to your request. Expels 4rm Book

Focus on You instead of IThis thoughtful consideration is also called “you

attitude”, or understanding of human nature. Show Audience Benefit in the ReceiverTo create considerate, audience-oriented

messages, focus on how message receivers will benefit, what they will receive & what they want or need to know.

Syed Maqsood Ahmed 9

Page 10: business communication ,effective business communication Chapter 2

Concreteness Communicating concretely means being

specific, definite, & vivid rather than vague & general.

The benefits to business professionals of using concrete facts & figures are obvious:

Your receiver know exactly what is required or desired.

Using concrete language has some additional advantages. Concrete messages are more richly textured than general or vague messages. Expels.

Use Specific Facts & FiguresPut Actions in Your Verbs

Syed Maqsood Ahmed 10

Page 11: business communication ,effective business communication Chapter 2

Clarity Getting the meaning from your head into the

head of your reader accurately – is the purpose of clarity.

Certainly you know it is not simple we all carry around our own unique interpretations, ideas, experiences associated with words.

Choose Precise, Concrete, & Familiar Words.

Clarity is achieved in part through precise & familiar language. When you use precise or concrete language you select exactly the right word to convey your message.

Familiar words as b/w 2 good friends, Syed Maqsood Ahmed 11

Page 12: business communication ,effective business communication Chapter 2

Courtesy True courtesy involves being aware not only

of the perspective of others, but also their feelings.

Courtesy stems from a sincere you attitude It is not merely to show politeness with

magnetized assertion of “please” & “thank you”., but it is politeness that grows out of respect & concern for others

For this one should need to be Sincerely tactful, thoughtful & appreciative.Use expressions that shows respect.Choose non-discriminatory expressions Examples From Book.Syed Maqsood Ahmed 12

Page 13: business communication ,effective business communication Chapter 2

Correctness At the core of correctness is proper grammar,

punctuation, & spelling. However a message may be perfect

grammatically & mechanically but still insult or a lose customer.

The term correctness as applied to business messages also means the following 3 characteristics.

1.Use the right level of language 2.Check accuracy of facts, figures & words3.Maintain acceptable writing mechanics.

Syed Maqsood Ahmed 13

Page 14: business communication ,effective business communication Chapter 2

Levels of Language There are three levels of languageFormal Formal language is associated with scholarly

writing Legal documents, top level government

agreements etc. Where formality is demanded InformalInformal writing is more characteristic of

business writing here you use words that are short, well known & conversational.

Substandard Using incorrect words, incorrect grammar,

faulty pronunciation all suggest an inability to use good English. Examples 4rm Book.

Syed Maqsood Ahmed 14

Page 15: business communication ,effective business communication Chapter 2

Thank You

Syed Maqsood Ahmed 15


Recommended