Business Intelligence Competency Center - sasCommunity · BICC Human Capital Staffed with business...

Copyright © 2006, SAS Institute Inc. All rights reserved.

The Business Intelligence Competency Center (BICC):Making the Most of Your BI InvestmentDagmar BräutigamManager Professional Services ProgramsDr. Stefanie GerlachSenior Program ConsultantSAS International


AgendaIntroduction

The situation today

BICC - A SAS Approach

Customer Case

Further information

Summary


Learning Objectives

After this presentation, you will:

Understand why a Business Intelligence Competency Center (BICC) could be interesting for your organization

Be introduced to the importance of human capital, knowledge processes, culture and infrastructure

Learn the steps for setting up a BICC

Hear some best practices around BICCs

Know where to get more information


The situation today


Situation Today

Inconsistent BI deployment

Difficulties in managing, implementing and supporting BI initiatives that span multiple departments

A lack of standardization in the BI architecture

A skills issue


Situation TodayWho knows where it is hidden?

Who helps to interpret it?

Who ensures that each business decision taken is backed up by the correct information?

Who analyzes information needs, and develops a BI Strategy to meet those needs?

Who develops and maintains BI standards that are observed by the entire organization?

⇒A survey from 2005 says, that 60 % of the respondents say they never, rarely or only sometimes get information they need to make effective business decisions.

BetterManagement.com Survey, “How do you plan for Business Intelligence?” February/March 2005.


Market Outlook – Value of BICC

Survey results indicate an increase in BI usage (say 74%), business user satisfaction (say 48%), decision making speed (say 45%), and better understanding of BI value (say 45%).


BetterManagement.com Survey,“How do you plan for Business Intelligence?” February/March 2005.


Gartner’s View on BICC“Through 2008, overcoming complex organisational dynamics and having the skills to use business intelligence (BI) more broadly will become the most significant challenge to the success of BI initiatives and implementations (0.9 probability).”

Gartner, “Business Intelligence Competency Centers: From ‘Should We? To ‘How Should We?’”

“By 2009, more than 60 percent of global 2000 companies and government agencies with cross-enterprise, strategic BI initiatives will have formed BI competency centers (0.7 probability.”

Gartner, “Organizing for BI’”


Benefits

Preserve and exploit the full value of BI investment

Consolidate Business and Analytic Intelligence processes and initiatives

Use BI resources more effectively and efficiently

Support business users in fully understanding and acting properly on analyses


SAS Forum International 2006 BICC Special Interest Group

Presenters:

http://www.idc.com/home.jhtml;jsessionid=1PQJXTXYIJSRWCQJAFDCFEYKBEAVAIWD


Business Intelligence Competency Center:A SAS Approach


What is a BI Competency Center?Goal

“A comprehensive, strategic approach to designing, implementing, managing, tracking, and supporting BI initiatives.”

Source: Information Revolution, page 134










Business Intelligence Competency Center SAS’ Definition

A Business Intelligence Competency Center is a:

permanent and formal organizational structure

staffed internally (i.e. by the organization) with individuals from the business and IT

with defined tasks, roles, responsibilities and processes

supporting and promoting the effective use of Business Intelligence to drive the business strategy.

Copyright © 2006, SAS Institute Inc. All rights reserved.Copyright © 2004, SAS Institute Inc. All rights reserved.

BICC Mandate

Planning and prioritizing BI initiatives

Defining requirements to support the organization’s information needs

Creating best practices for interpreting and using information

Setting and executing a cross-divisional BI strategy

Ensuring that business intelligence is integrated into the operations of the organization


BusinessCase

BusinessCase

ImplementationImplementation StrategyStrategyOrganizationOrganization

OperationsOperations

1. Competitive Advantage2. Operational Effectiveness3. Compliance4. Corporate Governance


Enterprise InformationStrategy

Alignment withStrategic Goals

Governance &Policies

TechnologyRequirements& Standards

Promotionof BI within

the enterprise

Data QualityStandards

BICC Functional Areas


Functions of the BI Competency CenterBI Program – define and monitor implementation of the BI strategy, be responsible for consistent BI deployment, standards, technology assessments, knowledge management, best practices, domain expertise

Data Stewardship –metadata management, data standards, data quality, data architecture

Support – dealing with technical and business –related user questions

BI Delivery – front-end development, reporting, business logic application, user applications testing and maintenance

Data Acquisition – data integration and data store development, testing and maintenance

Advanced Analytics – data mining, statistical modeling, optimization, text mining, forecasting

Training – training business users and project teams

Vendor contracts management – user licenses administration, updates and project teams


5 Levels of EvolutionLevel 5: Innovate - Expand top lineLevel 4: Optimize - Optimize bottom lineLevel 3: Integrate - Enterprise ViewLevel 2: Consolidate – Departmental SilosLevel 1: Operate - Individual Information Mavericks

4 Critical Dimensions• Human Capital• Knowledge Processes• Culture• Infrastructure

Foundation: Information Evolution ModelA conceptual model for assessment & planning


BICC Human CapitalStaffed with business and IT roles

• Translating business issues into IT requirements, translating results back to information consumers

