Ark Group’s 5th Annual Business Intelligence and Analytics in the Legal Profession How analytics are being used to accelerate productivity across key firm dimensions— driving the development of standards, metrics and processes reflective of the firm’s broader business strategy Information technology is finally challenging and changing the old ways of doing things in the legal profession—and in the process, revealing great potential for increased efficiency, cost savings and new ways of managing risk—with implications that may come to change the way law firms view and utilize their resources, expertise and human capital. Law firms are awash in rich information about the work they do. Lawyers record time in six-minute increments, save dozens of documents each day, and even assign each client and matter a unique number. Yet few legal organizations take full advantage of the data that they have, despite the increasing prevalence of advanced data analytics and visualization tools that make access and interaction with the data much easier and faster. If we can tap and combine this rich internal information with relevant external (market and client) information, useful intelligence will flow from the nearly limitless relationships that exist among these data sets—helping to connect the dots between finance, technology and marketing/business development. Ark Group’s 5th annual Business Intelligence and Analytics in the Legal Profession conference will illustrate and discuss how analytic tools are being used today to accelerate productivity and profitability analysis across key firm dimensions. We will also explore some of the greater challenges, opportunities, and strategic consequences of technological innovation—showcasing how a few organizations are leveraging today’s analytic tools to enable data-driven decision-making – not only influencing critical business decisions, but even reshaping business models themselves. How are law firms responding to a changing business landscape in which they must reconsider how they compete—as well as who they are actually competing with? The challenge (both economic and operational) is to separate fact from hype, while clarifying and questioning some of the benefits to investing in analytic tools that are quickly becoming central to the functioning of the organization, and in many ways shape relationships with the firm’s clients. We hope you will join us this April in New York as we collectively discuss ways to expand the value of our investment in analytic tools, as well as the datasets that we choose to analyze. SPONSORS: April 28, 2016 AMA Executive Conference Center New York, NY Featuring key contributions and candid viewpoints from: Kenneth W. Johnsen, COO/CFO, Shearman & Sterling LLP Charles J. O'Donnell, Chief Operating Officer, Duane Morris LLP David Hobbie, Senior Manager, Knowledge Management, Goodwin Procter LLP Zev J. Eigen, Global Director of Data Analytics, Littler Mendelson P.C. Meredith L. Williams, Chief Knowledge Management Officer, Baker, Donelson, Bearman, Caldwell & Berkowitz, PC Nola M. Vanhoy, Senior Director, Legal Technology Innovation, Alston & Bird Lisa Damon, Partner, Seyfarth Shaw LLP Mark Smolik, Vice President, General Counsel, Chief Compliance Officer, Exel/DHL Thomas W. Van Der Moere, Chief Financial Officer, Neal, Gerber, Eisenberg Jean O'Grady, Director of Research Services and Libraries, DLA Piper; Past Chair, AALL - Private Law Libraries SIS Eric Hunter, Director of Knowledge, Innovation & Technology Strategies, Bradford & Barthel, LLP David Cybulski, Director of Business Intelligence, Blank Rome LLP Kevin Colangelo, Vice President, Strategic Accounts, Bloomberg Law Russ Haskin, Director, Business of Law Consulting, Wilson Legal Solutions And Others!
