BUSINESS DEVELOPMENT

MISSION TO SILICON VALLEY

JUNE 8th – 12th

2020

Dearentrepreneur,ReadytoScalesupportscompaniesduringtheirgrowthphase.ItisauniqueprogramdesignedbyACE,TheStartupNetwork,entrepreneurs,investors,andtheAmsterdamUniversities,unitedinboostingyourcompany’sgrowth.Itisahands-onprogramdesignedtotheneedsandrealityofentrepreneursthathavetheambitiontoexpand.Asanentrepreneuryoufacemanydifferentchallenges.Totacklethesechallenges,sometimesyouneedone-on-onesupportfromexpertsinthefield,sometimesyouneedtodiscussthesechallengeswithyourpeers,ormaybeallyouneedisagreatintroduction.Alternatively,youmightbelookingfortheskillsandinformationneededtotakeyourcompanyabroad.Ifthisisthecase,jointhebusinessdevelopmentmissiontoSiliconValleyandlearnabout:• BusinessdevelopmentintheUSA:createnewbusiness

opportunities,buildanetworkofpotentialcustomersandpartners(channels),andmeetpotentialinvestors.

• KeyinsightsintoSiliconValley:howitworksandwhyitproducessuccessfulcompanies.

• WhetheryourcompanyisReadytoScale:collectfeedbackonyourbusinessmodelsandscalingstrategies.

FrommyyearsofexperienceIknowallaboutbeingsuccessfulinSiliconValley,andIhighlyrecommendtakingthefirststepstogetherwithmeandtheReadytoScaleteam.PleasecontactEllenSpithoven(ellen@ace-incubator.nl)orDwaynevanderKlugt(vanderklugt@kplusv.nl)ifyouwanttofindyoursuccessinSiliconValley.Allthebest,GigiWangGigiisaserialentrepreneurandSiliconValleyExpert.SheisaboardmemberatVlab(MITandStanford)andIndustryFellowatUCBerkeley.GigicreatedtheprogramfortheBusinessDevelopmentmission.ReadytoScaleandGigihavebeendoingthismissionswithgreatsuccesssince2013.

THE PROGAM SETUP Yoursuccessisourpriority,andthereforewerequireyoutoprepareforthistripcarefullywithoursupport:thinkaboutwhatyouwanttoachieveinSiliconValleyaswellaswhatactionsneedtobetakenonceyouarebackinTheNetherlands.Therefore,ourtripconsistsofthreeparts:Preparation,TheTrip,andFollowUpPreparation

KeyinsightsintoSiliconValley:howitworksandwhyitproducessuccessfulcompanies.• WewillmatchyouwithaSiliconValleyMentorwho

willbeyourpersonaladvisorduringthetrip.• 1to1SkypecallwithyourSiliconValleyMentorto

reviewyourgoalsandpitch.• Mentorswillsetuponetargetedmeetingforyouin

SiliconValleyandhelpyoutomakenewconnectionsthroughintroductionsorrecommendingindustryevents.

• Nexttothis,GigiWangwillhostopenofficehoursinTheNetherlandsonApril24thfor1-on-1mentoringsessionsandanyQ&AabouttheSiliconValleyTrip.

TheTrip

• Aseriesofspeakersincludingsuccessfulentrepreneurs,investors,andindustryexperts.

• SmallintimatetoursofleadingcompaniesinSiliconValley(choicefrom3-4companies).

• Networkingeventstomeetrelevantpeopleinyourindustryanddevelopbusinessrelationships.

• One-on-onemeetingswithpotentialcustomers,partners,orinvestors.

• SeenextpageforthecompleteSiliconValleyprogramagenda.

FollowUp

• Inourfollowmeetingwewillshareourresults-whatdidyougetoutofthistrip?

• ThenwediscusswithyouyournextstepsandplanhowReadytoScalecansupportyouinenactingyourgrowthstrategy.