Knowledgeable across a range of areas

• Business and industry best practices• Corporate data definitions• BI techniques and tools

Decision on Functions

Competencies

Roles

Resource Acquisition

Training Needs

Analysis (TNA)

Training Plan

Drives

Drives

Drives

Competency / People

Inventory

Drives Drives

Drives


BICC Knowledge Processes Access to job-relevant information in the appropriate formatData accuracy processes (preferably built into the software –meta layer linking business and technical metadata)

Technical and business-related supportMaintenance, change requests, new projects for BI infrastructureData extraction and transformationAdvanced Analytics processingTrainingVendor contract managementChargeback


BICC CultureOrganizational setup and funding

Performance metrics

Knowledge management

Change management

“I firmly believe to attain sustainability of a BI solution the organisation must be left with the necessary capabilities which is best met by the development of a BI Competency Center as developed jointly by SAS and KPMG at Mutual and Federal.”

Wayne BriderManager Advanced

TechnologiesEOH KPMG Consulting


BICC Infrastructure


Servicing a wide audience of users SASSAS®®9 Business Intelligence Interfaces Across the Enterprise9 Business Intelligence Interfaces Across the Enterprise

Information Information ConsumerConsumer

Decision MakerDecision Maker Power UserPower User Business AnalystBusiness Analyst IT DepartmentIT Department

SAS Information Delivery PortalSAS Information Delivery Portal

SAS Information Map SAS Information Map StudioStudio

SAS Management SAS Management ConsoleConsole

SAS AppDev StudioSAS AppDev Studio

SAS AddSAS Add--In for Microsoft OfficeIn for Microsoft Office

SAS Enterprise GuideSAS Enterprise GuideSAS Web Report StudioSAS Web Report Studio

SAS OLAP ServerSAS OLAP Server

SAS Web OLAP ViewerSAS Web OLAP Viewer

SAS/Enterprise MinerSAS/Enterprise Miner

SAS/Operations SAS/Operations ResearchResearch

ForecastingForecasting

Support diverse user audience according to their skills and preferred information channels

Provide business users with all relevant information – from simple reporting to advanced analytics

Reduce Time to Intelligence

Plan for extendable BI strategy


IntelligenceIntelligence

Bus

ines

s V

alue

Bus

ines

s V

alue

Industry ExpertiseIndustry Expertise

OptimizationOptimization

Predictive ModelingPredictive Modeling

ForecastingForecasting

Reporting / OLAPReporting / OLAP

Data ManagementData Management

Data AccessData Access

Servicing a wide variety of questions

What’s the best that can happen?

How much and where?

What will happen next?

What happened?

How many, how often?



Customer Case


Mutual and FederalLeading insurance company in Southern Africa

About 2000 employees, of which 700-750 are BI users

Business issues: untimely and lack of management information, data quality issues, excessive amount of reports

Key Goals:• Promote utilization of information delivery systems to make

better business decisions• Assign ownership of data and hold Lines of Business

accountable for data integrity in source systems• Facilitate and maintain a common understanding of data,

calculations and underlying formulae across the enterprise

SAS & Change Management partner


Mutual and Federal (con’d)

M&F realized early the need for a sustainable environment for driving the use of BI

Critical success factors:• Top executive buy-in• BI function’s capability to understand and meet the

information needs of the business• Acquisition of appropriate tools and methodologies• Empowerment of business to act on information by

changing processes and business rules


Further information


Further InformationThought leadership from SAS

“… information management advances both through evolution and intelligent design. The ideas herein will help any organization avoid extinction!”

--Thomas H. Davenport,Babson College

"This book is a must-read for planning and implementing your BICC. It is a pragmatic guide that addresses a lot, if not all, of the questions you'll be asking yourself. Don't miss out on getting a head start from the people who thought this through from start to finish...Pray your competitors don't get hold of this book!"

-- Claudia ImhoffPresident Intelligent Solutions, Inc.


SAS Service Offering


Support available to a BICC

Premium Support

Dedicated Technical Support SpecialistTechnical Account ManagerSupport for User’s Events

Installation Support for new releasesMigration to new releases


More InformationInternet• http://www.sas.com/consult/bicc.html

Books by SAS• Miller, Gloria, Dagmar Bräutigam, and Stefanie V. Gerlach. 2006.

Business Intelligence Competency Centers: A Team Approach to Maximizing Competitive Advantage. Hoboken, NJ: John Wiley & Sons, Inc. (available from May 2006)

• Davis, Jim, Gloria J. Miller, Allan Russell. 2006. Information Revolution: Using the Information Evolution Model to Grow Your Business. Hoboken, NJ: John Wiley & Sons, Inc.

Come and visit the Business Intelligence Competency Center Booth SAS Village, Knowledge City, Palexpo Hall 2, upper floor

http://www.sas.com/consult/bicc.html


Summary:Ten Recommendations for a Highly Effective BICC

Vision for Business IntelligenceJoint venture between business and ITProcess – not projectClear vision, concrete objectivesIntegrate and consolidateEffective change managementStaff induction, training, developmentOn-going value deliveryInfrastructure’s depth and breadthMulti-dimension approach



Thank [email protected]@eur.sas.com

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mailto:[email protected]

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