Transcript
Ark Group’s 5th Annual
Business Intelligence and Analytics in the Legal Profession How analytics are being used to accelerate productivity across key firm dimensions— driving the development of standards, metrics and processes reflective of the firm’s broader business strategy
Information technology is finally challenging and changing the old ways of doing things in the legal profession—and in the process, revealing great potential for increased efficiency, cost savings and new ways of managing risk—with implications that may come to change the way law firms view and utilize their resources, expertise and human capital. Law firms are awash in rich information about the work they do. Lawyers record time in six-minute increments, save dozens of documents each day, and even assign each client and matter a unique number. Yet few legal organizations take full advantage of the data that they have, despite the increasing prevalence of advanced data analytics and visualization tools that make access and interaction with the data much easier and faster. If we can tap and combine this rich internal information with relevant external (market and client) information, useful intelligence will flow from the nearly limitless relationships that exist among these data sets—helping to connect the dots between finance, technology and marketing/business development. Ark Group’s 5th annual Business Intelligence and Analytics in the Legal Profession conference will illustrate and discuss how analytic tools are being used today to accelerate productivity and profitability analysis across key firm dimensions. We will also explore some of the greater challenges, opportunities, and strategic consequences of technological innovation—showcasing how a few organizations are leveraging today’s analytic tools to enable data-driven decision-making – not only influencing critical business decisions, but even reshaping business models themselves. How are law firms responding to a changing business landscape in which they must reconsider how they compete—as well as who they are actually competing with? The challenge (both economic and operational) is to separate fact from hype, while clarifying and questioning some of the benefits to investing in analytic tools that are quickly becoming central to the functioning of the organization, and in many ways shape relationships with the firm’s clients. We hope you will join us this April in New York as we collectively discuss ways to expand the value of our investment in analytic tools, as well as the datasets that we choose to analyze. SPONSORS:
April 28, 2016 AMA Executive Conference Center
New York, NY
Featuring key contributions and candid viewpoints from:
Kenneth W. Johnsen, COO/CFO, Shearman & Sterling LLP
Charles J. O'Donnell, Chief Operating Officer, Duane Morris LLP
David Hobbie, Senior Manager, Knowledge Management, Goodwin Procter LLP
Zev J. Eigen, Global Director of Data Analytics, Littler Mendelson P.C.
Meredith L. Williams, Chief Knowledge Management Officer, Baker, Donelson, Bearman, Caldwell & Berkowitz, PC
Nola M. Vanhoy, Senior Director, Legal Technology Innovation, Alston & Bird
Lisa Damon, Partner, Seyfarth Shaw LLP
Mark Smolik, Vice President, General Counsel, Chief Compliance Officer, Exel/DHL
Thomas W. Van Der Moere, Chief Financial Officer, Neal, Gerber, Eisenberg
Jean O'Grady, Director of Research Services and Libraries, DLA Piper; Past Chair, AALL - Private Law Libraries SIS
Eric Hunter, Director of Knowledge, Innovation & Technology Strategies, Bradford & Barthel, LLP
David Cybulski, Director of Business Intelligence, Blank Rome LLP
Kevin Colangelo, Vice President, Strategic Accounts, Bloomberg Law
Russ Haskin, Director, Business of Law Consulting, Wilson Legal Solutions
And Others!
8:30AM Registration & Refreshments
9:00AM Introductions Conference Chairperson Kevin Colangelo, Vice President, Strategic Accounts, Bloomberg Law
9:10AM Responding to your Clients’ Top Concerns: Data-Driven Strategies, Tools and Techniques from Other Industries that Can be Applied to the Business of Law This unique interview-style session will focus on how data science professionals are both influencing client service models as well as responding to client demands for more business-focused relationships. One of the world’s leading data scientists from the financial services sector will explain how he and his peers develop strategies for making sense of unstructured data sets and provide tools that help unlock key information about clients and prospects and create actionable insights for strengthening important relationships.
Fernando Diaz, Senior Researcher, Microsoft Research
9:45AM GROUP INTERACTION BI in Action: Accelerating Productivity and Re-Engineering Process & Workflow Across Key Firm Dimensions Mainstream BI in the legal profession thus far has largely been confined to billing and collections data and has focused primarily on profitability and productivity metrics. In order to expand the value of our investment in these tools, we need to expand the datasets that we analyze and develop frameworks for each in order to unlock its analytic value. This brief session will tap our collective audience to get a sense as to how firms are leveraging today’s BI tools and to what extent this intelligence is actually impacting the cost, value or delivery of services, the staffing of matters, process, workflow, and/or productivity in a general sense—as well as how firms today are identifying and developing the metrics used to drive business strategy.
