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From Conversation to Conversion: Turning Social Media into Sales Thursday September 29, 2011
Sponsored by:
The Stryve Group Story
What were our options?
What’s the difference?
=Chat at coffee shop Great for packaged goods or
consumable products
=Networking event B2B, finding key industry
contacts
=Tradeshow party Lots of noise and quick
conversations—both
personal and business
Why are we here today?
Social media and how it relates to sales
Social media and sales success stories
6 things your can start doing tomorrow that will lead to better results using social media
What is Social Media?
Media: the means of communication that reach or influence people widely
• Traditional - radio and
television, newspapers, magazines
=One-way communication
What is Social Media?
Internet, Computers, Smartphones
Social = the ability to have a conversation re.
what you’ve just read, watched or heard
=Two way communication
What is Social Media?
“Social media is the use of technology to build a
relationship of know, like and trust with friends, colleagues
and customers”
Why Bother?
93% of buyers use online search to begin the buying process
37% post questions on social networking sites
In 2010, 8 out of 10 households had access to the Internet (Stats Can.)
49% of consumers use social media daily
Customer Buying Behaviour is Changing:
Standard Sales Pipeline
Generate / Qualify
Sell / Convert
Trade Up / Referral
Evangelize / Referral
Herrle’s Farms
Herrle’s Farms
Reflect on Style and Use
Ask yourself: When do I have idle time on my hands?
Easily monitor what your competitors are doing by following their social media profiles
Post messages to build rapport and trust
Are you on Twitter? Facebook? LinkedIn? Focus on the social media platform that fits your personality
1. Know yourself
2. Know your audience
3. Know your vehicles of communication
4. Align your resources (time, people and money)
5. Plan your work
6. Work your plan
7. Make adjustments
Creating Your Own Strategy
Join and Complete Your Profile
Best practices of completing a profile
Insider Tip: Link your Twitter account to your LinkedIn Account
Join and Complete Your Profile
Example of a Well-Done Twitter Profile
Creating a Facebook Page
Profile = Individual
Versus
Pages = Business
Create a Facebook Page
1. Post Pictures 2. Post promotions that will get people to share 3. Don’t forget to comment on things not directly related to
your business = build rapport and engagement
Build your following
Step 1: Import all your Outlook calendar contacts into your LinkedIn account
Build Your Following
Step 2: Import your LinkedIn connections to your Twitter account
How To Follow Experts
Step 1: Use the search function in Twitter, find the experts in your field and follow them
Step 2: Re-tweet their information Step 3: Look like a GENIUS EXPERT in the eyes of
your own friends and followers
What should you “Tweet” and Post?
1. Re-tweet and hit the “Share” button on an article or a website
2. Listen + Respond = Engage • @ashleysmith “I just had the worst bagel at The Bagel Cafe!” • @bagelcafe “Sorry to hear that. Which one did you get? How can I
help?”
3. Sharing Tips and Tricks and News “How to prevent a pipe from bursting in your home http://bit.ly.92Vd5” “Google offers free WiFi in 47 airports http://bit.ly/12RWAc ”
4. Humorous “Isn’t Disney World just a people trap operated by a mouse?”
5. Questions “How can I use Facebook for my business? Suggestions and tips are
welcome!”
6. In the Trenches (how or what you’re doing in business) “Going to the Business Guru event this morning, very excited! #bizguru”
Join Groups
Step 1: Go to LinkedIn.com
Step 2: Type target market into the search bar
Insider tips:
• Look for groups that are geographically located near you
Add Apps to your Smartphone
Step 1: Go to Blackberry App World or iPhone App Store
Step 2: Search “Twitter”, “LinkedIn” and “Facebook” respectively
Step 3: Download each app
6 Things Every Business Owner Should Do
1. Join Twitter, Facebook and LinkedIn Complete your profile – 100%
2. Find your friends and colleagues Add them to your networks
3. Follow other experts & influencers in your field Share the information the experts are sending out
4. Post Updates and Tweet at least once a day
5. Join Groups Comment on topics of discussions
6. Add mobile social media apps to your smartphone
Thank-you to our sponsors: