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Business CommunicationResources
Frederic Murray Assistant ProfessorMLIS, University of British ColumbiaBA, Political Science, University of Iowa
Instructional Services LibrarianAl Harris Library [email protected]
Student Topics• New business venture: clothing store• New business venture: gun range• New business venture: construction company• New business venture: training that will result in better
pass rates for the CPA exam• New business venture: forming a traveling
basketball/baseball team• Reasons/effects of gas prices for the last 5 years• SWOSU's new Event Center• Going "green"• Animal shelters• Charitable donations/fundraising for charities• Sexual Harassment
What is the Internet?
The Information Age
The era in which the retrieval, management, and transmission of information, esp. by using computer technology, is a principal (commercial) activity….
- Oxford English Dictionary 2010
Library Business Databases• Hoover’s• First Search• LexisNexis Academic• Business Source Complete
• Google Site Search
The Information Age
Present and anticipated spectacular informational achievements will usher in public recognition of the information age….
- Richard Leghorn 1960 founder of Itek Corporation
Itek Corporation
• Founded 1957• In 2000 became Goodrich
Corporation
Library Business Databases• Hoover’s• First Search• LexisNexis Academic• Business Source Complete
• Google Site Search
D-U-N-S Number
• Data Universal Numbering System
• Unique identifier for businesses. • DUNS numbers are assigned and maintained by
Dun & Bradstreet (D&B) – used for establishing business credit, – applying for government contracting
opportunities,
– Some uses of the DUNS system are to see a business's fictitious names (trade names) and to view the relationship between subsidiary companies and a holding company or parent company.
NAICS
• North American Industry Classification System
• NAICS is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy.
• Standard Industrial Classification (SIC) System (Older)
• http://www.census.gov/eos/www/naics/
Hoovers
• Search Information on Specific Companies – Financial data– Annual reports– Competitors– Officer names
Exercise One: Hoovers
• Use Hoovers to review the following criteria:– Industry Information– Competitors– Financial Summary– Competitive Landscape– NAICS Code
Who is their top competitor and why?
First Research
• Search Industry Landscape• Industry Profile Chapters
– Recent Developments– Business Challenges– Trends & Opportunities– Call Prep Questions– Industy Forecast– Web Links & Acronyms
• Back out into the open web
Exercise Two: First Search
• Use the NAICS code in First Research to locate the Industry Overview for Goodrich
- What is the industry forecast? - What are some of the industry drivers? - Browse All Industry Profiles: Find
Bookstores, list the Industry Websites:
Additional Databases
• LexisNexis Academic
– Business news journals
– Company financial information
– Industry and market news
– Combined Search
• Business Source Complete
– Company Profiles• Datamonitor Reports
– 3,000 full text business journals
– Ebsco Product
Exercise Three: LXNX & BSE • Using LexisNexis to locate a recent
story on Goodrich
• Use Business Source Complete to locate a recent story on Goodrich
• Use Business Source Complete/Company Information to create a SWOT Report
Business Source Complete
• Use Geography Keywords “Oklahoma”
• Use Geography Limiters
• Take this information and combine with First Search or Hoovers
Google: Improve Your SearchesSite Specific Command
What it does: searches only specific domains
What to type: Oklahoma health Statistics site:gov
Oklahoma health Statistics site:edu
HBS Working Knowledge
• Faculty Research at Harvard Business School
• Forum for innovation in business practice, offering a first look at cutting-edge thinking from HBS faculty
• Free Weekly Newsletter
Thanks!
Key Terms: Goodrich ISR/ Aerospace Industries
1. Itek Corporation becomes Goodrich ISR Info via Wikipedia2. Hoover: search Goodrich ISR for Company Data3. First Search: Search for Industry Landscape – search Industry
Profile Chapters4. First Search provides Web Links - Use them5. Business Source Complete - Search using information
gleaned from H & FS6. LexisNexis: Search using information gleaned from H & FS7. Ebrary Digital Book Collection: Key Word from First Search
Industy Profile: Aerospace Products and Parts Manufacture1. Search Chapter Headings
8. Yahoo Finance: Search Company & Industy Profile9. Google Site Search10.HBS Working Knowledge