7/24/2019 BUSINESS COMMUNICATION - FINAL PRESENTATION.pptx

1/12

Why do Storiesstick?

A

ASHUTOSH

ANTARISH

GA

HAR

7/24/2019 BUSINESS COMMUNICATION - FINAL PRESENTATION.pptx

2/12

What is so special about stories?

S

T

O

R

I

!

S

Simulation

Transfer

O-beat

Relatable

Inspiration

Emotional

Sticks!

7/24/2019 BUSINESS COMMUNICATION - FINAL PRESENTATION.pptx

3/12

Stories v/s r" #acts

$e Ethical Take the

hi%h roa& an& "ou 'ill

never re%ret it

- Instructive

- (reates less impact

- )enerall" I%nore&

Gi#eco$yo'(yo're$

*o!

- Entertainin%

- +akes "ou think

- Sticks for a lon% time

7/24/2019 BUSINESS COMMUNICATION - FINAL PRESENTATION.pptx

4/12

,rt of Spottin%

-Spottin% stories is easier an& mthan creatin% them

- Stories &o not a% themselves

ri%ht ones!!

- Stories shoul&- +otivate. plif

1 We2ve %ot a variet" of lo' fat

san&'iches3

1 Eat Sub'a". lose 'e

chan%e "our life3

7/24/2019 BUSINESS COMMUNICATION - FINAL PRESENTATION.pptx

5/12

(onnection 4lot

4ri&e

Ecstas"

4atriotism

nit"

$ri&%es )aps- REthnic. Reli%iou

+akes us tolera

lovin%

$uil&s Relation

7/24/2019 BUSINESS COMMUNICATION - FINAL PRESENTATION.pptx

6/12

(hallen%e 4lot

- Work har&er. overcome obstacles

-,ppeal to our perseverance an&

coura%e

- Inspire us to act

-Triumph of sheer 'illpo'er over

a&versit"

7/24/2019 BUSINESS COMMUNICATION - FINAL PRESENTATION.pptx

7/12

(reativit" 4lot

E5perime

nt 'ith

ne'

approach

es

are to

be

&ierent

7/24/2019 BUSINESS COMMUNICATION - FINAL PRESENTATION.pptx

8/12

Stories are Sprin%boar&s

- +obili0e people to act

- En%a%e the little voices insi&e our

hea&s

- Stories are sprin%boar&s to &ierent

&estinations

7/24/2019 BUSINESS COMMUNICATION - FINAL PRESENTATION.pptx

9/12

The curse of kno'le&%e

-4resenters for%et that thcannot hear the same tun

can

- Stories sin%le han&e&l" &

of kno'le&%e

- Stories stimulate an& insp

7/24/2019 BUSINESS COMMUNICATION - FINAL PRESENTATION.pptx

10/12

A ti.ht k&it /!i)o.'e

7/24/2019 BUSINESS COMMUNICATION - FINAL PRESENTATION.pptx

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Subtle Thin%s

The au&ience has a vote The game of Chinese Whisper is real! Do the last and rst words match? If yes, play on

The %oo& orator 6S The sticker

The two arent the same. ticing sills are di"erent!

The ocean is too lar%e to be boile& #ilter the $Telling %nswer stage from the $#inding

%nswer stage. &ncomplicate.

7/24/2019 BUSINESS COMMUNICATION - FINAL PRESENTATION.pptx

12/12

7e" to Success

S

U

0

0

!

S

S

SI+48E

*E94E(TE

(O*(RETE

(REI$8E

E+OTIO*,8

STORIES

ST(7!

Pe%ce

P%y %t

U&dersre$e

A.ree %&

0%

Act

0ONGRAT

Peace

Pay at

Undersreme

Agree an

Ca

Act

CONGRAT