THE TRIP* Sunday

SanFrancisco

MondaySanFrancisco

DutchConsulate

TuesdaySanFrancisco

DutchConsulate

WednesdayUCBerkeleyFacultyClub

ThursdaySanFrancisco

Reed-SmithOffice

FridaySanFrancisco

Reed-SmithOffice

MORNING Arrival OpeningDay

- Welcome&Introductions

- Talkson:o SiliconValley

Culture&Mindset

o Sales&Marketing

o PitchingLikeSteveJobs

Entrepreneurs:Success

&Failures

Talksby:- Local

entrepreneursonstartingup,expandinginternationallyandexitingcompanies

Technology/Vertical

Day

- Guestspeakersfromindicatedareasofinterest*:

- DataAnalytics- Blockchain/Fintech- Bio-tech/Food-

tech*Topicsbetospecifiedwithjoiningcompanies

InvestorDay

Whatinvestorsarelookingfor:- ReadytoScale

companiespitchtoinvestorpanel&getfeedback

ScalingYourCompany

Speakerson:- MovingtoUS- USVisas- GlobalExpansion

LUNCH Cateredlunch Cateredlunch Lunch@FacultyClub&UCBerkeleyTour

Lunch@FacultyClub&StanfordUniTour

KeynoteSpeaker

AFTERNOON

Arrival WorkingSessions

- Pitchpractice- 1-on-1sessions

withmentors

Onsitevisits&

meetings

- Choose1tour:• Google• Facebook• CitrixIncubator• Adobe*OR*Individualmeetings

Technology/Vertical

Day

- AI/ML- CorpInnovation- Healthcare- Othertopic- *OR*Individual

meetings

Openafternoon

forIndividualMeetings/Tours&OtherActivitiesbasedonmentoringsessions

ClosingSession

-Learningsfromeachcompany-Feedbackaboutprogram-Movingforward&Nextsteps

EVENING

GroupDinnerw/

Mentors&Guests

IndustryEventsNight

–ProgramwillbepersonalwithsupportfromMentors.

IndustryEventsNight

–ProgramwillbepersonalwithsupportfromMentors.

Groupdinner IndustryEventsNight

–ProgramwillbepersonalwithsupportfromMentors.

PartyNightinSF–

Partying&ClubbinginSanFrancisco

*Programmightbesubjecttochange.Speakerscanonlybeconfirmedweeksbeforethetrip.UnfortunatelytheAmericansarenotDutch�

MENTORS

GIGIM.WANG

linkedin.com/in/gigiwang

• IndustryFellow&ChairofBerkeleyMethodofEntrepreneurshipBoot-camp,UCBerkeleySutardjaCenterforEntrepreneurship&Technology,https://scet.berkeley.edu/people/

• Start-upMentor,ACEVentureLab,https://ace-incubator.nl/

Ms.GigiWangrunsaconsultingfirm,MG-Team,LLC,whichdeliversentrepreneurshipandinnovationtrainingprogramsacrosstheglobe.Since2012,shehasbeenteachingascience&technologystart-upboot-camptwiceayearatACEVentureLabatAmsterdamScienceParkwhichhasproducedtopDutchstart-upsincludingLumicks,Scyfer(acquiredbyQualcomm),andMetrica-Sports(expandedtoUSmarket).GigihasbeenworkingwithanumberofDutchorganizationsincludingtheDutchConsulateSFandtheAmsterdamBusinessSchool.In2019,shechairedthejuryfortheAmsterdamScience&

InnovationAwards.SheisalsoanIndustryFellow&FacultyatUCBerkeleySutardjaCenterforEntrepreneurship&TechnologywhereshechairstheBerkeleyMethodEntrepreneurshipBoot-campandteachesBerkeleyexecutiveinnovationworkshops.

OtherMG-TeamclientshaveincludedSAP,GrupoAguiaBranca(Brazil),NATO,Ecoled’PontsBusinessSchool,JapanExternalTradeOrganization(JETRO),SRIInternational,VerizonWireless,LagardereandnumerousuniversitiesandglobalincubatorsincludingOrangeGrove(DutchincubatorinAthens).Gigiadvisesandmentorsdozensofstart-upsfromaroundtheworld.

