3Business In Pueblo Ad Packages begin at just $175 per month!

4Call Amy Gasperetti at 719-647-7527 for advertising opportunities.

7Visit inpueblo.com for local events, business reviews & coupons.

Business Training, Consulting & Event Opportunities are available through the SBDC at no cost or minimal cost to help your business retention & expansion efforts!

So Co SBDC Calendar of Events…

SBDC Business Events coming in July – Sept. 2013.

The SBDC is a division of the Colorado Office of Economic Development & International Trade (OEDIT) and partially funded by the SBA. The Colorado Small Business Development Center (SBDC) Network is dedicated to helping small businesses throughout Colorado achieve their goals by providing free, confidential counseling and various training programs. The SBDC combines information and resources from federal, state and local governments with those of the educational system and the private sector to meet the specialized and complex needs of the small business community. The Southern Colorado SBDC is one of fourteen centers and is locally hosted by Pueblo Community College.

START. GROW. PROSPER.

Helping Businesses Start, Grow &

Prosper!

July

12 Women’s Business State Conference Hosted by: Colorado SBDC Network To be held in Durango, CO Visit www.coloradosbdc.org for more details.

August

6 Develop a World-Class Brand on a Small Business Budget Presented By: Suzanne Tulien, Brand Ascension Group Sponsored by: ENT Business Banking Cost: No Charge – Free & Open to the Public 9:30 am - 11:30 am Pueblo Rawlings Library – Ryals Room (100 E. Abriendo Ave., Pueblo)

14 Websites & Blogging

What’s The Big Deal? Presented by: Matthew Kaskavitch, Social Media Coordinator for St. Mary Corwin Hospital Sponsored by: St. Mary Corwin, US Bank, Better Business Bureau Foundation Cost: No Charge – Free & Open to the Public 9:30 am - 12:00 pm Pueblo West Library - Conference Room A (298 S. Joe Martinez Blvd, Pueblo West)

September

18 Facebook: Building Community Around Your Brand Presented by: Matthew Kaskavitch, Social Media Coordinator for St. Mary Corwin Hospital Sponsored by: St. Mary Corwin, US Bank, Better Business Bureau Cost: No Charge – Free & Open to the Public 9:30 am - 12:00 pm Pueblo West Library - Conference Room A (298 S. Joe Martinez Blvd, Pueblo West)

Register by phone 719-549-3224,

email SBDC@pueblocc.edu or online at www.coloradosbdc.org.

SBDC Business Tip:

Seven Tips for Getting Your Marketing Message Right

How do you describe your business to the world? What words sum up your brand identity and what you have to offer? Are you clearly explaining your business value?

It takes a little time and thought to get your marketing message right, which is why so many small businesses fall back on their "About Us" page or product descriptions to describe what they do and for whom. The problem with this approach is that this message is always about the business itself, and not about those you are trying to connect with - your customers.

Getting your marketing, positioning, and brand statements right is an essential step to building your overall business identity. In marketing circles, it's called the "marketing platform," and here are some tips to help you get it right.

1. Understand Your Target Market and Niche This blog offers some tips on how to explore this process: 5 Ways to Find the Right Niche and Target Market for Your Small Business. 2. Think About Pain Points, Challenges, Needs and Desires 3. Tell People About your Product- Succinctly 4. Add Proof Points A proof point backs up what you have to say about your business 5. Figure out how you are Different What makes you unique in your niche and to your target market? 6. Decide on a Messaging Platform What you are aiming for is flexibility. 7. Use Your Messaging Consistently

Provided by the Small Business Administration

9Ad System & Artwork developed by InPueblo Magazine

11Business In Pueblo Ad Packages begin at just $175/month!