David Cybulski, Director of Business Intelligence, Blank Rome LLP
10:05AM PANEL DISCUSSION The Opportunistic Firm: The New Normal in Business Intelligence (Using Metrics to Grow Top and Bottom Lines) The days of reporting supplemented with a few analytics and basic dashboards have passed. The legal profession and the business that supports it is moving swiftly to more robust solutions that can drive action within a partner base in a timely fashion. This opening panel discussion will feature three different law firms, each altering the way data is disseminated within their organizations. This discussion will provide insight into the data and information uses within each firm and how this has changed over the years. Attendees will not only come to better understand what new metrics are driving law firms, but also how to successfully provide that information in a consumable format to decision makers.
Kenneth W. Johnsen, COO/CFO, Shearman & Sterling LLP, Charles J. O'Donnell, Chief Operating Officer, Duane Morris LLP, Russ Haskin, Director, Business of Law Consulting, Wilson Legal Solutions, Others TBA
10:50AM Morning Coffee Break
11:05AM CASE STUDY Business Intelligence & Data Visualization Use-Cases Legal organizations are awash in rich information about the work they do. Lawyers record time in six-minute increments, save dozens of documents a day, and even assign each client and matter a unique number, (a system much envied by our corporate knowledge management peers). Yet few legal organizations take full advantage of the data that they have, despite the increasing prevalence of advanced data analytics and visualization tools that make access and interaction with the data much easier and faster. This case study will share one law firm’s story about visualizing matter data, starting with a sophisticated matters information system and moving on to show an interactive business intelligence system focused on what lawyers need to know about their matters. Uses include business development, competitive intelligence, knowledge management, and pricing and budget analysis.
David Hobbie, Senior Manager, Knowledge Management, Goodwin Procter LLP
11:50AM TED-Style Talk
Can Robots Practice Law? (And Should We Let Them?) As machines and algorithms get smarter, scientists predict that they will displace not only blue collar jobs like manufacturing, but professional jobs as well, includ-ing law and library science. State bar associations have said that software cannot
cross the line into the practice of law, and scholars have suggested that machines can’t do the bulk of work that lawyers do anyway. However, Moore’s Law drives machines to become much better, much faster, and just as TurboTax democra-tized tax preparation work, so a new generation of software promises to auto-mate some of the traditional practice of law. Fastcase CEO Ed Walters, who teaches The Law of Robots at Georgetown University Law Center, will discuss what’s next in the field of robotics, the ethics and implications of state unauthorized practice of law statutes, and the effects on the legal job market of the future.
Ed Walters, CEO, Fastcase
12:15PM Networking Luncheon
1:15PM PANEL DISCUSSION Client & Matter Profiling Throughout the Matter Lifecycle When a new engagement comes into a firm, one priority is to create a new client and matter file in the firm’s accounting system as quickly as possible. However, establishing a record in the accounting system for billing purposes is just the beginning. Data at the client and the matter level must be collected from the time of inception through the end of the engagement. Experience capture, financial data and other knowledge artifacts are critical to the success of any LPM, process or pricing initiative, and can involve disparate teams throughout the matter lifecycle. This panel discussion will shed some light on why law firms are increasingly invested in matter profiling and exactly how it helps to support the collection of knowledge and data that can be mined for more effective search and analytics.
Zev J. Eigen, Global Director of Data Analytics, Littler Mendelson P.C., Meredith L. Williams, Chief Knowledge Management Officer, Baker, Donelson, Bearman, Caldwell & Berkowitz, PC, Nola M. Vanhoy, Senior Director, Legal Technology Innovation, Alston & Bird
2:00PM CASE STUDY Collaborative Intelligence that Drives Client Development What sort of business intelligence can the firm leverage in support of client development and higher retention, while providing a platform for differentiation and growth? Law departments and law firms have completely different barometers of performance. The metrics are asymmetric, and so are the corresponding expectations and behavior. It’s time to recognize the necessary components of true alignment between law firm and client--and this begins with knowledge concerning the metrics that clients view as being most important. What truly impacts buying decisions? The answer is collaboration and innovation. Law firms need to share whatever tools they’re able to share with their clients—refining the “knowledge advantage” in ways that differentiate the firm from the competition. This is an opportunity for law firms to align themselves with their clients to develop new tools and service offerings to assist the client with ongoing business needs. But in order to provide this level of service, the client must open up about everything they do—if firms are to truly understand how they operate.
