Business Executive Academy

“built for Business Executives, PAs, EAs and MAs, who make decisions and want careers”

Membership Invitation

You are invited to

Join the Business Executive Academy (BEA)

Give yourself a competitive advantage Benefit from the Academy’s powerful World Class training Develop your career and deepen your knowledge Meet with peers To join your role must reflect a Business Executive function

which may come under the job title of; PA, EA or MA etc. You need to be someone who is a decision maker and aims to develop their career. You must also abide by the Member Trust Charter

Join before the official launch to take advantage of the lower Membership subscription of £450 for 2015 (official launch is 6 August 2015, see event invite for more details)

Member Trust Charter1. The Academy is membership led2. The Academy is independent and free of

bias3. Chatham House Rule applies at all events

for your security and benefit4. Seniority of membership is ensured5. Case Study based learning with real life

examples6. Learning from the best of peers and

World Class trainers7. Content of Academy sessions are

exclusive to the Academy8. All events are media free and recordings

are prohibited9. Member privacy is protected10. Members may invite guests, of an equal

standing, with the Academies permission

Why Businesses Should Invest in the Business Exec

100% 2 / 3 £189,000

100% of C Suite business leaders and Executive

Assistants believe that the role of EA has fundamentally changed - becoming broader and requiring a more diverse

skill set

Two thirds of C Suite business leaders and Executive

Assistants believe that the role of EA is under invested in

currently

£189,000 is the annual value delivered by an Exec Assistant

to the average C Suite Director, based on a multiple of average C Suite pay, value

creation and time saved

Source: Winmark Global, Angela Mortimer & Association of Executive Search Consultants (AESC)

Membership Benefits

World Class Training

Training is delivered by

Winmark’s World Class Academies

Team

Learning from Peers

The Academy network

encourages and drives peer

learning between members

Informed by the C Suite

Winmark’s 14 C Suite networks help inform and

direct the Academies

content

Business Executive Award &

Certificate

CPD points accrue to gain an Award

and then Certificate in

Business

Online Management

Access

Membership includes access to Ashridge Business

Schools management

portal

“EAs are replacing Middle Management”

Business research into PA, EA Business Execs and MA roles shows that the range of business skills required is wider and deeper than ever before and can encompass everything from Sales and PR to HR and Procurement. Most EAs report to a number of C Suite executives and have greater autonomy and more power than ever before.

The research tells us that these roles are adding direct value to the business and C Suite Management in particular. It also finds that there is generally under-investment in these roles, relative to the value they bring to their organization.

Members of the Business Executive Academy benefit from:• World class management training reflecting the wide range of skills required• Learning from peers• Access to the Ashridge Business School Management Portal

Development in the Business Executive Role

Academy Qualifications

Business Executive Certificate

16 Courses(CPD hours 68 + 12 reading)

The prestigious Business Executive Certificate is achieved by completing 16 Business Executive Academy courses. You can complete this over 2 or more years.

Business Executive Award

8 Courses(CPD hours 32 course + 8 reading)

The Business Executive Award is achieved by completing 8 Business Executive Academy courses. You can complete this over one or more years.

2015-2016 Academy Programme Courses

The Academy qualifications are issued by Winmark and are aligned to Department of Education (DofE) standard guidance.

Strategic Business Planning Project Management

Negotiation & Influencing Skills Leadership and Assertiveness

Procurement & Supply Financial Management (for non-accountants)

Presenting with Impact Marketing & Sales

Autumn 2015 Academy ProgrammeMonth Master Classes CPD*

Early September

Strategic Business PlanningDerived from Winmark’s One Day MBA, this half day session connects strategy, key business models, business planning and personal objectives. Attendees leave with a complete guide that will walk them through the process.

4 CPD points

September/October

Strategic Business Planning (running for a second time)Derived from Winmark’s One Day MBA, this half day session connects strategy, key business models, business planning and personal objectives. Attendees leave with a complete guide that will walk them through the process.

4 CPD points

November Project ManagementThis half day session combines project management with the consultancy process, two similar processes that benefit from each other. Attendees leave with two key templates that will enable them to scope and implement successful projects.

4 CPD points

December Financial Management (for non accountants)This session focuses on the practical aspects of finance, including procurement and cost reduction, budgeting and financial reporting. It is an essential induction course.

4 CPD points

* CPD = Continued Professional Development

Case studies, insights and examples from: and many other successful businesses

Your Opportunity to Join the BE AcademyAngela Mortimer and Winmark joined forces to offer Business School standard management training, development and support through the Business Executive Academy. For the middle management roles covered within the BEA, the titles can be Senior Personal Assistant, Executive Assistant, Business or Management Assistant.

To join the Academy you can come along to our launch event, or to access the Business Executive Academy Membership form you can click the link in your email or click here (return the form to the Winmark Academy team noted on the form).

Head of Academies and Developmentlesley.taylor@winmarkglobal.com