Date post: | 14-Feb-2017 |
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Session 2 Agenda
● Session 1 Review● Retention● Shareability● Customer Journey● Growth Opportunities● Homeplay
Session 1
● Your Values● Ideal Customer● Discovery● Exploration● Conversion● Experience● Revenue● Did a quick website review
Shareability
How can you make your own product shareable?
CompetitionsToolsDiscountsFree delivery for sharesMake something very easy
Janet
She Values:
● Meeting new people● Bringing people together● Wholesome food and wine● Fun and laughter● She’s a Romantic● Down to earth and relatable
Owns a small restaurant that provides meals for special occasions
Jason
His Values:
● Enjoys making money● Buys the latest fashions● Loves sports cars● He enjoys being in control● He’s single● Does everything himself● Fitness Junkie
Owns a small restaurant that provides meals for special occasions
Madonna
Age 25-35
● Single● Enjoys the best money can buy● Fashion Concious● Confident● Gym junkie
She like to shop at every opportunity and often makes spur of the moment decisions
Malcolm
Age 40 - 50
● Family man● Enjoys good value for money● Respects others● Enjoys a good laugh● Likes things to go smoothly● He’s health conscious
He generally does research before making a decision
Write down ideas
It does not matter how small they are, in fact the smaller the better
Small business, Small budgets, Speed, Ingenuity
The quicker your idea can be implemented the better for growth.
<span>Powered by <a href="http://www.statuspage.io">StatusPage</a></span>
http://blog.statuspage.io/we-owe-25-of-our-growth-to-one-line-of-code
“Some of the customers that have come to us this way are huge accounts like
Cisco, Adobe, Contactually, BlazeMeter, Barracuda Networks, Take-Two Interactive, and Chartio”