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Business evaluation

Date post:	21-Dec-2014
Category:	Education
Upload:	dominic-portain
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A 10-minute summary about the practical application of business evaluation on the example of Kentucky Fried Chicken. Topics include: - Market appearance - Mission of the company - Outline of business observation - Methods of evaluation Hint: Download the presentation for extensive presenter explanations in the notes section. Icons will also be displayed correctly.

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Kentucky Fried Chicken Braukmann, Elliott, Lettinga, Groenestege, Portain, v. Doren

Transcript

Page 1: Business evaluation

Kentucky Fried ChickenBraukmann, Elliott, Lettinga, Groenestege, Portain, v. Doren

Page 2: Business evaluation

Merksterkte Groei „Real food fast“

SituatieschetsHoe presenteert zich de bedrijf?

Doelstelling

Page 3: Business evaluation

SituatieschetsWat wil de bedrijf?

C H A M P S

Missie

Page 4: Business evaluation

ObservatieplanWat gaan wij observeren?

Product Prijs Promotie Plaats Personeel Klant

Marketing Mix

Page 5: Business evaluation

Interviewer/Observator Mystery Shopper

Lange termijn observatie Recherche vooraf Data-Analyse

CHAMPS Likert-Schaal

Hoe gaan wij observeren?Observatieplan

Page 6: Business evaluation

Ruimte voor discussie

Interviewer/Observator Mystery Shopper

Lange termijn observatie Recherche vooraf Data-Analyse

CHAMPS Likert-Schaal

Vragen

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