GUIDE BUSINESSthe wonderful world of

BUSINESSIn an average week, there are over 645 million views and 13 million comments made on pages.

There are more than two billion connections between local businesses.

Approx 70% of monthly users in the US & Canada are connected to a local business on Facebook.

Why should your business be on Facebook?

Be discoverable:Ensure people can find you when they search for you on Facebook.

Stay connected: Customers like, read and share your posts. Connect with them.

Be timely: Your posts can help reach groups of people when tai-lored to them.

Get a URL: Request a web address which makes you easy to find. Use it on other marketing materials.

Get insights: Analytics on your Page will give you a deeper understanding of your customers.

Remember: Your page is an extension of your business. It’s an

easy way to share updates and more with the people who

matter most. It’s ready to help you engage your customers on

desktop and on mobile - at home and on the move.

Create a page for your business on Facebook to...

Remember: It’s not about the number of likes you get. It’s more important to genuinely connect with the people you engage with on Facebook, as they’ll help to tell your story.

Invite your businesses contacts: Upload a spreadsheet of email addresses to send email invites to let people know about your new page.

Invite your friends: Tell people about your Page so they can support you by liking it. This initial audience helps you to build credibility.

Share your Page: Be sure to like it yourself. Be a spokesperson for your business and lead by example.

Encourage your current customers and supporters to like your page. Also explore the options under the Build Audience button.

Build your audience...

Do what works: Replicate your success using posts that garner more engagement.

#1Be responsive: When you garner comments and responses from your fans, show that your business is listening and that you care about their opinions.

Be authentic: Share what you're genuinely excited about and your customers will be excited too.

As you post, think about what your customers find interesting and inspiring. Experiment with different kinds of posts. Does your audience love highly visual photo posts? You’ll find out their tastes quickly using Page Insights - see which posts perform best.

Make your business come alive withcompelling content!

Be consistent: Setting a schedule for your posts can also help maximise your time.

Remember: Your recipe for success is to create Page posts and ads that are interesting to your customers and target each message accordingly so the right people see it.

When using the Ad Create tool, use “interest targeting” to reach people who already like similar pages or businesses on Facebook to yours.

Reach more of the people who matter most to youTo find people who are most likely to be interested in your product or service, you can use Facebook ads to send the right message to the right people.

Be specific. Create sets of ads to connect with different target audiences. People are more likely to respond to a message crafted just for them.

Add a private list of your customers to Facebook using custom audiences. Then use lookalike audiences in the Ad Create tool to find fans similar to them.

Use the Ad Create tool to target the friends of your customers. It’s a way to grow your customer base through relationships and word-of-mouth.

Remember: you can maximise the return on your investment by creating ads for specific audiences.

Visit Page Insights regularly and look for trends so you can develop more of the best-performing content.

When creating your ads, try out different images & headlines to see which ones work. Facebook will allocate more of your budget to your best performing ads.

Use Page Insights to understand who responds to your messages. Cater to them through targeted ads and promoted posts.

Measure and adjust

Remember: Marketing your business is all about helping you achieve your goals.

Be specific. Create sets of ads to connect with different target audiences. People are more likely to respond to a message crafted just for them.

Add a private list of your customers to Facebook using custom audiences. Then use lookalike audiences in the Ad Create tool to find fans similar to them.

Use the Ad Create tool to target the friends of your customers. It’s a way to grow your customer base through relationships and word-of-mouth.

Remember: you can maximise the return on your investment by creating ads for specific audiences.

&YOUR BUSINESS

MAKEGreat!GO FORTH

Sources:facebook.com/business/overviewfacebook.com/notes/facebook-marketing/sharing-new-data-andstories-about-us-small-businesses-on-facebook/10151331477532217

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