BeforestartingMG-Team,Ms.Wangwasontheexecutiveteamofanumberoftechstart-upsinwireless,software,hardware,andservicesinSiliconValley,EuropeandAsia.AsanInternetpioneerinthe90’s,shestartedupPacificInternetinSingapore(IPOonNASDAQin1999)andlaunchedtheinternationallyreknownedTRUSTeInternetprivacyprogramin1996.

GigiholdsBSandMSdegreesinMechanicalEngineeringfromStanfordUniversitywhereshewasPresidentofthe

TauBetaPiEngineeringHonorSociety,andaMBAfromtheHaasSchoolofBusinessatUCBerkeley.SheisafrequentspeakeratconferencesaroundtheworldincludingtheChiefInnovationOfficerSummit,AsianLeadershipConference,WorldInvestmentConference,FoodExecutiveEurope(Maastricht),IBMGlobalStart-UpCamp,GlobalR&DConference,ChallengerDay(Amsterdam),andHighTechXL(Eindhoven).

SanderArts

linkedin.com/in/sander1arts/

• Consultant|StrategicAdvisor|BoardMember|Author|FractionalCMO|BusinessDevelopment|StrategicAlliances|SiliconValley|Go-to-Market

Dutchman.Dynamic,creativeseniorexecutive,(fractional)CMO,advisor,author,strategicalliances,businessdevelopment,consultant,investor,entrepreneur,andboardmemberwithsubstantialglobalexperiencedevelopedwithinatechnology-orientedenvironment.BorninNetherlands,hehaslivedandworkedinEurope,workedextensivelyinAsia.HehaslivedintheheartofSiliconValleysince2010.

• Highly-collaborativeC-suiteexecutivewithmultipledemonstratedsuccessesdeliveringchange,efficiency,andgrowthagendaswithmeasurablefinancialandmarketreturnssignificantlyaboveexpectations.

• Excellentmarketingandcommunicationskills,withextensivetrackrecordofeffectiveengagement

withBoard-levelandseniorleadersfromsalestobusinessestofinance.

• Deepknowledgeofmarketinganalysesandprocessesformanagingbrandandpipelineacrossmultipleroutes;consistentlydeliveredclosedloopmarketingbestpractices.

• Specialproficiencyinbuildinghighly-motivatedmulti-disciplinaryteamsthatdeliverhigh-performanceresultsinamatrixedglobalenvironment.

• Socialmediamarketinganddigitaltransformationthoughtleader.

• Seasonedcompanyspokesperson

FORMER PARTICIPANTS

READY TO SCALE TEAM

ELLENSPITHOVENSince2018,EllenhasworkedforACE-Incubator,(AmsterdamCenterforEntrepreneurship),whichwasrankedthebesttechincubatorin2018byEmerce.WithinReadytoScale,Ellenisresponsibleforthegroupprogram:twiceayearapproximately15companiesfollow6masterclassesaboutthemainchallengesscale-upsface.

BesidesReadytoScale,sheworksforPIM,aninvestmentreadinessprogram,whereshesupportentrepreneursinattractingexternalfunding.

DWAYNEVANDERKLUGTWithinReadytoScale,Dwayneisresponsibleforallone-on-onesupportforscale-ups.DwaynehasbeenpartoftheReadytoScaleteamsince2013andthereforehassupportedover150scale-upswithintheprogram.Dwayneisanexpertonstrategicgrowth,alternativefinance,andfunding.

NexttoReadytoScaleheisanInvestmentManagerforaEUR85millionfundthatinvestsinsustainablebusinessesandisoneofthepartnersofKplusV,aleadingDutchconsultancyfirmwithinthespaceofinnovation,sustainability,andsocialimpact.

RENÉEANDELA

Renéeisresponsibleforone-on-onescale-upsupportatReadytoScale.ReneeisworkingattheconsultancyfirmKplusVandsheisanexpertondifferenttypesofalternativefinancing,suchasascrowdfundingandinformalinvesting.Shehelpsentrepreneurswiththeirgrowthandfundingstrategies.

SheiscurrentlymanagingtheDutchinformalinvestingplatform,MoneyMeetsIdeas,thatmatchesinnovativestartupsandscale-upswithinformalinvestors.