Lisa Damon, Partner, Seyfarth Shaw LLP and Mark Smolik, Vice President, General Counsel, Chief Compliance Officer, Exel/DHL
2:45PM Afternoon Coffee Break
3:15PM CLOSING PANEL DISCUSSION Artificial Intelligence & the Cultural Implications that Technology will Impose on the Business (and Practice) of Law How are law firms responding to a changing business landscape in which they must reconsider how they compete—as well as who they are actually competing with? A cultural shift is inevitable as business models begin to change in step with how firms come to view and utilize their own resources, expertise and human capital. What do we need to learn, or better understand, as many practice support functions begin to change as well—and even some lawyerly tasks shift toward automation? This lively panel discussion will cut through the hyperbole and aim to provide a better understanding of what AI and predictive analytics means to the practice and business of law.
Thomas W. Van Der Moere, Chief Financial Officer, Neal, Gerber, Eisenberg, Eric Hunter, Director of Knowledge, Innovation & Technology Strategies, Bradford & Barthel, LLP, Jean O'Grady, Director of Research Services and Libraries, DLA Piper; Past Chair, AALL - Private Law Libraries SIS
4:00PM Q&A/Closing Remarks Conference Chairperson Kevin Colangelo, Vice President, Strategic Accounts, Bloomberg Law
Ark Group’s 5th Annual
Business Intelligence and Analytics in the Legal Profession
Agenda: Thursday, April 28, 2016
Registration Form
Business Intelligence and Analytics in the Legal Profession (NY)
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Venue and Accommodations
This forum will take place at the AMA Executive Conference Center, New York - located at 1601 Broadway, New York, NY 10019. For information regarding nearby hotels (most within walking distance to the venue) please contact Peter Franken at [email protected] or 312 212 1301. We hope to see you there!
Who Will Attend This Forum
Business Intelligence & Analytics in the Legal Profession is designed for anyone tasked with navigating the economic, operational or strategic implications of data-driven business intelligence in both law firms and corporate legal departments—ideal for (but not limited to) CFOs, CIOs, COOs, GCs,
managing partners, technology partners, heads of knowledge management, pricing, project management, practice support, operations, process improvement--as well as marketing and business development.
Ark Group does have a financial aid policy to provide CLE programs for certain qualifying attorneys who are unable to attend due to cost considerations. For further information please contact Peter Franken [email protected] or 312-212-1301.
I am registering for this event before March 18th and would like to claim
my 20% early bird discount! ($795)
For team discounts, please call Peter Franken at 312 212 1301
Please note: payment must be received in full prior to the event to guarantee your place
Registration conditions 1. Registrations can be submitted at any stage prior to the event, subject to availability. A limited allocation is being held and registering early is therefore recommended, in the event of the registration not being accepted by Ark Group the total amount will be refunded. 2. Payment must be received in full prior to the course. 3. All speakers are correct at the time of printing, but are subject to variation without notice. 4. If the delegate cancels after the registration has been accepted, the delegate will be liable to the following cancellation charges: - Cancellations notified over 45 days prior to the event will not incur a cancellation fee. - In the event of a cancellation being between 45 and 30 days prior to the event, a 20% cancellation fee will be charged. - For cancellations received less than 30 days prior to the event, the full delegate rate must be paid and no refunds will be available. 5. All registrations submitted by e-mail, fax, or over the telephone are subject to these booking conditions. 6. All cancellations must be received in writing. 7. Ark Group will not be held liable for circumstances beyond their control which lead to the cancellation or variation of the program. 8. Please make checks payable to Ark Group USA. Ark Group USA will not use your email address or information for any purpose other than distributing our conference and event notices.
