Business Cordless TelephonyEN/LZD 104230 RA Business Cordless Telephony

Marjolijn BouwmanProduct Marketing

Business Cordless Telephony

Business Cordless Telephony

Business Cordless TelephonyEN/LZD 104230 RA

0

500

1000

1500

2000

2500

3000

1997A 1998A 1999 2000 2001 2002 2003

Market Volume (klines)

EU price per line (Euro)

Total Worldwide Business Cordless Market Forecast

Business Cordless Telephony

Business Cordless TelephonyEN/LZD 104230 RA

Sources : MZA Oct 98, DataPro 97, Ericsson

Cordless PABX Market Western Europe 1H1998Average SystemSize (handsets)

Handsets perBase Station

Cordless Handsets/ PABX Lines

Belgium 16.3 2.4 7%France 26.0 3.8 5%Germany 23.3 3.0 4%Italy 16.2 2.8 3%Netherlands 21.9 3.2 7%Spain 15.8 2.9 3%Sweden 45.0 5.3 30%*UK 19.0 3.0 3%Other 15.4 3.3 6%Total 22.5 3.5 6%* Ericsson Estimate

Maturity of the Cordless PABX Market

Business Cordless Telephony

Business Cordless TelephonyEN/LZD 104230 RA

Business Cordless Market Today - Main Competitors

Main Market in 1998 Remains Western Europe– Sweden– Germany– France

– United Kingdom

Competition– Alcatel– Siemens– Philips– Nortel– GSM indoor

Business Cordless Telephony

Business Cordless TelephonyEN/LZD 104230 RA

Alcatel22%

Ascom4%

Ericsson39%

Hagenuk4%

Nortel6%

Others5%

Siemens9%Philips

5%

Lucent1%Kirk5%

BCT Market Shares 1998 (Sold Line 1998)

Source MZA May 1999

Business Cordless Telephony

Business Cordless TelephonyEN/LZD 104230 RA

Source: Dataquest (October 1997) (France, Germany, UK)

EnterpriseEfficiency

Cost

Benefits of Cordless Solutions

Business Cordless Telephony

ImprovedBusiness Efficinency

IncreasedEmployee Satisfaction

Reduced MovesAdditions and Changes Costs

ReducedCallback Costs

ReducedCabling Costs

IncreasedEmployee Productivity

Improved Serviceto Internal Staff

Improved ExternalCustomer Service

Average Ranking

Business Cordless TelephonyEN/LZD 104230 RA

MD110Integrated Cordless

BC10

MD110Integrated Cordless

BC10

Mobility Server

Mobility Server

Ericsson DECT Portfolio

Ericsson PBX Foreign PBX

DCT1800-GAPBolt-on Cordless

DCT1800-GAPBolt-on Cordless

BP250/50Integrated Cordless

BP250/50Integrated Cordless

1000 users

30 users

10 users

100 users

10,000 users

BP32Integrated Cordless

BP32Integrated Cordless

Ap

pro

x. T

arg

et

Siz

e

DCT1800-SBolt-on Cordless

DCT1800-SBolt-on Cordless

Business Cordless Telephony

Business Cordless TelephonyEN/LZD 104230 RA

PBX RadioExchange(s)

BaseStations

CordlessPhones

DECTRadio

ConnectionIntegration

A Cordless Phone communicates with a Base Station and

Radio Exchange via a DECT ‘Radio Connection’

System Architecture

Business Cordless Telephony

Business Cordless TelephonyEN/LZD 104230 RA

Current Cordless Phone Portfolio

DT368

- cordless phones that can be used both on Mobility Server and GAP/CAP compliant systems

DT360 EEx- intrinsically safe cordless phone

note:- DT310 sold out- DT360 will be phased out per 1st of July (special price)

Business Cordless Telephony

Business Cordless TelephonyEN/LZD 104230 RA

Docking StationPouchCarrying CasesRack Charger for Cordless

PhonesCentral Charger for batteriesHeadset ComfortHeadset ProtectorSecurity clipVibrator clip

Accessories for DT3xx Series Cordless Phones

Business Cordless Telephony

Business Cordless TelephonyEN/LZD 104230 RA

New System Releases

DCT1800-S- bolt-on to any PBX- maximum of 40 users (analogue interface)- expandable up to 8 base stations- simplified ordering, installation and maintenance

(Launch 1st of July 1999)

Business Cordless Telephony

Business Cordless TelephonyEN/LZD 104230 RA

WebPageContact Message PackageSerial Protocol Package

New System Releases (Launch 1st of July 1999)

DCT1800-GAP R2.0- bolt-on to any PBX- SMS messaging/on-site paging functionality

Business Cordless Telephony

Business Cordless TelephonyEN/LZD 104230 RA

DT288GAP compliant low end cordless phoneruggedised cordless phones (IP54):

DT400- voice only

DT410- SMS messaging

DT420- SMS messaging- one-push alarm button

DT430 (IP64)- intrinsically safe cordless phone- SMS messaging- one-push alarm button- no movement alarm

New Cordless Phones(Launch 1st of July 1999)

Business Cordless Telephony

Business Cordless TelephonyEN/LZD 104230 RA

Aggressive cost reductionsExpand product and service portfolioCo-develop operator solutions with PU

Mobility Server

Cordless phones:Match Ericsson’s modern look and feel, in

line with Cellular designEstablish a new man machine interface

similar to the cellular standardsIncrease benefit from synergies with

cellular products

Future Developments

Business Cordless Telephony

Business Cordless TelephonyEN/LZD 104230 RA Business Cordless Telephony

Marjolijn BouwmanProduct Marketing

Business Cordless Telephony

Business Cordless Telephony