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BUSINESS COMMUNICATIONENGB213
Unit 14Notices, advertisements and leaflets
Overview
Notices
Designing Notices
Advertisements
Types of Advertisement
Writing Style
Leaflets
Designing Leaflets
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Notices
Notices Notices are around us everywhere we go – in
supermarkets, shopping centres, bus stations, cinemas, etc.
Most organisations have notice boards posted around the offices which are used to bring special items to the attention of all staff.
Notice boards may be sectioned according to different topics, e.g policy matters, health and safety, staff announcements.
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Notices
It is a good idea to nominate one person to be in charge of each notice board. This person should be responsible for:
removing obsolete notices
sectioning notices under appropriate headings where possible
removing ‘dead’ notices (but retaining them for a short while in case of queries)
keeping the notice board tidy and clean
Notices
Purposes of
Notices
Announce social events
Report on matters of interest to
staff
Inform staff of new
procedures
Advertise posts for internal
appointment
Remind staff of company procedures
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Designing Notices
When designing a notice your aim must be to ensure that your notice is seen and acted upon where necessary. Long, rambling paragraphs will not achieve this aim.
Bear in mind these guidelines:
give the note a clear heading
use different size print for emphasis
use sub-headings to break up main information logically
use asterisks/ bullet points to display points on separate lines
use the paper effectively to display the notice attractively
include the name of the writer at the bottom as well as a reference and date
Designing Notices – example of effective notice 1
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Designing Notices- example of effective notice 2
Designing Notices – example of effective notice 3
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Advertisements
Many companies advertise in newspapers, magazines or trade journals so as to reach out to a wide, and sometimes specific, market.
to advertise vacant posts
to promote products or services
to announce special events or functions
to publicise changes in the organisation
The classified sections of newspapers categorise advertisements according to subject so that you can find any section quickly.
Advertisements
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Types of Advertisement
There are two kinds of advertisements :
1. the small ad or line advertisement
2. the display ad
Types of Advertisement
1. Small ads or line ads
In these ads the information is run on from line to line, often using the same font, with no special layout.
Charges are made by the line and there is normally a minimum charge for three or four lines.
Lots of small ads appear in a relatively small space, so you must try to use an opening which will catch the reader’s attention.
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Types of Advertisement - Small ads or line ads
Types of Advertisement
2. Display adverts
Display advertisements may incorporate a variety of font styles and sizes. Artwork or colour may be included.
Charges will be based on the number of column centimetres, often with a minimum size.
Information can be displayed within the advertisement to attract special attention to specific points.
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Types of Advertisement - Display adverts
Writing Style
When asked to compile an advertisement you must be able to pick out the main points or features of whatever being advertised and then put them over in an interesting, attractive way.
It is essential to aim for your advertisement to be ‘seen’ when it stands next to lots of other advertisements.
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Writing Style
Attention –
must attract reader’s
attention
Interest – get
the reader’s interest by mentioning something
that will appeal to
them
Desire –
arouse the reader’s
desire to buy, to attend a function, to
find out more, or to contact
the writer
Action –make the audience
want to do something as a result of reading
the ad.
Writing Style
You will achieve these ‘AIDA’ objectives if you follow these guidelines:
Use a company logo, prominently displayed
Compose a catchy headline and display it prominently
Use spacing to advantage, giving special items prominence
Categorise the information using sub-headings, bullet points
Clearly state the action you want the reader to take
Make your advertisement eye-catching
Aim for the ad to stand out from all the others around it
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Writing Style – an effective advertisement
Leaflets Most organisations produce leaflets or brochures for
any number of reasons:
to publicise goods or services
to promote special events and promotions
to give information of any kind
Such leaflets may take the form of a single page, so they could be designed as a folded document – A4 size could be folded once or twice to make a four-page or six-page leaflet.
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Leaflet - example
Designing Leaflets
Some guidelines to consider when designing leaflets:
1. Use a company logo, prominently displayed.
2. Use an appropriate heading that clearly states what the leaflet is about.
3. Consider carefully the information needs to be included in the main body. Break it up according to different aspects of the main theme.
4. Use sub-headings and bullet points where possible.
5. Use straightforward, simple language and short sentences.
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Designing Leaflets
6. Be as persuasive as possible, making everything sounds interesting and beneficial.
7. Use everyday language instead of technical jargon.
8. Aim for an effective and attractive display which uses space to advantage.
9. If you want a response, give full details – what to do, who to contact, telephone number, etc.
10. If a portion is to be completed, refer to Unit 15 on form design.
Designing Leaflets – an example
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Designing Leaflets – example of effective leaflet
Designing Leaflets – example of effective leaflet
