BrandsPractical Business English

Professor Hayashi

Friday, March 12/Monday, March 15

Today’s Class

VOCAB-Brand Management

LISTENING-Why Brands Matter

LANGUAGE REVIEW-Present Simple/Present Continuous

BREAK

DISCUSSION- Promotions

CASE STUDY-Coffee

VOCAB - Brand Management –Pg.6

Name that logo!

VOCAB – Word Partnerships – Pg.7

WORD PARTNERSHIPS – words that usually go with other words to form typical partnerships or combinations

You have 10 minutes to complete exercises A & B in partners

http://tre.ngfl.gov.uk/uploads/materials/19375/timer.swf

LISTENING – Why Brands Matter Pg. 7

LANGUAGE REVIEW – Present Simple & Present Continuous

DISCUSSION - Promotions

CASE STUDY

Volunteers read background

Brand

Owned By

Image

Pricing

Product Characteristics

Caferoma

PEFD

Exclusive, Italian-style

High

Strong and slightly bitter taste

CASE STUDY

Group 1 – Read aloud the “problems” section. Present the findings to the class

Group 2 – Go over the “sales outlets” section. Present the findings to the class

Group 3 – Go over the “focus group results” section. Present the findings to the class.

CASE STUDY

In your groups, choose a team leader

The team leader starts a meeting to go over the possible solutions

Consider the advantages and disadvantages of each solution

Come to an agreement upon the best solution

HOMEWORK! Write a one page essay on how much fun you had

in class today

JUST KIDDING….

- Complete page 8 of your textbook

- Write/Type out your answers and submit it to your class captain next week