Date post: | 20-Jan-2017 |
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HAWK COLLECTION“WE MAKE PEOPLE SMARTER”
SITUATIONL ANALYSISTrained manpower shortage
Western influences
Women working force is increasing
Desire for luxury items and better quality
Bad logistics
Fewer payment gateways
Lacking Trust in Online Transactions
PARTICULARS IT HARDWARE RETAIL
OPTICAL RETAIL
TOTAL OUTLETS 52,00,000 APPROX 38,00,000 APPROX
AVERAGE SALES 15,00,000/YR 20,00,000/YR
AVERAGE PROFIT 3,00,000/YR 5,00,000/YR
POTENTIAL LOSS 2,00,000/YR NIL
NEW POTENTIALS VERY FEW VERY HIGH
FINANCINGOWN MONEY- 5,00,000BANK FINANCE- 15,00,000TOTAL- 20,00,000
FIXED COST-
BUILDING- 1,00,000FURNITURE- 2,00,000INTERIOR DESIGN-1,00,000ADVERTISEMENT- 1,00,000TOTAL- 5,00,000
OPERATING COST-
SALARY- 5,000*2=(10,000+3000)=13,000MISC. EXPENCESS- 5,000TOTAL- 18,000
BHUBANESWARLANGUAGE BENEFITS
TRAINED WOMEN TO DEAL WITH CUSTOMERS
MOVEING TOWARDS THE WESTERN CULTURE
DEMAND FOR LUXURY PRODUCTS
CHEAP INFRASTRUCTURE
MISSIONS
Hawk collection is committed to building a family of the world's best fashion brands offering captivating customer experiences that drive long-term loyalty and deliver sustained growth for our companion.
OBJECTIVESCUSTOMER SATISFACTION
ACQUIRINGTHE RIGHT PRODUCT
PRODUCT PRESENTATION
TRAFFIC BUILDING
KEEPING PACE WITH TECHNOLOGY
PRODUCT MATTERS, NOT TIME
IDENTIFICATION OF CUSTOMER
CHARACTERISTICSAND NEEDS
DIFFERENTIATEDMARKETING
OVERALL STRATEGYCONTORLLABLE VARIABLE
PARESH- ACCOUNTS AND FINANCINGBIJAY- MARKETING AND BRANDINGPRIYABRATA- CRMDHANESWAR- INVENTORY CONTROL
UNCONTROLLABLE VARIABLE
PROMOTIONAL OFFERS THROUGH MESSAGEREVIEW ON OUR WEB PAGERECOMMENDATION TO IMPROVE, ON THE WEB PAGE
SPECIFIC ACTIVITIESFREE MEDICAL CAMP ( FOR EYE CHECKUP )
ADVERTISEMENT ON TV
OUR OWN WEBSITE
YOUTUBE PROMOTIONAL VIDEO
30% OFF FOR STUDENTS AND SENIOR CITIZENS
MARKETING…..
Location, location, location
Go the extra mile for your customer
Understand the four Ps
Retail is detail
The customer is the most important person in your business
PRODUCTSSUNGLASSESFULL-RIM
HALF-RIM
RIMLESS
WAYFARER
RECTANGLECAT EYE
SMALL
MEDIUM
LARGE
WE MAKE PEOPLE SMARTERHAWK COLLECTION
OUR HOARDING
AVAILABLE BRANDS
THANK YOU