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□ Payment in the mail (checks made payable to Ark Group USA)
If you are interested in learning about any sponsorship opportunities for this event, or any others, please contact Kevin Klein for more details at [email protected] or by phone at 312-212- 1302
Business Intelligence and Analytics in the Legal Profession
AMA Executive Conference Center 1601 Broadway New York, NY 10019 212.586.8100 http://www.amaconferencecenters.org/new-york.htm
THIS PROGRAM WILL BE HELD AT: April 28, 2016— New York, NY
Recommended Hotels (most within walking distance to the venue)
Crowne Plaza Manhattan 1605 Broadway New York, NY 10019 212.977.4000 > Reservations http://www.cpmanhattantimessquare.com/
The Pearl—New York 233 West 49th Street New York, NY 10019 Tel: 800-801-3457 or 212-245-4000 http://www.pearlhotelnyc.com
Belvedere Hotel 319 W. 48th Street New York, NY 10036 212.245.7000 > Reservations http://www.belvederehotelnyc.com/
Marriott Renaissance New York Times Square 714 7th Avenue @ W. 48th Street New York, NY 10036 212.765.7676 > Reservations http://www.marriott.co.uk/hotels/travel/nycrt-renaissance-new-york-hotel-times-square/
The Lucerne—New York (upper west side—short cab ride) 201 WEST 79 STREET NEW YORK, NY 10024 212.875.1000 OR 800.492.8122 http://www.thelucernehotel.com/
The executive conference center is conveniently located at 48th & Broadway (inside the Crowne Plaza Hotel) in the heart of New York City’s bustling Times Square.
AMA New York Executive Conference Center 1601 Broadway
New York, NY 10019
The following can be used as a guide for your visit to the Executive Conference Center, New York. If you should have any further
questions, please do not hesitate to call us at 312-212-1301.
Directions
American Management Association (located in the same building as the Crowne Plaza Hotel) 1601 Broadway at 48th Street near Times
Square. Entrance is on 48th Street.
From PENN PLAZA to 1601 BROADWAY (Fastest Route):
1. Going west on W. 33rd St. toward 8th Ave. 0.11 miles
2. Turn RIGHT onto 8th Ave. 0.85 miles
3. Turn RIGHT onto W. 50th St. 0.12 miles
4. Turn RIGHT onto BROADWAY. 0.06 mile
For additional driving directions and maps click here http://www.mapquest.com/
Transportation
Airport Transportation:
Transportation to/from the airport is available for a fee via Super Shuttle. Upon arrival at the airport, proceed to the Ground Transportation
desk located near baggage claim, the Super Shuttle agents there will assist you. For your return trip to the airport, contact Super Shuttle at
least 24 hours in advance at 1-800-BLUE-VAN x3. New York taxi cabs are also available and rates can vary depending on the airport.
These three airports serve New York City:
John F. Kennedy International Airport, approximately 15 miles (estimate one hour travel time) from mid-Manhattan.
LaGuardia Airport, approximately 8 miles (estimate 30 minutes of travel time) from mid-Manhattan.
Newark International Airport, borders on the cities of Newark and Elizabeth, NJ, approximately 16 miles (estimate 45 minutes of travel
time) from mid-Manhattan.
Parking:
There are parking garages available on 48th and 49th streets, as well as at the Crowne Plaza Hotel.
B u s : F r o m U p t o w n : M 7 , M 1 0 , M 1 0 4 , e x i t a t 5 0 t h S t . a n d B r o a d w a y . F r o m D o w n t o w n : M 1 0 , M 1 0 4 , e x i t a t 4 9 t h S t . a n d 8 t h A v e .
M 5 , M 6 , M 7 e x i t a t 4 9 t h S t . a n d 6 t h A v e .
